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In this section, you will present the costs associated with the initial investment and the spending plan for the first year of operation.
List the costs, dividing them into two groups:
After opening a gym, verify the costs regularly, preferably once a month.
Investment costs include, among others:
Regarding point 5 and 6, take into account a very important monthly purchase, which will however save your time and money finally. It’s a gym management software. You can compare some of the software providers on the market to meet the best gym management software . Yet, what we recommend is WodGuru . With its reasonable price, many useful features, amazingly helpful support and nice cartoon visual identity.
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How to finance the opening of a gym?
The biggest problem for a novice gym owner is finding financing for the first business. Various options are worth considering.
Considering bank loans or a subsidy, you must first think about the black scenario. What will happen if your business fails and you have to return the borrowed money? But also what to do to prevent this from happening? How much does it cost to open a gym and which costs are inevitable? How high the margin you have to impose on the training performance? This is the key to assessing the chance of return on investment in the gym.
The financial forecast consists of 3 elements:
Profit and Loss Account You will need to estimate the value of the sale considering the size of your gym, target market, sales volume, and revenue cost. You will get a profit and loss forecast, comparing this with the costs. The easiest way to prepare a profit and loss account is in the form of a table:
Months of running a business | Month 1 | Month 2 | Month 3 | e.t.c. |
---|---|---|---|---|
Number of fitness classes per month | ||||
Average class value | ||||
Monthly income (turnover) | ||||
Variable costs per month | ||||
Fixed costs per month | ||||
Profit per month | ||||
Profit margin (in percentages) |
Investors will want to know how much revenue you will need to generate each month to break even after all fixed and operating costs are considered. In the analysis, you should show how you intend to generate the necessary revenue, even in difficult months with lower sales.
It is worth doing it to assess the negative scenarios.
This will allow us to be prepared better for different financial crises and reduce stress when such a situation arises.
Make a sensitivity analysis in the form of a table
– – – | – – – | – – – | – – – |
Business is people. Describe what your team will look like, dividing it into two groups:
If you are looking for investors, this area can be critical for them.
Describe the founders:
Which positions are necessary for the daily functioning of the premises? Is it the receptionist, a permanent personal trainer, an outsourcing trainer, social media platforms specialist, etc.? Who will suffice as emergency help?
Think about which people you already know with the necessary competencies. Which ones will you have to look for or train as your employees from the beginning? The cost of necessary training should also be included in the gym business plan.
Describe the team you need to build:
Ideally, your marketing strategy should include the items we listed. Below we describe how to do effective marketing in your branch.
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Determining the direction of development is very important at the beginning of your business. When setting gym goals you want to achieve in a certain time, you should start with the wider ones, reaching those at the everyday level. It is also worth considering how you want to achieve these goals.
During project execution you need to observe and adapt initial goals. It enables effective management and reduces losses in marketing, service, and other areas. Your gym’s written plan should clearly outline the vision and strategies to achieve desired objectives.
We created a sample gym business plan to help you write your plan. Click below to download an example of a business plan for a gym.
Download: Free gym Business Plan Template
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Key Takeaways
How to write small gym business plans.
Regardless of the size of the gym or business, the steps of gym business planning remain the same. Writing this document for a small gym consists of creating:
In our opinion, yes. If you are serious about putting your place in the whole fitness industry, you must implement a repetitive method of working “on the company”. A BP that is updated regularly every month and year is a way to run a business.
Opening a gym with no money can be challenging, but it’s not impossible. Here are some ways to open a gym without enough funds:
Discover more ideas on how to open a gym with no money.
Promoting a gym is key to attracting new guests, increasing sales and retaining regular customers. A few steps to help you promote your gym:
Check these gym promotion ideas for inspiration.
A gym’s profit depends on many factors, such as location, offer, prices, service quality, and business size. The average gym profit margin is between 10 and 15% per year, but it can vary significantly depending on the factors mentioned above.
Franchise gym profits on the lower end of 10%, boutique fitness studios averaging 20% to even 40% profit margins, and CrossFit gym profit margins in the 25-30% range.
A gym business plan is crucial for several reasons:
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Opening a gym, 20+ types of gyms (guide for gym owner with examples), gym revenue, how much do gym owners make in 2024, how much does it cost to open a gym in 2024, we will send the materials to your email.
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Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?
If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?
And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!
If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.
A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.
But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.
Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:
The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.
It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.
You can start this section with a brief introduction to your gym business and discuss the following key elements:
After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.
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The company overview section provides a more detailed description of your gym business.
It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.
First, provide the basic details of your gym including what is the name and what type of gym you are operating.
Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.
After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:
Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;
Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.
In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.
This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.
Here are some questions that will help you in the analysis:
For example, look at this market segment and target market of the gym business with the help of Upmetrics:
As a gym owner, you can target the following customer profiles:
In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.
This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.
As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.
Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.
Refer below example; showing competitor analysis description:
A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.
This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.
Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.
Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.
This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.
You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.
Here, you can take a reference from the below example written using Upmetrics AI Assistant :
Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.
Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.
You can consider the following marketing approaches to gaining and keeping customers for your new gym business:
Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.
Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.
Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.
Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.
Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.
Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,
Consider following offline advertising strategies to reach specific demographics:
Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.
A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.
You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.
Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,
This operations plan is like a map that shows how you will make your business work.
It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.
Consider adding below essential components to your operational plan:
Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.
Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.
You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.
Refer to the below example written using our AI assistant:
Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.
It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.
So, mention all the below elements in your gym business plan outline:
This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.
Here’s an example of a projected P&L statement for a gym financial plan with the help of Upmetrics:
Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.
This modern, user-friendly business plan template is specifically designed for your gym business.
With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.
The Quickest Way to turn a Business Idea into a Business Plan
Fill-in-the-blanks and automatic financials make it easy.
With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.
Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.
Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.
So, don’t wait; start planning now !
Frequently asked questions, where can i find examples of successful gym business plans.
There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.
You should include the following key elements in your gym business plan:
While writing a business plan, consider the following gym location factors:
It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.
Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.
About the Author
Vinay Kevadiya
Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more
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Gym business plan.
If you want to start a new gym business or expand your existing business, you need a detailed gym business plan.
Since 1999, we have helped over 10,000 fitness business owners create business plans to start and grow their gyms, health clubs, martial arts studios, fitness studios, and other athletics businesses.
A good business plan includes financial projections, detailed strategies and action plans. We recommend that you start with a simple gym business plan template.
Below are links to each section of a winning gym business plan:
Start Your Gym Business Plan Here
Next Section: Executive Summary >
What is the easiest way to complete my gym business plan.
What is a gym business plan.
A gym business plan provides a snapshot of your gym business or fitness center as it stands today, and lays out your growth plan for the next five years. It explains your long-term goals and your strategy for reaching them. It also includes solid market research for your local target market to support your plans.
Once you have a handle on your market and the basics of running a small business, include more detailed information in your formal gym business plan. This better prepares you for financial negotiations with banks and other business opportunities to help your fitness business grow.
To secure funding for a gym, the main sources of funding are small business loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a solid gym business plan will give them the confidence that you can successfully and professionally operate a business.
The second best way to secure funding for a gym is through angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a gym. They might consider funding a chain of gyms, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual gym or fitness center could never achieve such results.
A business plan for a new gym will include your purpose for entering the fitness industry, key market data, direct and indirect competitors, and a more detailed description of your marketing plan, management team, target customers , and more. Outside of the 10 key elements noted in the gym business plan outlined above, you may also include the following information:
As you can see, a business plan for a gym is comprehensive and detailed. It should be updated regularly to reflect your changing business goals and strategies. Having a well-written business plan is essential to any successful gym or fitness center.
There is no one-size-fits-all answer to this question, as the marketing strategies that are effective for a gym will vary depending on the type of gym you own. However, some general marketing tips include:
As you can see, many marketing strategies can be effective for your gym. Your marketing strategy should support your overall business strategy, which is defined by your vision and mission statements and unique selling proposition.
We have several articles to help you start a new gym or grow your existing business:
GYM BUSINESS PLAN OUTLINE
BUSINESS STRATEGIES
When starting a business , it’s crucial to create a comprehensive and clear business plan. This applies to all types of businesses , including a gym business . A gym business plan is a strategic document that outlines the goals, objectives and strategies for starting and running a successful gym.
A gym business plan serves as a roadmap for entrepreneurs, providing guidance on how to navigate the challenges and complexities of the fitness industry. It helps entrepreneurs define their vision, mission and target market, as well as identify the resources and steps needed to achieve their goals.
Need a way to promote your gym business online? Get started with Wix’s website builder , which includes built-in marketing and scheduling tools.
A gym business plan is particularly important for individuals who are new to entrepreneurship. It provides a structured approach to starting a gym by outlining the necessary steps, such as securing funding, finding a suitable location and acquiring equipment. Some of the other main advantages include being able to:
Attract funding: A well-written gym business plan can attract potential investors or lenders who may be interested in supporting your venture financially. It demonstrates your understanding of the market, your competitive advantage and your plans for profitability.
Understand resource requirements: A comprehensive gym business plan helps entrepreneurs identify the resources required to start and operate their gym successfully. This includes business registration (cost to start an LLC ), equipment, staff, gym marketing materials and other supplies necessary for day-to-day operations.
Achieve long-term success: A gym business plan provides entrepreneurs with an opportunity to thoroughly analyze their target market and competition. By conducting market research and competitive analysis, they can develop strategies to differentiate their gym from others in the industry.
Set goals: A well-crafted gym business plan helps entrepreneurs set realistic and measurable goals for their gym. These goals can include financial targets, membership growth, customer satisfaction levels and other key performance indicators.
Make better decisions: Having a clear business plan in place helps entrepreneurs make informed decisions about various aspects of their gym, such as pricing, marketing strategies and expansion plans. It serves as a reference point for evaluating options and making choices that align with the overall business strategy.
Guide your website messaging and design: A gym business plan also includes considerations for creating a business website . Today, making a website is crucial for attracting customers and promoting your gym. The business plan can outline the website's purpose, design, functionality and marketing strategies to drive traffic to the site. Be inspired by these fitness website examples .
A gym business plan is a crucial document that outlines the strategies and goals for starting and running a successful gym. It provides a roadmap for entrepreneurs, guiding them through the process of establishing and growing their fitness facility. To create an effective gym business plan, it is important to include six main parts:
Executive summary
Business and domain names
Market analysis and research
Operations plan
Marketing and advertising
Financial plan
The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your gym, your mission statement, an overview of the target market and competitive landscape, a summary of your marketing, your advertising strategies and an outline of your financial projections (including how you plan to raise money for your business ).
Example of an executive summary for a gym:
“ABC Fitness is a state-of-the-art gym located in downtown Cityville. Our mission is to provide a welcoming and inclusive environment where individuals of all fitness levels can achieve their health and wellness goals. With top-of-the-line equipment, certified trainers and a variety of group exercise classes, we aim to be the premier fitness destination in our community.
In an increasingly health-conscious society, the demand for fitness facilities continues to grow. ABC Fitness differentiates itself by offering personalized training programs tailored to each member's specific needs. Our strategic location in the heart of the city ensures easy accessibility for our target market of urban professionals.
To attract customers, we will implement a comprehensive marketing campaign that includes online advertising, social media promotions, and partnerships with local businesses. We project steady growth in membership numbers over the next three years, resulting in increased revenue and profitability.”
Choosing the right business name for your gym is crucial for building brand awareness and trust. It should reflect your gym's values, target market and unique selling proposition. Here are some steps to consider when deciding on a company name:
Brainstorm keywords and concepts related to fitness, health and wellness
Use a business name generator (or specifically a small business name generator ) for inspiration and to generate unique name ideas
Consider the availability of domain names associated with your chosen company name
Check the availability of the chosen domain name using domain registration websites
Be inspired: Gym business name ideas , Fitness business name ideas
Learn more about registering your business once you’ve landed on your business name and legal structure.
Including market analysis and research in your gym business plan is essential for understanding the competitive environment and developing a better business strategy.
Target market: Analyze the target market by identifying demographics, psychographics, and fitness preferences of potential customers. Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) to assess your gym's internal and external factors.
Competitors: Research competitors in your area to understand their strengths, weaknesses, pricing strategies and marketing efforts. Identify opportunities for differentiation by offering unique services or targeting underserved segments of the market.
The operations plan outlines the logistical aspects of your gym, including location, premises, equipment and staffing needs. Make sure to select a suitable location that is easily accessible, has ample parking and aligns with where your target market is based.
Then determine the size and layout of your gym space based on the number of equipment, exercise areas, locker rooms and amenities. Research and budget for the necessary gym equipment, including cardio machines, weightlifting equipment and fitness accessories.
Lastly outline staffing requirements by identifying the number of trainers, instructors, front desk staff and maintenance personnel needed.
The marketing and advertising plan lays out the strategies and campaigns you will implement to promote your gym business. To do this you’ll need to first identify your target audience and tailor your marketing efforts to reach them effectively.
Then, plan out a strong brand identity by creating a logo, color scheme and visual elements that resonate with your target market. (Need help creating a logo? Check out these fitness logo ideas or Wix’s free logo maker .)
Consider using various marketing channels such as social media platforms, online advertising, local partnerships and community events. Then plan compelling content that highlights the benefits of joining your gym and showcases success stories from existing members. You can also implement referral programs or incentives to encourage current members to bring in new customers.
The financial plan is a cornerstone of any gym business plan, providing an in-depth overview of how the business will secure initial funding, manage expenses, generate revenue and outline the projected time frame for achieving profitability. This section is pivotal in demonstrating the financial viability and sustainability of the gym business to potential investors, stakeholders and lenders.
Startup costs and funding: Starting a gym business entails various upfront costs that should be carefully estimated for accurate financial planning. In addition to the cost of opening a gym , you'll need to consider equipment procurement, interior design, licensing and permits, marketing, initial staffing and operational supplies. Funding for these startup costs can come from diverse sources, such as personal savings, business loans, grants, partnerships or investments.
Revenue projections: Revenue projections provide a forecast of the expected income over a specific period, usually the first few years of the gym's operation. These projections should be based on thorough market research, competitor analysis and realistic expectations.
Profit and loss projection: The profit and loss projection, also known as the income statement , offers an overview of the gym business's revenue, expenses and net profit or loss over a specific period. It provides insights into the financial health of the business and its potential profitability.
Time frame for profitability: The time frame for achieving profitability in a gym business depends on factors like membership growth, marketing strategies, operational efficiency and retention rates. Typically, gyms aim to reach profitability within the first year or two of operation
Creating a gym business plan from scratch can be a daunting task, especially if you're new to entrepreneurship. Fortunately, there are many resources available that provide gym business plan templates to help you get started. These templates serve as a framework for organizing your ideas and ensuring that you include all the necessary components in your plan. Here are two draft business plans for hypothetical gym businesses, incorporating the main parts discussed earlier.
By using templates as a starting point, you can customize them to fit your specific vision and goals for your gym. Remember to conduct thorough research, analyze your target market and develop strategies that set your gym apart from the competition. With a well-crafted gym business plan in hand, you'll be well-equipped to start your journey towards building a successful fitness facility.
The Neighborhood Fitness Studio is a boutique gym located in a residential area, catering to individuals seeking a personalized fitness experience. Our mission is to provide a welcoming and supportive environment where members can achieve their health and wellness goals. With certified trainers, state-of-the-art equipment and a variety of group exercise classes, we aim to become the go-to fitness destination in our community.
Company name and domain name
We have chosen the name "FitHub" for our neighborhood fitness studio. The domain name www.fithub.com is available and aligns well with our brand identity.
Our target market consists of local residents aged 25 to 45 who value convenience and personalized attention
Competitor analysis reveals that there is no other gym within a two-mile radius offering specialized fitness programs tailored to individual needs
We plan to differentiate ourselves by offering personalized training plans, nutrition counseling and small group classes
We have secured a 2,000 square foot space in a commercial building with ample parking for our gym
The gym will be equipped with cardio machines, free weights, strength training equipment and a designated area for group exercise classes
We will hire certified personal trainers, fitness instructors and front desk staff to ensure excellent customer service
Marketing and advertising plan
We will utilize social media platforms like Facebook and Instagram to promote our gym and engage with potential customers
Local partnerships with health food stores and wellness centers will allow us to reach a wider audience
We will offer a free trial period for new members and implement a referral program to incentivize word-of-mouth marketing
The Upscale Fitness Center is a premium gym targeting affluent individuals who prioritize luxury and exclusivity. Our mission is to provide a high-end fitness experience that combines cutting-edge equipment, personalized training and luxurious amenities. With our state-of-the-art facility, expert trainers and exclusive membership perks, we aim to become the preferred fitness destination for the elite in our city.
We have chosen the name "Elevate Fitness" for our upscale fitness center. The domain name www.elevatefitness.com is available and reflects our commitment to helping members elevate their fitness journey.
Marketing analysis and research
Our target market consists of high-income individuals aged 35 to 55 who value personalized service and are willing to invest in their health
Competitor analysis reveals that there are no other fitness centers in our city offering the same level of luxury and exclusivity
We plan to differentiate ourselves by offering VIP amenities, personalized training programs and exclusive member events
We have secured a 10,000 square foot space in a prime location, featuring high-end finishes and top-of-the-line fitness equipment
The fitness center will include dedicated areas for cardio, strength training, group exercise classes and a spa-like relaxation area
We will hire certified personal trainers, nutritionists and spa professionals to provide a comprehensive wellness experience for our members
We will leverage digital marketing strategies, such as targeted online advertising and influencer partnerships to reach our affluent target market
Exclusive membership events and collaborations with luxury brands will create buzz and attract high-profile individuals
We will offer personalized consultations and complimentary services to prospective members to showcase the unique value of our fitness center
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February 8, 2023
Whether you are starting a studio, or already run one, a well-crafted fitness studio business plan is essential for building a profitable fitness business. A solid gym business plan helps you stay on track by identifying key market dynamics, illuminating opportunities for competitive advantage, and giving you key performance metrics to focus on.
Your fitness studio business plan may drive such critical decisions as where to locate your gym, how large a space to buy or lease, how many staff members you hire, what their pay rates should be, how many fitness classes and what type of classes and training programs you’ll offer, and the most effective ways to promote your fitness business.
If you own and operate an already established fitness business, revising your business plan – or creating one if you never have – can make a huge difference in boosting your bottom line and helping you to grow, especially if your gym’s growth has plateaued. A business plan is a constantly evolving blueprint that should reflect where your fitness business is in the moment, and let stakeholders know where you’re going and how you plan to get there.
In this post, we’ll review the elements of a solid small gym fitness plan, give you some gym business plan examples and links to gym business plan templates.
Executive summary.
In this section of your gym’s business plan get down on paper your “why.” What is the purpose of your fitness business plan? What elements will you include in your gym’s business plan and why? How will this business plan demonstrate the viability of your fitness studio over time? What are your long term goals and how will you define success? Consider this section your “elevator pitch.”
Starting a fitness business is no small feat. Doing your homework up front will not only give you confidence to weather the ups and downs of running your own business, but show potential investors that you’re prepared. Imagine being an investor who is reading your business plan, and whom you want to assure that you’ve got a solid vision backed up by well researched facts and figures. Add a few lines about your fitness business’s “why” that inspire and demonstrate your passion and commitment as a small gym or fitness business entrepreneur.
This is the place to give all the details about who, what, where, when and why your fitness business exists. Include your mission and vision plus a detailed description of the type of services your fitness business offers and to whom. How is your gym or fitness studio structured? Is it independently owned by one or more people? Is it a franchise? Is there more than one location? What is the ownership structure? Are there shares? How are important business decisions made and by whom?
This is the place to give clear, concise information about the products and services you offer, why you started your fitness business and what differentiates you in your local market.
Taking time to research your market, understand trends and map the competitive landscape can make or break a fitness business, whether you’re in start-up mode, or an established player.
What is your population size? How far are the people living in your area willing to travel to work out? What is your target demographic in terms of age, gender, income and other lifestyle factors? Pinpoint your major competitors. Get to know their pricing and promotions. Is there an unmet need in your area that your fitness business can tap into? You may want to consider using a SWOT format, outlining the strengths, weaknesses, opportunities and threats for competing gyms and your fitness studio.
Also, make sure you’re on top of the latest national and global fitness industry trends like online workouts and gym-goers’ preference for small boutique fitness experiences versus big box gyms. What innovative programs and services are top companies offering? Why?
Many small fitness business plans rely solely on word of mouth to promote their gym. While getting great recommendations through your community is an essential step in building a thriving fitness community, long-term, your fitness studio needs to have a solid, multi-channel marketing strategy to maximize your brand’s exposure to potential new customers.
In today’s competitive fitness industry landscape, it’s essential to understand how to efficiently use digital marketing platforms like social media, local search and email. To effectively run promotional programs, having a fitness business software platform that tracks your customer’s engagement and includes email, web and social media integrations is essential.
List all the key members of your fitness studio’s leadership team and include professional, biographical information that highlights their skills and experience. Your gym’s leadership team could include owners, board members, investors, lead instructors, sales and customer service representative and any business advisors you may have brought on board.
Describe how each person on the team will guide your fitness business to success. Consider including compensation structures and information about performance bonuses. Plan ahead for an eventual sale of your fitness business and formalize how owners and/or investors will be paid.
This is the section where many new business owners are overly optimistic. Base your financial projections on fact and always over-estimate expenses and under-estimate revenues. This includes being realistic about membership sales, seasonal fluctuations, attendance and staff turn-over. Calculate your gym’s monthly expenses and then figure out what your revenue per class or training session needs to be to cover your expenses plus owners’ compensation. From here you can determine how many class passes and/or monthly membership’s your fitness business will need to be profitable.
There can be a high turn-over rate in the gym business, so you’ll need a steady stream of potential new students coming through your doors each month, and know at what rate they will convert into long-term customers. Know your fitness niche’s average new student conversion rate.
Build out at least five years of financial profit and loss estimates. Be sure to take into account any rent increases in your lease, taxes, increases in instructor pay and get granular with your expenses, from phone and internet to Facebook ads to the toilet paper in the bathroom, and don’t forget all those new cleaning products you’ll need to operate safely and courteously in a post-pandemic world.
BusinessPlanTemplate.com This site offers a free outline of all the core content you’ll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97. Business Plan Template.com is rated A+ by the Better Business Bureau and has strong, positive ratings from satisfied customers.
Bplans If you need a bit of inspiration check out or Bplans DIY gym sample plans for fitness centers, corporate fitness, gyms, health clubs, as well as martial arts studios, gymnastics schools, and a number of other athletics businesses.
For those who want a higher level of support in creating a full fleged, modern business plan, Bplans offers a paid option called LivePlan . It contains the same templates and information you can access for free on the company’s website, plus additional guidance to help you develop a complete plan. Pricing starts at $12/mo. for a year subscription or $18/mo for a 6 mo. plan.
Institute of Personal Trainers This well-respected trade organization offers personal trainers a free business plan that includes step-by-step instructions. You can download the guide using the link on the association’s website. The institute understand that during the process of writing a business plan you will be presented with questions, ideas or challenges that you might not have thought of before. According to the organization, this alone makes it worth doing.
Remember, it’s better to start the process of creating a gym business plan, even if you feel intimidated, than to procrastinate until you feel you’ll get it perfectly right. There is a wealth of knowledge to be gained simply by going through the process. Writing out your fitness studio business plan may open your eyes to blind spots in your business strategy or long-term performance goals and shift your business into a whole new realm of growth opportunity in the coming year.
Our top 7 business tips for opening a yoga studio, new customer workflow – combining automations to enhance customer onboarding.
By: Author Tony Martins Ajaero
Home » Business ideas » Fitness and Wellness » Gym House
Are you about starting a gym or fitness center? If YES, here’s a complete sample gym or fitness center business plan template & feasibility report you can use for FREE .
Okay, so we have considered all the requirements for starting a gym/fitness center . We also took it further by analyzing and drafting a sample gym/fitness center marketing plan template backed up by actionable guerrilla marketing ideas for gym/fitness centers. So let’s proceed to the business planning section.
If you very much agree with the saying that goes ‘ health is wealth’, then you may also very well agree that one of the ways of staying healthy is by keeping fit and having a good BMI.
It is very important to not be complacent when the issue of staying fit comes to fore. This is one of the reasons why there has been the craze for fitness lately all over the globe. Those who are particular about staying fit know that it is a part of life
In the united states of America for instance; the rate at which folks get obese have continued to be an alarming thing. This is no thanks to the junk type of diet that these folks subject themselves to.
However, truth is that one can curb being obese and even totally eradicate those unwanted fats in the body by simply enrolling in a gym and eating healthy. This is one of the sole aims which those who are in the gym business try to pass across.
Starting a gym is a very interesting and profitable venture. This is because much more than wanting to help other people realize their weight goals, you also can keep and stay fit always. Below is a sample Gym business plan that you can effectively use to write yours.
Gym business is gaining more grounds in recent times as it was in the 20th century. People are now more aware of the immeasurable benefits they stand to gain when they enroll in a gym. It is now obvious to a myriad of people that they can stay healthy, improve their lifestyle and live longer if they exercised regularly.
Statistics has it that there is a steady increase in the number of people that enroll in gyms and the fact that gym facilities is now closer to residential areas make this possible. In order words, with the increase in the number of people that enroll in gyms, comes the increase in the revenue generated by gyms.
Some people enroll in gyms not because they don’t have the money to purchase some of the basic gym equipment , but because exercising regularly requires discipline and that is part of what they stand to get when they enroll in a gym with an instructor at hand.
Loads of factors are responsible for the springing up of gyms in various locations in the United States of America; chief amongst them is the rise in the number of obese people. Being obese is a risk to one’s health, which is why obese people who thoroughly want to stay healthy and fit enroll in gyms that are close to them.
Different people visit gyms and fitness centers for various reasons. Some people register in the gym basically to shed some weight through proper exercising, whilst others go to the gym to train and increase their biceps (muscles) i.e. body building and other enroll in gym for cardio sessions et al.
Researchers, engineers, health and fitness experts are always improvising and inventing fitness equipment that can help people and gym owners achieve their aims.
Although gym equipment can be expensive, but the truth is that most of the equipment last longer if they are well utilized. Aside from the fact that they last longer, acquiring any gym equipment is an investment that is worth the while.
Starting a gym business in the United States of America is less stressful; it requires enough cash to equip the gym facility to meet the standard expected by gym users. As a matter of fact, building a swimming pool around the gym facility is one of the factors that could attract clients to enroll in gyms.
The gym industry is not going to go out of fashion anytime soon, but rather the number of people that enroll in gyms will continue to be on the increase and that of course will translate to more monies for gym owners.
Fit as Fiddle Gym and Fitness Club is a company that is in the business of ensuring that people stay fit by exercising regularly and maintain healthy lifestyle. We are going to be located at 135 E John Carpenter 1400 Irving, Texas United States of America.
We are able to secure a standard facility along the road in the heart of the city. The facility for our gym and fitness club has a standard Olympic size swimming pool. We are going to services the whole of the community as well as visitors and travelers
Fit as Fiddle Gym and Fitness Club is going to become the number one family-focused gym and fitness in the whole of Irving, Texas, and we will work hard to build our facility to match the needs of the average family in Texas. Our gym facility has enough parking spaces to accommodate more than the numbers of customers we will accommodate per time.
Our facility will be equipped with modern technology, and we will install large TV screens close to cardiovascular equipment and treadmills, so as to help our clients stay entertained whilst they engage in their exercise.
We will work towards ensuring that we provide our clients /members with a daily program of exercise and diet that perfectly suit their lifestyle and also to help them achieve their desired results and to help them create lasting healthy habits that will last them for life.
One of our major goals of starting Fit as Fiddle Gym and Fitness Club is to encourage families in Irving, Texas, to cultivate the habit of regularly exercising and to stay healthy. Our gym facility is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have a membership package that is highly discounted for families that enrolled in our gym.
We are quite aware that one of the reasons why some parents may not want to enroll in gyms is the reason that they may not have who to take care of their children whilst they are away in the gym.
Part of our strategies of encourage families to enroll in our gyms is to ensure that whenever these guardians come with children, their children will be well treated and entertained, so much so that they will be the ones reminding their parents to go to gym next time.
Fit as Fiddle Gym and Fitness Club will be open 24 hours in a day and seven days in a week, in order for us to be able to accommodate people with different time preference. This is why we have made provisions to recruit enough workers and to run shifts amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym.
We will run a fitness club that will help members who want to lose weight to achieve their desire without little stress. We have a weight management consultant who will work with individual based on customized fitness and nutrition needs.
Fit as Fiddle Gym and Fitness Club is privately owned by the renowned health and fitness coach Arnold Quest and Family.
Arnold quest has well over 15 years of experience as a leading health and fitness coach in the United States of America. He wants to start Fit as Fiddle Gym and Fitness Club because of his desire to see families enroll in gym and exercise together.
Fit as Fiddles Gym and Fitness Club is in business to provide all round health and fitness services to the residence of Irving, Texas, which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who enrolled in our gym and fitness club will definitely derive huge value for their money. These are the services and amenities that will be made available to our clients;
Our Business Structure
Fit as Fiddle Gym and Fitness Club is in business to become the leading family gym facility in the whole of Irving, Texas, and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal. We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve.
Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.
We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;
Manager (Owner):
Training Instructors (5)
Marketing Officer (2)
Juice Bar Manager:
Accountant / Cashier:
Exercise Physiologist
Cleaners (3):
Fit as Fiddle Gym and Fitness Club is in business to help its clients achieve their health and fitness goals and at the same time to make profit.
We are aware that there is competition in the gym and fitness industry which is why we took out time to conduct an effective SWOT Analysis, as stated in our gym and fitness center marketing plan; before investing our hard earned money.
We know that if we get things right before starting our gym and fitness club, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven. We hired the services of Mr. Emmanuel Bright, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty good job for us.
Here is a of the result we got from the SWOT analysis that was conducted on behalf of Fit as Fiddle Gym and Fitness Club, Irving, Texas;
One of the obvious strength that will definitely stand as a plus for Fit as Fiddle Gym and Fitness Club is the fact that our facility is centrally located in a densely populated – residential area in Irving, Texas; our location is in fact one of our major strength.
We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our gym and lastly our membership package is one of the best that anybody living in Texas can get; it is cheap and affordable.
Having critically looked into our Business model , we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing gyms in Texas when it comes to acquiring latest gym equipment and generating the needed hypes that can drive traffic towards our facility.
We are centrally located in one of the busiest areas in Irving, Texas, and we are open to all the available opportunities that the city has to offer. We also run a 24 hours, 7 days a week gym and fitness club; thus giving us the advantage to leverage on any available opportunity.
Some of the threats that are likely going to confront Fit as Fiddle Gym and Fitness Club is unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our gym and fitness club is located.
The trend in the gym and fitness industry is such that if a gym is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the gym will enjoy high patronage. Just like in other business venture, the owner of gyms and fitness clubs are always looking for ways to increase their market share; they go as far as signing deals with high schools and also offer home services.
What they do is that they offer pro bono services for a period of time, and then thereafter introduce a fee gradually and before too long they would have successfully converted some of the people that benefited from their pro bono services to loyal members.
It is common trend that as gyms grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.
Little wonder some gyms now have juice bars within their facility to encourage people towards healthy drinking. In order words, it is very important for gyms to continue to improvise if they want to grow their business and generate their target revenues.
The target market for gyms cuts across people of different walks of life. The fact that people register in gyms and fitness clubs for various reasons makes marketing the business interesting. The target market for gym and fitness centers can be categorized into three various groups.
The first group is the people who are looking towards shedding some weight through proper exercising and under the guidance of a qualified instructor.
The other group of people are those who are interested in building their biceps (body building), and the last group of people are those who just want to enroll for cardio sessions under the watchful eyes of a qualified trainer. These sessions are a combination of light weights, treadmills and bikes.
Fit as Fiddle Gym and Fitness Club will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness club to;
Our Competitive Advantage
Fit as Fiddle Gym and Fitness Club is centrally located in a densely populated – residential area in Irving, Texas; this is obviously going to give us an edge amongst our competitors.
We can confidently say that the location of our gym will definitely count as a positive for us amongst any competitor that might start a gym and fitness business in same location where ours is located. We will continue to work hard to ensure continuous improvement in our facility and service delivery. As a matter of fact, our services will be second to none in Texas.
Fit as Fiddle Gym and Fitness Club will generate income from the following service offerings;
It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like gym and fitness club. This is simply because the statistics that will be provided will be on a short term basis.
Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.
We expect to register a minimum of 1,000 active members within our fits year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Fit as Fiddle Gym and Fitness Club, it is based on the location of our facility and the services and products that we will be offering to our clients (members);
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our gym facility.
Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.
The truth is that all that we do will be geared towards creating new market channels, increasing sales and increase our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.
At Fit as Fiddle Gym and Fitness Club, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our gym so as to attract people to enroll and become members of our gym.
Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families. Parts of the marketing and sales strategies that we will adopt are;
Fit as Fiddle Gym and Fitness Club is in Irving for serious business, which is why we have identified key platforms that will enable us achieve our goal of promoting and advertising our business so as to attract the crop of people that we designed our business for.
We have been able to enter into alliance with key stakeholders in Irving, Texas to help us use their good will to promote our business.
We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our gym and fitness club. Here are the platforms we intend leveraging on to promote and advertise Sean and Sharon Hotel, Las Vegas;
Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors charge their members in Irving, TX.
Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family. The prices of our services will be same as what is obtainable in the United States’ open market.
Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available to clients who want to make payment / register for our gym program;
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty. These are the types of exercise equipment that we will make available in our gym and fitness center;
This is the key areas where we will spend our start – up capital on;
We would need an estimate of $3.6 million to successfully launch our gym and fitness club in Irwin, Texas. It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a gym and also the sophistication of the technology used in gyms. Also, the supplies would cost a bit more because of the regular demand for it.
Generating Funding/Startup Capital for Fit as Fiddle Gym and Fitness Club
Fit as Fiddle Gym and Fitness Club is a family business and it will be financed by the owner who is also the gym manager. These are the areas where we intend sourcing for fund for Fit as Fiddle Gym and Fitness Club;
We are in business to make profits and to build a popular gym and fitness brand in Irvin, Texas, hence we must do all it takes to grow the business and to ensure that the business survives generation after generation.
Part of the plans we have put in place to sustain our business is to ensure that we continue to deliver quality services, acquire latest gym and fitness equipment and improvise on better and cheaper packages four members and intended members.
Our workers will sure continue to enjoy working with us because we will deliberately make it our work environment very conducive and accommodating.
Furthermore, we are quite aware that our customers are key components to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.
Check List / Milestone
Your gym business plan is your roadmap to success. It guides you on your journey, helps you to make better decisions, and attracts potential angel investors to your business. Creating a business plan is a process. It’s easy to think of your business plan as one single document that you build and then you’re done. But, your business plan evolves and changes with you; it’s not a static checklist.
Whether you’re starting a new small business or expanding an existing one, a business plan sets the foundation for success.
A great gym involves more than fitness equipment. Setting up a gym is a big task which is why you want to give yourself the best opportunity to succeed. All stages of your business plan are equally important and essential for the final steps. In this article, we try to understand the core elements of a gym business plan and how you can craft a business plan for your fitness business.
Want your own fitness business plan?
You can get your free business plan template by clicking the button below
Before we dive into how to create your business plan, let’s start at the beginning; what is a gym business plan? It’s a document that tells the reader who you are as a business and a realistic idea of where the business is heading. At a basic level, your business plan answers the following questions:
Research shows that entrepreneurs who write formal business plans are more likely to succeed . Business owners seeking external financial support are also more likely to commit their thoughts to a formal business plan. With a new business, it’s beneficial to pull your ideas into focus and put pen to paper.
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The main aim of your gym business plan is to create a blueprint for your business. For instance, if a potential investor were to read your business plan, they would understand how your gym will progress and succeed in the future. Your business plan also helps you to identify fresh opportunities and see gaps in your current business model or setup. Depending on where your business is, a business plan can be dual-purpose. Here’s why you need a business plan from day one.
Starting a fitness business is by no means easy. So, you have an idea, and you think it could be a winner. But you can’t always go out and test that idea. A business plan allows you to feasibly test that idea without actually starting the business. Working through your idea and creating a business plan allows you to break down numbers, analyze the market and competitors, and save you a lot of time in the long run. In the early stages, it’s a good idea to work through your idea and create a business plan. The more knowledge you have about your business, industry, and potential customers, the better you can see if your business idea could be a success.
If you want to attract investors, you need a business plan. Most businesses need to secure funding and seek outside financial support. A thorough business plan helps you to obtain startup capital and funding for your new gym business. Even established businesses often need extra funding for expansion and business growth. Potential investors and finance companies will need concrete numbers with facts and figures to move forward with your business. Without a business plan, there is little to no chance of getting funding from investors, banks, or other external financial institutions.
It’s great to have both short-term and long-term goals in mind, but it’s important to go a step further. A good business plan will contain detailed strategies on how you intend to achieve these goals. It could involve your business model, equipment plans, hiring strategies, and marketing efforts. Think about everything that you need to do to achieve your goals. Most businesses tend to have overarching business goals that are supported by smaller goals. It’s crucial that your business plan maps out your strategies for achieving your goals. Because goals and strategies can shift, as your business evolves, you can update your business plan as necessary.
A business plan is important for both new and established businesses. Firstly, a business plan gives you a higher chance of success. Budgeting, market analysis, and planning will set the foundation for a smoother beginning. When you have set out your goals and strategies to help you achieve them, you can implement what you need to progress. This whole process helps to make business planning more manageable and effective. A great business plan helps you to manage your business, monitor, and assess your progress over time.
Want to create a flawless, streamlined, and sustainable gym business and marketing plan? Our fitness and online branding guide can provide you with all the tips and tricks you need to thrive as a fitness business owner.
8 steps to create a great gym business plan .
Developing a business plan is an organized process where you go through specific steps to achieve a final result. To start, think about where you are now and where you want to be. This will help you get into the right mindset when writing your business plan. There will be many times when you will refer to your business plan to help you make a decision. So, the more information you have, the better. You will need to dig deep into your business idea, future finances, competitors, and fitness industry to help you collate the information together. By following these eight steps, you can begin to cover all the different aspects of your health club and start building a great gym business plan template.
This is just a summary of our free business plan template, which you can download below
The executive summary is always at the top of the business plan. It should be an attention-grabbing business pitch that’s short and concise, yet interesting. You will continue to flesh out the points from your executive summary throughout the document. But this first section should be very clear and engaging. Although the executive summary is the first document in the business plan, it can be easier to write it at the end. Keep in mind what it should include so that you answer your own questions as you write your business plan. The executive summary should explain:
The company overview is a more detailed description of your business. You go beyond talking about who you are and delve into the type of clientele you plan on serving, how your business stands out from the competition, and the goals of your business. Because gym business models can differ, now is a good time to explain how you will run your business in more detail. Your executive summary states your mission statement and explains your thoughts at a high level. As you go through your business plan, you have the opportunity to expand and build on your thinking to showcase your business. Your company overview can include:
The industry or market analysis is where you investigate the local market. Think about your niche, current trends in the market, and how your business aligns with market demand. You’re looking to evaluate the fit of your business in today’s market. Try to include some facts and statistics about your industry and the future of the market. For example, a gym looking to obtain funding for expansion into online fitness would include trends and statistics on the rapid acceleration of digital fitness and where the market is headed in the future.
Within the gym industry, there are various niches and audience segments. Even within one business, you can have multiple target audience personas. The customer base you choose to target will have a big impact on your business, the types of services you offer, and how you market yourself. Start by breaking your target customers down by the following:
A competitor analysis investigates businesses that are direct competitors to you. These are the gyms that offer a similar service in your niche. Although you can mention indirect competitors, this section is mainly for a detailed analysis of your direct competitors. Depending on your business type, you could have both in-person competitors as well as digital-only competitors. Although it may be impossible to find out everything about a competitor, you can usually get a clear idea from your research. Break down each of your competitors into the following:
The marketing section of your business plan is the place to explain everything you plan to do to get your services in front of your target audience. Include your strategy, projected startup costs, and consider who will be handling the marketing efforts of the business. Your marketing strategy can include:
Ideally, you and your team members have fitness experience within your niche. This section is a great place to highlight the skills, experience, and expertise of your management team. By doing this, it helps to show how specific team members will help you to achieve success. Lay out key members of your team. This doesn’t need to be limited to your fitness experts, but other experts who will guide your business like marketing and sales managers, customer service, and maintenance personnel. How you structure your business and the type of compensation and benefits you offer will help you to attract and retain high-quality talent over time.
Depending on where you are with your business, your financial plan can include current financials for the most recent year and future projections. Your projected revenue should be based on facts and solid research with supporting numbers. The financial plan can include a five-year projection with detailed breakdowns of monthly and annual earnings. Think about your income, cash flow, costs, and outgoings. Your finances are the backbone of your business, so it’s important to be as thorough as possible.
Starting a business is hard and comes with its own set of challenges. A good business plan gives you a point of reference to help you navigate your business. Whether you’re looking to expand your gym or start from scratch, a business plan covers all aspects of your gym so that you have every opportunity to succeed. While you may face some unforeseen issues, a business plan helps you to identify potential problems as much as possible. Your business plan isn’t a static document set in stone, instead, it can serve as a guide to growth and your future success through changing times.
If you’re looking for a fitness business platform that can help you create a fitness franchise that will stand the test of time, ABC Glofox is the platform for you. Along with reducing your admin time by 20%, the ABC Glofox platform, on average doubles user revenue in just 18 months.
If you’re ready to take the next step in growing your fitness business, book a call with a member of our team today.
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Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
There should be a place where women can work out without worrying about behavior of men. Women know why.
Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.
Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.
Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has attracted a type of professional that is the target customer for the Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.
Another target group is young mothers who are looking for a club that will fit their needs and keep their children close. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe that changes like that will be seen as welcome extras that will bring new members.
The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym.
The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Women feel more relaxed and comfortable in a program that is focused solely on them. In addition, we have designed the childcare center to be visible from the main workout floor. A young mother can watch her child play in the center while working out.
As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year.
Financing needed.
Estimated Startup Expenses: $95,000
Assets: $65,000 in startup cash
Total financing: $160,000.
Funding plan: $100,000 in owner funding and a $60,000 business loan.
Problem worth solving.
Many women want a gym for women only. And young mothers need that plus childcare.
Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals. We have the best equipment and the best training program in this arena. We prepare our clients for success! We have the best weight-management program. Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.
Market size & segments.
Ladies Only Fitness will focus on two customer groups:
We have our gym offerings around town: Snap Fitness, 24-hour-Fitness, Crossfit, and so on. Memberships and features run in standard ranges.
Marketing & sales, marketing plan.
Market Segmentation
Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.
Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton. The club occupies a 5,500 square foot storefront. The facility has one primary equipment room adjacent to the child care center. The club also has three exercise rooms. The facility can accommodate 110 people.
Milestones table.
Milestone | Due Date | |
---|---|---|
Jan 04, 2020 | ||
Mar 06, 2020 | ||
Apr 19, 2020 | ||
June 05, 2020 |
Ladies Only Fitness is co-owned by Joan Sullivan and Marge Williamson.
The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes. Joan Sullivan will invest $30,000. Marge Williamson will invest $70,000. In addition, club will secure a $60,000 long-term loan.
Joan Sullivan will be the operations manager and lead trainer for Ladies Only Fitness. Joan has been a fixture in the Mapleton fitness community for the past fifteen years. She has been the manager of both the Mapleton Athletic Club (three years) and the Maximum Fitness Club (four years).
Her reputation as an effective staff supervisor is excellent. At both the Athletic Club and Maximum, membership increased by 15% each year under Joan’s supervision.
Marge Williamson is a CPA with the firm of Smith, Jones, and Lawrence. Her primary responsibility will be to oversee accounts receivable and operational costs.
2020 | 2021 | 2022 | |
---|---|---|---|
Lead Trainer | $48,000 | $48,960 | $49,939 |
Childcare Staff (2.67) | $72,000 | $110,160 | $112,362 |
Personal Trainers (3) | $76,800 | $117,504 | $159,804 |
Receptionist | $33,600 | $34,272 | $34,957 |
Totals | $230,400 | $310,896 | $357,062 |
Key assumptions.
Expenses by month, net profit (or loss) by year, use of funds, sources of funds, projected profit & loss.
2020 | 2021 | 2022 | |
---|---|---|---|
Revenue | $468,600 | $616,000 | $761,000 |
Direct Costs | $37,488 | $49,280 | $60,880 |
Gross Margin | $431,112 | $566,720 | $700,120 |
Gross Margin % | 92% | 92% | 92% |
Operating Expenses | |||
Salaries & Wages | $230,400 | $310,896 | $357,062 |
Employee Related Expenses | $46,080 | $62,179 | $71,413 |
Marketing | $6,000 | $6,000 | $6,000 |
Insurance | $2,760 | $2,760 | $2,760 |
Utilities | $4,800 | $4,800 | $4,800 |
Rent | $31,200 | $31,200 | $31,200 |
Leased equipment | $18,000 | $18,000 | $18,000 |
Total Operating Expenses | $339,240 | $435,835 | $491,235 |
Operating Income | $91,872 | $130,885 | $208,885 |
Interest Incurred | $2,754 | $2,200 | $1,618 |
Depreciation and Amortization | |||
Gain or Loss from Sale of Assets | |||
Income Taxes | $0 | $0 | $0 |
Total Expenses | $379,482 | $487,315 | $553,732 |
Net Profit | $89,118 | $128,685 | $207,268 |
Net Profit/Sales | 19% | 21% | 27% |
Starting Balances | 2020 | 2021 | 2022 | |
---|---|---|---|---|
Cash | $65,000 | $143,288 | $260,589 | $455,890 |
Accounts Receivable | $0 | $0 | $0 | |
Inventory | ||||
Other Current Assets | ||||
Total Current Assets | $65,000 | $143,288 | $260,589 | $455,890 |
Long-Term Assets | ||||
Accumulated Depreciation | ||||
Total Long-Term Assets | ||||
Total Assets | $65,000 | $143,288 | $260,589 | $455,890 |
Accounts Payable | $0 | $0 | $0 | |
Income Taxes Payable | $0 | $0 | $0 | |
Sales Taxes Payable | $0 | $0 | $0 | |
Short-Term Debt | $10,830 | $11,384 | $11,966 | $12,579 |
Prepaid Revenue | ||||
Total Current Liabilities | $10,830 | $11,384 | $11,966 | $12,579 |
Long-Term Debt | $49,170 | $37,786 | $25,820 | $13,241 |
Long-Term Liabilities | $49,170 | $37,786 | $25,820 | $13,241 |
Total Liabilities | $60,000 | $49,170 | $37,786 | $25,820 |
Paid-In Capital | $100,000 | $100,000 | $100,000 | $100,000 |
Retained Earnings | ($95,000) | ($95,000) | ($5,882) | $122,803 |
Earnings | $89,118 | $128,685 | $207,268 | |
Total Owner’s Equity | $5,000 | $94,118 | $222,803 | $430,071 |
Total Liabilities & Equity | $65,000 | $143,288 | $260,589 | $455,890 |
2020 | 2021 | 2022 | |
---|---|---|---|
Net Cash Flow from Operations | |||
Net Profit | $89,118 | $128,685 | $207,268 |
Depreciation & Amortization | |||
Change in Accounts Receivable | $0 | $0 | $0 |
Change in Inventory | |||
Change in Accounts Payable | $0 | $0 | $0 |
Change in Income Tax Payable | $0 | $0 | $0 |
Change in Sales Tax Payable | $0 | $0 | $0 |
Change in Prepaid Revenue | |||
Net Cash Flow from Operations | $89,118 | $128,685 | $207,268 |
Investing & Financing | |||
Assets Purchased or Sold | |||
Net Cash from Investing | |||
Investments Received | |||
Dividends & Distributions | |||
Change in Short-Term Debt | $554 | $582 | $612 |
Change in Long-Term Debt | ($11,384) | ($11,966) | ($12,579) |
Net Cash from Financing | ($10,830) | ($11,384) | ($11,966) |
Cash at Beginning of Period | $65,000 | $143,288 | $260,589 |
Net Change in Cash | $78,288 | $117,301 | $195,302 |
Cash at End of Period | $143,288 | $260,589 | $455,890 |
Fill-in-the-blanks and automatic financials make it easy.
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You’ve stocked your gym with top-of-the-line equipment and designed a class schedule that’s to die for. But that doesn’t mean your gym will always be full of clients.
Even with advanced tools and a packed calendar, gym membership rates can ebb and flow – which is totally normal. The solution to gaining more customers lies in gym marketing: spreading the word about your business and why it's the best, both online and offline.
If you need to elevate your fitness brand ASAP, try these advertising ideas. Plus, we'll tell you why marketing is worth it – and it's not just to gain new members.
A gym marketing strategy is a long-term plan to attract new clients to your business. This means zeroing in on what sets you apart – which could be anything from advanced gym equipment to unique classes – and communicating that to potential customers.
A marketing strategy typically contains the following elements:
The easiest way to communicate a marketing strategy is with a short sentence or two describing your plan. This is your foundation. It gives you direction, clarity, and a clear path toward achieving your goals.
Here's an example of a marketing strategy summary for a boutique fitness studio:
Good Gym wants to use paid social media ads to promote our unique yoga high-intensity interval training (HIIT) hybrid classes to potential members aged 25–40. Our goal is to increase attendance at these classes.
A marketing strategy helps identify a goal and overarching marketing ideas but it doesn’t dive into the actual steps to take to accomplish your goal. That’s where a marketing plan comes in. It’s all about execution, detailing the specific actions, channels, and timelines you’ll use to achieve your goals. While the strategy gives you the "what" and "why," the plan gives you the "how" and "when."
A marketing plan is typically a comprehensive document that outlines what you need to do to execute the strategy. For example, if your goal is to increase attendance at your gym’s classes by 15% over six months, your plan might include the following:
[CTA_MODULE]
Creative campaigns and gym advertising ideas can grow your fitness business. Here’s how:
A solid gym marketing strategy attracts potential members and retains the ones you already have. You could launch a bring-a-friend referral program that lets current members bring a loved one to their favorite class for free. The friend experiences your gym's unique offerings (and might just get their own membership), and the existing member feels valued by being part of your growth.
Establishing trust is crucial for attracting and retaining gym members. When potential clients consistently see valuable content from you – whether it’s on social media, on your website, or through advertisements in the gym – they start to view your business as reputable and trustworthy.
Social proof is a popular marketing strategy involving sharing valuable content like client testimonials and success stories online, highlighting your clients’ real-life results and experiences. If a client leaves you a review on Yelp or accomplishes one of their fitness goals, blast it out to your social media audience. This builds credibility, shows people exactly what you do, and solidifies your USP.
You may have opened a gym out of a passion for fitness, but it needs money to keep the ball rolling. When your marketing strategy brings in new members, it increases your profit margin and gives you the cash you need to keep going.
For example, special promotions like a free first month attract new sign-ups, and upselling add-on services like one-on-one personal training and nutrition counseling can encourage active members to give you more business every month. These both boost your income.
Sign up for a 14-day free trial with GlossGenius!
Boost your brand with these five promotion ideas just for gym owners and personal trainers:
The fitness industry is all about showing up and working out. Use social media to show what that process looks like for you. Promote your gym’s offerings on social media networks like TikTok, Instagram, and even YouTube. You could post videos of personal training sessions (with clients’ permission, of course), offer gym machinery tips and tricks, or show a behind-the-scenes look at what it’s like to run the business. Fun pop culture references and memes also never hurt.
Social media is an affordable advertising option because creating a profile and posting is free. All it takes is a little time and effort. Even taking a few minutes a day to post an Instagram Story can make a difference.
But if you do have more funds, consider running paid social media ads. Paid Instagram, TikTok, or Facebook ads help you reach a targeted demographic who might not otherwise find your content. For example, on Instagram, you can specify location, age range, gender, lifestyle, interests – the list goes on. According to Hootsuite, the average cost per thousand impressions (CPM) , which is when 1,000 people see your ad, was $6.06 in 2023.
Hosting activities creates a sense of community and excitement around your gym. Drive sales with fun fitness challenges and open houses, and promote upcoming events by posting on social media or distributing marketing materials like flyers.
The best part about hosting events is that you can tailor them exactly to your brand and goals. If you want consistent attendees, host a 30-day fitness challenge with a prize for anyone who shows up every day. If you’re going for new signups, offer themed discounted classes to get people interested, like a Taylor Swift-themed spin class or Pride month strength workout. You can even ask people to dress according to the theme if they want to go all out.
Don’t underestimate the power of emails. While they might seem old-school, email marketing brings news about your business straight to people’s inboxes so you stay top of mind.
To do it yourself, sign up for an email marketing platform or an all-in-one software like GlossGenius . The email service is free with a GlossGenius plan, and you can set it up to automatically add attendees to your email list so they get all the latest news about your gym.
When done right, email marketing is more than just a quick and easy way to share updates – it strengthens the relationship between your gym and its members. Sending out a monthly newsletter with fun updates, member spotlights, or a sneak peek into next month's class schedule makes members feel like they're part of an exclusive community. You can also offer training and help tips to go above and beyond. And if they ever forget to sign up for their next class, the email reminds them.
Like emails, text message marketing is a fast way to update members about special deals and new services. Almost everyone has a smartphone, and this tactic is a direct way to reach customers directly – even when they’re on the go.
GlossGenius' SMS Marketing features let you send mass texts with ease and even personalize them to help clients feel special. Announce a new personal training package, blast a flash sale on gym memberships, and even send birthday messages every year. With GlossGenius, you can also send targeted messages. For example, only text people who haven’t booked a personal training session in the last 3 months with your promo. This reminds clients that your trainers are still ready and waiting for you back in the gym, with a little extra nudge.
To really expand your reach online, collaborate with local fitness influencers. These online content creators inspire their followers’ fitness journeys and often partner with brands to advertise products and services. When you pay an influencer to promote your gym, you get access to their whole following – people who are excited to work out and already want to learn more.
You can use influencer-specific platforms to find people to work with, but it never hurts to do the work yourself. Manually search relevant hashtags and people who follow you and your competitors. Once you find one who fits, you could ask them to create an Instagram Reel about your gym, invite them to host a special class and share their experience, or even post a quick Story tagging your account.
Keep in mind that the more followers someone has, the more you likely have to pay them. It’s more than okay to want to pay less and choose a creator with a smaller audience – in fact, 10,000 followers might even be more engaged than 1 million. Expect to pay between $100 and $5,000+ per post, depending on the situation.
Take your gym's customer relationship management to the next level with marketing strategies that supercharge your business growth. With the above promotion ideas, you're on track to a bustling fitness club filled with new (and old) members.
GlossGenius is here to help. The ultimate all-in-one scheduling platform for fitness professionals, we offer everything from Client Management and Online Booking to Loans , Payments , and Finance Management . Our software is a one-stop shop for simplifying and streamlining your business operations.
Start your 14-day free trial today to experience the GlossGenius difference.
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City/Area | Population | Number Of | Number Of |
---|---|---|---|
93 | 2 | ||
Seversk | 4 | ~1 |
There are a total of 97 Fitness centers in Tomsk Oblast as of August 15, 2024 .
Download the list of 97 Fitness centers in Tomsk Oblast as of August 15, 2024 based on phone number, email, and both.
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Welcome to gym navigator.
The ultimate gym catalog! Dive deep into our comprehensive directory, curated with genuine feedback from our vibrant community of fitness enthusiasts. Beyond mere listings, Gym Navigator boasts cutting-edge Machine Learning analysis that offers insightful evaluations on amenities and classes.
Whether you're a seasoned athlete or just embarking on your fitness journey, our platform ensures you find the perfect gym that aligns with your goals and preferences—right in your vicinity. Let us help you discover the best gym near you.
Join us in exploring the world of fitness, leveraging real user insights and innovative technology to make your choice clear and informed.
Popular classes available near me - reach your fitness goals., gyms and fitness.
If you're looking for a gym, fitness club or yoga studio, you've come to the right place.
You can find information about gyms in your area. Browse catalog of gyms and find gyms with classes which are you looking for.
On gym page you can find simple information like address, phone or website. You can find list of available classes. You can check availability of personal training or small group classes. On place page you can also see information about open hours.
You can find gyms near you with amenities, courts, studios and equipments.
Use our map to find gym at your city or district.
In Gym Navigator you can find list of exercises with movies for many body parts.
You can browse exercises catalog and find exercises the best of you.
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For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month. Open Comment Form. In this article, you'll find a checklist of everything you need to create a business plan for your gym or fitness business.
Financial Plan Highlights. Steven's Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and ...
Business Overview. In the business overview, you should clearly define your gym's characteristics.This includes its name, location, facility details, membership plans, and the variety of classes offered. This part of the summary is critical for showcasing what makes your gym stand out in a competitive fitness industry.. Example:
Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention. This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and ...
Step 3: Create a gym business plan using the ready-made template (pattern) described below. Step 4: Review the business plan regularly, every month in the first months of running the gym, and at least once a year in subsequent years. A business plan is a living document that will help your fitness place grow.
Gym Business Plan: A 10-Step Guide. May 29, 2024 Team ABC Trainerize. Starting a gym is an exciting process. But, to ensure your success, it's crucial to create a detailed and well thought-out business plan. A well-crafted gym business plan acts like a roadmap, guiding you through the setup and growth phases of your business.
Fitness Industry Outlook. The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships. The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030.; The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a ...
1. Executive summary for your gym or fitness center. Think of the executive summary as the company overview of your gym business plan - it's the first thing people see, and it sets the tone for what's inside. In these few paragraphs, you can grab your reader's attention and give them a sneak peek into your gym's exciting future.
Physical Fitness Gym Business Plan Template. Download this free physical fitness gym business plan template, with pre-filled examples, to create your own plan. Download Now. Or plan with professional support in LivePlan. Save 50% today.
Gym Business Plan. If you want to start a new gym business or expand your existing business, you need a detailed gym business plan. Since 1999, we have helped over 10,000 fitness business owners create business plans to start and grow their gyms, health clubs, martial arts studios, fitness studios, and other athletics businesses.
Operations plan. Marketing and advertising. Financial plan. 01. Executive summary. The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your ...
Gym Business Plan Templates. BusinessPlanTemplate.com This site offers a free outline of all the core content you'll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97.
A business plan is a crucial starting point for any business and your fitness business is no exception. You'll want to know what your studio or gym's strengths and weaknesses are and have a path planned for growth. For many just getting started on their journey as an entrepreneur, it can be hard to know what you should include in such a ...
Develop a financial plan, incorporating current & future projections, supported by research and detailed breakdowns of monthly and annual earnings over a five-year period. There's no need to start with a blank page; download a ready-to-go Microsoft Word Fitness Business Plan Template and get started! Writing a business plan for your fitness ...
The Mountain Brook Fitness Center is a thriving business-person's club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an ...
2. Executive Summary. Fit as Fiddle Gym and Fitness Club is a company that is in the business of ensuring that people stay fit by exercising regularly and maintain healthy lifestyle. We are going to be located at 135 E John Carpenter 1400 Irving, Texas United States of America.
Download the template to create your own gym business plan, including: Executive Summary, outlining your gym's target market, service offering, and competition (i.e., other fitness facilities in your surrounding area) Organization and Management, including the management software (like Mindbody) you want to use at your facility, your business ...
Try to include some facts and statistics about your industry and the future of the market. For example, a gym looking to obtain funding for expansion into online fitness would include trends and statistics on the rapid acceleration of digital fitness and where the market is headed in the future. 4. Customer Analysis.
Cash at End of Period. $143,288. $260,589. $455,890. Download This Plan. Explore a real-world physical fitness gym business plan example and download a free template with this information to start writing your own business plan.
A gym marketing strategy is a long-term plan to attract new clients to your business. This means zeroing in on what sets you apart - which could be anything from advanced gym equipment to unique classes - and communicating that to potential customers. ... Creative campaigns and gym advertising ideas can grow your fitness business. Here's how:
Your local gym in Richmond (Willow Lawn), VA. Starting as low as $15 a month. Enjoy free fitness training, flexible hours, and a clean, welcoming Judgement Free Zone. ... Richmond, VA 23230-2009. United States. Get Directions. View Club Schedule. Club Hours. Coming Soon! Plans and pricing. Get high-quality fitness at an affordable price ...
AI監視カメラ「GYM DX」のサービス開始から3年、導入施設数は1,500施設を突破した。監視カメラがついていない、カメラは設置しているが有事の際に確認するだけで活用できていないという声が「GYM DX」を提供する株式会社Opt Fitに届いている。そこで同社は、蓄積してき…
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The ultimate gym catalog! Dive deep into our comprehensive directory, curated with genuine feedback from our vibrant community of fitness enthusiasts. Beyond mere listings, Gym Navigator boasts cutting-edge Machine Learning analysis that offers insightful evaluations on amenities and classes.
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