A step-by-step guide to captivating PowerPoint presentation design

november 20, 2023

a dark pink colored circle logo with corporate powerpoint girl in the center of it

by Corporate PowerPoint Girl

Do you often find yourself stuck with a lackluster PowerPoint presentation, desperately seeking ways to make it more engaging and visually appealing? If your boss has ever told you to "please fix" a presentation and you didn't know where to start, you're not alone. In this article, we'll walk you through a straightforward method to transform your PowerPoint slides into a visually captivating masterpiece. 

Let's dive right in! 

Clean up your slides 

The first step in this journey to presentation excellence is all about decluttering your slides and elevating their impact. Say goodbye to those uninspiring bullet points that often dominate presentations. Instead, focus on what truly matters – the key call-out numbers. By increasing the font size of these numbers, you ensure they take center stage, immediately drawing your audience's attention. 

To make those numbers pop, consider breaking the text after the numbers into the next line and adding a touch of color. The contrast created by pairing a dark color with a lighter shade, like dark teal and light teal or burnt orange with peach, can work wonders. This simple adjustment makes your data more engaging , enhancing the overall impact of your presentation. 

Add dimension with boxes 

Now, let's introduce an element of depth and organization to your slides. By adding boxes, you'll create a visually pleasing structure that guides your audience through the content. In the "Insert" menu, select "Table" and opt for a one-by-one table. Change the table color to a light gray shade, elongate it, and position it neatly to the left of your text. 

To improve readability and aesthetics, increase the spacing between text phrases. A small adjustment in the before spacing setting (setting it to 48) significantly enhances the visual appeal of your slides. 

Insert circles 

To further enhance the visual appeal and engagement of your slides, let's introduce circles. In the Insert menu, navigate to Shapes and choose the circle. Adjust the circle's height and width to 1.2, ensuring it complements your content seamlessly. Match the circle's shape fill color with the corresponding text color for a harmonious look. 

Avoid using colored outlines for the circles, as they may distract from the overall aesthetic. This simple addition of circles adds an element of visual interest to your presentation, making it more captivating. 

Choose icons 

Now, it's time for a touch of creativity. Selecting icons to complement your text can elevate the clarity and appeal of your slides. In the "Insert" menu, you can search for relevant keywords to find the perfect icon from PowerPoint's extensive library . 

For instance, if your text discusses investment portfolio yield, search for "growth" and choose an upward arrow growth icon. These icons add an extra layer of visual appeal and clarity to your content, making it more engaging and informative. 

Final touches 

To wrap up the transformation process, we come to the final touches that give your presentation a polished, professional finish. Align your icons with their corresponding circles and change the shape fill color to white. This simple adjustment creates a crisp, cohesive look that ties everything together seamlessly. 

In conclusion, by following these steps, you've embarked on a journey to enhance your PowerPoint presentation . These initial steps are just the beginning of your exploration into the world of design elements and styles that can cater to your specific presentation needs. The key to a stunning PowerPoint presentation lies in the details. By following these steps, you can turn a lackluster set of slides into a visually engaging and dynamic presentation that will captivate your audience. So, the next time your boss says, "Please fix," you'll know exactly where to start. Happy presenting! 

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10 PowerPoint Tutorials to master PowerPoint

Need PowerPoint Backgrounds? Read The Best Places to Find PowerPoint Backgrounds [+ Freebies]

PowerPoint is software for presentations that offers many opportunities for creativity. If you want to create visually appealing and engaging presentations, check out this collection of 15 beginner PowerPoint tutorials that will help you step up your game, no matter if you are a regular presenter or a beginner in the software.

In this selection of PowerPoint tutorials, we’ve included tutorials for beginners, intermediate and advanced users. Some are incredibly impressive and will teach you hacks that you never thought were possible in PowerPoint. Let’s begin!

*Last updated July 1st, 2022

2. Tips and Tricks for working with PowerPoint

Level: Intermediate / Advanced

A one-hour web session with PowerPoint guru Tess Ausman. In the video tutorial, she shares advanced tips and techniques for PowerPoint which will take your presentations to the next level. Animations, screencasts, and everything you need to know in order to use and master PowerPoint’s superpowers.

You may also want to check out these amazing  12 PowerPoint Presentation Tips .

3. How to add audio in PowerPoint?

Level: Beginners

PowerPoint is perfect for newbies and experienced presenters and it allows a lot of audio customization. Our guide shows you how to add audio to PowerPoint in a quick step-by-step guide. You will also see how to record yourself, to get the best results. All steps are explained with images, to ensure you understand the concept well. Adding audio is one of the first things you need to do to attract customers’ attention.

4. How to make photos 3D in PowerPoint?

It’s always a good idea to come up with interesting concepts. In this PowerPoint tutorial, you will learn how to use separate images and then add them to PowerPoint, to achieve a smooth 3D look. The video is quite long, so if you want to watch only the PowerPoint part, you can skip to 15:31.

5. How to collaborate in PowerPoint?

Level: Beginner / Intermediate 

Learning how to collaborate with your team is crucial. Fortunately, PowerPoint has advanced a lot over the years and nowadays it’s not hard to work together with your peers. There are many collaboration tutorials for PowerPoint but this one is extremely easy to apply.

6. How to Insert a GIF in PowerPoint?

Level: Beginner

GIFs are a very powerful method to deliver a message. They represent information in a more visual way. Our guide on how to insert GIFs into PowerPoint will help you insert simple animations and attract attention. On top of that, you will learn where you can find resources for inspiration. All steps are visualized for easy access.

7. How to Add Speaker Notes in PowerPoint?

Level: Intermediate

Speaker notes are crucial for all presenters. They let you memorize key phrases during the slides, and avoid any mishaps. In this PowerPoint video tutorial, you’ll learn not only how to add and show speaker notes, but also some of the reasons why people use them.

8. Microsoft PowerPoint Tutorial for Beginners Level 1

If you are a complete beginner to the software, we recommend to start off with a tutorial that covers the basics of working with PowerPoint. Jamie K. from Teacher’s Tech explains the basic functions and the interface options of the software and takes you through the process of creating a basic presentation.

9. Ten Powerful PowerPoint Tips

Level: Beginners / Intermediate

A video of PowerPoint hacks and tricks that will help you create a more appealing presentation design. Again created by Jamie K. from Teacher’s Tech, this video presents you to handy features in PowerPoint that reveal how to craft visually pleasing presentations more easily and quickly.

10. PowerPoint Slide Master tutorial – Placeholders & Basics

Working with Slide Master in PowerPoint requires you to be at least an intermediate user of the software, so we recommend you to check out the PowerPoint tutorials for beginners first. This great tutorial by Andrzej Pach introduces you to the Slide Master tool which will be really useful to you if you’d like to create custom presentation templates. His channel is full of useful videos, so we highly recommend you to check it out.

11. Three PowerPoint Hacks for Instant Improvement

Level: Advanced

A very insightful video tutorial by Leila Gharani who shares advanced hacks on how to instantly improve your presentations in PowerPoint. She talks about working with smart shapes, morph transitions, and advanced morph available in the newest version of PowerPoint. Every step is explained and the final result for your presentation is super impressive.

Need an amazing resume template? Take a look at these  Top Resume Powerpoint Templates to Help You Stand Out .

12. How To Make Videos in PowerPoint?

A tutorial by Michael Kinney who will teach you how to turn your PowerPoint slideshow into a narrated video. The tutorial assumes you are already familiar with the software and explains how to set up your mic, use the recording features in PowerPoint, and later on, export your presentation into a video.

13. Animated 3D Models in PowerPoint – Part 1, The Basics

Thanks to the evolving technologies, incorporation 3D objects in your PowerPoint presentation is now completely possible. The following video will introduce you to the basics of using 3D models in PowerPoint and is a part of a sequence, so if you feel impressed, you can check out the second video which will show you advanced tricks with 3D models in PowerPoint. The video tutorial is made by Lia from Spicy Presentations and for doing it, you will need to have the latest Microsoft Office 365.

You may also be interested in How to Add Audio to PowerPoint: The Quick Step-by-Step Guide

14. How To Create Parallax Effect PowerPoint Step-by-Step?

A video tutorial by One Skill who shows how to create a parallax effect in your PowerPoint presentation. The tutorial is suitable for users who are already familiar with the software and want to make their presentations more attractive and modern. This step-by-step narrated tutorial will help you get there easily!

15. 40 Best Animation Tutorials for PowerPoint

There are so many animation effects you can achieve with PowerPoint that they cannot possibly be gathered into one video tutorial. The YouTube channel The Teacher regularly uploads great PowePoint tutorials which can be achieved by users with at least intermediate knowledge of the software. In the video below, you will see previews of 40 great animation effects. If you like any, just look for it in the description of the video and head over the tutorial itself.

To wrap up,

PowerPoint is a software that offers a lot as long as you know how to use it right. We hope this collection of 15 PowerPoint tutorials was useful to you and helped you learn new tricks and tips. It certainly was useful to us! If you want to recommend PowerPoint tutorials that helped you master your skills, you are welcome to share them in the comments below.

You may also be interested in these related articles:

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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How to Design a Professional PowerPoint Presentation

Our series of tips on presentation design outlined some generic rules and ideas that you can live by to create better, more professional presentations. Today we want to follow that up by taking you through the actual process of designing a presentation from start to finish.

We’ll break down every step of the design process, from choosing colors and images to using whitespace properly. After reading through this you should be all set to design your own beautiful presentation slides that will put your coworkers to shame.

Using a pre-built PowerPoint template can be a good starting point for many people (we collected some of the best PowerPoint templates for you!). But if you’re wanting to design your own from start-to-finish, you’re in the right place!

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A Word About Content

I usually make a big deal about content preceding design, and presentations are no exception. Ideally, you’ll have the topic and much or all of the content outlined before you even think about design. This will in every way shape the appearance of your design, which is why working from pre-built templates isn’t always the best move (though generic templates can and do work great in some circumstances).

The reason that I bring this up is that I don’t really have an actual presentation in mind for this project. I’ll be running with a basic theme, but the textual information will be entirely placeholder copy. Your image, font, color and layout selection shouldn’t necessarily match mine but instead reflect the topic and content you’re working with.

Choosing A Color Scheme

Before I even open Photoshop (yes, I design PowerPoint/Keynote slides in Photoshop and drop them in), I want to find a color scheme on which to base my entire design. When I need to quickly find several colors that go together I usually start with Adobe Color CC . Not only is it a great way to build your own color schemes, it’s an outstanding source to find schemes built by others that you can just grab for your projects.

As luck would have it, I liked the very first color scheme I saw upon opening Color. This scheme was featured on the home page and looked like a great place to start for our presentation design.

design presentation tutorial

Now, if you wanted to get everything exactly right, you could make a list of the RGB or Hex values, but I prefer a quicker, more direct route. What I usually do is snap a screenshot of the color scheme, paste it into my document and stretch it across the canvas on its own layer for easy access. This way I can quickly activate the layer, eyedropper the color I want, then hide the layer and get back to work. It’s a bit like having a palette of colors to dip your paintbrush in.

Designing Your Cover Slide

Now that we have a color scheme, the design work is going to be much simpler. One trick that designers often use in presentations is to leverage the color scheme as heavily as possible. If you’re new to design, you’ll likely think that this is too easy, too plain or even that it’s cheating somehow, but trust me, it’ll be much more attractive and professional than that horrid Microsoft clipart library you love so much.

To start, simply grab one of your colors from the scheme you chose and flood the background of your slide with it (I chose #631c25). Good job, there’s your background. Don’t freak out. It’ll look great. Now let’s throw in some typography.

Choosing a Font

Font choice is a major issue for non-designers. The tendency is to think that most fonts are “boring” and to look around for something exciting and fun. This inevitably leads to the use of Comic Sans or some other equally hideous font.

design presentation tutorial

Unless you’re an elementary school teacher, your presentations should never look like this. Instead, why don’t you try one of those “boring” fonts to see if you can come up with something you like.

Combining fonts can be a tricky task and can take a trained eye to pull off. Fortunately, font designers have already created collections that work well together and if you’re not a designer, they make it easy to pull off great typography. The trick is to just stay in a family. Again, I know this sounds lame, but it works really well if you make sure the two styles you choose are very different.

For instance, I chose a Helvetica Bold Condensed and a Helvetica Light for my cover slide. Notice how different the fonts are from each other in terms of thickness. Choosing two styles that are relatively close causes visual confusion and should be avoided as a general rule of thumb. Instead, what you want is contrast and plenty of it.

design presentation tutorial

Alignment and Layout

Notice a few things about the way I set up this slide. First, I used a strong left alignment for the text. As I say in just about every design article I write, center alignment should be a last resort, not a first. It tends to be the weakest text alignment that you can choose, having a hard edge increases readability considerably (notice that book pages aren’t center-aligned).

Also, notice the generous whitespace that I used. Remember that you don’t have to eat up every inch of space. Giving your text room to breathe helps your layout immensely and gives the design a clean look.

Adding an Image

At this point you might be wondering why you wasted your time reading so I could give you such plain advice. The truth is, most people that create presentations could improve them by 100% from following the advice above. However, I realize minimalism may be too extreme for some folks so let’s throw in an image to make it look nice.

Since our text is on the left, I wanted to find something a little heavy on the right. The general theme that I’ll go for is “City photos” assuming I had some sort of architecture or city-centric presentation to give. Again, you’ll have to choose iamges relevant to your own topic.

I grabbed this Flickr Creative Commons image from photographer Ben Spreng .

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Now, if we just made this image our background, the text would become unreadable and we would be ditching our color scheme. What we’re going to do instead is set it on top of the colored slide and set our blending mode to Overlay. Then throw your opacity to around 45%.

design presentation tutorial

As you can see, this helps the slide look much more interesting but keeps the text and colors fairly intact. It’s a simple solution that adds a lot of interest to an otherwise plain design.

Adding Content Slides

The cover may seem like it’s only a tiny part of the battle, but you’ve actually already set the tone for the entire presentation. You’ve got your theme, color scheme and fonts already in place. Now you just need to set up a few different layouts for your content.

The thing to keep in mind is to keep everything extremely simple, and that includes the level of content that you include. Apart from design, these are just good presentation tactics that you’ll learn in every public speaking class. Filling your slides with everything you’re going to say makes you unnecessary. You could just email everyone the slides and shut up.

Instead, the slides are merely meant to be a visual aid. Show a slide with your overall topic or main point, then speak the rest, without reading. Nothing is worse than watching a guy read his note cards word-for-word for thirty minutes, except perhaps watching a guy turn his back to the audience so he can actually read his slides out loud to you the whole time! You may laugh, but I’ve seen it happen folks.

For our first content slide, we’ll grab another Flickr photo and set it to the bottom portion of our slide at full bleed. Then we’ll set the top to another color from our scheme and toss in some text using the same exact formatting that we used on the cover.

screenshot

See how this closely resembles the theme we’ve already established while still looking significantly different? This is they key to good presentation design: cohesiveness without redundancy.

Now for our third slide, we can simply do the inverse of the second slide with a new color and a new image .

screenshot

Adding Informational Elements

It would be nice if every slide ever presented could work in a full bleed image, but the truth is that this simply isn’t practical. It will often be the case that you’re presenting graphical information or some other item that isn’t necessarily a photo.

My advice here is to try to stick as close to your theme as possible. For the slide below I flooded the entire background with a solid color from our original scheme and made a quick 3D graph with white columns (I drew a few flat boxes in Illustrator and applied a 3D effect).

screenshot

As you can see, this slide is very information-focused and yet it doesn’t sacrifice the aesthetics and simplicity we’ve already established.

You’re All Set

From here you might come up with one or two more alternate slide designs and then rotate between them for the duration of your speech. The result is a presentation that is beautiful, very readable and highly professional. The bonus is that the simple, straightforward design will probably result in less work than a clip-art-filled horror show.

Most of the time, great design doesn’t mean being particularly artistic or knowing how to create amazing complex layouts. Instead, it’s about presenting information in an attractive and user-friendly way. With this goal in mind you realize that you’re probably trying way too hard if your end result is ugly. Try cutting out half or more of the elements on one of your slides and giving what’s left a strong left or right alignment with plenty of whitespace.

I hope this article has convinced you to abandon that clip art gallery once and for all. The benefits of clean, minimal design in presentations are clear: the information is easier to take in and the end result is more professional than the mess of information you typically see in presentation slides.

Of course, if you’re looking to get started quickly, flick through our collection of the best PowerPoint templates to find a beautiful set of pre-made designs!

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