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Marketing Strategy Powerpoint Presentation Slides

Build an overall business plan to reach your prospective clients and turn them into customers using these Marketing Strategy PowerPoint Presentation Slides. Marketing strategy is a long-term forward-looking approach to planning which is used to achieve sustainable competitive advantage over others. However, this can only be achieved after setting actionable goals. This strategic planning PowerPoint presentation can be used to showcase your SMART goals. It can also be employed to state your brand strategy, define your target audience, create buyer personas and other important elements. Having as many as 18 visually attractive and attention-grabbing slides, this business marketing plan PowerPoint slideshow can be used to display the entire customer journey. This helps in facilitating customer engagement. You can also make use of this marketing strategy framework to throw light on some digital marketing channels that you will be using in order to reach out to a larger audience. Therefore, without any further ado, download this engaging marketing strategy plan PowerPoint complete deck now.

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PowerPoint presentation slides

Presenting this set of slides titled Marketing Strategy Powerpoint Presentation Slides. Our topic specific Marketing Strategy Powerpoint Presentation Slides presentation deck contains eighteen fully editable slides.  With all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates you can add personal touches. You can also alter the colors, fonts, font size, and font types of the template and convert it into formats like PDF, JPG, and PNG.

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Content of this Powerpoint Presentation

A business cannot survive for long if it lacks a proper marketing strategy. Only when armed with a well-planned marketing strategy, will the business hope to achieve success. A good marketing strategy acts as a bridge that connects a business to its target audience, drives sales, and builds brand loyalty .

In this regard, you can trust our Marketing Strategy PowerPoint Templates, that’ll help you deliver impactful messages to large audiences.

These presentation templates cater to diverse marketing needs, from SWOT analysis to marketing plans and market segmentation.

Our PPT Templates can be easily customized, which means content, images, and logos can be modified according to the situation. This flexibility enables professionals to maintain a consistent brand image while adapting to different business needs.

These Marketing Strategy PowerPoint Templates are ready to transform presentations into compelling narratives. Let’s explore.

Template 1: Goal Settings

Easily define your marketing goals for customers using our PowerPoint Design. There is ample space to define three different goals under the category of SMART goals . These well-defined marketing goals could be: increasing sales, expanding your market reach, and improving brand visibility as hinted in this PowerPoint Framework. Use it now to see the positive business results. Moreover, it provides a structured approach to goal setting, making it easy to track your progress and stay on target.

Template 2: Brand Strategy

Communicate your brand's strategy to the outside world with our PowerPoint Layout. It will help you promote your company's purpose, mission, brand position statement, unique value proposition, brand attributes, audience promise, messaging tone, elevator pitch, and taglines to stakeholders. You can convey your brand's essence and differentiate yourself from competitors with this easy to use PPT Slide.

Template 3: Define Target Audience

Define your audience based on your potential customers' exact demographics, psychographics, and behaviors as depicted in this presentation template. The demographics column highlights age, gender, nationality, ethnicity, occupation, income, and family size. Additionally, it explores psychographic elements. The last column relates to behavior, which translates into brand loyalty, benefits sought, user status, usage rates, occasions, and readiness to buy.

Template 4: Create a Buyer Persona

Understand and connect with your target audience using our PowerPoint Framework. You can easily develop detailed buyer personas, which consist of basic details like name and description. Proceed to advanced information such as demographics such as job title, industry, education, location, gender, age, income, and family details. This presentation design is great to learn about your audience's mindset, language, and preferences. Prepare the before and after scenarios, understand the customer journey from awareness to decision-making, and develop targeted strategies for your audience.

Template 5: Buyer's Journey

The funnel layout of this PPT Template illustrates the stages of the buyer's journey, i.e., awareness, interest, decision, and advocacy. The data presented in the user behavior, research and info needs, and marketing columns will help design your own program that gets user attention.

Template 6: Marketing Channels and Strategic Approach

With our PowerPoint Preset, you can develop a professional marketing strategy that can help reduce your costs and increase your reach. It will also help in identifying your business's most effective channels (such as email, blogs, SEO, SEM, contest, etc.), optimizing your marketing efforts, and achieving better ROI. You can keep an eye on essential metrics such as channel performance, volume, cost per user, time to implement, marketing effort, and production effort.

Template 7: Budgeting

Generate powerful budgeting presentations with this next PPT Layout. It features a series of questions regarding budgeting, which you can ask your customers. These questions are: Do you need to spend more than usual this year? (answer in Yes or No); What do you need to spend to compete?; How much are industry competitors spending?; What is your total revenue in a year?; What percentage of revenue would you allocate to marketing?

Create a Bullseye Marketing Strategy

These PPT Templates are a cool way to enhance marketing presentations, and create an immediate impact. The clutter-free range and professional designs make them invaluable tools for professionals.

Marketing Strategy Powerpoint Presentation Slides with all 18 slides:

Use our Marketing Strategy Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Defining a target audience helps to create more effective and targeted marketing campaigns that resonate with the specific needs and preferences of the audience. This leads to higher conversion rates and return on investment.

Budgeting helps to allocate resources and funds effectively to achieve marketing goals. It helps to prioritize marketing efforts and measure the success of marketing campaigns.

A buyer persona is a detailed description of a fictional ideal customer that represents a specific segment of the target audience. It helps to understand the target audience better and create more personalized and effective marketing messages.

The stages of the buyer's journey are awareness, interest, decision, and advocacy. By understanding these stages and creating targeted marketing messages for each stage, marketers can better guide potential customers through the journey and increase conversion rates.

Brand strategy is a long-term plan for building and developing a strong brand identity and reputation. It is important in marketing because a strong brand can help to differentiate a company from its competitors and create a loyal customer base.

Ratings and Reviews

by Dwain Johnston

December 29, 2021

by Duane Ray

by Curtis Herrera

by Thomas Garcia

65+ Best Marketing Plan PowerPoint (PPT) Templates for 2024

Whether you work in marketing, or you’re working on a marketing strategy for your business, you’ll know that when it comes time to deliver a world-class marketing plan presentation to clients, colleagues and other stakeholders, a brilliant set of slides is absolutely crucial to back up your content. But you’re a busy person, and you’ve got much more important things to do than fiddle around in PowerPoint with fonts and color schemes, right?

Thanks to the following list of the best marketing plan PowerPoint templates for 2020 that we’ve put together for you, you’ll no longer have to worry. These templates are all professionally designed, fully customizable, and ready to be downloaded straight away. Within minutes, you could have your very own professional marketing plan PowerPoint template on the screen in front of you, ready to be filled with your own content – wouldn’t that be amazing?!

If you agree, just read on and choose your favorite template.

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Clean Business PPT

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Ciri PPT Template

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Bolo PPT Template

Marketing plan powerpoint template.

This is a professional and streamlined PowerPoint template for building compelling marketing presentations. It features a variety of extras including infographics, tables, diagrams, and over 4000 editable and resizable vector icons. There are more than 50 unique slides included in the template that you can fully customize to your preference.

Digital Marketing Plan PowerPoint Template

A sleek, efficient PowerPoint template for crafting marketing plan slideshows. Its minimalistic design is versatile, allowing you to easily integrate your brand colors, typography, and logo. With 31 unique slides including key topics like market analysis, product positioning, and sales strategy, this template will save your precious time and deliver professional results.

Marketing Plan Presentation Template PPT

This is a unique, professional, and clean PowerPoint template for creating impactful marketing plan presentations. The template includes 22 unique slides, a master slide layout, and a drag-and-drop feature for easily replacing photos. It boasts a sleek design with resizable vector elements, a full HD 16:9 ratio, and customizable colors to align with your personal or company brand.

Xion – Marketing Plan PowerPoint Template

This PowerPoint template offers a sleek, ultra-modern design, perfect for agencies and modern brands creating marketing plans. It features over 20 unique, easily editable slides, designed meticulously with a strong focus on typography and usability. Inclusive of free web fonts and graphic elements, it enhances presentations with its professional and creative layouts.

Market Plan PowerPoint Infographic Template

Designed with business and education in mind, this PowerPoint template features 30 unique slides that are easy to edit and impressively intuitive. You can drag and drop pictures with an auto-adjustment feature and craft captivating flowcharts that simplify complex marketing ideas in marketing plan presenations.

Orange Marketing Plan PowerPoint Template

This PowerPoint template is ideal for conveying your marketing plan and projects professionally and innovatively. Its bright orange theme is complemented by a variety of creative layouts, infographics, tables, and diagrams. The package includes over 4000 icons, all resizable and editable graphics.

Professional Marketing Plan PowerPoint Template

This PowerPoint template gives an uncomplicated yet dynamic design for creating your marketing plans. It offers a variety of features including photo layouts, infographics, tables, vector icons, and diagrams that require no additional application knowledge.

Luna – Marketing Plan PowerPoint Template

Embrace a professional and sleek presentation with the Luna marketing plan PowerPoint template. This dynamic template offers creative photo layouts, versatile infographics, tables, vector icons, and exceptional diagrams. With 24 editable slides and an easy drag-and-drop system for image replacement, it’s the perfect choice for bold marketing plan presentations.

Simply – Marketing Plan PowerPoint Template

A truly unique and eye-catching PowerPoint template for marketing plan presentations. You can use it to craft a beautiful pitch deck for your brand, perfect for digital media kits, marketing kits, or presentations. Offering 22 unique layouts, HD resolution, and a free font included, this asset brings colour, creativity, and elegance to your marketing plans.

Minimal Modern Marketing Plan PowerPoint Template

A comprehensive, easy-to-edit PowerPoint template for your business and marketing needs. Boasting a sleek, minimalistic design, this template includes 30 slides in HD widescreen format, along with PPTX and PPT files. Its customizable elements, colors, shapes, and charts enhance readability and visual appeal.

Wakaii – Marketing Presentation Template

The colorful aesthetics give this PowerPoint template a very trendy and creative vibe. It’s perfect for all forms of marketing presentations and you can easily customize it to make marketing plans too. It comes with 35 unique slides.

Modern Marketing Plan Presentation Template

This PowerPoint template includes all the necessary slide layouts you need to make engaging marketing plan slideshows. There are lots of charts, graphs, and infographics as well. The template includes a total of 35 slide designs.

Beauty Market PowerPoint Presentation Template

You can use this PowerPoint template to promote various products, brands, and businesses related to beauty and lifestyle. Each slide in this template is carefully designed to help showcase your products more effectively. The template has more than 50 slides.

Simple Marketing Plan PowerPoint Template

Create simple and professional marketing plans for your business meetings with this PowerPoint template. It comes with 54 different slides featuring 20 different color schemes. The template is easily customizable as well.

Minimal Marketing Plan Presentation Template

The clean and minimal design gives this PowerPoint template a very bold and beautiful look. It will make your marketing plans look much more modern, especially for startup and agency presentations. The template has 25 unique slides featuring editable shapes, fonts, and changeable colors.

Infinity – Marketing Plan PowerPoint Template

Wanting a clean, and modern marketing presentation template that really stands out? Look no further than Infinity, a gorgeous marketing ppt featuring 40 plus unique slide designs, 36 character positions, 10 premade colors, and 30 business concepts.

Marktr – Marketing Plan PowerPoint Template

If you’re wanting to showcase your clients the key highlights of your marketing plan, Marktr is a solid contender for your cash. We recommend you take this remarkably unique PowerPoint template for a spin or add it to your shortlist at the very least.

Clean Marketing PPT Template

Our next marketing strategy template PPT is a premium option from Envato Elements, and features more than 80 unique slides, each with drag and drop image functionality, light and dark background options, and 30 different color schemes to choose from. It also comes with 16 purpose-built sections.

Marketing Strategy Template PPT

Featuring a colorful and abstract design, this marketing presentation template will make you fall in love at first sight. It’s a versatile option that can be put to use for a variety of purposes and can be fully customized to meet your requirements.

Vibrant Marketing PPT Template

If you truly value standing out from the pack, this gorgeous marketing plan PowerPoint template can be an excellent choice. The template is created by professionals for professionals and can be easily customized in PowerPoint, Keynote, and Google Slides.

Welve – Digital Marketing Plan PPT Templates

Welve is a multipurpose presentation template you can use to design slideshows for various types of digital marketing plans. It includes 25 different slides with fully editable layouts. You can use them to make pitch decks, marketing proposals, company profiles, and much more as well.

Kelma – Marketing Presentation PowerPoint Template

The clean and minimal design of this presentation makes it a great choice for crafting a marketing plan for a modern startup or corporate agency. It includes a set of beautiful slides with stylish black and white colors. The slides have a very cool layout that will remind you of a website.

Social Media Marketing Plan Presentation Template

With 20 colorful and creative slides to choose from, this PowerPoint template will help you craft the perfect marketing plan for your brand’s social media strategy. Each slide of this template features editable shapes, vector graphics, and infographics. You can also change the colors, fonts, and images as well.

Modern Marketing Plan PowerPoint Template

This PowerPoint template has a modern and classic slide design that will appeal to all kinds of small businesses and corporate brands. It includes 30 different slides with editable colors, free fonts, and lots of other useful slide layouts.

SWOT Analysis PowerPoint Marketing Template

If you want to include a SWOT analysis in your marketing plan, be sure to grab this PowerPoint template. It comes with 16 different slides you can use to make creative SWOT analysis infographics for your presentations.

Netfinic – Internet Marketing PowerPoint Template

If you’re looking for a professional and uncluttered marketing PowerPoint template for your next social media campaign, take a leap of faith in Netfinic, a collection of 210 total slides, infographics, 3 color variations, and a range of other amazing features.

Ermora – Simple Marketing Plan PowerPoint Template

Ermora is a clean, and minimal marketing plan PowerPoint that will help you deliver a standout presentation. It consists of a multitude of slide designs that can be fully customized to your specific requirements. Do check it out today.

Kulax – Marketing Plan Presentation Template

If you’re looking for a strictly professional template for your upcoming marketing plan presentation, Kulax is right up your alley. It features 20 clean and minimalistic slides that can be easily customized in PowerPoint, Keynote, and Google Slides.

Minius – Marketing PPT Template

Minius is a professional yet eye-catching presentation template that can be used for a variety of marketing purposes. It has everything you need to deliver a sensational presentation; no wonder its one of the top-rated marketing plan PowerPoint templates out there.

Seguro – Marketing PowerPoint Template

Seguro is one of the most downloaded marketing PowerPoint templates on our list. It’s a versatile template that can be put to use for virtually any purpose under the sun. Regardless of what you use it for, it will exceed your expectations every time.

Marketonik – Marketing Plan PPT Presentation

Scouring the internet for a template that meets the modern design needs? Look no further than Marketonik. It’s a stunning PowerPoint template that will help you put together a killer presentation, and leave a lasting impression on your clients.

Achieve your marketing goals with this professionally designed PowerPoint template that features 30 custom slides, animation effects, infographics, and a multitude of amazing features for you to take advantage of. In our opinion, this is one of the best marketing plan PowerPoint templates for nearly any kind of business or industry.

Glow Marketing Plan PowerPoint Template

The Glow marketing presentation template for PowerPoint is a modern and clean set of 150 total slides, including five different color schemes for you to choose from, plus drag and drop image placeholders, fully editable vector icons, and versatile graphic elements that are easy to customize.

Leandro Marketing Plan PowerPoint Template

This fun premium marketing strategy template .ppt download is a cheerful and modern option that’s ideal for any professional business or firm and offers 30 awesome slide layouts with free web fonts, editable vector icons, and a 16:9 aspect ratio.

Benevo Marketing Plan PowerPoint Template

Preparing for your upcoming meeting with your marketing team, but don’t have enough time to create a presentation from scratch? We got you covered. Benevo is a ready-to-download PowerPoint template, allowing you to spend more time preparing the content, and less time designing the slides.

Impress Marketing Plan PowerPoint Template

Check out this stunning premium option that’s sure to impress any audience – featuring elegant slide transitions, drag and drop image placeholders, and a high-quality HD resolution, it’s perfect for any kind of professional or corporate organization.

Professional Marketing PPT Template

Next up, we have a clean and modern marketing plan PowerPoint template that’s perfect for a corporate marketing presentation. It includes subtle animations, free web fonts, device mockups, and a range of professional-looking slide designs. You’ll have more than 30 layouts to choose from and 10 premade color options.

Vallencia Marketing PPT Template

For a more feminine approach, check out this stunning design – featuring 45 beautifully crafted slides and an elegant, sophisticated style, it’s perfect for any fashion or beauty marketing plan presentation. Drag and drop images and fully customizable graphics make it simple to customize.

Modern Marketing PPT Template

Here we have an ultra-modern professional marketing presentation template that’s super easy to edit and features a range of unique portfolio slides to help showcase your products and services. It also comes with media placeholders, predefined text styles, and a full HD resolution.

Simple Marketing PPT Template

If you’re wanting a simple yet engaging marketing PowerPoint template for your project, this option is a solid choice. It consists of 150 total slides, including five color schemes, each of which features a clean and minimal design that’s easy to customize using drag and drop placeholders and resizable vector icons.

Prosma Marketing PPT Template

The Prosma marketing presentation template features an abstract design with strong use of gradients and cohesive colors to create a unique and modern look that’s ideal for any kind of marketing plan. It offers widescreen and standard sizing options, dark and light backgrounds, and a range of premade content slides to save you even more time.

Impressivv Marketing PPT Template

Next, we have Impressivv, a marketing strategy template PPT that lives up to its name! It includes 30 professionally designed slide layouts with modern design elements, high-quality vector icons, a 16:9 aspect ratio, and free web fonts. Every element of this template is fully editable.

Marketplace Marketing PPT Template

Here we have a creative, colorful collection of 30 unique slides, featuring an eye-catching color palette, widescreen ratio, and several handy premade content slides. The design is clean and modern, with simple sans serif fonts and a grid-based alignment, and it’s perfect for a new business or startup to really impress their audience.

Wissa Marketing PPT Template

Here is another clean and modern set of 30 slides that’s perfect for a marketing strategy presentation, and uses master slides to make it easy for you to customize according to your project’s specific requirements. It offers editable vector icons and shapes, as well as full supporting documentation.

Eleska Marketing PPT Template

Eleska is a highly versatile marketing presentation template that features plenty of space for both images and text and gives you a total of 120 slides to mix and match, plus four color variations. There are also image placeholders, editable icons, and vector shapes to help you customize.

Mix Marketing PPT Template

For an ultra-modern design, consider this dark and sophisticated set of 30 master slides, featuring two size format options, versatile layouts, drag and drop placeholders, and a range of data visualization tools such as charts and diagrams that you can customize for your project.

Social Media Marketing PowerPoint Template

If you’re after a presentation that helps present your social media marketing strategy in the best way possible, this PowerPoint template is your best bet. It consists of 36 clean slides, with each one carefully crafted to draw the attention of your audience.

B2B Marketing PPT Template

Designed specifically for business-to-business sales and marketing strategies, our next presentation PowerPoint template features more than 60 unique slides with unlimited color options and fully editable graphics, making it easy to adapt for any industry and to suit your company’s corporate colors.

Creative Marketing PPT Template

Offering five color variations, 30 slide layouts, and a pixel-perfect resolution, this simple yet stylish marketing strategy template PPT is sure to impress. It comes with a range of handcrafted infographics that you can populate with your own facts and figures, as well as gallery and portfolio slides to help showcase your offerings.

Digital Marketing PPT Template

Next in our roundup is this clean and modern set of 60 unique slides, purpose-built for use by a digital marketing agency to demonstrate their strategy. It comes with eight different color choices, fully editable layouts, and free fonts, and will give your presentation a professional and upmarket feel.

Corporate Marketing PPT Template

Perfect for a corporate marketing strategy presentation, this marketing PowerPoint presentation features a simple, flat design with classy graphic elements and a minimalistic layout, making it easy to adapt for different industries and aesthetics. It also comes with animations and transitions for you to use.

Infographic Marketing PPT Template

If you’re wanting to include lots of interesting and useful infographics in your marketing presentation, this is the template for you. It offers 30 slides with modern and fully customizable infographics, including charts, graphs, diagrams, and more, perfect for sharing all those facts and figures without resorting to long paragraphs of text!

Property Marketing PPT Template

Perfect for real estate marketing plan presentations, our next template is based on the property sales industry, but is versatile enough to be adapted to fit other businesses as well. It comes with 50 slide layouts and seven different color themes, plus a thousand vector icons and a range of animations and transitions.

A marketing plan presentation has to be bold and unique to attract the attention of your audience. With this PowerPoint template, you can easily achieve that goal. The template features 25 different slide layouts with a dark color theme and fully customizable designs.

Modern Business PowerPoint Presentation Template

If you want to use a minimal and clean layout for your marketing plan slideshow, this PowerPoint template will come in handy. It features 30 unique slides with modern and minimal designs. The template also includes image placeholders and editable vector graphics.

This PowerPoint template is perfect for making a marketing plan presentation for brands and businesses. The template comes with 25 different slide layouts with changeable colors, editable shapes, fonts, and much more.

Clean Marketing Plan PowerPoint Presentation Template

Whether you want to create a marketing plan or company profile presentation, this PowerPoint template can handle them all. It includes more than 20 unique slides with multipurpose layouts. You can edit and customize them to create many different types of presentations with ease.

Planr – Marketing Plan Workflow Powerpoint Template

This is a unique PowerPoint template you can use to outline the workflow of your marketing plan in a very detailed and visual way. It lets you choose from 30 different slide layouts to create a compelling presentation to showcase your marketing plans.

Bonus: Free Marketing Plan PowerPoint (PPT) Templates for 2020

We’ll now feature some free marketing plan PowerPoint templates. Let’s have a look:

Free Summer Vibes Marketing PPT Template

Starting with this fun download from SlidesGo featuring a bright and cheerful design with summer-inspired elements, our first free option is perfect for a hospitality or retail business to use for their next marketing strategy presentation.

Free Real Estate Marketing PPT Template

If you’re a realtor looking for a minimal, strictly professional marketing PowerPoint template that doesn’t let your audience’s attention deviate elsewhere, this freebie deserves your consideration. The slides are designed with attention to detail, and there is a full range of customization options to keep you busy.

Free Ecommerce Marketing Plan Template

This PowerPoint template will help throw light on your e-commerce marketing plan and garner the attention of your colleagues, clients, and stakeholders. Featuring a bold, and dark purple background with wavy shapes, easy-to-edit slides, graphics, maps, and mockups, this free PowerPoint marketing plan template definitely deserves your closer inspection.

Free Fashion Marketing PPT Template

Quebec is a clean, minimal, and contemporary marketing plan Powerpoint template exclusively designed for fashion, photography, and other creative businesses. It offers a striking design, unique slides, drag and drop image placeholders, customizable colors, and free support.

Free Marketing Strategy Template PPT

Whether you need a marketing presentation template or brand guidelines ppt, Merylin has you covered. It contains virtually every element that you’d expect in a professional, and good-looking marketing PowerPoint template. Best of all, it’s absolutely free for download.

Restaurant Marketing PPT Template

And now, we have a fresh, modern set of 22 unique slides that’s been designed specifically as a restaurant marketing presentation, but can be customized to suit most hospitality or food and beverage businesses. It offers a thousand vector icons, fully editable graphics, and a clean, geometric design.

Free Memphis Marketing Plan PowerPoint Template

The Memphis marketing plan presentation template is a funky pastel-toned choice for a creative business to use for its next strategy pitch, and comes with 23 unique slides in five color scheme options, with fully editable graphics. It’s available as a free download from SlidesGo.

Free Social Media Marketing PPT Template

A strong social media presence is essential to any modern business, so it makes sense that social media marketing strategies are commonplace in many larger companies. Utilize this free social media marketing PowerPoint template for your own strategy presentation, available for free from Free PowerPoint Templates Design.

Free Marketing Plan PowerPoint Template

Finally, we have a straightforward and easy-to-use collection of 26 simple slide layouts that can be arranged and customized to suit any professional needs. With five color schemes, including emerald, orange, pink, red, and yellow, it’s also a great choice if you’re looking for a freebie – you can download it from PowerPointify.

And that’s it! Thanks to our list of the very best marketing plan PowerPoint templates for 2020, your marketing strategy presentation will now have a seriously impressive deck of slides to back up your brilliant content, giving you one less thing to worry about when preparing your project.

30 Free Marketing Presentation Templates with Modern Design

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

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Marketing Strategy PowerPoint Template

Number of slides: 10

It isn’t enough to visualize where you want to position your company in the market, you need to develop an action plan. In other words: how do we get there? The Marketing Strategy works as a roadmap for your marketing efforts and maximizes the probabilities of reaching your business goals. Use the Marketing Goals Slide, the Target Customer Profile Slide and the Marketing Campaign ROI Slide to present a comprehensive Marketing Strategy that includes clear goals, customer’s insights, defined actions, and measurable results.

• About this template
• How to edit
• Custom Design Services

Free Marketing Strategy PowerPoint Template

Marketing goals slide.

The first step in developing a Marketing Strategy is setting S.M.A.R.T goals, which will provide a clear direction for your plan. Start your presentation with the Marketing Goals Slide and use its modern layout to showcase what your team is working towards. For example, increase brand awareness, introduce a new product, grow digital presence, boost sales. It’s up to you!

Customer Persona Slide

Getting to know your customer is the golden rule in marketing and this four-section slide is perfect to showcase your buyer profile. Include demographic data, your customers’ pain points, their desires and what they value from your product. This will help you shape an image of who you’re directing your marketing efforts to and decide the best way to send your promotional messages.

Marketing Campaign ROI Slide

ROI stands for Return of Investment and it helps you measure the profitability of your marketing efforts. At the end, this is what your client really wants to know: how much money have they earned for every dollar spent on the marketing campaign?

Creative startups and small businesses will benefit from this template

The playful Marketing Strategy PowerPoint Template is suitable for startups, tech companies, and small businesses that want to wow their audience with an engaging presentation.

Marketing Strategy template in playful style

As a Marketing Manager, you will find useful features in this slide deck such as charts and stunning visuals that will help you deliver a solid Marketing Strategy aligned with the company’s goals.

Enhance your Marketing Strategy presentation with data-driven charts

After conducting a market research, you will have valuable pieces of information to back up your marketing proposals. Use the data-driven charts from this template to showcase quantitative data.

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Free Marketing Strategy Presentation Templates

If you’re looking for a way to make your marketing strategy presentations stand out, our free marketing strategy powerpoint templates and google slides are the perfect solution. with a variety of creative designs and easy-to-edit graphic resources, you can present your next marketing plan, campaign, social media strategy, or newsletter with confidence..

Make Your Mark with Top-Notch Free Marketing Strategy PowerPoint Templates and Google Slides Themes!

• Showing your marketing plan
• Talking about your money plans
• Sharing target marketing strategies
• Building good public relationships
• Splitting your market into parts
• Presenting your pricing strategies
• Keeping track of sales goals

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How to create a marketing strategy infographics PowerPoint

How to Create a Marketing Strategy Template

How To Create a Marketing Strategy PPT

We're here to help you, what are the benefits of using a marketing strategy presentation template.

* Saves your time and effort by providing a pre-formatted structure. * Ensures you cover all the essential elements of a marketing strategy. * Produces a polished and visually attractive presentation. * Helps you stay focused and on track while presenting.

What types of marketing strategy presentation templates do you offer?

We offer a variety of templates for different marketing goals, such as social media marketing plans, content marketing strategies, brand launch presentations, etc. We also have templates for different presentation styles, including minimalist, modern, and creative.

Can I customize these templates?

Absolutely! All templates are fully customizable. You can change the text, fonts, colors, images, and layouts to fit your specific brand and message.

What information should I include in my marketing strategy presentation?

* Your target audience and buyer personas * Your marketing goals and objectives * Your competitive analysis * Your marketing mix (e.g., product, price, place, promotion) * Your budget and timeline * Your key performance indicators (KPIs)

Do you offer any tips for creating an effective marketing strategy presentation?

* Keep it concise and focused. * Use compelling visuals and narratives to engage your audience. * Practice your delivery beforehand.

What file formats are these templates available in?

Slide Egg templates are typically available in PowerPoint (PPTX) and Google Slides formats.

Are there any free marketing strategy presentation templates available?

Certainly, we provide a variety of complimentary templates for your use.

What if I need help customizing a marketing strategy presentation template?

We offer a variety of resources to help you get the most out of our templates, including tutorials, YouTube videos, and customer support.

35+ Best Marketing Plan & Strategy Presentation Templates

Plan for success with our marketing plan and strategy presentation templates. These tools provide a range of structured designs that can help you outline and communicate your marketing strategies effectively.

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Whether you’re working on a smart strategy for your B2B marketing approach or creating a master plan to beat your competitors, this B2B marketin...

Gradient Marketing Plan PowerPoint Template

This PowerPoint template is ideal for designing a more colorful and creative marketing plan for your projects. It features a design that uses gradient...

Sales Deck Free PPT Template

The Sales Deck Free PPT Template is an essential tool for presenting comprehensive sales strategies and reports. With 21 slides specifically designed ...

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Green Marketing Strategy Presentation Template

With 15 carefully crafted slides to choose from, this PowerPoint template will help you design the perfect marketing strategy for your agency and clie...

Gruv Colorful Clean Marketing Plan PowerPoint Template

You should always try to add a bit of color and creativity to your marketing presentations to make them look more attractive and interesting. This Pow...

Colorful Marketing Plan PowerPoint Template

Sometimes adding a little bit of color to your slides can do wonders for attracting and convincing your audience. This template will allow you to craf...

EUY Digital Marketing Presentation Template

If you’re looking for a slideshow design with a modern and clean design, this template is perfect for you. It’s designed for digital marke...

Minimalist Marketing Plan PowerPoint Template

If you’re not a fan of colorful designs, this PowerPoint presentation is for you. It comes with a very clean and minimalist slide design that ha...

Stylish Marketing Plan Template for PowerPoint

This PowerPoint template comes with a clean and minimalist design. It also includes 30 unique slides that have a stylish content design that utilizes ...

Facebook Marketing Strategy PowerPoint Template

Be sure to download this PowerPoint template if you’re a social media marketer. It features the perfect slide design for making marketing strate...

Infinity Marketing Plan Presentation Template

This template is perfect for creating a marketing plan presentation with a modern approach. It includes 40 unique slide layouts full of editable vecto...

Creative Marketing Presentation Template

If you’re a freelancer or a marketing professional, this template is a must-have for you. It’s designed with individual marketers in mind ...

Clean Marketing Plan PowerPoint Template

This is a multipurpose PowerPoint presentation that you can use to design all kinds of marketing presentations. It includes 80 unique slide designs in...

Digital Marketing Strategy PowerPoint Template

Featuring 20 unique slide layouts, this PowerPoint template is perfect for designing a presentation for a digital marketing plan. It can also be used ...

Modern Marketing Plan Presentation Template

This presentation template comes in both PowerPoint and Google Slides versions. It includes 30 unique slides for crafting many different kinds of mark...

Business Marketing PowerPoint Template

This marketing presentation template not only comes with a modern design but can also be used to create digital and traditional marketing plan slidesh...

Professional Marketing Plan PowerPoint Template

Whether you’re designing a marketing strategy presentation for a small business or a corporate brand, this PowerPoint template can handle them a...

Marketing Strategy Presentation PowerPoint Template

Create a stylish marketing strategy presentation using this PowerPoint template. It comes with a set of slides that feature creative colors, shapes, a...

Creative Marketing Plan PowerPoint Template

You can craft an intricate and detailed marketing plan slideshow using this PowerPoint template. It comes with a total of 120 slides featuring all of ...

Product Marketing Strategy Presentation Template

This PowerPoint template is designed for product marketing strategy presentations. It includes many unique slides that will help you showcase your mar...

Simple Marketing Plan Presentation Template

Another clean and simple presentation template you can use to make a marketing plan presentation with a distraction-free design. It includes 35 unique...

Business Marketing Plan PowerPoint Template

This PowerPoint template comes with a clean and modern slide design that will effectively highlight your marketing plan in a professional way. It incl...

Marketing Research Presentation PowerPoint Template

When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophist...

Modern Marketing Plan PowerPoint Template

This marketing presentation template is ideal for digital marketing agencies and freelancers. It features a bold and modern design with a two-tone col...

Di-Marketing Digital Marketing PowerPoint Template

This is a multipurpose PowerPoint template made specifically for digital marketing agencies. It features a set of flexible slides that can be used to ...

Clean Marketing Strategy PowerPoint Template

You can create a clean marketing strategy for your projects using this clean and minimalist PowerPoint template. It comes with 18 unique slides with e...

Trendy Marketing Strategy PowerPoint Template

The trendy and stylish slide design is the main feature of this PowerPoint marketing template. It comes with 30 unique slides featuring modern content...

RENVAL Marketing Strategy PowerPoint Template

You can use this PowerPoint template to design a presentation with a modern and clean design. It includes many useful slides for showcasing your servi...

Useful Marketing Strategy PowerPoint Template

This is a must-have PowerPoint template for all marketers. It features some useful marketing charts, graphs, and infographic designs that are useful f...

Colorful Marketing Plan Presentation PowerPoint Template

You can use this PowerPoint marketing template to create bright and vibrant slideshows to present your marketing strategy. It includes 30 unique slide...

Alpa Marketing Plan PowerPoint Template

Alpa is another modern PowerPoint template that comes with a set of professional slide designs. This template includes 31 slides for creating marketin...

Influencer Marketing PowerPoint Template

If you plan on creating a marketing campaign for influencers, this PPT is perfect for creating a marketing strategy or plan for the promotion. It come...

Minius Marketing Plan PowerPoint Template

Minius is a creative marketing plan PowerPoint presentation template that comes with a dark color theme. It’s perfect for modern agencies and bu...

Digital Marketing Proposal PowerPoint Template

Create a killer marketing proposal to present your marketing strategy to your audience. The template includes 30 unique slides divided into multiple s...

FAQs About Marketing Plan & Strategy Presentation Templates

What are marketing plan & strategy presentation templates.

Marketing Plan & Strategy Presentation Templates are pre-designed slides that can visualise your marketing strategies and plans, business metrics, demographic data, and other key information. These templates allow you to present your marketing ideas effectively and clearly to convince your audience – be it your team, stakeholders, or clients.

These templates usually cover key aspects such as company overview, product presentation, market analysis, competitor analysis, marketing goals and objectives, market strategy, marketing mix elements, and action plans. They provide you with a structured layout making it easier for you to input your own findings and strategies and deliver the presentation.

Why should I use Marketing Plan & Strategy Presentation Templates?

Marketing Plan & Strategy Presentation Templates can save you time by providing a ready-made template that you simply need to fill in with your content. They also ensure consistent branding across your presentations, making them look more professional. In addition, these templates help structure your presentation and guide you in including all relevant data and information required for a comprehensive marketing plan.

The templates are designed to be visually appealing and easy to navigate. This not only helps in retaining the interest of your audience but also enhances understanding and recall of the information presented. These factors together contribute to more effective and impactful presentations.

Where can I find Marketing Plan & Strategy Presentation Templates?

There are a number of online platforms where you can find Marketing Plan & Strategy Presentation Templates. PowerPoint and Google Slides offer a range of free templates. Some other sites that provide high-quality templates include SlideModel, SlideTeam, TemplateMonster, and GraphicRiver. Most of these platforms offer both free and premium templates.

In addition to these online platforms, there are also independent designers who create and sell custom marketing plan templates. You can find them on freelance platforms or through business networks. These custom templates can be tailored to your business's branding and specific needs.

Can I customize these Marketing Plan & Strategy Presentation Templates?

Yes, almost all Marketing Plan & Strategy Presentation Templates can be customized to match your brand identity and to align with your unique marketing strategies. You can usually change the colors, fonts, images, and layout to fit your needs. Most templates are designed in such a way that adding, removing, or editing slide content is quick and easy.

However, the level of customization can vary depending on the platform you choose. Unauthorized modifications or use may violate the terms and conditions of the template licenses. Therefore, it is advisable to understand the terms of use before you start to customise these templates.

What makes a good Marketing Plan & Strategy Presentation Template?

A good Marketing Plan & Strategy Presentation Template should be visually appealing, easy to comprehend, and organized in a logical manner. It should provide a clear and concise overview of your marketing strategy and objectives, customer segmentation, competitor analysis, and action plan. The ability to effectively showcase data using charts, graphs and infographics is a plus.

Importantly, a good template should align with your brand's identity and resonate with your intended audience. It should also be versatile enough to accommodate a variety of marketing strategies and scenarios, and be user-friendly for efficient editing and customization. Finally, it should offer a balance between professional design and business insights.

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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20+ Best Business PowerPoint Presentation Templates

25+ Best Marketing PowerPoint (PPT) Presentation Templates

20+ Best Minimalist PowerPoint Presentation Templates

20+ Best Startup Pitch Deck PowerPoint Templates | SlidesGobo

Marketing is the approach of promoting, selling, and distributing a product or service. It also includes identifying target markets for products to increase profitability by having different segments within an industry that have specific marketing offers tailored to their needs. The PPT presentation can be beneficial for marketing, as it can help the presenter make their message clear with minimal effort. It also helps them remember information on the fly. It provides the presenter with an outline and will help them stay on track. It also helps them come up with ideas that they might not have otherwise had. Finally, it saves time as you can focus more on the content than re-creating everything from scratch. Are you looking for a way to show your marketing plan or ideas?

PowerPoint is a great tool that will allow you to get your point across. There are many templates available online, but we have narrowed it down and found 25+ best marketing PowerPoint presentation templates . These slides can be used in all situations, no matter what kind of business you run. They’ll help make your presentation more exciting and engaging for both employees and clients alike.

Get a look at the listed professional marketing templates. These templates will undoubtedly be helpful for your business.

Table of Contents

Best Marketing PowerPoint Template – Marketing Strategy PPT

This marketing PowerPoint template is ideal for those who want to present their business. It comprises modern slides with decent designs, attractive colors, and simply adjustable graphical elements as well. The design will help you reach your goals very quickly and pretty simple to convey those goals to the viewers.

• 25 Modern, creative, unique slide designs.
• Drag and drop Images.
• Image placeholder.
• Easy to change colors, fully editable graphical elements.
• Size : 16:9 Ratio.
• Free font collection.

“Markaone” PPT – PowerPoint Marketing Plan Template

This presentation template can be used for numerous business purposes such as internet marketing, content analysis, and portfolio creation. It includes minimal design layouts which grab attention from audiences with ease. Use this presentation template design if you want to compose a presentation without any hassle.

• Total 30 slides included.
• All the graphics are customizable.
• Free fonts embedded.
• On the basis of Master Slides.
• Pretty easy to edit; just drag and drop is enough.
• The screen ratio is 16:9.

“Alpa” Multipurpose Business Presentation Template – Marketing Pitch PowerPoint Template

“ Alpa ” PowerPoint template is a complete multipurpose business. It has been wholly crafted for marketing professionals and business people. It is an excellent marketing pitch PowerPoint template, which can be used in any type of business presentation or campaign to showcase your ideas and strategies for success with perfection. If you’re a business professional and need to present your marketing strategies to the team, these attractive PowerPoint slides will let your ideas reach new levels of productivity.

• This template package has unique 30 slides.
• Format 1920×1080 Full HD.
• PPTX and PPT file formats.
• Free fonts are available.
• Appealing animation slides.

Marketing PowerPoint Template for All Business – Download Marketing PowerPoint Template

This is a professional marketing PPT presentation, absolutely available for all types of business and personal needs. All the objects of this template are fully customizable, and no need to depend on other software. All slides come with an animated version; hence you can present your strategy confidently to the audience.

• Total 150+ slides with premade colors.
• Section break slides.
• Handcrafted infographics.
• Based on Master Slides.
• Pixel perfect illustrations.
• All graphical components are fully editable.
• Gallery and portfolio slide included.

Multipurpose Marketing PowerPoint Template – Modern Presentation Template

You’re in the marketing field but are you tired of always having to use boring templates? Check out this multipurpose PPT design, a template that can be used for various business purposes! From planning your goals and achieving them with modern presentation slides . The following Multipurpose PPT design will make crisp and clear presentations on each topic.

• Impressive and attractive slides, including lots of colors.
• Appealing infographics.
• All objects are editable.
• The drag and drop feature of this template is quick and easy to use.

Best Digital Marketing PowerPoint Templates – Digital Marketing PPT Templates

In today’s world, digital marketing is a significant player in almost any industry because it has so many strategies to increase sales. This template package comprises attractive slides that are perfect for your marketing plan. Some examples include types of digital marketing, marketing channels , marketing segmentation, customer journey, and so on. If you are looking for a comprehensive PPT template to make your digital marketing plan easier, then this professional PPT design will be helpful. With the use of different colors, icons, and fonts, it is easy to see how an organized presentation can help keep all aspects on track.

• Attractive 30 unique slides (Total 4300 slides).
• Easy to change size and colors, no need for extra software to edit.
• 10 Premade colors.
• Free fonts.

“Paradocs” Marketing PowerPoint Template – Professional Marketing PowerPoint Templates

When they say “more engaging,” “ Paradocs ” really means it. “Paradocs” template design combines various aspects that make the company profile more engaging. Every slide is valuable and functional, with no superfluous shapes or infographics to distract from your presentation’s content. “Paradocs” PPT templates are ideal for both small businesses and large corporations who want their own customized presentations. Download this marketing PowerPoint template for more productivity.

• Unique presentations with more than 30 different slides.
• A variety of slides is available in a range of colors.
• Creative and professional themes.
• Widescreen (16:9) aspect ratio.
• Handcrafted infographics are available.

“Mayson” – PowerPoint Templates for Digital Marketing

Take a look at this stylish online marketing PPT template to plan for your internet marketing strategies. This template is designed for all of the digital marketers out there. This contemporary and modern online marketing template will help you plan for your next great strategy. With a sleek design, it can be edited to fit any project with ease. These templates are an excellent way to save time and get straight into the action.

• Thirty-five slides, all designed to help you create the perfect PowerPoint presentation.
• 16:9 slide aspect ratio.
• There are plenty of beautiful photo galleries available.
• Easy to edit charts.
• Good looking timelines.
• Free collection of fonts.

Multipurpose PowerPoint Template – Ultimate Multipurpose PPT Template Designs

If you’re a marketing manager or consultant and are looking to create an effective strategy for your business, this template pack is perfect. With a vast collection of font styles and designs, it’s easy to make sure that any project will turn out brilliantly. This modern business marketing PowerPoint template includes well-crafted presentation decks with fascinating slides and many other graphical elements as well. The template pack would be ideal for creative agencies, business plans, corporate, but could also work wonders on presentations about finance because they can incorporate charts seamlessly into their impressive layouts.

• 30+ impressive slides.
• 16:9 aspect ratio.
• Made with Slidemaster.
• Very easy to customize and fully editable.
• Device mock-up.

“Kanigara” PPT Template – Creative Marketing PowerPoint Template

Do you want to get your marketing goals across in the most interesting way possible? Try using a creative PowerPoint template instead of presenting it as an old-fashioned slideshow. This template consists of plenty of fonts and designs that will keep viewers engaged for hours on end. This modern marketing template works excellent when used for various purposes such as Annual reports, Management consulting, Digital marketing, just to name a few!

• Total unique 40 slides.
• Very easy to edit.
• All graphics are resizable and editable.
• 16:9 widescreen ratio.
• Editable infographic.

“Gavino” – Sales and Marketing PowerPoint Template

This professional marketing PowerPoint template has a lot of features to help create any type of marketing presentation. The “ Gavino ” presentation is one of the best examples of a marketing PowerPoint template. This professional PPT design includes attractive fonts, illustrations, charts, statistics, and diagrams for creating any type of marketing presentation. This modern marketing PowerPoint template can mainly be used in business and marketing agencies, portfolios, corporate, etc.

• All of the graphical elements are resizable.
• Presentation based on Master Slides.
• The picture placeholder is available.
• This PPT template is easy to edit and personalize with your own colors.
• Unique mock-up devices.
• Vector-based icons.

Digital Marketing Strategy PowerPoint Template – Digital Marketing Strategy and Planning PPT

Staying competitive in today’s digital marketing world, it is necessary for you to have an effective strategy. It is essential to be able to convey your digital marketing strategy and plans in an engaging way. This PPT template pack will help you do just that. With this template, your ideas will turn into a compelling presentation. This product communicates with the audience clearly and includes many slides for an overview of topics such as landing page , web analytics, mobile advertising, and pay per click which are provided in multiple color themes to make it easier for your presentation’s design.

• Fully editable PowerPoint template design to help marketers present their plans in an easy and professional manner.
• 16:9 HD screen layouts.
• Visually appealing slide transition animation.
• 40+ Unique, attractive slides for each theme.
• Custom-made infographics.
• Timeline-style slides.

Mobile Marketing PowerPoint Template – Best Mobile Marketing PPT Presentation Template

Mobile marketing is the future of advertising, with more and more people using their smartphones to browse websites or download apps. So it makes sense to make your business visible there, too. Impress potential customers with these creative, modern mobile design templates so that you can plan out how best to market products or ideas successfully. Amaze your team with this fully customizable mobile marketing PPT presentation template.

• 3 PPTX files contained.
• 1 Adobe Photoshop layered files added.
• The template includes eight color backgrounds.

“Creatalk” Digital Marketing PowerPoint Template – Best Digital Marketing Plan PowerPoint Template

“ Creatalk ” PowerPoint slide is one of the suitable digital marketing PPT template available online. The colors and patterns in this online marketing PowerPoint template will put your message into high gear. These slides are perfect for advertisement, businesses, agency, corporate, creative, startup, etc. Take advantage of the latest marketing trends by using this PowerPoint template to create a dynamic presentation for your next meeting.

• Total 36 slides packed with this template.
• All the graphical objects are editable.
• Complete free fonts.
• Picture placeholder is available.

“Animax” Finance and Marketing PowerPoint Template – Marketing and Finance PPT Themes

If you need a finance and marketing PowerPoint presentation, here is the perfect template. The first important thing is, this PPT design is how easy it makes creating graphs and charts in PowerPoint. This template is the perfect kit for any finance or marketing team looking to make their presentations stand out. It offers a clean, professional design with plenty of editable graphical components that will simplify your presentation process. Consequently, you can focus on your time to prepare slides. Regardless if you have an idea for a new startup or already own an established company, these templates will help propel your success.

• Total 800+ template slides.
• 80+ creative, unique slides.
• Five different color schemes.
• Very easy to edit charts through excel.
• Modern layouts based on Master Slides.
• PPT and PPTX files embedded.
• All graphics are straightforward to edit.

Marketer PowerPoint Template – Customizable Marketing PowerPoint Templates

Generally, business and marketing presentations are terribly boring things, but this customizable marketing PowerPoint template will spice things up with a vibrant of colors to suit any occasion. This marketing presentation includes a variety of graphical objects that make it easy to edit with ease, no matter what your needs are. This minimal, fully editable marketing PowerPoint slide is the perfect one for business, personal use, and corporate who want their presentations to be clean and minimalist.

• Fully animated 10 PPTX files.
• Massive collection of slides, total 480+ slides.
• Clean 50 unique slides.
• This template pack contains 4 color schemes.
• Fully handmade infographics.
• Section breaks.

“PresentaKit” Marketing PowerPoint Template – Marketing Strategy PowerPoint Template

In order to make your marketing strategy presentable and easy for your colleagues to understand, this presentation slide will help you to present it in a creative manner. The presentation template includes 50 unique slides with a vast collection of pictures, charts, and other graphical objects. This will help you successfully communicate the details of your plans with your team. A PowerPoint template for marketing strategies is great to have when you want to present your marketing plan in a professional and persuasive manner. Start preparing now with this professional marketing strategy presentation template.

• Many layout options.
• Fully animated, and a total of 480+ slides are available.
• The price table, numeric list are included.
• Handmade infographics.
• Ultimate color options.
• Light and dark versions are available.

“Max” Marketing PowerPoint Template – Marketing PowerPoint Template and PPT Themes

If you’re looking for a premium PowerPoint marketing template, “ Max ” presentation design will help you to amaze your customers. This modern PowerPoint includes creative slides with different color themes, and all the elements are easy to edit. You can try out this impressive template today by purchasing it right now.

• 140 well-designed slides.
• 16:9 full HD slides.
• Cool themes that are perfectly suitable for business.
• Icons and vector shapes are editable.
• Animated slides.

“Marketer Pro” PowerPoint Template – PPT Marketing Plan Template

Check out this awesome PPT marketing plan template that includes everything you need to get on the right track with your marketing. This clean, modern marketing plan template with a vast collection of ready-to-use graphical elements like charts, tables, maps, vector icons, and infographics. These all the available slides are based on Master Slides, and many more exciting features have also been included to make your presentation engaging for viewers.

• The product includes mock-ups.
• There are 19,000 slides in this PowerPoint deck.
• Animated PowerPoint slides.
• Documentation and a quick guide are available.
• These 3000+ vector icons are perfect for use in PowerPoint presentations.
• Each object is animated with its own custom animation.
• Professional illustrations.

“Go Market” PowerPoint Template – Marketing Plan PPT Template

This marketing plan PPT template is so flexible that it can be used in many different businesses and will work for any type of presentation. It’s easy to customize the templates with colors you like or images; also, there are lots of other possibilities. Presenting an entire marketing strategy to a business or marketing team can be challenging, but this PowerPoint slide design manages to make each slide engaging and vibrant without being overwhelming.

• A clean and professional PowerPoint presentation template.
• Use these five color schemes to represent your business.
• Total 250 PPT slides.
• All the slides in this template are editable.

Influencer Marketing PowerPoint Presentation Template – Influencer Marketing Strategy PowerPoint Slides

Influencer marketing is an innovative marketing technique that has become very popular in recent years. This influencer marketing PPT template will help you to present your strategy in a persuasive manner, and it’s easy to edit too. Presentation templates are a great way to organize your marketing activities. You can start preparing now with this impressive influencing marketing slide that includes many different features.

• Modern, polished layout designs.
• Trending font styles.
• Matching charts, diagrams, tables, and more.
• The template objects are easy to recolor.
• Slide sizes with standard 4:3 and widescreen 16:9.

“Impressivv” Marketing PowerPoint Template – PowerPoint Marketing Campaign Template

A successful presentation slide can make it easier to land new clients, investors, and customers. This PowerPoint marketing campaign template is a great design that will help you impress your audience. Also, It’s easy to edit and includes quality images, charts, infographics, and more. This modern marketing PPT slide should help change your presentation structure.

• A clean-looking PowerPoint slides with eye-catching modern layouts.
• You can customize each page in the presentation using color schemes of your choice.
• There are also various ready-to-use charts and many more.
• There are 30+ slides available.

“Slidewerk” Marketing PowerPoint Template – Marketing Strategy PPT Template

Need an effective, modern, and easily customizable presentation? “ Slidewerk ” is a marketing strategy PPT template that will help you get the job done. These PPT slides are designed to be professional-looking and engaging for your audience, with lots of graphical components included. It’s easy to edit too.

• 3 Pre-made themes are available to represent your business.
• Total 50+ unique PPT slides in this template that can be edited for any type of marketer or company.
• Eye-catching layouts designs.
• A user-friendly interface design.
• Device mock-up templates are available.
• Image placeholder contained.

“Marketo” Marketing PowerPoint Template – PowerPoint Marketing Strategy Template

“ Marketo ” PowerPoint template is a adaptable presentation slide that can be used for presenting your marketing report, creative ideas, startups, business strategies, and many more. If you want to be more productive along with expecting a better result, then this presentation template is the right one for you.

• Thirty unique PPT slides that are all editable and customizable.
• Also, there is a huge variety of graphical elements that will help you to create an eye-catching marketing campaign quickly.
• User-friendly design with many features like charts, diagrams, tables, etc.
• It’s easy to recolor the template objects using different color schemes.

“Mailstate” Marketing PowerPoint Template – Best Marketing Plan PPT Slides

“ Mailstate ” marketing PowerPoint template is a creative way to make company profiles more engaging for your customers. The template combines various design aspects together for great functionality also no more unnecessary shapes and infographics.

• Modern and attractive layout design.
• Matching charts, diagrams, tables are all included in the template.
• This PPT contains 30 pre-made slides with various marketing designs and styles.
• Widescreen aspect ratio.
• Attractive handmade infographics.

“Markethink” Marketing PowerPoint Template – Customizable Marketing Presentation Templates

Download this premium PowerPoint template to promote your business. It’s a great way for any kind of entrepreneur or startup. It includes various slides like marketing ideas, presentations, business strategies, and much more. This PPT template has elegant marketing presentation slides. Also, the templates are customizable and adaptable for any kind of marketer or company. This marketing strategy PPT template is a great way to give your market research presentations more impact.

• 20 clean PPT slides.
• Resizable and editable graphical objects.

Conclusion:

Thank you for reading this blog post. I hope it’s been helpful and that you found the perfect marketing PowerPoint templates to take your presentations to the next level. This best-marketing PPT template provides a great starting point to help you create your own marketing slides. They can be used for various business purposes. There are many free marketing PowerPoint templates are available, but those PPT templates will have limited options also; you have to adjust with that designs. I am sure these marketing PPT presentation templates definitely play a major role. So what are you waiting for? Download these PowerPoint marketing templates now and get started on designing those eye-catching templates with ease.

Finding a perfect template is an important thing in almost every presentation; if you want to know “ How to choose a perfect PowerPoint presentation? ” maybe this article may help you.

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Home Blog Business The Essential Guide to Marketing Plan Presentations

The Essential Guide to Marketing Plan Presentations

“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.

What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.

Table of Contents

What is a marketing plan?

Why do you need a marketing plan.

• Difference between a marketing plan and a business plan
• Types of marketing plan
• Step 1 – Defining business goals

Step 2 – KPI (Key Performance Indicators)

• Step 3 – Building a market analysis

Step 4 – Defining the target market

• Step 5 – Defining marketing objectives
• Step 6 – Building marketing strategies
• Step 7 – Selecting marketing channels

Recommended Marketing Plan Templates for Presentations

• What are marketing tactics?
• Content Marketing tactics
• Email Marketing tactics
• Social Media Marketing tactics
• Influencer Marketing tactics
• Marketing budget
• What is the difference between a marketing strategy and a marketing plan?

Marketing Strategy Outline for an effective Marketing Plan Presentation

• Why do you need a marketing strategy?
• Marketing implementation

Tips and avoiding pitfalls when preparing a Marketing Plan

• Final words

A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.

According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.

Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.

Overall, the main items a marketing plan solve are:

• Establishing measurable goals
• Actionable consistency for business strategy
• Working within a budget for clear financials and detailed expenditure
• Improves your relationship with customers
• Helps businesses to gain new investors
• It is a powerful motivator for marketing teams

Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.

Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.

Difference between a Marketing Plan and a Business Plan

A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:

Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.

Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.

Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.

Time Horizon

Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.

Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.

Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.

Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).

Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.

In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.

Types of Marketing Plan

Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:

• Annual Marketing Plan: This is a comprehensive marketing plan that outlines the marketing strategies and tactics for the upcoming year. It typically includes a detailed budget and specific objectives for the year ahead.
• Product Launch Marketing Plan: This type of plan is focused on the launch of a new product or service. It includes strategies for generating buzz, attracting early adopters, and achieving a successful product launch.
• Digital Marketing Plan: In today’s digital age, businesses often create specialized plans for their online marketing efforts. This plan may cover areas such as website optimization, social media marketing, email marketing, and online advertising.
• Content Marketing Plan: Content marketing plans focus on creating and distributing valuable content to attract and engage the target audience. This can include blog posts, videos, infographics, and more.
• Social Media Marketing Plan: This plan centers on strategies for building and maintaining a strong presence on social media platforms. It includes content calendars, posting schedules, and engagement strategies.
• Event Marketing Plan: For businesses that participate in or host events, this plan outlines the marketing strategies for promoting and maximizing the impact of those events.
• Branding and Rebranding Plan: Businesses looking to establish or reposition their brand in the market create branding or rebranding plans. These plans focus on building a strong brand identity and messaging.
• Crisis Management Plan: In the event of a crisis or negative publicity, this plan outlines strategies for managing the situation and mitigating damage to the brand.

The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.

The Anatomy of an Effective Marketing Plan

Step 1 – defining business goals .

Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.

Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.

Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.

KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.

Step 3 – Building a Market analysis 

Marketing environment.

A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.

Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.

The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.

Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies. 

To be precise, all the elements that are under your control have an impact on your marketing operations.

All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments. 

The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences. 

All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment. 

Competitor analysis

A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market. 

First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.

SWOT analysis 

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.

You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace. 

With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .

Since you’ve performed your analysis, the next step is to focus on your target market.

Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.

To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace. 

Market Size

The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.

TAM stands for “Total Addressable Market”

The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.

SAM stands for “Serviceable Addressable Market”

The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.

SOM stands for “Serviceable Obtainable Market”

Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.

The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.

Unique Selling Proposition

Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.

A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.

Step 5 – Defining Marketing objectives 

Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.

Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.

Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.

Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.

Step 6 – Building Marketing strategies

Let us discuss various marketing strategies to Boost your Business Growth.

Marketing mix and its importance

The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.

The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.

The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.

Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.

The first P consists of two main elements:

Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.

Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.

When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.

Pricing and Positioning Strategy

Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.

Here are different types of pricing strategies:

Price Skimming

This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers. 

Penetration Pricing

Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price. 

Time-based Pricing

In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.

Value-Based Pricing

This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.  

This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.

Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.

Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.

Step 7 – Selecting Marketing Channels 

Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.

Here are different methods of marketing:

Outbound Marketing

Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.

Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.

Inbound Marketing

Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.

Content marketing is one of the most common inbound marketing strategies you can learn more about further down. 

Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.

Digital Marketing

Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy. 

As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:

Content marketing

Email marketing, social media marketing, advertising.

Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.

While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.

Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.

When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.

With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.

According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.

Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.

A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.

There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.

To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.

Influencer marketing

Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.

Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.

Affiliate marketing

You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts. 

This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.

Landing pages

A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate. 

As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.

1. Marketing Plan PowerPoint Template

Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.

Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.

Use This Template

2. General Marketing Plan PowerPoint Templates

Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.

Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.

3. Marketing Plan PowerPoint Presentation Template

This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.

Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.

4. Blue Marketing Plan Template for PowerPoint

Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.

Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.

Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.

Marketing Tactics

What are marketing tactics.

Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a  digital marketing course .

Content Marketing Tactics

Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic. 

Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.

Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.

Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.

Email Marketing Tactics

Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.

Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .

Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality  email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.

Social Media Marketing Tactics

Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.

Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.

Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.

Influencer Marketing Tactics

Influencer-driven product launches  Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.  

Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .

Marketing Budget 

You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.

You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.

What is the difference between a marketing strategy and a marketing plan? 

A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.

On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.

Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations. 

Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:

• Executive Summary Slide : A brief overview of your marketing plan
• Business Goals Slide : Represent precisely what your business depicts
• A. Identify your target customer.
• B. Identify your direct and indirect competition and state how your business will differ?
• Market Objective Slide : Define the economic and market-psychological objectives of your business.
• Market Strategies Slide : Identify how you will achieve the set targets in the market.
• Marketing Channels Slide : Identify the methods via which your potential clients communicate with your competition.
• Marketing Strategies Slide : Present a clear and coherent image of how you intend to market/sell your product/service and how these techniques will result in profit.
• Marketing Budget Slide : Identify the amount of money you will require to sustain in the market.
• Marketing Implementation Slide : Set and apply realistic and tangible goals to evaluate your marketing success

Why do you need a marketing strategy? 

The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.

The main reasons why you need a marketing strategy are:

• Defines the goals to be measured in the marketing plan
• Helps to define vision and long-term objectives
• Helps to decide which marketing channels the efforts should be focused on
• Allows companies to address where the money should be spent
• It becomes the guidance to build a marketing plan, and your reference point when questions arise

Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.

Marketing Implementation 

Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow. 

This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:

Create realistic scenarios  

Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.

Review your marketing strategy

Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.

Create workflows for all of your content and tasks

You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.

Communicate with your team

After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.

To create an effective marketing plan:

• Analyze the various needs of client groups and focus on the market.
• Determine if you can sell more to your current clients or how you can improve meaningful client engagement.
• Set out necessary aims and create an efficient action plan to implement your marketing strategies.
• Set clear, realistic, and measurable targets using the SMART Marketing Goals approach (Specific, Measurable, Attainable, Realistic, and Timely).
• Apply the RACE Framework , which will help to streamline marketing objectives.

Some Pitfalls of the marketing plan can be:

• Making assumptions about a client’s needs can lead to the inefficiency of your marketing plan.
• Do not rely on a smaller number of consumers.
• Underestimating the competition can have considerable consequences on your business.

Final words 

A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.

What is the main purpose of a marketing plan?

A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.

Why is it essential to have a marketing plan for a business?

Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.

How far into the future does a business plan typically project?

A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.

Who is the primary audience for a marketing plan?

The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.

What are the KPIs in a marketing plan?

KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.

Is a digital marketing plan different from a traditional marketing plan?

Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.

What is the best way to present a budget in a marketing plan presentation?

Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.

What should I include in a marketing plan presentation?

Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.

How do you present a marketing presentation?

Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.

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Digital Marketing Strategy

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A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.

No two Internet marketing strategies are alike, though. Your business will have a unique strategy that fits your needs and involves a combination of approaches. A robust online marketing strategy details the following goal types – Short-term, Medium-term, Long-term.

Setting multiple types of goals allows you to develop a better plan for your business. You can make short and medium-term goals that help push you towards achieving your long-term goals, for example.

When you start to develop a digital marketing strategy, you need to think through every aspect of your business. You also have to thoroughly analyze your audience, competitors, trends, and neighboring niches to create a polished and up-to-date digital marketing strategy.

During the analysis, and after turning your strategy into action, you will get a lot of comprehensive data about what works well for your brand and what does not. Empowered with that information, you’ll have a catalog of options for improving your business.

If you create a strategy, you will get a better understanding about how to combine various marketing channels and realize the full potential of your company. A digital marketing strategy gives you a fresh look at your communication with prospects and customers during all of the stages of the buyer’s journey.

Digital is the way of the future. A sound digital strategy will help you understand which channels, audiences and results need to be proactively reached in order to grow brand awareness, sales and your customer base. Ideal for marketing, communications, media and advertising professionals, use this template to refresh and establish your digital marketing strategy.

This template will be primarily useful for marketers. You can use the slides from this template when preparing your marketing strategy. For example, you can describe in detail what advertising channels you will use when promoting your product, what metrics will be used to analyze the effectiveness of advertising. Also, you can present different marketing campaigns for each region or countries in which the brand is represented.

Startup executives can use this template in preparation for their investor meeting. Media executives can also use the slides from this template when preparing their advertising campaign. Social media promoters can use this template when preparing a plan to promote a client’s product through social media.

University professors can use this template when preparing their digital marketing course. Sales managers can use this template when preparing for a joint meeting with the company’s marketers and developing a joint digital marketing strategy for promoting a product.

The first slide in this PowerPoint presentation is focused on key business objectives and goals. You can set SMART objectives, KPIs, annual priorities, sales targets and more. The second slide takes your audience through the marketing funnel: awareness, interest, consideration, intent, evaluation to ultimately, purchase. Slides 3 through 5 are focused on the customer journey, distribution channels and digital marketing tactics. Whether you’re presenting to a digitally-savvy team or not, this template is clear, concise and visually-appealing to hold your audience’s attention.

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Global Marketing Strategies

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Need to break down different global marketing strategies to find out what works best for your product? This Google Slides and PowerPoint template, designed with a focus on functionality, offers a multitude of editable graphs and infographics, empowering you to showcase data-driven insights with precision. From market analysis to branding strategies, captivate your audience with visually compelling and easily customizable slides. With its clean design and versatile layout, this template is the perfect companion for professionals seeking to make an impactful impression in the ever-evolving world of global marketing!

Features of this template

• 100% editable and easy to modify
• 35 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
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BTEC National Business Unit 17 - Digital Marketing - B2 - Digital strategies to meet target objectiv

Subject: Business and finance

Age range: 16+

Resource type: Lesson (complete)

Last updated

30 August 2024

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Included in these lesson resources are: • Detailed presentation for Learning Aim B2 - Digital strategies to meet target objectives • Detailed document for students to make notes throughout the lesson/s. (12 pages)

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