what's cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are accomplishments that can be quantified, such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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What’s the purpose of a cover letter?

Your resumé provides hiring managers with an overview of your qualifications, skills and experience. But what is the purpose of a cover letter?

A cover letter is a more personalised introduction, a one-page document that accompanies your resumé when you submit a job application. It’s an opportunity to introduce yourself and elaborate on how your background makes you the ideal applicant for the role.

In this article, we explore the purpose of a cover letter, explain how to write a cover letter , and how to ensure yours stands out.

The cover letter’s purpose

How to write a cover letter.

What is the purpose of a cover letter? A cover letter provides an explanation of your professional history, qualifications and interest in the position. It should be closely tailored to the role you’re applying for and addressed to the hiring manager . It’s a formal introduction of who you are and how you meet the job criteria.

Express your enthusiasm

Use your cover letter as an opportunity to set yourself apart from the other job seekers applying for the same position. Rather than just stating that you’re applying for a role, take your time to explain what excites you about the specific position and company.

It can be a good idea to spend a bit of time researching the organisation’s mission, values and recent projects to demonstrate genuine interest and knowledge. This can also come in handy for the interview round of the application process.

Showcase your skills and experience

Your cover letter shouldn’t just repeat your resumé. Instead, select two to three skills or experiences directly related to the job description. From here, you can use the STAR method (situation, task, action, result) to provide examples demonstrating how you’ve applied these skills and achieved results. Consider quantifying your achievements, if relevant, for example: ‘Increased sales over three months by 20%.’ This helps to illustrate the specific value you can bring to the new role.

Tell your story

Use your cover letter to briefly explain your career path and motivations, connecting them to the position you're applying for. Highlight the relevant soft skills that you might not have captured in your resumé, like leadership, teamwork, problem solving and decision-making. While a cover letter is a great opportunity to provide a little more depth and context around your resumé, it’s important to keep it concise; around three short paragraphs.

Address requirements from the job description

Whether you’re writing your resumé or your cover letter, it’s important to pay close attention to the job description. If it mentions specific details to include, like salary expectations or relevant certifications, be sure to address them in your cover letter. Following instructions demonstrates your attention to detail and ability to follow directions, which are both important qualities for any employer.

When it comes to writing a cover letter , it always helps to have a plan. Here are a few steps to help you turn a blank page into an attention-grabbing cover letter for your next job application.

1. Do your research

Researching the company can take a bit of time, especially if you’re applying at several different places, but it’s essential to understand each company’s culture and values. Using company-specific information allows you to personalise your cover letter to suit not just the role, but the organisation too.

It’s even better if you can show an understanding of the problems the company is trying to solve (their main objectives, like expanding into a new market or getting highly skilled labourers). Highlight the experience you bring to the table to help them overcome these pain points.

2. Focus on the future

Use your cover letter to demonstrate how you can contribute to the company’s future successes. It can help to line up your career aspirations and professional goals with the company’s goals. Ultimately, you want to highlight what you can add to the company.

How to stand out from other applicants

Use your cover letter as an opportunity to set yourself apart from the other applicants. Avoid generic openings and start with a compelling introduction that grabs the reader’s attention. You could mention a specific achievement, a mutual connection or something unique about the company that excites you.

Here are a couple of examples of eye-catching email subject lines and letter introductions:

Subject line: Bringing [specific skill] to your [position] team

Dear [hiring manager’s name],

I am thrilled to apply for the maintenance plumber position at XYZ Corp. With 10 years of experience as a commercial plumber, I am excited about the opportunity to bring my skills and knowledge to your team.

Subject line: Excited to apply for [position] at [company]

As a lifelong admirer of XYZ Corp’s commitment to sustainability, I am excited to apply for the environmental consultant position. I believe my recent project at Green Earth, where I led a team to reduce product carbon emissions by 15%, makes me a perfect addition to your team.

These are good examples of email introductions, because they:

• Connect your abilities to the job ad criteria
• Quantify related achievements
• Show specific skills
• Display professionalism and research skills

Things to avoid

There are also some things you may want to avoid when putting together your cover letter introduction. Here are some examples of what not to write when it comes to your email subject line and introduction.

Example 1: Being vague and generic

Subject line: Excited to apply for the banking consultant position

I am writing to apply for the consultant position as advertised online. I have more than five years’ experience across all areas of commercial banking and believe I could be an excellent addition to your team.

This is an okay introduction, but there are ways it can be improved:

• It should be addressed to a person or the hiring manager
• It can be more specific about past experience
• It should mention the hiring company
• It could include a quantifiable result

Example 2: Being too casual

Subject line: Please Hire Me As You New Night Manager!

Dear Hiring Manager,

I’m an experienced night manager, with nearly two years of experience in luxury five-star hospitality. I’m an international student with a current work visa for working in Australia, and would be grateful if you could consider my application. I am sure I can do well in your company!

There are a few issues with this intro:

• There is a typo in the subject line
• It is too generic about past experience
• It is too casual, especially for a manager-level role
• It doesn’t mention the hiring company
• It should be more concise, i.e. not repetitive or wordy

Emphasise your value proposition

Use your cover letter to identify and articulate your unique strengths . Be sure to connect your skills with the company’s needs to demonstrate the value you could bring to the team.

Convey enthusiasm, but ensure tone is professional

While it’s important to convey your enthusiasm for the position and company, balancing excitement with professionalism is important. For example, replace “I can’t wait to work with you guys” with “I’m eager to bring my skills to your team.” While the first example is too casual, the second example demonstrates your enthusiasm in a professional tone.

Here’s another example of an overly enthusiastic and informal tone, “I’m super excited about this job! I’ve always dreamed of working at XYZ Corp, and I know I’d be amazing in this role!”

Instead, you’d be better off saying, “I am excited to apply for the receptionist position at XYZ Corp. With my strong background in office administration and a passion for customer service excellence, I am eager to contribute to your team.”

Keep it short

Don’t go overboard with your cover letter. Even though your cover letter is meant to provide hiring managers with more information about you and what excites you about the role, it’s important to keep it concise and limit it to a single page.

To help you keep it short and sweet, focus on starting strong with an attention-grabbing introduction and tailor your content to ensure it’s specific and relevant to the role you’re applying for.

Writing a great cover letter is an essential part of the job application process. By tailoring your cover letter to the specific company and role, you’ll be able to highlight the skills, knowledge, and experience that are relevant to the position. Your cover letter plays a big role in whether you’ll get a callback for an interview, so it’s worth investing time and effort into getting it right.

What exactly is a cover letter and how is it different from a resumé?

While a resumé offers a bullet-listed overview of your skills and experience, your cover letter is like a personal pitch to the hiring manager, elaborating on your resumé and providing a little more detail to demonstrate why you’d be a good fit for the position.

Is a cover letter always mandatory when applying for a job?

Cover letters aren’t always a requirement for job applications, but it’s always a good idea to submit one. Not only can including a cover letter improve your chances of getting noticed, but it allows you to set yourself apart from the other applicants and further try to convince the hiring manager why you’re the right fit for the role.

What are the main benefits of including a cover letter with my job application?

Including a cover letter as part of your application can enhance your chances of getting noticed by potential employers. Here are some of the main benefits:

• Provides a personal introduction and good first impression
• Allows you to highlight your most relevant skills and experience for the role
• Demonstrates communication skills
• Shows initiative and effort

How long should a cover letter typically be?

A cover letter shouldn’t be any longer than a single page. Aim for around 250–400 words or three or four paragraphs. The only time you should go over a page in length for your cover letter is if the job description specifically asks for a longer letter.

Should I use a generic cover letter template for all my applications?

There’s no harm in using a cover letter template to guide your cover letter, but it’s essential that you tailor every cover letter to suit the role and company. You should be adjusting your cover letter for each role you apply for.

What kind of information should I include in a cover letter to showcase my skills and experience?

Your cover letter should include details that are most relevant to the position and company you’re applying for. Based on your research, you should be able to identify specific skills, knowledge and experience that would help the company succeed.

Is it okay to mention my salary expectations in the cover letter?

Unless the job description specifically ask that you include your salary expectations in the cover letter, it’s often better to avoid this topic so early in the recruitment process . These types of discussions are better left for the interview.

What are some common mistakes to avoid when writing a cover letter?

You want to make a positive first impression with your cover letter, so here are a few common mistakes to avoid:

• Using generic statements
• Lack of research into the company
• Repeating your resumé without adding anything new
• Being too vague and not providing specific examples
• Focusing on what you want rather than what you can provide to the company
• Ignoring the job description keywords
• Failing to proofread your cover letter before submitting it

Is a cover letter still necessary when applying for jobs online?

Yes, cover letters are still essential to the job application process for many roles. They give you a chance to stand out from the other applicants and fill in potential gaps that aren’t covered by your resumé. Not to mention, including a cover letter demonstrates your initiative and enthusiasm for the role.

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Top 5 Tips For Creating a Winning Cover Letter

Mastering the art of cover letters: expert tips to elevate your job application.

Cover letters can be a powerful way to add a compelling narrative about your skills to your job application, but like all things career-related, they need to be done effectively.

A cover letter should never be an afterthought. The goal is for your cover letter to enhance your chances of getting an interview, but when done incorrectly, they have the exact opposite effect! 

Here are the top 5 tips for creating a winning cover letter.

1) Tell Me Why You Are The Best Candidate: Cover Letters are written in 1st person, which provides the opportunity to really sell yourself to that company. Hiring managers want to hear that you are the best candidate and the perfect fit for that Company and position, so focus your cover letter on making that specific case, i.e. find the match between your education and past experience and the employer’s specific needs. I advise students to target their cover letters based on what the reader wants to hear. Dedicate a paragraph to a description of what makes that company unique or special, followed immediately by a paragraph that demonstrates that your interests, skills and abilities (just so) happen to be a perfect match for that environment! You can even paraphrase some of the language in the job description to highlight your own skills and experience.

2) Generic Templates: I cannot tell you how many times I have seen generic cover letters sent to multiple companies, where the writer has changed only the relevant contact information. Again, the goal of your cover letter is to describe why you are perfect fit for the specific position and that company. There is no way a generic format can accomplish that. Write an individually tailored cover letter for each job application that describes your qualifications and fit for that position.

3) To Whom It May Concern: One of the quickest ways to ensure that your cover letter and resume are ignored is by including the generic and impersonal “To Whom It May Concern” line. If you can, try to find the name of the hiring manager so you can address him or her specifically. Most companies are very good at hiding that information, so instead of “To Whom It May Concern (or its close cousin, “Dear Sir or Madam”) try to target your cover letter with something more specific and personable like “Dear Hiring Manager” or “Dear Human Resources Professional.” 

4) A Warm Lead: If you know someone at that company, reach out to him or her and ask if he would submit your resume and cover letter on your behalf, or at the very least, if you can use his or her name on your cover letter. Companies love internal referrals, so nothing beats a current employee submitting on your behalf. When that is not possible, being able to add a line (with permission) like “Chaim Shapiro, Assistant Director of Career Services at Touro recommended that I apply for this position,” lends credibility and can be a powerful way to get your application noticed and moved to the next level of review. 

5) Should I even bother? This may be a bit controversial, but I usually advise students to only include a cover letter when the application requires it specifically. Why? Cover Letters are a powerful tool that can enhance your chances at landing the job but, I have found that most applicants do not take their Cover Letters seriously. Most students do not have 2-3 hours to invest in a targeted cover letter for each of their applications, so they revert to a generic format that ends up doing a lot more harm than good. Do not make that mistake. Write a targeted cover letter for each job, or just let your resume do your talking!

By Chaim Shapiro, Touro's Director of the Office for Student Success

Why a Cover Letter is Important for Job Applications: A Comprehensive Guide

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Cover letter examples

Police Officer

Arthur has chosen a modern cover letter template that highlights his proven experience in law enforcement. The clean, professional design effectively showcases his skills and achievements relevant to the role of a police officer.

"I am writing to express my interest in the Police Constable position advertised on Reed. With over nine years of experience in law enforcement and a strong dedication to public safety, I am confident in my ability to contribute effectively to your team."

Table of contents

How to Write a Police Officer Cover Letter (In-Depth Guide)

As an aspiring police officer, a good cover letter can make all the difference in your application. Unlike experienced law enforcement professionals, new police officers often find it hard to show their skills. They have theoretical knowledge and life experiences, but they struggle to turn these into effective career documents. This article outlines key steps for writing a strong cover letter, with practical examples to support you!

In this step-by-step guide, we cover :

Police officer cover letter examples for police constable, special constable, p olice community support officer (PCSO), and others.

Key sections to include in your letter.

Formatting tips and guidance on who to address your cover letter to.

Career advice for entry-level applicants with no experience.

Practical tips to set yourself apart from other candidates.

Grab a cup of coffee and let's get started!

Explore our collection of cover letter templates to complement your CV and streamline your application

Police officer cover letter example

Download this police officer cover letter sample in PDF

This cover letter example features Arthur. He is an aspiring police constable with experience in law enforcement and dedication to maintaining public order. He strategically highlights his proven track record in leading outreach programs, decreasing crime rates, and emergency management. His cover letter is simple , well-formatted, and aligns with the latest industry standards.

Customise this police officer cover letter example

Do you need a CV? Check out our police officer CV example . It explains each section in more detail and shows how to tailor it to specific job openings.

What to include in a police officer cover letter?

Your cover letter is more than just a job requirement. It should support your CV and provide more details about your skills, experiences, and passion for law enforcement.

Like a good CV , you should tailor your cover letter to a specific police force or role. Change the structure and keywords to match each job description.

Ensure you carefully plan your writing process and include only the most relevant information. Here's what your police officer cover letter should include:

Contact information : Include your name, phone number, email, and location

Salutation : Address the hiring manager by name ‘Dear (Last Name)”, if possible

Opening paragraph : Show enthusiasm and mention a person who's referred you to the job, if applicable.

Body paragraph(s) : Highlight relevant skills, experiences, and achievements from recent jobs.

Closing paragraph : Reiterate interest in the job and desire to discuss your application further in a follow-up interview.

Sign-off : Use professional closing, such as ‘Sincerely’ or ‘Best regards’, followed by your full name.

For more details, refer to our blog article on how to structure a cover letter.

1. Introduction: How to start your cover letter

Use the introduction to briefly introduce yourself and state the specific position you’re applying for. Mention how you found the job opening and express your interest in the role. This is a good place to mention any personal ties to the police force or the community you want to serve.

Police constable cover letter example

I am writing to express my keen interest in the Police Constable position with the Birmingham Police Service. I am a dedicated person who cares about public service. I am committed to keeping our community safe. I am excited about the chance to help our community through a career in law enforcement.

Special constable guard cover letter example

My ambition to join the police force is driven by a deep commitment to justice and community service. Growing up in Leeds, I have witnessed the vital role that police officers play in maintaining public safety and fostering a sense of security. I am motivated by the opportunity to contribute actively to crime prevention and build strong relationships within the community.

Refer to our related security guard CV example for more examples and tips.

Police community support officer cover letter example

I am writing to apply for the Police Community Support Officer position with the West Midlands Police. My background in social work and my dedication to building strong community ties fit well with the role of a PCSO. I am excited to contribute to your team.

Addressing your cover letter to a specific person or department whenever possible is crucial. This shows you’ve taken the time to personalise your application, which can leave a positive impression. If the job opening does not include a name, you can still address your cover letter correctly. Here are a few ways to do that.

3 examples of how to address a police officer cover letter

1. If the hiring manager’s name is known "Dear Chief Thompson," 2. If you know the department but not the name "Dear Hiring Manager, / Dear West Yorkshire Police," 3. If no specific name is available "Dear Sir/Madam,"

For more tips on who to address a cover letter to, refer to our comprehensive guide on how to start a cover letter .

2. Body: How to showcase your superpowers

This is the core of your cover letter where you expand on your qualifications. Begin by summarising your relevant experiences. This can include past law enforcement jobs, military service, or skills from other fields. Break down your experience into concrete examples and quantify achievements wherever possible.

Special constable cover letter example

My experience as a security guard at the Manchester Arena has equipped me with practical skills relevant to a Special Constable role. I was responsible for monitoring crowds, responding to emergencies, and collaborating with local law enforcement. One notable achievement was my role in a successful evacuation drill. My quick thinking and calm attitude helped keep over 500 people safe

Refer to our volunteering CV example for more examples and tips

Police customer service cover letter example

As a Customer Service Officer at North Yorkshire Police, I was the first point of contact for victims, visitors, and officers, providing essential support in a high-pressure environment. My role involved handling incident reports, managing sensitive data, and assisting with court-ordered registrations. These responsibilities have honed my ability to communicate effectively and handle complex, emotionally charged situations. One key achievement was streamlining the front desk operations by introducing a more efficient enquiry tracking system, resulting in quicker response times and improved public satisfaction. I am confident that my experience and dedication to public service will enable me to transition seamlessly into a police officer role, where I can contribute to community safety on a larger scale.

If you're unsure about your qualifications for the job, check out our customer service cover letter and call centre CV . These articles provide helpful tips on skills and experiences. They can improve your application and get you ready for customer service roles.

Private investigator cover letter example

In my role as a private investigator, I developed a keen ability to gather and analyse evidence, which directly translates to effective crime-solving in law enforcement. During my three years with Midlands Investigations, I successfully uncovered crucial information in fraud and missing person cases, often liaising with local authorities to support ongoing police investigations. My attention to detail, knowledge of investigative techniques, and ability to work under pressure have prepared me well for the demands of a police officer role. For instance, in one case, my surveillance work led to the successful prosecution of a criminal syndicate involved in financial fraud, underscoring my commitment to justice and community safety.

For more expert tips, refer to our related blog articles on the best skills to put on a CV and how to list CV achievements .

3. Conclusion: How to end a cover letter

To wrap up your cover letter, show your excitement for the role. Also, say you look forward to discussing how your skills match the police department's needs.

Thank the reader for their time and consideration. Close off with a formal closing like “Sincerely” or “Best regards,” followed by your full name and contact information. This shows professionalism and leaves a positive impression on recruiters.

Sergeant cover letter example

I am excited about the opportunity to bridge my skills, dedication, and passion for community service to the Sergeant position at the Leeds City Police. I look forward to discussing how I can contribute to your team and help serve our community. Thank you for considering my application.

Chief inspector cover letter example

I am enthusiastic about the opportunity to further discuss how my background and skills align with the needs of your team. Thank you for considering my application. I look forward to the possibility of contributing to the Sheffield Police Department.

I am eager to bring my commitment, resilience, and passion for public safety to the Special Constable role at the London Police. I look forward to discussing how my background and skills can contribute to supporting your team and enhancing the safety of our community. Thank you for considering my application

Refer to our blog article on how to end a cover letter for more inspiration.

How to write a police officer cover letter with no experience

If you have little or no experience in law enforcement, change your cover letter focus. Highlight your transferrable skills and measurable achievements. Include any relevant volunteering or community service experiences. These show your dedication to public service.

Trainee cover letter example without experience

I am writing to express my sincere interest in the Police Constable trainee position with the Birmingham Police Service. As a recent graduate with a degree in Psychology from the University of Birmingham, I am eager to apply my academic knowledge, strong communication skills, and passion for community service to a career in law enforcement. While I may not have direct policing experience, my background in understanding human behaviour, coupled with my volunteer work at the Birmingham Community Centre, has equipped me with valuable insights and skills that I believe will translate well into a career as a police officer.

For more inspiration, refer to our related cover letter writing guides:

Short cover letter

Customer service

Letter of interest

For more examples and tips, refer to our related article on how to write a cover letter with no experience .

Key takeaways

Writing a cover letter for a police officer job means matching your skills and experiences to the role. You should also show your motivation for applying. Here are the final tips to help you succeed :

Customise your cover letter for the specific police force and position. This could be a Police Constable, Special Constable, or PCSO.

Highlight transferable skills like leadership or communication, achievements, and examples from previous roles like customer service, volunteering, or community work.

Show understanding of responsibilities and challenges . such as de-escalating mental health issues or community engagement

Make sure your motivations match the force’s values and career goals . These include commitment to public safety, fairness, or community support.

Use concrete examples to illustrate skills and experiences, such as mediating disputes or resolving difficult situations to demonstrate problem-solving and communication skills.

A clear, professional, and well-organised cover letter goes well with your CV. It also shows why you are a good fit for a police career.

Next steps?

To help you craft top-notch career documents, refer to our CV Writing Services . You can also try our simple CV and cover letter builder. It offers a wide range of professional cover letter and CV templates. Take the next step towards your successful police officer career now!

Additionally, look at our related blog articles for more valuable insights for a successful career:

Good interview questions

Highest-paying jobs in the UK

Top skills employers look for

CV for first job

Strengths in a CV

How long should a police officer cover letter be? 

A police officer's cover letter should be one or two pages long. It usually has three to four short paragraphs.

Check out our related blog article on how long should a cover letter be for more inspiration.

Should I mention my fitness level in my cover letter? 

While physical fitness is essential for police officers, it's best to focus on your relevant skills, experiences, and motivations. The application process has a fitness assessment. Therefore, you do not need to mention this in your cover letter. Instead, emphasise qualities like teamwork, problem-solving, and community engagement, which are essential

Can I use the same cover letter for different police forces? 

You can use a similar format for your cover letter. However, it's important to personalise each letter for the specific police force you are applying to. Research each force's values and priorities and reflect these in your letter.

What if I don't have any law enforcement experience? 

Many successful police officers come from diverse backgrounds. Highlight the skills you gained from your experience that relate to policing. These include communication, problem-solving, and working well under pressure.

Should I mention any cautions or convictions in my cover letter? 

Generally, disclosing this information during the application process is better than including it in your cover letter. However, remember to be honest throughout the entire application process.

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• HM Inspectorate of Constabulary and Fire & Rescue Services
• College of Policing
• Independent Office for Police Conduct

Second NPCC response to recommendations – cover letter

Updated 18 September 2024

Applies to England and Wales

© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected] .

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/responses-to-police-perpetrated-domestic-abuse-report-on-the-cwj-super-complaint/7609cc48-285c-4d5c-b1c5-7604c0e9c099

From: Martin Hewitt QPM Chair, National Police Chiefs’ Council Craig Guildford QPM NPCC Complaints & Misconduct Lead Louise Rolfe OBE NPCC Lead for Domestic Abuse

To: Iain Raphael Assistant Chief Constable

Sent on: 30 December 2022

RE: Centre for Women’s Justice (CWJ) super-complaint – ‘Police Perpetrated Domestic Abuse’

Following my letter dated 5th September outlining whether forces accepted the recommendations made within the original report we now write to you to share the final overview report produced after the collation of detailed responses received from forces.

We are pleased to say we have received detailed responses from each Home Office force and in addition, Police Service of Northern Ireland, British Transport Police and Civil Nuclear Constabulary (46 in total).

The overview report has demonstrated that forces have made significant progress in reviewing and addressing the recommendations made in the CWJ super-complaint report. However, it is recognised improvements are still necessary. While there continues to be some inconsistency across policing in its response to police perpetrated domestic abuse (PPDA), the elements of innovative practice highlighted in our report will be further explored and shared nationally. Some inconsistency is attributable to forces having adopted different approaches in consequence of both their resource base and force operating models. In light of this and the fact that forces are still tailoring change in responding to the super complaint recommendations, a degree of divergence can be expected at this time.

To further support all forces in tackling the recommendations highlighted in the CWJ report there is ongoing work within the National Portfolios of Domestic Abuse, Complaints and Misconduct and Vetting to strengthen the response against PPDA and root out those individuals who are not suitable to be in the police service. Although not an exhaustive list, some of this work is shared below:

Nationally driving a training regime to ensure PSD investigators are equipped with current criminal investigation practice, educated on the impact of police perpetrated violence against women and girls and seeking expertise from specially trained rape, sexual assault, and domestic abuse investigators. This brings a consistency of approach and decision making across all forces.

Working with the College of Policing and several other stakeholders in the redesign of the Code of Ethics, so that it properly reflects and supports modern day policing and continues to set appropriate standards of behaviour.

Working with the Home Office Police Integrity Unit in undertaking a review into the process of police dismissals, to ensure it is effective and that the public can be confident that those falling short of high standards can be properly removed from policing.

Training and Continued Professional Development of staff remains key to improving standardisation and consistency of approach across forces. Work is ongoing within the portfolios to develop bespoke training packages.

We hope the attached report provides reassurance that we are committed to addressing the issues highlighted within the CWJ super-complaint and working to build the trust and confidence of victims and the public.

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