business plan writers in kenya

• +254 720 079413
• [email protected]
• Mon - Friday 8.00am - 5.00pm

• Business Plans
• Consultancy

Professional Business Proposal Writing Services in Kenya

Are you seeking top-tier business proposal writing services in Kenya? Look no further than Savvy Concepts. With our expertise in crafting persuasive proposals tailored to diverse business needs, we ensure your ideas are presented effectively to secure opportunities and partnerships. From business plans to specialized proposals, we cover a wide spectrum of services to meet your requirements. Our range of services include:

i. Business Plan Writing Our team at Savvy Concepts excels in developing comprehensive business plans that outline your vision, strategies, and financial projections. Whether you're launching a startup or seeking funding for expansion, our meticulously crafted business plans are tailored to impress stakeholders and investors alike.

ii. Business Proposals for Bank Loan In need of financing for your venture? Our business proposal writing services include creating compelling proposals for bank loans. We highlight your business's strengths, market potential, and financial viability to secure the funding you need to thrive.

iii. Business Offer Letters Crafting a business offer letter requires finesse and clarity. At Savvy Concepts, we create professional and persuasive offer letters that articulate your terms, benefits, and expectations concisely to help you close more deals.

iv. RFP Consulting Services Responding to requests for proposals (RFPs) can be daunting without the right expertise. Our RFP consulting services streamline the process, ensuring your proposals are compliant, compelling, and tailored to the client's requirements, maximizing your chances of success.

Our other Business Proposal Writing Services Include:

• Business Proposals for Cleaning Services
• Marketing Consultant Proposals
• Proposals for Bookkeeping Services
• Cleaning Company Proposals
• Business Consulting Proposals
• Proposals for Interior Design Services
• IT Services Proposals
• Digital Marketing Agency Proposal

Whatever your business proposal writing requirements may be, Savvy Concepts offers exceptional writing services in Kenya. Contact us today to elevate your proposals and unlock new opportunities for your business.

What would you like us to do for you today? We would like to hear from you. Kindly reach us on:

Savvy Concepts

Phone: +254 729 842 847

Email: [email protected]

Business Proposal Writing: How to Craft Winning Proposals for Success

In the competitive business world, an expertly crafted business proposal can be the key to unlocking new opportunities, securing funding, and forming strategic partnerships. Whether you are a startup aiming for investment or an established company looking to expand your client base, a well-written business proposal is a must. In this article, we explore the essentials of business proposal writing, its various types, key components, and how professional services can elevate your proposal’s effectiveness.

What Is a Business Proposal?

A business proposal is a formal document that a company submits to potential clients, investors, or partners to pitch their products, services, or business idea. Unlike a business plan, which details the internal strategies and goals of a company, a business proposal is a direct response to a specific opportunity. It is a persuasive document that aims to convince the recipient to take a desired action—such as signing a contract, providing funding, or entering into a business relationship.

The key to a successful business proposal lies in its ability to address the client’s needs while showcasing the strengths and benefits of the proposing business.

Types of Business Proposals

There are two main types of business proposals, each used in different situations:

• Solicited Proposals : These proposals are requested by a client or an organization, typically through a Request for Proposal (RFP). The client provides detailed guidelines, outlining what they expect from the solution. This type of proposal must strictly adhere to the requirements laid out in the RFP, making it crucial to thoroughly understand the client’s expectations.
• Unsolicited Proposals : These are initiated by the business without any formal request from the client. Companies use unsolicited proposals to introduce themselves and their services or products to potential clients, hoping to spark interest in what they offer. While these can be more flexible, they still need to be highly targeted to the client’s needs.

Key Components of a Winning Business Proposal

Crafting a winning business proposal involves incorporating several essential components, each designed to engage the reader and persuade them to choose your solution over competitors. The key components include:

• Executive Summary : This is the first impression you make. The executive summary should briefly outline the client’s problem, your solution, and the key benefits of choosing your company. Keep it concise but compelling.
• Problem Statement : Clearly define the client’s problem or the opportunity they are looking to seize. Demonstrating a deep understanding of their challenges is crucial in establishing credibility and positioning your solution as the right fit.
• Proposed Solution : Offer a detailed explanation of how your products or services can solve the client’s problem or fulfill their needs. This section should be specific and clearly align your solution with the client’s objectives.
• Deliverables and Timeline : List what the client can expect from you in terms of services or products, and provide a clear timeline for completion. This section demonstrates your organizational skills and ability to meet deadlines.
• Budget and Pricing : Break down the cost of your solution. Be transparent about pricing, and offer justification for your rates, whether based on expertise, quality, or efficiency. A well-detailed budget shows professionalism and helps build trust.
• Conclusion and Call to Action : Summarize the key points and end with a clear call to action. Whether it’s scheduling a follow-up meeting or signing the contract, the next steps should be easy for the client to take.

Including these components in a structured and professional manner will greatly increase the chances of your proposal being accepted.

Cost of Developing a Business Proposal

The cost of developing a business proposal can vary widely based on factors such as its complexity, the industry involved, and the level of detail required. Standard business proposal writing services typically range from USD 100 to USD 500, with more complex proposals that involve technical aspects often attracting higher fees. Simpler, smaller proposals generally fall at the lower end of this spectrum, while more comprehensive proposals—such as those for large-scale projects or funding applications—require extensive research, customization, and detailed documentation, which can increase the cost. Engaging professional services not only saves you time but also ensures that your proposal meets the highest standards, making it a valuable investment for the success of your business.

Common Mistakes to Avoid in when Writing Business Proposals

Even the most promising proposals can fail if certain mistakes are made. Here are some common pitfalls to avoid:

• Lack of Personalization : Sending generic proposals that aren’t tailored to the specific client’s needs can lead to instant rejection. Always customize your proposal to address the client’s unique challenges.
• Overloading with Information : While details are important, overwhelming the reader with excessive information can dilute your message. Focus on the most relevant data and present it in a clear and concise way.
• Neglecting Design : A poorly formatted proposal with no attention to layout can come across as unprofessional. Use design elements to make your proposal visually appealing and easy to read.
• Ignoring the Client’s Budget : Proposing a solution that’s way beyond the client’s budget will likely lead to rejection. Understand their financial constraints and offer solutions that fit within their range.
• Missing Deadlines : Always ensure your proposal is submitted within the requested timeframe. Missing a deadline can ruin your chances, no matter how strong your proposal is.

Why Hire Professional Business Proposal Writers?

Hiring a professional business proposal writer can make a significant difference in the quality and effectiveness of your proposal. Here’s why:

• Expertise in Persuasion : Professional writers understand how to structure content to be persuasive, making your proposal more compelling and impactful.
• Tailored Approach : They take the time to understand your business, ensuring the proposal is highly personalized and speaks directly to the client’s needs.
• Time-Saving : Writing a strong proposal takes time—time that business owners often don’t have. Outsourcing allows you to focus on other critical aspects of your business while ensuring the proposal is top-notch.
• Attention to Detail : Professionals ensure that every component of the proposal is polished, from grammar to layout, leaving no room for errors.
• Increased Success Rates : With their expertise, professional writers can increase the likelihood of your proposal being accepted, making the investment well worth it.

Our Business Proposal Writing Service

At Blue Ocean Outsource LTD , we specialize in crafting winning business proposals tailored to your unique business needs. Whether you’re seeking funding, partnerships, or new clients, we ensure that your proposal stands out from the competition.

Our services include:

• Thorough research and understanding of your industry and client.
• Persuasive, well-structured proposals that address your client’s needs.
• Attention to detail in both content and design.
• Timely delivery, ensuring you meet all deadlines.

With our expertise, your business proposal will be more than just a document—it will be a gateway to new opportunities.

Click here to WhatsApp US      Call Us: +254 729 842 847

Professional Business Plan Writing

Blue Ocean Outsource LTD has offered innovative services for over five years, giving our clients unmatched competitiveness characterised by sustainable growth and profitability.

Our Services

• All Services
• Business Writing Services
• Financial Consulting
• Payroll Processing
• Tax consulting

Biashara Plaza. Moi Avenue. Nairobi

+ 254729842847

[email protected]

Mon-Fri - 9am until 6pm

Working Hours

• Monday 9:30 am - 6.00 pm
• Tuesday 9:30 am - 6.00 pm
• Wednesday 9:30 am - 6.00 pm
• Thursday 9:30 am - 6.00 pm
• Friday 9:30 am - 6.00 pm
• Saturday 9:30 am - 6.00 pm
• Sunday Closed
• Business Startup Services
• Featured Insights

• Quotex, Qx Broker

How to Write a Business Plan in Kenya (+ Free PDFs)

• Get $10,000 in your DEMO account
• Minimum trading amount is $1
• Get up to 98% Rate on Return
• Fast deposits and withdrawals
• $10 minimum deposit
• $10 minimum withdrawal

Last updated on May 29th, 2023 at 06:24 am

There is a system you can use to write a business plan in Kenya that streamlines the entire process.

By using this system, not only makes the writing process faster and simpler but also way more useful in a really practical way.

If you want to organize your business and start strategically increasing your profits and growing towards your goals, then keep reading this guide.

This business plan has six main sections and I’d recommend that you start by scribbling your ideas for each on a separate blank piece of paper.

Once you get your ideas worked out, you can create one cohesive document.

How to Write a Business Plan in Kenya 

Now, the six pages of your business plan in Kenya are 

• Product 
• Production and Delivery 

Let’s look at each of these pages, shall we?

Page #1. Overview

The first page of your business plan will be an overview.

It is going to give a basic understanding of what your company does and the structure of your business.

Now, on that first overview page of your business plan, you want to include 

• Your business structure
• Location, that is where you do business and also
• A brief description of exactly what your company actually does.

The next piece of information for your company’s overview is your business’s mission, which is really important.

Here is why;

The business mission is the driving force behind your business plan in Kenya.

It is what all your plans are focused on achieving and if you don’t have a mission’s like trying to make plans to reach a goal without having the goal.

So make sure you don’t skip this step.

The final component of the overview page is your chart of accountability.

This chart describes who is accountable for which of the major tasks involved in running the business.

And the three main areas of accountability in most businesses are 

• Sales operations
• Finances 

Page #2. Message

The second page of your business plan in Kenya will focus on outlining your company’s message.

If you want your business to be successful, you MUST have a clear idea of;

• What message you are working to communicate to your customers, 
• Who are those customers
• How do you fit into their lives and 
• How can you help them solve a problem that they are facing and create a result that they are looking for.

Here are the questions that you will want to answer on this page of your business plan

• What problem does your company solve for your customers
• What result does your company create for those customers
• How does your company create those results
• Who does your company serve
• Why do you do what you do
• Why should your customers choose you over your competition 
• What is your company’s step by step plan for creating those results for the customer or what is your proprietary system

This both helps to answer the question of what sets you apart from your competition

It also shows your customers how you are going to create those results that you are promising.

By making this clear, you are instilling confidence in your ability to create the results.

Page #3. Marketing

Let’s talk about the third page of your business plan.

This page focuses on marketing and generating sales.

First, you will want to define your target market by their demography and psychographics.

Demographics are attributes such as their age, income, where they live.

On the other hand, psychographics has to do with their interests, desires, and fears.

Here, you will also want to include an estimated size of your target market .

More importantly, where you have identified that you can find groups of those target customers.

Here is a little big hint;

If you haven’t yet figured out where you can find groups of those customers be it online or off, you are probably going to have trouble successfully marketing your product or service.

So if you come to this part in the business plan and don’t know what to put here, stop and do some digging.

Make sure that YOU can find this customer you have defined here. 

If you can’t, you might want to consider redefining that target customer and pivoting your marketing position.

The final three pieces of information that you can include on this page of your business plan are

• Your visibility strategy. This explains how people will first learn about your brand and your products 
• Your lead generation strategy, which explains how you will establish contact with the people who have discovered your brand
• Your conversion strategy, which is essentially your sales strategy. Explain how you will turn those leads you’ve generated into paying customers.

Here is a quick heads up;

As you are working through this business plan, it’s more than likely that you won’t know the answers to all of these questions.

And you won’t have all these things figured out yet.

I just want to let you know that that is completely alright.

And actually, one of the main purposes of writing your business plan is to become aware of things you haven’t thought about yet or haven’t figured out.

Because only once you are aware of what you don’t know, you will be able to think through it. 

Don’t put off writing the business plan in Kenya just because you don’t know everything yet.

Rather, write the business plan so that you can get very clear on exactly what you know and need to figure out.

Page #4. Product

This page describes the product or products that you sell.

To clarify, a product could be a physical product or a digital product or service.

I highly recommend that you choose just one product as your business’s primary product.

You might be selling several different things, so determine what your main product is that you are going to center your business’s marketing message around.

Many different parts of your business development will be much easier if you do have one product that is the focus.

Now, on this page of the business plan, start by identifying 

• what that product is and then 
• describing the result that the product creates.

Here’s a little SECRET;

What your business sells is really the result your product creates not the product itself.

After describing the results, describe the impact the product creates.

This is different than the result itself.

It’s instead how the customers’ life is affected by the result of the product.

For example;

If your product is a vacuum cleaner, then the result the product creates is clean floors.

But the impact of the product is that your prospect feels better about the state of their house.

Now they have a cleaner, healthier living environment and perhaps feel more confident inviting some company.

Once you have described those three things for your main product, you can move on to other products that your company sells and do the same.

Page #5. Goals

The final page of your business success plan has to do with your goals.

If you have looked at any examples of business plans in the past or read a guide on how to write a business plan in Kenya, you might have seen a section that focused on projections.

• sales projections or
• new customer acquisition projections, or 
• market share projections 

And if you’ve tried to write a business plan in Kenya in the past and you tried to write this section, you may have found it very difficult.

Chances are that is because you are running a small business in Kenya or maybe you have just started your business.

Truth is, it is really difficult to make accurate projections or projections at all for that matter if you don’t have any data to base them on.

And that is why I’d recommend that instead of trying to create projections, you simply set goals if you are just starting your company or have only been in business for a couple of years.

You can decide exactly how long you want to make your goals for.

But a good place to start would be to set some one-year goals and also some five-year goals.

This way you know what you need to work on right now but you also know where you are aiming long term.

For each time frame, you can set whatever goals you’d like.

However, some that I might recommend;

• number of sales total revenue 
• Profit 
• impact in terms of the number of customers who you help or how wide you spread your message and
• Development, could be the extent to which you have advanced the product that you create and offer or to what extent you have built your company.

And of course, when setting goals, it is always important to set specific, measurable goals and a deadline for when you plan to reach them.

Free Business Plans in Kenya & Guides (+Pdf)

Coming soon….

The following business plans and guides will be uploaded here soon. Sign Up for notifications.

• Bank Agency Business Guide
• Real Estate Business Guide
• Bakery Business Guide
• Road Rescue Business Guide
• Pleasure Business Guide
• Medical Imaging Business Guide
• Auto Garage Business Guide
• Dry Cleaning Business Guide
• Animal feeds Business Guide
• Cleaning Services Business Guide
• Car Tracking Business Guide
• Digital Taxi Business Guide
• E-commerce Website Business
• Concrete Mixer Business Guide
• Concrete Blocks Business Guide
• Private Primary School Business
• Juice processing and packaging
• Stationery Importation Business Guide
• Vehicle Importation Business Guide
• Mobile Phone Selling Business Guide
• Refurbished computers Business Guide
• Perfume reselling Business Guide
• Matatu Business Guide
• Boutique Business Guide
• Security Company Business Guide
• Oil Transportation Business Guide
• Cereals Business Guide
• Milk processing and packaging
• Biscuit bakery Business Guide
• Sweets manufacturing Business
• Baby diapers importation Business
• Baby diaper contract manufacturing
• Hotel Business Guide
• Travel Agency Business Guide
• Garbage Collection Business
• Lab equipment selling Business
• Peanut butter packaging Business
• Cooking Oil Processing Business
• Land brokerage Business Guide
• Youghurt Production Business
• Tissue paper packaging Business
• Clearing and Logistics Business
• Construction company Business

Final thoughts on creating a business plan in Kenya

All right, that is everything you need to include in your business plan in Kenya.

As you can see, they are simple pages and you probably already know most of the information that will be going into this business plan.

There are many other pieces of information that you may want to include in your business plan 

You are more than welcome to include any relevant information that describes how you successfully run you and how you plan to reach your goals.

Here is my final piece of advice for you;

Make sure that you don’t overcomplicate things.

More words are not better.

In fact, your business plan in Kenya will be the most useful if you keep it short and relatively simple.

If you write a document that’s 20 40 or more pages long, chances are high that nobody will ever go back and read it again.

A business plan is a written document that describes your business, its objectives and strategies, and how you will achieve them. It outlines your marketing plan, financial projections, and operational procedures.

A business plan is important because it helps potential investors or lenders understand your business concept, objectives, and strategies. It also gives an overview of the financial viability of the business and helps you analyze potential risks.

A business plan should include a summary of your business concept, products and services, market segment, target consumers, marketing plan, financial plan, including cash flow statement, balance sheet, profit and loss statement, and sales forecast, operational procedures, personnel, infrastructure, and ownership.

The cost of writing a business plan varies depending on the complexity of the business and the depth of the analysis required. On average, it can range from KES 10,000 to KES 50,000.

Every business owner, whether an established entrepreneur or a startup, should write a business plan. It is a crucial document required to give potential investors an overview of the business and its financial viability.

To attract an investor with your business plan, you need to clearly define your business concept, market segment, target consumers, and marketing plan. You should also provide financial projections, including the required investment and the expected return on investment.

The purpose of a financial plan in a business plan is to provide an overview of the business’s financial viability. It includes cash flow statement, balance sheet, profit and loss statement, and sales forecast.

To write a marketing plan for your business, you’ll need to analyze your market segment, determine your target consumers, and define your promotional, advertising, and sales strategies to attract and retain them. You should also set objectives and strict budgets for your promotion and advertising activities.

You should update your business plan constantly to reflect changes in your business environment, like increased competition, new regulations, or changes in your products or services. You should review and update it at least once a year, or whenever significant changes occur.

A profit and loss statement is a financial statement that shows the revenues, expenses, and net income or loss of a business for a specific period, usually monthly or annually. It helps business owners analyze their profit margins and identify areas where they can cut costs and increase revenue.

Yes, every business needs insurance to protect its assets, employees, and customers. You should consider insurance options, like liability insurance, property insurance, or workers’ compensation insurance, depending on your business operations and risks.

5 Responses to “How to Write a Business Plan in Kenya (+ Free PDFs)”

Yoh. This was great content. I will apply it on my business and see the results. Thanks a lot.

Yes Chris, glad you found it valuable.

great work thank you

Leave a Comment Cancel Reply

Name (required)

Email (will not be published) (required)

Save my name, email, and website in this browser for the next time I comment.

• Business Plans
• Making Money Online
• Success Stories

Find and Hire Business Plan Writing Freelancers in Nairobi

We found 68 business plan writing freelancers offering 70 freelancing services online in nairobi..

Dennis Mukanda

Nairobi, Nairobi Area, Kenya

Report writing and Business Plan writing

$5/hr   ·   Starting at $25

I have experience and expertise in business plan writing ,formulating business designs ,and business reports on marketing, financial and operational viewpoint

Stanley Kirigha

Past Earnings

Business Plan Writing and Research

$30/hr   ·   Starting at $150

Business plan development and writing; project formulation, appraisal of investment proposals; development of financial models and forecasting; economic and financial viability evaluation; analysis of…

Peter m1987

Nairobi, Kiambu, Kenya

Business Plan Writing

$8/hr   ·   Starting at $25

I write full and complete business plans for both startup and existing businesses and nonprofits. For businesses they may need the business plan for management or getting funding in form of investors,…

Nairobi, Nairobi, Kenya

Pitch and Business Plan Writing

$20/hr   ·   Starting at $25

I will write a project pitch or business plan for a product in the minerals or metals value chain. The pitch or plan may include general research and analysis of the sector, a rapid financial appraisa…

Ramadhani Hayeshi

Business plan writing.

Whether you want to start or grow a business, you need a realistic plan that you can implement. My approach helps you - concisely define the existing problem(s) in your target market/industry and the

Gerald Kimanthi

Financial analysis.

$100/hr   ·   Starting at $198

An intellectually curious problem solver who can collect and analyse financial information and then draw valid conclusions from it. Gerald is comfortable working with complex F…

AMODOI PETER LOPEM

Business plan.

$50/hr   ·   Starting at $100

I can work out a great business plan executive summary, and a business modal canvas for you which will be ideal for pitching

Eric Mwenda Miriti

Business plan writer.

$10/hr   ·   Starting at $25

I have been a business plan writer for the last 4 years whereby i have been preparing business plans, business proposals, grant proposals and marketing plans to start-ups, entrepreneurs and organizati…

antony waigi 1

Academic , business plan, grant proposal.

$25/hr   ·   Starting at $25

Hello there :), Thank you for visiting my profile. I provide top notch academic and research writing services; these include and not limited to, technical writing, articles writing, Business plan wr…

Alex kimani 2

Seo copywriter/ business plan/ amazon.

As a copywriter and copy editor with a solid background in style, tone, and discourse, I specialize in turning your ideas into high-quality content. If you are looking for a writer who can impress you…

millicent magadi

Business plan and financial.

$20/hr   ·   Starting at $50

i will write a quality business plan and ensure that it has all the necessary details. it will be detailed and efficient for the purpose that you may require it for. i am well versed with writing bus…

Business Planning & Market Research

I am a Business Planning Expert – I am proficient in Business Plan Writing, Investor pitch decks, Investment Prospectus, Grant Writing, Business Sale Proposals, etc. Other related services include Ma…

JOHN MAINA 11

Market research and business plan expert.

$20/hr   ·   Starting at $80

Hello esteemed client! Welcome to this terrific market research gig. I will assist you in an in-depth market research and web research. I will be happy to assist you in researching any market-relat…

Lydia Nyambura Kamau

Chemistry research and bs plan writing.

Am well equipped in chemistry research, that includes: Organic, Inorganic, Instrumentation and Chemical Methods of Analysis, laboratory practice and biochemistry research. I do research to both studen…

Paul Omondi otieno

nairobi, Nairobi Area, Kenya

Busines Plan Development

$25/hr   ·   Starting at $125

With a track record of over 5 years in small business business plan writing and business model development in different sectors,I am confident that these types of projects will be meeting safe pair of…

Kennedy Toywareng

Nairobi, Rift Valley, Kenya

Business consultant

$8/hr   ·   Starting at $30

I do monitoring and evaluation, business plan writing, I also do research on sales and marketing, I do research on environment and environment changes globally.

Business design, development and growth

$55/hr   ·   Starting at $220

Business plan writing, review. Review of books of accounts for management decision making, Board paper writing and review. Management consulting.

Finance Guru and business writer

Exceptionally qualified business analyst and consultant with over 7 years in business plan writing, start-up consulting, financial modelling and valuation. Top 20% in Financial analysis on Elance. I t…

James Ndungu 3

Bankable business plans.

$10/hr   ·   Starting at $100

My powerful documents help my clients pitch their ideas to investors, seek bank loan, search an equity partner, Raise VC Funding, Win Grants, Getting VISAS for business immigration, starting new franc…

Isaiah Mwanza

Financail analyst and business planner.

I am a highly organized Administration,Finance, Accounting ,Audit and Risk Management professional with 4 years’ experience in a fast paced working environment, utilising my relevant skills in custome…

Browse 3 Million+ Professional Services to Get Your Job Done