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Top 10 Computer Shop Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Samradni Pradhan

In today's digital age, computer shops play a vital role in facilitating the technology needs of individuals and businesses. Several factors highlight the ongoing necessity for a computer shop .

Computer shops or computer repair shops offer a valuable service to help consumers choose the best hardware and software, carry out repairs, and offer technical support. With the rapidly changing nature of technology, businesses must have physical locations where clients can view and contrast the newest goods. Computer stores act as showrooms where potential customers can try products and get firsthand experience before purchasing.

A strong business strategy, however, is essential to starting and managing a computer store. To ensure long-term sustainability and profitability, it aids in outlining plans for inventory management, marketing, pricing, and customer service. A company strategy furthermore acts as a roadmap, assisting entrepreneurs in adjusting to the constantly altering tech scene and satisfying the wants of their clientele.

The best computer shop business plan templates will be the main topic of this article for you and your company.

Table of Contents

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• SWOT Analysis
• Porter’s Framework
• Operational Plan
• Financial Plan

When considering opening a computer store, there are many factors to consider. In this case, our templates are handy. Using our thorough business plan template gives your business ideas a canvas and a notepad. These templates were specially developed with the requirements of a business plan for a computer shop.

After downloading, you will get the 48-page Doc, PDF, and XLS files.

1. executive summary.

The core of your computer shop business plan is the executive summary, which summarizes the entire document. To attract potential investors, this area is crucial. It should showcase your computer market’s unique value proposition, mission, and vision. Investors can rapidly determine a company's viability by looking at its primary goals and fundamental tactics. A powerful executive summary establishes the general tone of the business strategy. Demonstrating how well-defined your business strategy is and its exciting potential in the computer store sector serves as a tool to attract investors.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch: Give a powerful and concise introduction highlighting the main traits and value propositions that set your computer store business apart, leaving a lasting impression on potential partners and investors.

1.2 The Entity: Make an easy-to-understand visual representation of your company's organizational structure and a distinctive brand to attract investors' and partners' attention while outlining the genuine nature of your computer store's marke t.

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2. Company Overview

Investors will be given a summary of the company, its background, and its key principles on the Company Overview page. Investors are expected to gain a foundational understanding of the company's structure from this part. If potential investors are given a clear image of the company's mission, culture, and aspirations, they may be more likely to invest in it. It is a chance for the business to show its dedication and zeal, which could be a significant element in luring investors who share the same ideals and goals as the business.

In our Company Overview section, you will get templates for

2.1 Goals & Objectives: Create a clear and motivating road map to success by clearly defining your goals.

2.2 Start-up Summary: Give a brief overview of the beginnings, organizational structure, and key components that served as the cornerstone of your creative process.

2.3 Market Gap and Solution: Unleash the possibilities of the computer retail sector and showcase your distinctive brand to stand out from the competition.

2.4 Products & Services Offered: Showcase your top-notch computer shop services. Show off your complete spectrum of artistic and design abilities.

2.5 Key Success Factors: Investigate the fundamentals that comprise your business plan for a computer shop to set yourself up for success in terms of appearance and design.

3. Industry Analysis

You may get a detailed look at the state and prospects of the computer shop sector by reading the industry analysis. To invest in, investors are looking for high-growth businesses. You may learn more about the market size, prevalent industry trends, and new business prospects from the analysis. It positions your computer store organization to comprehend the present industry dynamics. Investors seeking out expanding industries will find it more alluring as a result.

In our Industry Analysis section, you will get templates for

3.1 Market Analysis: Discover the hidden gems and the industry pioneers who will transform your company for the better as you explore the computer store sector in all its splendor.

3.2 Market Trends: To maintain your consumers' interest, keep up with the most recent trends in computer shops to stay one step ahead of the competition.

3.3 Major Challenges: To keep your computer shop business expanding and prospering, take on the industry head-on and create novel solutions.

3.4 Growth Drivers: Make a strategy plan and decide what will drive your computer store brand's expansion and success in the next years.

3.5 Geographical Analysis: You may assure steady growth that appeals to regional preferences and satisfies local criteria by adapting your strategy to the regions of your target market.

4. Customer Analysis

Knowing who your consumers are is one of the most crucial things investors want to know about your company. You'll want to show that you understand your client's needs, preferences, interests, and personality types on this page. Investors want to know that you understand your market and have strategies to attract and keep clients. It will reassure you that there is a need for your computer hardware market services if you can show that you understand your consumers.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market: To gain a precise and measurable picture of the market, get a bird's eye perspective of the kind of clients or industries that your services are most suited for.

4.2 Buyer Persona: Create a thorough profile of your ideal customer, including information on their age, gender, tastes, and behavior, so you can skillfully tailor your services to their unique needs.

4.3 Market Sizing: Find the market size for computer shops, calculate the market share your brand can capture, and let us know what prospects exist for you in your sector.

5. Competitive Analysis

Investors like companies knowledgeable about their rivals and the growing trends. The competitor analysis will teach you about the advantages and disadvantages of your competitors. Investors will be able to assess your competitive advantage. Investors who recognize your company's potential to outperform rivals will get interested in it if you demonstrate how you plan to differentiate yourself from the competition in the PC market.

In our Competitive Analysis section, we provide templates for:

5.1 Major Players: By recognizing and evaluating the leading rivals and essential market players, you may successfully navigate the dynamic world of the computer business.

5.2 Key Attributes: You can strategically position your items by conducting in-depth research and making meaningful comparisons of the main traits and features that set other computer store products and services apart in the computer accessories market.

6. SWOT Analysis

The SWOT analysis is a crucial tool for self-evaluation. With a SWOT analysis, investors can better grasp your computer shop's internal strengths and weaknesses as well as its exterior opportunities and dangers. You will discover how to evaluate your company's risks, control them, and build on its advantages on this page. Your company will be more enticing to risk-averse investors.

7. Porters Framework

Porter's Framework examines the rivalry in your industry. Investors are interested in how well-positioned and capable of withstanding competition your computer store firm is. Investors looking for companies with a strong market presence and long-term competitive edge may be drawn to your organization by showcasing your competitive strategies and computer or laptop accessories market position.

8. Marketing Plan

The marketing strategy details how you want to draw in and keep clients. Customers and investors require a thorough marketing strategy for brand building and customer acquisition. Customers and investors who recognize the importance of successful marketing for company growth are attracted by an effective marketing strategy.

In our Marketing Plan section, we provide templates for:

8.1 Promotional Strategies: Make a strong impression on the industry with your computer shop brand by shining a bright light on your marketing and promotion tactics.

8.2 Sales Strategies: Create a unique sales strategy that is specially designed to achieve and even surpass the financial objectives of your computer shop business.

8.3 Pricing Strategies: Learn the trick to developing a pricing strategy that combines profitability and unparalleled competitiveness to become the standard in the computer store sector.

8.4 Sales Funnel: With the expansion of your computer store business, you may guide your consumers through an engaging experience from discovery to satisfaction. Optimize each stage of the sales funnel to increase efficiency and improve the customer experience at your computer store.

9. Operational Plan

On the Operational Plan page, you should describe your company's everyday activities, including staff, operations, and technology. If you have a carefully thought-out operating plan, investors will be more confident in your company's capacity to accomplish its goals and grow.

In our Operational Plan section, we provide templates for:

9.1 Operational Milestones: Highlight the significant turning points and incredible accomplishments that have shaped your growth and success to animate the history of your computer store empire.

10. Financial Plan

The Financial Plan is significant to investors because it helps them comprehend the financial aspects of the administration of the computer store, including how much money will be generated, spent, and lost. Financial estimates that are trustworthy and realistic might entice investors looking for strategies to expand and sustain their businesses.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Use professional services to turn your business goals into a strategic strategy to boost your computer shop's bottom line.

10.2 Revenue Model: Choose a revenue stream for your computer shop enterprise and plan for future growth.

10.3 Break-Even Analysis: Identify the obstacles preventing your computer shop from making a profit, which is the first step toward profitability.

10.4 Profit and Loss Statement: Learn everything there is to know about the financial possibilities of your computer shop business, including the possible revenue, the prospective expenses, and the projected revenue.

10.5 Cash Flow Statement: To ensure your computer store business is profitable, track how much money you anticipate making.

10.6 Balance Sheet: Get a thorough picture of your computer shop's revenue, the debt you'll incur, and your company's value. You'll be able to manage your money as openly as possible in this manner.

10.7 Scenario Analysis: Consider several situations to discover how various circumstances and dangers may affect the profitability of your computer shop business.

10.8 DCF Valuation: The present market value of your business in the computer industry can be ascertained using a discounted cash flow analysis.

We have so much more to offer

We hope this blog has given you a taste of the fantastic content in this business plan, but this is just the beginning. Graphic-filled 48 pages of content are included when you download our business plan. We can make things simpler for you. Download our business plan ppt templates to customize it to your company's needs.

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How to Start a Computer Business

Last Updated: June 5, 2024 References

This article was co-authored by Luigi Oppido and by wikiHow staff writer, Christopher M. Osborne, PhD . Luigi Oppido is the Owner and Operator of Pleasure Point Computers in Santa Cruz, California. Luigi has over 25 years of experience in general computer repair, data recovery, virus removal, and upgrades. He is also the host of the Computer Man Show! broadcasted on KSQD covering central California for over two years. This article has been viewed 198,249 times.

While your dream may be to start the next Apple or Microsoft out of your garage, it is more likely that your desire to start a computer business involves dealing with existing systems via sales, service, or support. With the rapid changes in technology that have already led some to place us in the “post-PC era,” [1] X Research source the job of a computer repair person , for instance, has changed quite a bit from ten years ago and will surely be quite different ten years from now. Beyond keeping up with changing technology and maintaining your expertise, however, starting a computer business requires many of the same skills required of any other small business field — things like a clear business plan, a smart marketing strategy , and outstanding customer service.

Aligning Your Skills and Goals With the Market

• Have you ever dissected, reassembled, or repaired a computer? Are you familiar with all major operating systems? Have you worked in the computer field before? Honestly assess your readiness to start a computer business, or ask someone else with industry knowledge help you make the assessment.
• Completing a degree in the computer field will certainly help you in starting a business, but it is unlikely that most customers will ask to see your diploma. More important is your ongoing gathering of experience, whether through education, training, or employment.
• Certification is a good way to indicate expertise, though. You may want to seek A+ certification from the Computer Technology Industry Association (CompTIA), or the related N+ network certification, or become a Microsoft Certified System Engineer (MCSE). [2] X Research source These can help give your business card an air of legitimacy.

• In this so-called “post-PC era,” you may find demand for traditional computer sales, service, and/or support to be much reduced, especially among a younger, tech-savvy population. However, especially in areas with older populations and/or small-town and rural areas, you may find a greater percentage of people in need of PC repairs and support. Remember, you need to keep up with the latest technology; many of your potential customers do not (and will not). [3] X Research source [4] X Research source

• New technology is meant to make life easier, but many consumers find it to be just another layer of confusion. General set-up and troubleshooting tasks, like setting up printers and wireless networks, data recovery and wiping, and media archiving or editing, may remain a viable component of your business, even if PC repair requests decrease.
• If you can prove yourself to be an expert on computers and related technology, and can build a positive reputation, you should be able to find a niche for your computer business.

• If you’re looking to keep your computer business as a part-time job, then keeping your focus on repairs and troubleshooting may suffice.
• Building your business into a full-time occupation, however, may require further diversification of the products and services you offer, perhaps by selling parts, accessories, or entire systems. You’ll need to draw in a loyal client base and build a positive reputation in the community.

Brandon Phipps

Your core goal is to offer benefits to your customers for a fair price. By providing such a service, you can earn a significant income while doing something you are skilled at and helping others.

Succeeding in the Computer Business

• Even if computers are your focus, expect people to seek help and guidance with all sorts of mobile technology, from phones to tablets to watches. You may or may not want to get into the mobile tech sales and/or service business — consider the increased inventory demands, for instance — but being able to provide general troubleshooting, training, and support on the latest devices may prove quite useful. [6] X Research source
• If home service calls are part of your business, the essential toolkit you take with you will continue to shift along with technology. However, you can find a good list of basic equipment you’ll need (for the time being) at https://www.technibble.com/categories/starting-computer-repair-business/ .

• You’ll deal with panicked customers who think they’ve just lost all their important files, irate customers who want immediate help at 10 p.m., and hovering customers who want to supervise (and ask about) every move you make. You need to be able to remain calm , courteous, and patient. As a small business, you’re not likely to be able to match the prices of your larger competitors — the personalized service you offer needs to offset this disadvantage.

• Put some thought to your business name, logos , signage, marketing, etc. Create a professional look that presents your business as legitimate and lasting.
• Referrals will be essential to your business. Always hand out professional-looking business cards to existing customers, and consider offering referral discounts or rewards. Throwing in some free service or equipment is a small price to pay in order to build up your customer base. [8] X Research source
• Especially if you don’t have a storefront, make your business website and/or social media presence appear professional and interconnected to your overall brand.

• Working from home, for instance, offers more flexibility and less overhead costs, but also offers less visibility and possibly more distractions. A well-placed storefront adds to your visibility and helps legitimize your business in the public’s mind, but it comes at a cost and tends to lock you into a more rigid schedule.
• If you focus on computer repairs, working in your own shop may limit distractions and save you time and travel money, but customers may be more comfortable with you working on the equipment in their homes. (Your potential liability is also likely to be reduced when you don’t take the equipment with you.)

Starting a Small Business: Some Basics

• See How to Write a Business Plan for a good primer on the process of creating this important document.

• You may want to save on taxes by having customers pay cash “under the table” and not reporting the income, but this gives your business an air of illegitimacy (as well it should) for your customers. You are better off paying the taxes and appearing (and being) legitimate. [9] X Research source
• How to Open a Small Business offers some nice information on the legal requirements of establishing a business. The U.S. Small Business Administration website is also a great resource; see, for instance, https://www.sba.gov/content/follow-these-steps-starting-business .

• Volunteer some of your time and expertise. Be a supporting sponsor at community events (with the requisite public recognition, of course). Use your advertising and branding to develop a sense of stability and permanence for your business, even in a field that changes as rapidly as computers.
• No matter the nature of your small business, you need to be visible, you need to be reliable, and you need to provide a personalized experience that builds customer loyalty.

Expert Q&A

You Might Also Like

• ↑ https://www.technibble.com/moving-wearable-mobile-repair-post-pc-era/
• ↑ http://www.computerhope.com/issues/ch001553.htm
• ↑ https://www.technibble.com/categories/starting-computer-repair-business/
• ↑ http://www.mytopbusinessideas.com/computer/
• ↑ http://www.tomshardware.com/answers/id-1813630/starting-computer-repair-setup-consulting-business-tips.html

About This Article

To start up a successful computer business, find a way to match your skills with the needs of your local computer market. Assess the training and experience that you have with computers to determine the type of computer business that is best suited to your talents. For example, if you have experience building personal computers, you can use your background to start up a business selling discounted computers that you assemble from parts that you acquire. In addition to your skills and experience, it’s important that you analyze the market around you to see if you can start a successful business. Consider the demographics in your area and think about what type of computer products or services they’re likely to purchase. For example, if you’re selling discounted computer systems, and your area has a large number of older people looking to buy a simple home computer, you may have a market for your business! For tips about how to build your brand identity when you’re starting a computer business, keep reading! Did this summary help you? Yes No

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Starting a Computer Shop: Your Complete Guide

Main Sections In This Post Steps To Starting A Computer Shop Points to Consider Resources Knowledge Is Power Featured Video

Discover what to anticipate when running a computer shop. Explore a comprehensive guide, including valuable industry insights and a step-by-step plan.

Access essential resources for launching and sustaining your business, ensuring a successful journey in the computer shop industry. Remember to bookmark and share this valuable content if you like it!

Let’s get started with the steps.

Steps to Starting a Computer Shop

Below are the steps to starting a computer shop.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Computer Shop Overview
• Researching Your Computer Shop
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Computer Shop Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting a Computer Shop the Right Step for You?

Passion: The Driving Force for Success

There is a key factor to succeeding in the computer shop, and that factor is you!

Understanding Your Passion

Understanding your feelings about owning and running a computer shop is important. Passion is a crucial element for success in your own business. It is the driving force you need.

The Power of Passion

When you’re passionate about your computer shop, problems become opportunities for finding solutions. Without passion, you may find yourself seeking a way out.

Measure Your Passion

How passionate are you about owning your computer shop?

The 5 Wishes Test

Let’s look at an interesting perspective: Imagine you were granted 5 wishes for anything you want. No restrictions!

Your Wish and Passion

Would you start a computer shop with one of your wishes in this situation? If your answer is yes, it shows that you are passionate about owning and operating a computer shop and are heading in the right direction.

Discover Your Path

However, if your answer is no, it prompts another question: What would you prefer to do instead? Perhaps, you should pursue that path instead.

Passion Leads to Success

In summary, you need to be passionate about the computer shop. You are starting to increase your chances of success. Without passion, you may be facing an uphill battle.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Computer Shop

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Computer Shop

A computer shop is a store that sells computers, components, and accessories. Sometimes related services like repairs or software installations are offered.

Such shops cater to a wide audience, from individuals seeking personal computers to businesses needing bulk hardware.

Day-to-Day Tasks Involved in Running a Computer Shop

Managing a computer shop involves various daily activities:

• Inventory Management: Keeping track of stock, ordering new products, and ensuring that the store has a variety of items to cater to different customer needs.
• Sales: Assisting customers in purchasing decisions, explaining product features, and processing transactions.
• Customer Service: Handling returns, addressing customer complaints, and ensuring customer satisfaction.
• Maintenance: Ensuring that the shop remains clean, organized and that all display units function correctly.
• Technical Support: For shops that provide repair or software services, there’s a need for diagnosing issues, repairing hardware, or installing software.
• Marketing and Promotion: Creating and executing strategies to attract customers, including social media campaigns, promotions, or in-store events.
• Staff Management: For larger shops, this includes scheduling shifts, training new employees, and overseeing the team’s performance.

Owning and running a computer shop requires balancing technical knowledge and business management skills. Building a loyal customer base and staying updated with the latest computer technology is key to success in this industry.

b.) A Key Points To Succeeding in a Computer Shop

Building a Strong Customer Base: Attracting a steady stream of customers in the startup phase can be challenging. Establishing trust early on and creating a loyal customer foundation that provides consistent patronage is essential.

Fostering Positive Relationships: Cultivate healthy relationships with customers, suppliers, and employees. Trusted suppliers can provide better deals and timely deliveries, while content employees contribute positively to the overall business atmosphere.

Tailored Product and Service Lineup: It’s not just about having products but the right ones. Understand your target audience and provide the products and services they genuinely want.

Acting on Customer Feedback: Listen to your customers. When they voice concerns or suggestions that align with your business operation, address them proactively.

Prioritizing Customer Service: Your customers are the lifeline of your business. Always maintain high customer service to ensure a satisfactory shopping experience.

Consistent Value Delivery: In every transaction or service, ensure you provide genuine value to your customers.

Hire the Right Team: Employing individuals who align with your business ethos is crucial. A well-suited team can dramatically boost business operations and customer satisfaction.

Effective Staff Management: Treat staff respectfully and as a collective unit. A healthy work environment is conducive to high productivity levels and can enhance employee retention.

Cash Flow Vigilance: Monitor and manage your cash flow to ensure the business remains financially healthy, even in leaner periods.

Balancing Cost and Quality: While keeping costs low is important, it should never come at the expense of product quality or service standards.

Staying Ahead of Change: The computer industry is dynamic. Whether it’s tech advancements or evolving business processes, adaptability is necessary.

Navigating Revenue Fluctuations: Revenue might not always be steady. Have strategies to manage lean times without compromising the shop’s operations.

Competitor Awareness: Be mindful of both new entrants and existing competitors. Understanding their strategies can help refine your own.

Strategic Advertising and Marketing: Effective marketing campaigns are crucial whether in-house or outsourced. They drive traffic and position your shop favorably in the market.

By keeping these points in mind and adapting to the ever-evolving landscape, computer shop operators can ensure longevity and success in the industry.

c.) Making Your Computer Shop Stand Out

Friendly Communication for All:

One of the core aspects of a successful computer shop is communication. There’s a vast segment of the population who might not be tech-savvy.

Adopt a non-technical way of communicating with such customers. Break down complex jargon into simple, relatable terms.

This approach ensures that everyone feels welcome and understood rather than overwhelmed or embarrassed by technical terms.

Niche Product Selection:

Carry unique or hard-to-find products that cater to a specific market segment. For instance, retro gaming enthusiasts might seek older computer models or accessories.

Hands-On Experience Zones:

Set up areas where customers can try out products before buying. This tactile experience can be particularly effective in helping make purchasing decisions.

Workshops and Classes:

Offer beginner’s classes on computer basics or software tutorials. This positions your shop as a knowledge hub and strengthens community ties.

Expert In-Shop Support:

Have dedicated personnel to answer questions or provide quick fixes. Customers will appreciate the immediate attention and expert guidance.

Eye-Catching Store Design:

A distinctive store layout or theme can create a memorable shopping experience, encouraging repeat visits.

Loyalty Programs:

Implement reward schemes or loyalty cards to encourage repeat business and to make customers feel valued.

d.) Add-on Ideas for Your Computer Shop:

Cell Phone Corner: Given the ubiquity of smartphones, consider having a section dedicated to cell phones. This can include sales of popular models, repairs, and software optimization services.

Customization Station: Offer services like custom PC builds where customers can select individual components based on their needs.

Extended Warranties: Offer extended product warranty plans, assuring customers of prolonged support.

Accessory Bundles: Create packaged deals with complementary products, such as a mouse, keyboard, and headset bundle, at a discounted price.

Recycling Services: Provide an option for customers to bring in old electronics for recycling. This promotes sustainability and can draw in eco-conscious patrons.

Tech Book Section: Consider a small section with top-rated tech magazines or books. It can be a great resource for enthusiasts looking to expand their knowledge.

Subscription Services: Implement a subscription model for regular software updates, system check-ups, or antivirus solutions.

VR Experience Booth: Virtual Reality is a growing trend. A VR booth that customers can try before buying can be a unique attraction.

Your computer shop can effectively stand out and cater to a broader clientele by offering diverse services and ensuring a customer-centric approach.

Computer Shop Models

Traditional Retail Store:

This is the most common setup where customers walk in, browse products, and make purchases. These stores often have a wide range of computers, accessories, and sometimes software.

They earn revenue primarily from direct sales and may offer some basic after-sales services.

Service and Repair Hub:

Focusing primarily on fixing hardware and software issues, this model relies heavily on technical expertise.

Revenue is generated from service charges, the sale of replacement parts, and sometimes software installations or upgrades.

Custom Build Specialists:

These shops cater to enthusiasts and professionals looking for tailor-made computer systems. They work closely with customers to understand requirements and assemble machines that fit specific needs.

Earnings come from sales of high-end components and assembly charges.

Online and E-Commerce:

An online storefront caters to a wider audience, sometimes even globally. While it reduces overheads linked to a physical location, it demands efficient logistics, inventory management, and digital marketing efforts.

Revenue is generated from online sales, and there’s potential for subscription-based tech support or remote software installation.

Second-Hand and Refurbished Sales:

Focusing on selling used or refurbished computers, these stores cater to budget-conscious customers. They acquire old devices, upgrade or repair them, and sell them at a lower price than brand-new items.

Revenue comes from sales and sometimes from repair services.

Educational and Training Center:

While not primarily a sales model, these setups offer courses, workshops, and training sessions on various computer-related topics.

They generate income from course fees, and there’s potential for sales of related software or equipment.

Specialty or Niche Shops:

These shops focus on specific areas, like gaming rigs, graphic design machines, or vintage computers.

They cater to a passionate and specialized clientele, generating revenue from sales of niche products and related accessories or software.

Tech Cafés:

A blend between a coffee shop and a tech hub, patrons can try out new devices while enjoying a cup of coffee.

Revenue is a mix of product sales, food and beverage sales, and sometimes fees for special tech events or launches.

Choosing the right business model from the beginning is crucial, as switching your model later is more challenging. Identifying a profitable and high-demand niche for your computer shop is essential.

f.) Questions You Need to Consider for Your Computer Shop

Type of Business Model: What computer shop model are you considering? The answer can help streamline your subsequent decisions, resources, and business strategies.

Work Delegation: Will you personally handle all the tasks, or is hiring employees on the horizon? Your decision impacts the operational dynamics of your shop.

Management Considerations: Do you intend to be at the forefront, managing the shop, or are you considering hiring a manager to oversee daily operations?

Partnerships and Funding: Are you contemplating bringing partners or investors to share responsibilities or provide additional capital?

Business Location: Do you envision your computer shop being home-based, or are you looking at commercial locations? The location can play a pivotal role in reaching your target audience.

Business Format: If applicable, are you leaning towards a physical brick-and-mortar setup, or is the idea to operate predominantly online?

Growth and Future Plans: Have you given thought to scalability? What are your long-term aspirations for your computer shop?

Customer Engagement: How do you plan to maintain and enhance customer relationships?

Inventory Management: Have you thought about your sourcing strategy? Will you keep large stock or follow a just-in-time inventory system?

Marketing and Promotion: What strategies do you have to create awareness about your computer shop and attract customers?

Technological Considerations: Do you plan to incorporate the latest payment, inventory, or customer relationship management technology?

Regulatory and Compliance: Have you researched the necessary licenses, permits, or regulations associated with running a computer shop?

Financial Strategy: How do you plan to manage your shop’s finances? Do you have a break-even analysis or a projected cash flow statement?

As you establish your computer shop, addressing these questions can provide clarity, ensuring you’re well-prepared for the challenges and opportunities ahead.

g.) Pros and Cons of Owning a Computer Shop

Pros of Running a Computer Shop

Being Your Own Boss: Running a computer shop means being in charge. A sense of independence comes with not having to answer to anyone.

Decision-Making Power: You can call the shots and run the business based on your vision and principles.

Creative Freedom: You’re free to innovate, whether in terms of the products you stock, the store’s layout, or the marketing campaigns you run.

Potential for High Revenue: If executed well, a computer shop can yield significant profits, especially in tech-savvy regions.

Flexible Hours: Once your business is successful and you’ve built a reliable team, you can choose your working hours, allowing for a better work-life balance.

Control Over Work Environment: From the store’s ambiance to the tech tools you use, every element can be tailored to your preferences.

Direct Impact: You can witness the direct results of your hard work and strategies. Each success story or satisfied customer is a testament to your efforts.

Building Community: Owning a computer shop can make you a central figure in the local tech community, providing opportunities for networking and partnerships.

Cons of Running a Computer Shop

Sole Responsibility: When issues arise, they land squarely on your shoulders. Problems, big or small, are yours to solve.

Irregular Income: Especially in the early days, there might be times when business is slow, affecting your income.

Challenging Initial Phase: The startup phase requires a lot of effort, from finding the right location to sourcing inventory and hiring staff.

Customer Acquisition and Retention: Building a loyal customer base isn’t easy; maintaining those relationships demands consistent effort and quality service.

Long Working Hours: Until the business gains traction, you might work longer than traditional working hours.

Success Pressure: Being the face of your business, there’s inherent pressure to succeed and prove the viability of your venture.

Initial Capital Requirement: Setting up a computer shop, especially a physical one, demands a substantial investment in inventory, rent, and other overheads.

Constant Evolution: The tech world is ever-changing. Keeping up with the latest trends, products, or software can be overwhelming.

Inherent Business Risks: There are multiple risks in running a computer shop, from potential thefts to market downturns or technological disruptions.

Technical Challenges: You’ll often need to keep abreast of technical developments and issues, which can be challenging if you’re not tech-savvy.

Inventory Management: Predicting which products will be in demand and managing stock levels can be a delicate balance, with overstocking or stockouts having financial implications.

By weighing these pros and cons, potential owners can better prepare for the realities of running a computer shop and make informed decisions that bolster the chance for success.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Computer shop research.

Research: Your Key to Informed Decisions

You must conduct thorough research for the computer shop business you intend to open before taking any other action.

With quality information, you will know what you’re getting into. Otherwise, you might find yourself in a situation you don’t expect.

Learn from Experienced Professionals

One way to get the best information is from people experienced in running a computer shop. They are qualified to give you information you can depend on.

The time you spend with them can be priceless and an opportunity to gain insights from their knowledge and years of experience.

Article: Your Guide to Connecting

I have written an article with ideas to help find the right people to contact and approach them in an acceptable and non-threatening way.

The steps go beyond this post, but I strongly suggest you read the article from the link below to understand what you’re getting into.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience in the computer shop industry can lead to significant benefits.

Knowing your target market, you can tailor your offers to appeal directly to customers and provide products and services that pique their interest.

This targeted approach enhances customer satisfaction and fosters brand loyalty.

Target Market Ideas:

• Tech enthusiasts and hobbyists
• Small business owners in need of computer equipment
• Students seeking laptops and accessories for educational purposes
• Gamers looking for high-performance gaming rigs
• Professionals requiring reliable workstations
• Individuals seeking computer repairs and technical support
• Home users looking for everyday computing solutions.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Computer Shop Financial Overview

This section concisely overviews startup costs, routine expenses, revenues, and potential earnings for a computer shop.

Startup Cost:

Getting a precise grip on the initial expenses is imperative to lay the groundwork for a thriving computer shop. This ensures a seamless transition from the ideation phase to the grand opening .

Underestimating could lead to a funding shortfall, hindering your shop’s launch. On the flip side, overestimating could paint your computer shop as a high-risk enterprise.

Factors influencing your initial outlay include the shop’s scale, location, whether to recruit staff immediately, the decision to invest in brand-new or refurbished tech equipment, and the choice between renting and leasing a storefront.

Begin by cataloging every requisite item, followed by diligent market research for accurate pricing. This exercise will likely bring other considerations to the fore, enabling a comprehensive budget projection.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit:

The revenue stream of your computer shop will be significantly impacted by:

• The appeal of your computer products and tech services.
• The prevailing demand for tech products and IT solutions.
• Strategically promoting your shop to resonate with the target demographic.

Merely assessing the margin on each computer or accessory sold won’t give you the full financial picture. It’s essential to factor in recurring expenses to get a handle on profitability. This includes rent for your shop, payroll for technicians and sales staff, utility bills, and other operational overheads.

For your computer shop to flourish, you must clock in consistent sales, robust enough to comfortably manage these monthly outgoings and draw a personal income.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Below are three overly simplified sample financial lists to provide a broad understanding of the key areas to consider.

Estimated Startup Costs for a Computer Shop:

• Shop Lease Deposit: $5,000 – $15,000
• Renovation and Setup: $3,000 – $10,000
• Initial Inventory (Computers, Accessories, Parts): $20,000 – $50,000
• Licensing and Permits: $500 – $1,500
• Insurance: $1,000 – $5,000
• Tech Equipment (Cash Registers, Security Systems): $2,000 – $8,000
• Initial Marketing and Branding: $2,000 – $6,000
• Miscellaneous (Furniture, Decor, etc.): $2,500 – $7,500

Total Startup Costs: $36,000 – $103,000

Estimated Monthly Expenses:

• Shop Lease: $2,000 – $5,000
• Employee Salaries: $5,000 – $15,000
• Utility Bills (Electricity, Internet, etc.): $500 – $1,500
• Loan Payments: $500 – $1,500
• Inventory Restocking: $10,000 – $25,000
• Marketing and Advertising: $1,000 – $4,000
• Miscellaneous Expenses: $500 – $2,000

Total Monthly Expenses: $19,500 – $54,000

Sales and Profit Sample Outline:

Assuming a monthly sales volume of 100 units (mix of computers, accessories, and tech services):

• Average Sale Price per Unit: $500
• Total Revenue: $500 x 100 = $50,000

Deducting the upper range of monthly expenses from this figure:

• Estimated Monthly Profit: $50,000 – $54,000 = -$4,000

This profit estimate has been calculated based on a moderate sales scenario, considering an average sale price and the provided monthly sales volume.

Understanding that actual profits can vary due to external factors, promotional activities, seasonal demands, and operational efficiencies is essential.

These fictitious examples help you grasp the considerations essential when planning your computer shop.

Adjusting costs can greatly influence the success trajectory of the business. Even a minor alteration in profit per sale, especially on higher sales volumes, can significantly impact overall profits.

It’s also worth noting that many new businesses require time to turn profitable. Establishing a solid customer base, forging a reputation, and streamlining operations are all steps in this journey.

Your actual figures will vary. Each scenario is unique, with various factors at play.

It’s advisable to conduct thorough research and possibly seek professional advice when mapping out startup costs, ongoing expenses, and potential revenue and profits for your enterprise.

5. Choosing The Right Business Location

The Importance of Location for a Computer Shop

Location’s Impact on Success

Your choice of location can significantly influence the success or downfall of your computer shop.

Setting up in an area without interest in tech products and services will likely spell trouble before you even get started.

Balancing Demand and Competition

Starting your shop in a region saturated with similar businesses can make it challenging to carve out a niche.

You’re seeking that sweet spot: a place with a keen demand for tech but without being overwhelmed by competitors.

Budgeting and Affordability

While it might be tempting to set up shop in a bustling urban center, remember to weigh the potential benefits against the costs.

Such areas promise more foot traffic, but can you keep up with the high rents?

Evaluating Low-Cost Areas

Conversely, choosing a more affordable spot might save on rent, but is the location too remote? Will you be able to attract enough customers to sustain the business?

Final Thoughts on Choosing a Location

Picking the right spot for your computer shop is a pivotal decision. It’s about striking a balance between demand, competition, and cost. Research and make an informed choice. Your shop’s success hinges on it!

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement plays a vital role in identifying the purpose of your computer shop business. It keeps you focused and reminds you of the primary benefit you strive to offer your customers and community.

Examples of Computer Shop Mission Statements:

• “Our mission is to provide cutting-edge technology solutions and exceptional customer service to empower individuals and businesses in their digital endeavors.”
• “At XYZ Computers, we are dedicated to offering top-quality products, reliable technical support, and fostering a technology-driven community.”
• “Striving to be the go-to destination for all computing needs, our mission is to deliver innovative and affordable solutions, backed by expert advice and unmatched customer care.”

For more, see, How To Create a Mission Statement

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) assists in identifying and creating distinctive features that set your computer shop apart from the competition.

Examples of USPs for a Computer Shop:

• “Offering personalized computer assembly with tailored specifications to meet individual needs.”
• “Fast and efficient computer repair services, ensuring minimal downtime for our customers.”
• “Exclusive selection of rare and vintage computer components for enthusiasts and collectors.”
• “Free comprehensive tech workshops to empower customers with better computer knowledge.”
• “Extended warranty coverage and lifetime technical support for all products.”

8. Choose a Business Name

When selecting a name for your computer shop, aim for something catchy and fitting. Opt for a name that’s easy to remember and pronounce.

Keep in mind that business names are usually long-lasting, so choose wisely. Ensure the name aligns with your vision for the company.

Furthermore, securing a matching domain name for your online presence is crucial. Check for existing registrations to avoid conflicts.

30 Computer Shop Name Ideas to Inspire Your Creativity:

• Tech Haven Emporium
• ByteCraft Computers
• Digital Nexus Solutions
• Circuit Central
• MegaByte Mart
• TechTrendy Hub
• Computopia Corner
• GigaGadgets
• MicroTech Masters
• CyberSphere Store
• Speedy Systems Hub
• ElectroByte Emporium
• DataDynamics Depot
• The PC Prodigy
• Logic Lane Computers
• TechnoTrail Blazers
• Future Fusion Tech
• The IT Gurus
• ByteGenius Store
• ComputeConnect Hub
• QuantumQube Computers
• DigitalDream Machines
• The Chippery Shop
• eTech Euphoria
• TechnoCraft Corner
• MicroMega Depot
• ComputeXpress Solutions
• ByteBlast Tech
• CircuitSavvy Store

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Ensuring Your Computer Shop Business is Legal and Compliant

Setting up your computer shop business requires careful attention to legal aspects to ensure smooth operations and avoid potential issues.

Consult a professional to navigate legal requirements effectively, securing the best tax benefits and liability protection.

Professional Consultation:

• Engaging a legal or business consultant can provide valuable insights.
• They can assist in choosing the appropriate business structure, such as sole proprietorship, partnership, LLC, or corporation, considering tax implications and liability protection.

Common Types of Registrations for a Computer Shop:

• Business Name Registration: Registering your computer shop’s trade name ensures exclusive rights to its usage.
• Business Entity Registration: Depending on your chosen business structure, you may need to register as a sole proprietorship, partnership, LLC, or corporation with the appropriate state authorities.
• Tax Identification Number (TIN): Obtain an Employer Identification Number (EIN) or Federal Tax Identification Number (TIN) for tax purposes.
• Sales Tax Permit: If you plan to sell products, you’ll need a sales tax permit to collect and remit sales taxes.

Permits and Licenses for a Computer Shop:

• Local Business License: Obtain a local business license to operate legally within the city or county.
• Zoning Permits: Ensure your computer shop complies with local zoning regulations.
• Building Permits: If modifying or renovating your business premises, you may require building permits.
• Environmental Permits: Depending on your products, you might need environmental permits for proper waste disposal.
• Resale Permit: A resale permit may be required if you plan to resell computer components or products.

Adhering to legal requirements and obtaining the necessary permits and licenses ensures your computer shop operates legally and without interruptions.

Seeking professional guidance can save you time and effort while providing peace of mind.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

A Corporate Identity (Corporate ID) visually represents your computer shop business. It includes essential components like your logo, business cards, website, business sign, stationary, and promotional items.

Ensuring a consistent and professional design across all these elements is crucial to leave a lasting impression on new and existing customers.

A well-crafted Corporate ID reinforces your brand image and fosters a sense of trust and reliability among your target audience.

It also helps establish a strong and cohesive brand presence in the competitive computer shop industry.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

The Importance of a Business Plan

A business plan is crucial, especially for computer shops looking to thrive in a competitive market.

This blueprint is pivotal when seeking funds or drawing the attention of potential investors’ attention and serves as a roadmap during both the formative phase and the routine operations of your shop.

Crafting Your Vision

Writing a business plan demands significant effort and contemplation. You’re crafting a tangible depiction of your envisioned computer shop through this exercise.

Delving into its intricacies requires patience, but the reward is a comprehensive understanding of your startup requirements and a lucid operational strategy.

Options for Creating Your Business Plan

Remember, when drafting your business plan for your computer shop, you’re not restricted to a single approach.

Whether you start from the ground up, seek professional assistance, adopt a template, or employ business plan software, it’s fundamental to immerse yourself actively in the formulation.

Even if you lean towards professional help, your active involvement ensures your business plan resonates with your computer shop’s unique ethos and operational nuances.

Dynamic Nature of Your Business Plan

As you navigate the complexities of the tech industry and gain deeper insights into your clientele’s preferences, it’s natural for your business strategies to evolve.

Thus, revisiting and refining your business plan regularly is recommended and essential.

Such periodic revisions ensure that your strategies align with the market dynamics and your computer shop’s growth trajectory.

A Fictitious Business Plan Example for a Computer Shop

Sample Business Plan: “Tech Haven Computer Shop”

Executive Summary

Business Name: Tech Haven Computer Shop

Location: 123 Silicon Avenue, Tech City, USA

Mission Statement: To provide comprehensive computing products and unmatched tech services, ensuring every customer feels informed and satisfied.

Business Objectives

• Establish a trusted brand within the local community by the end of Year 1.
• Offer a diverse range of the latest computing products and accessories.
• Introduce tech workshops by the end of Year 2, enhancing customer engagement.

Products and Services

• Desktop Computers (Branded & Custom Builds)
• Laptops & Notebooks
• Accessories (Keyboards, Mice, Headsets)
• Software & Antivirus Packages
• Computer Repairs and Maintenance
• Software Installations
• Consultations & Custom PC Builds

Market Analysis

Target Market:

• Students, professionals, and gaming enthusiasts within the Tech City area.
• Local businesses in need of computer systems and maintenance services.

Competitive Analysis: There are three other computer shops within a 5-mile radius. Tech Haven will differentiate by offering custom PC builds and tech workshops.

Marketing and Sales Strategy

• Launch Promotion: 10% off for the first month.
• Community Engagement: Hosting monthly tech workshops and seminars.
• Digital Presence: Establish a website and maintain active social media profiles on platforms like Facebook and Instagram. Collaborate with local tech influencers for promotions.

Operational Plan

• Store Hours: Mon-Sat, 10 AM – 7 PM.
• A team of 5, including two salespersons, two technicians, and a manager.
• Regular inventory checks and updates every Monday.

Management and Organization

Owner: Jane Doe Manager: John Smith Technicians: Alice Williams, Bob Brown Salespersons: Charlie Green, David Black

Financial Projections

• Revenue: $500,000
• Expenses: $350,000
• Profit: $150,000

Year 2 (with the introduction of workshops):

• Revenue: $650,000
• Expenses: $400,000
• Profit: $250,000

Tech Haven aims to become the go-to computer shop in Tech City, emphasizing community involvement, top-tier products, and unparalleled services.

As the business grows and the market landscape evolves, this plan will be revisited and adjusted accordingly.

Remember, while this is a fictitious example, it covers the essentials of a business plan for a computer shop.

Business plans should be more comprehensive, tailored to specific circumstances, and often require detailed research and professional guidance.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Choosing the Right Bank for Your Computer Shop

Consider choosing a nearby bank that caters to business owners.

Separate Business Account: Efficient Expense Management

A separate business account separates your business expenses from personal spending. As a result, it’s easier to track expenses and manage your bookkeeping and can provide proof in case of a tax audit.

Develop a Professional Relationship with Your Banker

Developing a professional relationship with your banker is also a good idea. They can assist you with advice and financial services and streamline applications.

Accepting Electronic Payments: Apply for a Merchant Account

You will also want to consider applying for a merchant account or a similar setup to accept credit and debit cards.

This allows your computer shop to offer convenient payment methods to customers, enhancing their shopping experience and increasing sales.

Accepting electronic payments aligns with modern business practices, making your computer shop more appealing to tech-savvy customers.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Obtaining Funding for Your Computer Shop

If you require financial assistance to launch your computer shop, the following tips can be useful, particularly if you’re considering applying for a loan.

Exploring Funding Options

Securing funds to start and operate your computer shop is essential. Fortunately, various funding options are available, including traditional lenders, private loans, investors, and leveraging assets or collateral.

Meeting with a Loan Officer: Key Considerations

When meeting with a loan officer to discuss your funding needs, there are some important considerations to keep in mind:

• Research and Preparation: Thoroughly research potential lenders and their loan offerings before the meeting. Prepare a well-structured business plan outlining your computer shop’s vision, mission, and financial projections.
• Financial Projections: Be prepared to present realistic financial projections for your computer shop, including revenue forecasts, cash flow estimates, and projected expenses.
• Credit History and Score: Your credit history and score significantly influence loan approval. Ensure your credit report is accurate and in good standing.
• Collateral and Assets: Gather the necessary documentation to substantiate their value and ownership if you plan to use collateral or assets to secure the loan.

Sample List of Documents for a Business Loan Application (NEW Computer Shop):

• Business Plan
• Business License and Registration
• Financial Statements (Income Statement, Balance Sheet, Cash Flow Statement)
• Bank Statements (Personal and Business)
• Tax Returns (Personal and Business)
• Identification (Driver’s License, Passport, etc.)
• Collateral Documentation (if applicable)
• Credit Report and Score
• Legal Agreements (Partnership Agreements, Lease Agreements, etc.)

Being well-prepared and organized can increase your chances of obtaining funding for your new computer shop and pave the way for a successful business venture.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Considerations for Your Computer Shop

Selecting the right software is crucial for efficient operations and seamless data management when setting up your computer shop. Here are some essential factors to consider:

• Implementation Ease: Research software options thoroughly before making a decision. Implementing a program from scratch is easier than switching to a new system after your data is already in another program.
• Demo and Reviews: Look for software providers that offer demos. This allows you to explore the features and functionalities firsthand. Additionally, read reviews and participate in forums to learn from other’s experiences with the software.
• Accounting Software: Research software solutions for tracking expenses and preparing financial documents for tax filing. Consulting with your bookkeeper or accountant can help you choose the most suitable accounting software for your computer shop.

List of Software to Consider for Your Computer Shop:

• Point of Sale (POS) Software: Enables efficient sales transactions, inventory management, and customer tracking.
• Inventory Management Software: Helps track stock levels, monitor product movements, and streamline inventory control.
• Customer Relationship Management (CRM) Software: Aids in managing customer interactions, enhancing customer satisfaction, and driving sales.
• Accounting Software: Simplifies financial management, bookkeeping, and tax preparation tasks.
• E-commerce Platform: If you plan to sell online, consider an e-commerce platform to manage your online store.
• Data Backup and Recovery Software: Essential for safeguarding your computer shop’s critical data from potential losses or hardware failures.

Choosing the right software can significantly impact your computer shop’s efficiency and overall success, so take the time to explore options that best suit your specific needs.

Check out Google’s latest search results for software packages for a computer shop.

15. Get The Right Business Insurance

Insurance Considerations for Your Computer Shop

Incidents can happen anytime, so you must have the right insurance before any activity occurs at your computer shop.

Comprehensive Coverage:

Consider insurance policies that offer comprehensive coverage to protect various aspects of your computer shop, including customers, employees, premises, property, and any potential liabilities.

Professional Liability Insurance:

As a computer shop owner, consider obtaining professional liability insurance to safeguard your business against potential lawsuits or claims arising from errors or omissions in your services.

Expert Guidance:

Utilize the services of a competent insurance broker who specializes in the computer shop industry. They can guide you through the insurance selection process and ensure sufficient coverage tailored to your business needs.

Property and Asset Protection:

Ensure your insurance policy adequately covers your computer shop’s physical assets, such as computers, peripherals, inventory, and other valuable equipment, in case of theft, damage, or disasters.

General Liability Insurance:

Consider obtaining general liability insurance to protect your computer shop from third-party claims related to bodily injury, property damage, or advertising mistakes.

Business Interruption Coverage:

Explore business interruption coverage, which provides financial protection in case your computer shop faces unexpected disruptions that result in lost income or temporary closure.

Cyber Liability Insurance:

Given the nature of your business, consider cyber liability insurance to protect against data breaches, cyberattacks, and associated legal expenses.

Workers’ Compensation Insurance:

If you have employees, ensure you have workers’ compensation insurance to cover medical expenses and lost wages in the event of work-related injuries or illnesses.

Review and Update:

Regularly review and update your insurance policies as your computer shop grows and evolves, ensuring your coverage remains adequate and up-to-date.

Proper insurance coverage protects your computer shop from unforeseen risks and potential financial losses. Take the time to carefully assess your insurance needs and select policies that provide comprehensive protection for your business.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for computer shop insurance .

16. Select Suppliers

Selecting Reliable Suppliers for Your Computer Shop

Establishing a strong relationship with reputable suppliers is crucial for the success of your computer shop. Having reliable and trustworthy suppliers is key to ensuring smooth operations and profitability.

Competitive Pricing and Profit Margins:

A reliable supplier can offer competitive prices for computer components and equipment, allowing you to pass on cost savings to your customers and increase your profit margin.

Sufficient Stock Availability:

Maintaining a good relationship with your suppliers ensures that you always have a steady and sufficient stock of computer products, preventing disruptions in fulfilling customer demands.

Mutually Beneficial Approach:

Treating your suppliers respectfully and ensuring they benefit financially from the partnership is essential. This approach improves your working relationship, fostering a long-lasting and fruitful collaboration.

Building strong partnerships with suppliers in the computer shop industry enables you to provide top-quality products to your customers and run your business efficiently, ensuring customer satisfaction and long-term success.

For More See, How To Choose a Supplier.

17. Physical Setup

A computer shop’s physical setup/layout is crucial for creating a welcoming and functional environment. Organize the space efficiently to showcase products and facilitate easy navigation for customers. Arrange display areas logically and ensure ample space for product demonstrations and customer inquiries. A well-planned layout enhances the shopping experience and encourages customers to explore your computer shop further.

2. Signage:

Signage is essential to guide customers and showcase your computer shop’s professionalism. Along with the main business sign, strategically place signs in relevant locations like parking lots, exits, and special areas. Well-designed signs direct people and promote a positive image of your operation. Clear and informative signage aids in customer orientation and adds to the overall appeal of your computer shop.

3. Office Setup:

A well-organized office is vital as managing your computer shop will require considerable time spent in this space. Ensure your office is fully equipped with all the necessary tools and resources for effective business management. Furnish it with essential office equipment, storage solutions, and technology to support your administrative tasks. A tidy and functional office setup boosts productivity and enables smooth operations in your computer shop.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Benefits of Having a Website for Your Computer Shop

Having a website for your computer shop offers numerous advantages. It serves as an online storefront, allowing customers to explore your products and services from the comfort of their homes.

Marketing Tool: Establishing Expertise

You can also use your website as a marketing tool.

You establish yourself as an expert by regularly blogging about your industry and sharing valuable tips and insights tailored to your customers.

This builds customer trust and can increase sales and a stronger presence in the competitive computer shop industry.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building a Support Team for Your Computer Shop

An external support team of professionals is a group of experts you can rely on for valuable advice and services. It’s essential to note that these individuals are not on your payroll, allowing you to access their expertise as needed.

Diverse Expertise:

Ideally, you can utilize their services per project, contractual, or hourly.

While you may already collaborate with certain individuals, considering them as part of your team helps you appreciate their significance and allows adding more members.

Continuous Development:

You don’t need to have all these professionals in place before starting your computer shop.

Building strong professional relationships takes time but is an ongoing effort that brings long-term benefits.

Your Support Team May Include:

Your support team may consist of professionals such as an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, and consultants.

With a robust support team, you have a network of dependable experts ready to assist whenever you need their specialized services and guidance.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Building Your Team for the Computer Shop

In the early stages of operating your computer shop, you might handle most tasks yourself to avoid the initial expense of hiring employees.

This approach is practical when manageable, as payroll can be a significant expense, especially during the startup phase.

However, managing and operating everything alone may become overwhelming as your computer shop grows.

Hiring employees can significantly improve productivity , especially when you find the right people to join your team.

List of Jobs Needed to Run a Computer Shop:

The following are job positions or outsourced services you may want to consider as your computer shop grows and becomes successful:

• Sales Associates
• Computer Technicians
• Customer Support Representatives
• Inventory Managers
• Marketing Specialists
• Website Developers
• Administrative Assistants
• Accounts and Finance Managers
• IT Support Staff
• E-commerce Managers
• Social Media Managers

As your computer shop expands, assembling a competent and dedicated team ensures efficient operations and enhanced customer satisfaction.

Outsourcing certain services can also be beneficial to access specialized expertise while controlling operational costs.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Hours of Operation to Consider for a Computer Shop:

• Opening Time: 9:00 AM
• Closing Time: 6:00 PM
• Opening Time: 10:00 AM
• Closing Time: 4:00 PM
• Closed (Considered as a rest day)

Note: Depending on your target market and customer preferences, you may adjust the hours of operation accordingly.

Additionally, consider any seasonal variations or special events that may impact your computer shop’s schedule.

A List of Equipment and Supplies to Consider for a Computer Shop:

• Computers: To showcase and demonstrate various models and configurations to customers.
• Computer Accessories: Keyboards, mice, monitors, speakers, webcams, etc.
• Printers and Scanners: For document printing, scanning, and copying services.
• Networking Equipment: Routers, switches, and cables for creating a network and offering internet connectivity.
• POS System: Point of Sale system for processing transactions and managing sales.
• Cash Register: For handling cash transactions.
• Barcode Scanners: To streamline inventory management and sales processes.
• Security Cameras: For surveillance and protection against theft and unauthorized access.
• Furniture: Display shelves, counters, chairs, and tables for customer and staff use.
• Workstations: Desks, chairs, and computers for employees.
• Storage Cabinets and Shelving: For organizing and storing inventory and equipment.
• Display Stands: To showcase laptops, tablets, and other products.
• UPS (Uninterruptible Power Supply): Provides backup power in case of power outages.
• Software Licenses: Operating systems, office productivity software, antivirus programs, etc.
• Repair Tools and Equipment: Screwdrivers, soldering tools, anti-static mats, etc.
• Workshop Area: A designated space for computer repairs and maintenance.
• Packaging Materials: Boxes, bubble wrap, and packing tape for shipping products.
• Signage and Branding Materials: Business signs, banners, and promotional materials.
• Security System: Alarm system and access control for enhanced security.
• Cleaning Supplies: To maintain a clean and presentable store environment.

Remember that the specific equipment needs may vary based on the scale and scope of your computer shop business.

Tailor the list according to your business requirements and growth plans.

Marketing Considerations

A computer shop without customers is not a real business. To succeed, you must attract customers, especially when your operation is new, and people are unaware of it.

Building a good reputation over time will make it easier to attract customers, and you’ll gain more marketing experience.

Marketing your computer shop is an ongoing process. Investing in effective marketing techniques leads to increased revenue.

While you don’t always need a marketing agency or expert, you can handle marketing yourself.

Think of it as bringing awareness to your business whenever opportunities arise.

See our article How To Get Customers Through the Door

Potential Partnerships for Your Computer Shop

Local Office Supply Stores

When individuals or businesses often buy office supplies, they might also be in the market for new tech equipment or services.

By partnering with office supply stores, they can recommend your computer shop to customers, and you can reciprocate by directing clients their way or offering tech support deals.

Independent Software Developers

Local software developers often have clients needing hardware to run their newly developed programs. A mutual referral system can benefit both parties.

Educational Institutions

Schools and colleges regularly require tech supplies and services. By forming a partnership, these institutions could refer students or staff to your shop for their personal tech needs.

Small Business Centers and Co-working Spaces

Entrepreneurs and startups often require tech support and equipment. Collaborating with these centers can provide a steady clientele looking for quality computer products and services.

Print and Copy Shops

People visiting these places often have tech needs. A partnership might involve them recommending your shop for computer-related queries, and in return, you could offer their customers discounts on printing or other services.

Graphic Design Studios

Designers need high-performance computers and might require specialized hardware.

These studios could refer clients to your shop, and you could offer them deals on tech support or other services.

Rewarding Referrals

In appreciation for referrals, you can provide partners with a referral fee or special discounts that benefit their business and clients.

Forming alliances with local businesses can drive traffic to your computer shop and help you establish a foothold in the community. It’s a win-win for everyone involved!

Marketing Offers

Irresistible Offers for Your Computer Shop

For New Customers:

• Introductory Discounts: Offer first-time customers a discount on their initial purchase. This could be a 10% off on their first computer or accessory purchase.
• Free Tech Consultation: Offer a complimentary 30-minute tech consultation to assess their computer needs. It helps in building trust and offers a personalized experience.
• Bundle Deals: Pair popular products together at a discounted price, such as a laptop with a complementary mouse or keyboard.
• Referral Program: Encourage new customers to bring a friend, and both get a discount on their purchase.
• Tech Workshop Invite: Host beginner tech workshops on topics like ‘Getting Started with Your New PC’ and invite potential customers for free.

For Existing Customers:

• Loyalty Program: Introduce a point system where purchases accrue points that can be redeemed for products or services.
• Exclusive Sales: Offer special sales events or early access to new product launches reserved for returning customers.
• Upgrade Discounts: Provide special discounts for existing customers looking to upgrade their old computers or accessories.
• Free Maintenance Check: Once a year, offer a free computer check-up or cleaning to keep their devices in optimal shape.
• Customer Feedback Reward: Encourage feedback on products or services and offer a discount on their next purchase for their input.

Sample Ads for a Computer Shop:

• “Revamp Your Tech Life!” Discover the latest in computers and accessories. Drop by today and experience the future.
• “Unbeatable Computer Deals Await!” Dive into our limited-time offers. Upgrade your tech without breaking the bank.
• “Tech Troubles?” Get a free 30-minute consultation with our experts. Find your perfect computer match today!
• “Exclusive Loyalty Discounts!” To our esteemed customers, enjoy special offers tailored just for you. Swing by and see what’s new.
• “Stay Ahead of the Curve!” Dive into our newest collection of cutting-edge computers and accessories. Elevate your tech game today!

Crafting compelling offers and attention-grabbing ads is crucial to stand out in the competitive landscape of computer retail.

You can attract and retain a loyal customer base with the right approach.

Simple Marketing Ideas 

Spread the Word about Your Computer Shop

• Tech Blogging: Start a blog connected to your shop’s website, where you discuss tech trends, computer maintenance tips, and the latest software updates. It establishes you as an authority in the field and drives organic traffic.
• Local Radio Ads: Use local radio stations to advertise special promotions, new product arrivals, or tech services you provide.
• Community Bulletin Boards: Pin flyers or posters highlighting sales, promotions, or tech workshops at community centers, libraries, and local grocery stores.
• Host a Tech Day: Organize an event at your store where locals can come in for free diagnostics, tech advice, or to test out new products.
• Customer Testimonials: Encourage satisfied customers to share their positive experiences on platforms like Google Reviews, Yelp, and even on your own website.
• Engage on Social Media: Regular posts, interactive polls, and tech quizzes can engage the community and make them aware of your offerings.
• Local Newspaper Ads: A well-placed ad or an informative article about computer care can capture the attention of local readers.
• Partnerships with Schools: Offer special student discounts or collaborate with schools to provide tech support or equipment.
• Window Displays: Regularly update the storefront with attractive displays showcasing the latest products or services.
• Attend Local Fairs or Markets: Set up a stall or booth at local events to showcase your products, hand out flyers, and engage with potential customers face-to-face.

Promoting your computer shop requires a mix of traditional advertising methods and innovative, community-focused strategies.

The key is to be consistent and engage with the community in a way that resonates with their tech needs.

See our marketing section for articles that will provide ideas to bring awareness to your business.

Evaluating Your Skill Set for Running a Computer Shop

It’s crucial to focus on your skill set and assess whether you possess the right abilities to run a computer shop successfully.

Remember, if you lack any essential skill, you can learn it or hire someone with the required expertise.

List of Essential Skills for a Computer Shop Owner:

• Technical Knowledge: Understanding computer hardware, software, and troubleshooting.
• Customer Service: Providing exceptional service and addressing customer inquiries.
• Sales and Marketing: Promoting products and attracting customers to drive sales.
• Inventory Management: Efficiently managing stock levels and product availability.
• Financial Management: Handling finances, budgeting, and profit analysis.
• Business Development: Strategizing and expanding the computer shop’s offerings and market reach.
• Problem-Solving: Resolving issues and finding solutions for various challenges.
• Leadership: Effectively managing and motivating a team of employees.
• Communication: Clear communication with customers, employees, and suppliers.
• Time Management: Prioritizing tasks and ensuring smooth operations.

Having these essential skills equips a computer shop owner to effectively navigate the complexities of the business and achieve long-term success.

Expert Tips

Gaining insights from expert tips can enhance your skill set, regardless of your expertise level.

Experts may discover more efficient methods or alternative perspectives, while novices can acquire numerous valuable tips to boost their skills and knowledge.

See the latest search results for expert computer shop tips to gain tips and insights.

In this section, you will find valuable resources curated to provide the latest and most popular information in the computer shop industry.

These resources are beneficial during startup and when your computer shop is fully operational.

Use them to gain insights into the industry and access tips for enhancing your business operations.

Trends and Statistics

Examining industry trends and statistics for a computer shop offers valuable insights and advantages.

It enables businesses to identify emerging market patterns, consumer preferences, and competitors’ performance, facilitating informed decision-making and strategic planning for sustainable growth.

See the latest search results for trends and statistics related to the computer shop industry.

Computer Shop Associations

Trade associations provide several advantages, such as staying updated on industry news and accessing valuable networking opportunities.

These benefits become particularly apparent during events organized by the associations, fostering knowledge exchange and business connections.

See the search results related to computer shop associations.

Top Computer Shop

Analyzing established computer shops can spark ideas to identify gaps in the industry where you can introduce unique offerings or discover overlooked aspects of your business.

Learning from others’ experiences can inspire improvements and innovation.

See the latest search results for the top computer shops.

The Future of the Computer Shop Industry

Researching the industry’s future offers prospective computer shop owners valuable insights and advantages.

It helps understand upcoming trends, potential growth areas, and emerging technologies, aiding in making informed decisions and strategic plans for a successful and sustainable business.

See the search results for the future of the computer shop industry.

Computer Shops for Sale

Considering an existing computer shop for purchase has its advantages and drawbacks.

Benefits of Buying an Established Computer Shop:

• Immediate Revenue Generation
• Avoidance of Startup Phase
• Proven Business Model
• Known Revenue, Profit, and Expenses
• Existing Customer Base
• Established Reputation

Disadvantages of Buying an Established Computer Shop:

• Higher Cost due to Goodwill (customer base purchase)
• Potential Customer Loss if Business Operations Change
• Inheriting Both Positive and Negative Reputation

Even if an exact match is unavailable, exploring existing computer shops for sale in the same industry can be insightful. Use the following link to explore available options.

Businesses for sale: See the latest results for a computer shop and others related to this business model.

Franchise Opportunities Related to a Computer Shop

Exploring the option of buying a computer shop franchise offers both advantages and disadvantages worth considering before starting a business. Understanding these opportunities may unveil aspects related to computer shops that were previously overlooked.

Pros of Buying a Computer Shop Franchise:

• Proven Business Model: Follow a pre-established plan provided by the corporate office.
• Established Reputation and Marketing: Benefit from the franchise’s brand recognition and marketing efforts.
• Comprehensive Knowledge: Gain insights into all aspects of the business before committing.
• Corporate Support: Receive support and guidance from the corporate office.

Cons of Buying a Computer Shop Franchise:

• Higher Initial Investment: Franchise ownership can be expensive.
• Limited Autonomy: Major changes require corporate approval.
• Product/Service Restrictions: Only approved products/services can be offered.
• Adherence to Agreement: Operate strictly within the terms of the franchise agreement.
• Ongoing Franchise Fees: Continual payment of franchise fees.

Even if an exact computer shop franchise match is unavailable, exploring franchises in the same industry can be beneficial.

Use the following link to explore available opportunities.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Knowledge is a powerful tool in the computer shop industry when applied effectively!

Online resources offer a wealth of information about the computer shop business.

Explore the provided links in the following sections for valuable insights that can aid you in research, startup phases, and the full operational capacity of your computer shop.

Empower yourself with the knowledge to drive success in your venture.

Computer Shop Managers Interviews

Interviews with experienced business owners in the computer shop industry provide valuable information and insights.

Taking time to delve into this section offers a diverse perspective and valuable insights, preparing you for what to expect in the industry.

See the search results related to interviews of computer shop owners.

Computer Shop Insights

Exploring tips and insights in the computer shop industry can spark innovative ideas, highlight potential pitfalls to avoid, and enhance your knowledge in the field.

It is a valuable resource for improving business strategies and gaining a competitive edge.

See the latest search results leading to resources about  Computer Shop Insights.

Computer Retail and Service Industry Publications

Publications are an excellent means to stay updated with the latest information about a computer shop.

These valuable resources offer insights, trends, and industry news, aiding business owners in making informed decisions and staying competitive in the market.

See the search results for Computer Retail and Service Industry publications.

Computer Retail and Service Industry Forums

Computer shop forums offer an opportunity to participate in hot-topic discussions and build industry relationships.

Understanding customer perspectives through these forums provides invaluable insights to enhance your business strategies and interactions.

See the latest search results related to Computer Retail and Service Industry forums.

Courses provide an excellent opportunity to learn, enhance your skillset, and stay updated with the latest developments in the computer shop industry.

Engaging in courses ensures continuous professional growth and competence.

See the latest courses related to IT Hardware and Software  and our management articles to provide insights and tips on managing Your business.

Computer Shop Blogs

Subscribing to computer shop blogs provides valuable ideas and informs you about industry trends.

Subscribing to various blogs and filtering out irrelevant ones, you build a collection of informative resources that constantly flow valuable information to enhance your knowledge and business strategies.

Look at the latest search results for computer shop blogs to follow.

Computer Retail and Service Industry News

Staying updated with the Computer Retail and Service Industry is easily achieved through news outlets.

Set up alerts to receive timely notifications whenever the media cover new developments.

Videos about the computer shop industry provide valuable tips and insights.

Exploring related videos suggested by YouTube often unveils previously overlooked topics, enhancing your knowledge and understanding of the industry.

See the links to YouTube Videos Below.

• Videos related to starting a computer shop can be found here.

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Table of contents, developing a strategic computer shop business plan.

• 16 March, 2024

Understanding the Computer Shop Business

Before embarking on starting a computer shop, it is important to have a solid understanding of the business and create a comprehensive business plan. This section will highlight the importance of a business plan and the significance of conducting a target market analysis.

Importance of a Business Plan

A well-thought-out business plan is crucial for setting up and running any business, including a computer shop. It serves as a roadmap that outlines the goals, strategies, and financial projections of the business. The business plan provides a clear direction for the entrepreneur and acts as a guide for decision-making and resource allocation.

By creating a comprehensive business plan, computer shop owners can articulate their vision, mission, and unique value proposition. It helps in establishing a clear understanding of the business model, target market, marketing strategy, and financial projections. This document also serves as a tool for securing financing from banks or investors, as it demonstrates the viability and potential profitability of the business.

Target Market Analysis

Understanding the target market is a critical component of a successful computer shop business plan. By conducting a thorough target market analysis, entrepreneurs can identify the specific needs, preferences, and demographics of potential customers. This analysis helps in tailoring products and services to meet the requirements of the target market, ensuring customer satisfaction and loyalty.

A target market analysis involves researching and gathering data on the target customer base, competitors, industry trends, and market size. It provides insights into the purchasing behavior, motivations, and pain points of potential customers. By understanding the target market, computer shop owners can develop effective marketing strategies, pricing strategies, and product offerings that resonate with their customers.

To conduct a comprehensive target market analysis, entrepreneurs can utilize various research methods such as surveys, interviews, focus groups, and market research reports. This data will inform key decisions related to product selection, pricing, promotion, and distribution channels.

By incorporating a thorough target market analysis into the business plan, computer shop owners can position their business for success. It enables them to identify and capitalize on opportunities, differentiate their offerings, and build a loyal customer base.

In the next sections, we will explore strategies for differentiating a computer shop, creating a comprehensive business plan, addressing risks and challenges, and projecting financials. These aspects are crucial for ensuring the long-term success and sustainability of a computer shop business.

Strategies for Differentiating a Computer Shop

In a competitive market, it is essential for a computer shop to differentiate itself from competitors to attract customers and build a strong brand presence. Here are five strategies that can help a computer shop stand out:

Product Differentiation

Product differentiation involves creating physical and perceived differences in the products offered by the computer shop. This can be achieved through unique features, superior quality, or innovative designs. However, it’s important to note that product innovations can be easily duplicated, even with patent protection, making product differentiation potentially short-lived ( MarketResearch.com ). To effectively differentiate through product, computer shops can focus on offering a wide range of cutting-edge technologies, exclusive partnerships with leading manufacturers, or customized solutions tailored to specific customer needs.

Service Differentiation

Service differentiation goes beyond providing excellent customer service. It encompasses aspects such as training, installation, technical support, and ease of ordering. Computer shops can differentiate themselves by offering comprehensive services that address the specific needs of their customers. Take inspiration from successful examples like McDonald’s, which provides consistent service across all locations, highlighting the importance of service differentiation ( MarketResearch.com ). By offering value-added services, computer shops can enhance the overall customer experience and build long-lasting relationships.

Distribution Differentiation

Differentiating through distribution involves utilizing various channels to reach customers. This strategy can offer enhanced coverage, immediate access to expertise, ease of ordering, and high levels of customer or technical service. Computer shops can differentiate themselves by offering a seamless omnichannel experience, providing customers with the convenience of purchasing online, in-store, or through a combination of both. By leveraging multiple distribution channels, computer shops can cater to the diverse preferences and needs of their target market, setting themselves apart from competitors ( MarketResearch.com ).

Employee and Relationship Differentiation

Building strong relationships with customers is crucial for differentiation. Competent, courteous, and reliable employees act as a vital link between the computer shop and its customers. By providing exceptional training to employees and ensuring they possess in-depth product knowledge, computer shops can create a positive customer experience. These employees play a crucial role in establishing emotional bonds with customers, fostering loyalty and setting the business apart from competitors ( MarketResearch.com ).

Image and Reputation Differentiation

Managing the image and reputation of a computer shop is a powerful strategy for differentiation. Image can be controlled through various means such as communication, advertising, and physical atmosphere. A well-executed strategic branding approach can significantly differentiate a computer shop from its competitors ( MarketResearch.com ). By crafting a unique brand identity, computer shops can create a strong perception in the minds of customers, emphasizing their value proposition and distinguishing themselves from other market players.

By implementing these strategies for differentiation, computer shops can establish a competitive edge, attract customers, and build a strong reputation in the market. It is important to remember that differentiation should align with the target market’s preferences and needs. A comprehensive understanding of the strengths and weaknesses of the computer shop, as well as the opportunities in the market, can further guide the selection and implementation of differentiation strategies. For a detailed analysis of the computer shop’s strengths, weaknesses, opportunities, and threats, refer to our computer shop SWOT analysis article.

Creating a Comprehensive Business Plan

In order to establish a successful and sustainable computer shop, it is crucial to create a comprehensive business plan. A well-thought-out business plan serves as a roadmap for growth, helps maintain visibility on future cash flows, and can be instrumental in securing financing from banks or investors. Let’s explore the key components that should be included in a business plan for a computer shop.

Key Components of a Business Plan

A comprehensive business plan for a computer shop should encompass various key components to provide a clear understanding of the business model and its potential for success. These components include:

• Executive Summary : This section provides an overview of the business, its objectives, and the key highlights of the business plan. It should be concise yet impactful, capturing the attention of potential investors or lenders.
• Company Description : Here, you will provide a detailed description of the computer shop, including its legal structure, location, and any unique aspects that set it apart from competitors. It is important to clearly define the vision and mission of the business.
• Market Research : Conducting thorough market research is vital to ensure accurate and realistic financial projections. This research provides insights into the target customer base, competitors, pricing strategies, and other factors that impact business success. Refer to our guide on computer shop SWOT analysis for a detailed analysis of strengths, weaknesses, opportunities, and threats.
• Sales and Marketing Plan : The sales and marketing plan outlines the strategies and tactics that will be employed to acquire and retain customers. It should include projections of actions required to reach the target audience, the necessary workforce, and the budget for promotions and advertising. For more information, refer to our article on sales and marketing strategies for computer shops.
• Financial Forecast : Accurate financial projections are essential for assessing the profitability potential of the business and securing financing. This section includes a projected profit and loss statement, balance sheet, cash flow statement, and initial financing plan. Careful consideration should be given to sales forecasting, start-up costs, operating expenses, and revenue expectations. Check out our guide on financial projections for a computer shop for more insights.

Market Research for a Computer Shop

Market research plays a crucial role in understanding the target market and identifying potential customers. It helps in tailoring products and services to meet their specific needs and preferences. By conducting market research, you can gain insights into customer demographics, preferences, and buying behavior. This information is invaluable in developing effective marketing strategies, pricing strategies, and product offerings. For a detailed guide on conducting market research for a computer shop, refer to our article on market research for a computer shop.

Sales and Marketing Plan

The sales and marketing plan is a vital component of a computer shop business plan. It involves developing strategies and tactics to acquire and retain customers. Key elements of the sales and marketing plan may include:

• Identifying target customer segments and understanding their needs and preferences.
• Creating a compelling brand message and value proposition that differentiates the computer shop from competitors. Refer to our article on differentiation strategies for computer shops for more insights.
• Developing a comprehensive marketing strategy that encompasses online and offline channels to reach the target audience effectively. Building a strong online presence through social media, a professional website, and e-commerce platforms is essential in today’s digital age.
• Utilizing customer feedback and reviews to improve products, services, and overall customer experience. This can lead to higher customer satisfaction and loyalty. For more information, refer to our article on customer feedback for computer shops.
• Setting sales targets and establishing key performance indicators to measure the effectiveness of marketing efforts and monitor business performance. Regularly reviewing and adjusting the sales and marketing plan based on feedback and market trends is essential for sustained growth.

Financial Forecast

The financial forecast is a critical aspect of a computer shop business plan as it demonstrates the financial viability and potential profitability of the business. It includes projected financial statements such as profit and loss statements, balance sheets, and cash flow statements. Factors to consider in financial projections include:

• Sales forecasting based on market research and expected market share.
• Start-up costs and initial capital required for equipment, inventory, and other essential resources.
• Operating expenses, including rent, utilities, salaries, and marketing costs.
• Revenue projections based on pricing strategies, sales volume, and growth projections.
• Integration of financial projections with the strategic plan to ensure alignment between financial goals and business objectives.

It is important to create accurate and realistic financial projections to provide a solid foundation for managing finances, attracting investors, and making informed business decisions. For more guidance on creating financial projections for a computer shop, consult our article on financial projections for a computer shop.

By incorporating these components into a comprehensive business plan, you can effectively outline the strategies, market analysis, sales and marketing plans, and financial projections necessary to establish and grow a successful computer shop.

Addressing Risks and Challenges

To ensure the success of a computer shop business, it is crucial to address and mitigate potential risks and challenges. This section will guide you through the process of identifying risks and challenges, analyzing their impact and probability, and developing effective mitigation strategies.

Identifying Risks and Challenges

The first step in addressing risks and challenges is to identify the factors that may pose a risk or challenge to your computer shop business. These can be both internal and external factors ( LinkedIn ). Internal risks may include financial constraints, technical issues, or human resources problems, while external risks could be market competition or legal regulations.

To identify these risks and challenges, you can employ tools such as SWOT analysis, PEST analysis, or a risk matrix. These analytical frameworks can help you systematically evaluate the strengths, weaknesses, opportunities, and threats to your computer shop business ( computer shop SWOT analysis ). By conducting a thorough analysis, you will be able to identify potential risks and challenges, enabling you to address them proactively.

Analyzing Impact and Probability

Once you have identified the risks and challenges, the next step is to analyze their impact and probability. This analysis allows you to prioritize the risks and challenges based on their significance and likelihood of occurrence ( LinkedIn ). Assigning a scale of low, medium, or high to rate the impact and probability can be useful, or you can use numerical values for a more data-driven approach.

High-impact and high-probability risks and challenges should be given more attention and action compared to those with lower impact and probability. By understanding the potential consequences and likelihood of occurrence, you can focus your efforts on addressing the most critical risks and challenges.

Developing Mitigation Strategies

The final step in addressing risks and challenges is developing effective mitigation strategies. Mitigation strategies are actions taken to prevent, reduce, or manage the negative effects of identified risks and challenges ( LinkedIn ). It is important to create specific, measurable, achievable, relevant, and time-bound (SMART) strategies for each risk and challenge.

For example, if a market competition risk is identified, a mitigation strategy could involve conducting thorough market research to identify a niche segment that can be targeted effectively. Additionally, differentiating your products or services from competitors can help you stand out in the market. By implementing these strategies, you can minimize the potential impact of risks and challenges on your computer shop business.

Regularly reviewing and updating your mitigation strategies is essential to ensure their effectiveness as your business evolves. By staying proactive in identifying and addressing risks and challenges, you can increase the likelihood of success for your computer shop.

In the next section, we will explore the financial projections for a computer shop business. These projections are crucial for understanding the financial feasibility and sustainability of your business.

Financial Projections for a Computer Shop

When developing a business plan for a computer shop, it is crucial to include accurate financial projections. These projections provide a detailed overview of the financial aspects of your business and play a vital role in demonstrating its potential for success. Here are the key components to consider when creating financial projections for your computer shop.

Importance of Accurate Financial Projections

Accurate financial projections are essential for guiding your computer shop’s growth and ensuring its financial stability. They help you estimate the revenue and expenses your business is likely to generate over a specific period. By forecasting these numbers, you can make informed decisions about pricing strategies, inventory management, and marketing efforts. Additionally, financial projections are crucial for attracting potential investors or securing financing as they demonstrate the viability of your business.

Factors to Consider in Financial Projections

When creating financial projections for your computer shop, several factors need to be considered. These include the location of your shop, your target market, pricing strategy, and marketing efforts. Each of these elements can greatly impact the revenue and expenses of your business. By analyzing these factors and incorporating them into your financial projections, you can develop a more accurate representation of your computer shop’s financial performance.

Startup Costs and Initial Capital

As part of your financial projections, it is important to outline the startup costs for your computer shop. Startup costs typically include expenses related to inventory, equipment, marketing, and personnel. Understanding these initial costs is crucial for planning and securing funding for your computer shop. By estimating and accounting for these expenses, you can develop a realistic financial projection that aligns with your business goals and objectives.

Integrating Financial Projections with Strategic Plan

A comprehensive business plan for your computer shop should integrate the financial projections with the overall strategic plan for your business. This integration ensures that your financial goals align with your operational and growth strategies. By establishing this alignment, you can create a more cohesive and successful business model. It is important to regularly review and update your financial projections as your business evolves to ensure accuracy and relevancy.

To assist in creating accurate financial projections for your computer shop business plan, consider using financial software or tools. These tools can help with forecasting sales, tracking expenses, and generating the necessary financial statements required for a comprehensive business plan. They provide valuable insights and streamline the financial projection process, allowing you to focus on other critical aspects of your computer shop.

By incorporating accurate financial projections into your business plan, you can demonstrate the financial viability and potential of your computer shop. These projections provide a roadmap for your business’s financial success and serve as a valuable tool for making informed decisions and attracting investors. With a clear understanding of your computer shop’s financial outlook, you can navigate the challenges and opportunities of the industry with confidence.

Risks and Challenges of Starting a Computer Shop

Starting a computer shop, like any business venture, comes with its fair share of risks and challenges. Understanding and addressing these potential obstacles is crucial for the success of your computer shop. In this section, we will explore the risks and challenges specific to the computer shop industry and discuss ways to mitigate them.

Risks and Challenges in the Computer Shop Industry

• Market Competition: The computer shop industry is highly competitive, with numerous established players and online retailers. Competing with larger stores and managing price competitiveness can be challenging.
• Technological Advancements: The rapid pace of technological advancements means that products can quickly become obsolete. Staying updated with the latest trends and offering cutting-edge products is essential.
• Economic Conditions: Economic fluctuations can impact consumer spending on technology. During economic downturns, customers may delay or reduce their purchases, affecting the revenue of computer shops.
• Technical Issues: Computer shops may face technical issues with hardware, software, or network infrastructure. These issues can disrupt operations and result in customer dissatisfaction.
• Customer Service: Providing excellent customer service is crucial for building a loyal customer base. However, managing customer inquiries, complaints, and after-sales support can be demanding.
• Inventory Management: Balancing inventory levels to meet customer demand without overstocking or running out of popular products is a delicate task. Poor inventory management can result in financial losses.

Mitigating Risks and Challenges

To mitigate the risks and challenges associated with starting a computer shop, consider the following strategies:

• Thorough Market Research: Conduct comprehensive market research to understand the demand, target audience, and competition in your area. Identify gaps in the market and tailor your offerings accordingly.
• Differentiation: Differentiate your computer shop by offering unique products, specialized services, or focusing on a specific niche market. This can help you stand out from competitors and attract customers.
• Robust Financial Planning: Develop a solid financial plan that accounts for startup costs, ongoing expenses, and revenue projections. Seek professional advice and consider securing adequate financing to support your business operations.
• Quality Customer Service: Prioritize excellent customer service by providing knowledgeable staff, efficient problem-solving, and timely responses to customer inquiries. Building strong customer relationships can foster loyalty and positive word-of-mouth.
• Supplier Relationships: Establish strong relationships with reliable suppliers to ensure a consistent supply of high-quality products. Negotiate favorable terms and explore partnerships to secure competitive pricing and exclusive deals.
• Employee Training and Retention: Invest in training programs to enhance the skills of your employees. Create a positive work environment to foster employee satisfaction and retention, as knowledgeable and committed staff can contribute to the success of your computer shop.

By identifying the risks and challenges specific to the computer shop industry and implementing appropriate mitigation strategies, you can minimize potential setbacks and increase the likelihood of success. Regularly reviewing and updating your risk management plan will help you adapt to changing market conditions and emerging challenges.

Computer Shop SWOT Analysis

To develop a comprehensive business plan for a computer shop, it is crucial to perform a SWOT analysis. This analysis helps identify the strengths, weaknesses, opportunities, and threats that can impact the success of the business. By evaluating these factors, the computer shop can better understand its competitive position and make informed strategic decisions.

Strengths of Computer Shops

Computer shops possess several inherent strengths that contribute to their success. These strengths may include:

• Expertise and Knowledge: Computer shops often have knowledgeable staff who can provide technical assistance and guidance to customers.
• Wide Product Range: Computer shops typically offer a wide range of products, including desktops, laptops, peripherals, and accessories, catering to various customer needs.
• Brand Reputation: Establishing a positive brand reputation through quality products, excellent customer service, and after-sales support can attract loyal customers.
• Strong Customer Relationships: Building strong relationships with customers through personalized service and addressing their specific needs can foster customer loyalty.
• Online Presence: Maintaining a strong online presence through a professional website, active social media channels, and e-commerce platforms can expand the reach of the computer shop.

Weaknesses of Computer Shops

Despite their strengths, computer shops may also face certain weaknesses that need to be addressed. These weaknesses may include:

• Intense Competition: The computer retail industry is highly competitive, with numerous players vying for market share. Computer shops need to differentiate themselves to stand out from the competition.
• Rapid Technological Advancements: Keeping up with the ever-evolving technology landscape requires continuous learning and adaptation to stay relevant. Failure to do so can result in a loss of customer interest.
• Price Sensitivity: Customers often compare prices across different retailers, making it essential for computer shops to offer competitive pricing without sacrificing profitability.
• Limited Local Market: Depending on the location, the computer shop may have a limited local market, requiring effective marketing strategies to reach a broader customer base.

Opportunities for Computer Shops

Identifying and capitalizing on opportunities can help computer shops grow and expand their business. Some potential opportunities include:

• Growing Demand for Technology: The increasing reliance on technology in various sectors presents a significant opportunity for computer shops to cater to the growing demand for devices and services.
• E-commerce Expansion: Expanding into the e-commerce space can provide computer shops with a broader customer reach and the ability to serve customers beyond their physical location.
• IT Services and Support: Offering additional IT services, such as repairs, software installation, and network setup, can diversify revenue streams and attract more customers.

To achieve long-term success, computer shops must leverage their strengths, address their weaknesses, and capitalize on opportunities while mitigating potential threats. Conducting a thorough SWOT analysis is a critical step in developing a strategic business plan for a computer shop.

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Computer Repair Business Plan Template

Written by Dave Lavinsky

Computer Repair Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their computer repair businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a computer repair business plan template step-by-step so you can create your plan today.

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What is a Computer Repair Business Plan?

A business plan provides a snapshot of your computer repair business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Computer Repair Business

If you’re looking to start a computer repair business, or grow your existing computer repair business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your computer repair business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Computer Repair Businesses

With regards to funding, the main sources of funding for a computer repair business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for computer repair businesses.

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How to write a business plan for a computer repair & maintenance company.

If you want to start a computer repair business or expand your current one, you need a business plan. Below we detail what should be included in each section of your own business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of computer repair business you are operating and its status. For example, are you a startup, do you have a computer repair business that you would like to grow, or are you operating computer repair businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the computer repair industry. Discuss the type of computer repair business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of computer repair business you are operating.

For example, you might operate one of the following types of computer repair businesses:

• Hardware repair : this type of business provides repairs to physical units such as PCs and motherboards, game systems, accessories, etc.
• Software repair: this type of business involves troubleshooting, operating system updates, and virus removal.
• IT services: this type of business provides a range of services for IT products and components, including upgrades, installation and maintenance, security testing, technical support, and both hardware and software repairs.

In addition to explaining the type of computer repair business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of repairs completed, maintenance contracts signed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the computer repair industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the computer repair industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the market research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the PC repair industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your computer repair business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the computer service customers you serve and/or expect to serve.

The following are examples of customer segments: small businesses, nonprofits, government entities, and individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of PC repair business you operate. Clearly, government entities would respond to different marketing promotions than nonprofits, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most computer repair businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your computer service customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other computer repair businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes warranty repair options, or from dedicated in-house IT teams.

With regards to direct competition, you want to describe the other PC repair businesses with which you compete. Most likely, your direct competitors will be computer repair businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific services (i.e. PC repair, Apple product repair, software services, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide either a wider range or more specialized range of services?
• Will you offer features such as mobile repair?
• Will you provide superior customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a computer maintenance and repair company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of computer repair company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to PC hardware repair, will your PC repair business provide software upgrade services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your computer repair company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you primarily interact with clients at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions : The final part of your marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your computer support business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your PC repair business, including marketing, providing consultations, troubleshooting, providing the actual repairs, keeping abreast of new technology, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to repair your 100th PC, or when you hope to reach $X in revenue. It could also be when you expect to open a computer repair business in a new location.  

Management Team

To demonstrate your computer repair business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing PC repair businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in repairing electronics, or successfully running IT businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you provide hardware repairs exclusively, or will you also offer help desk services and software upgrades? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your computer repair business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a PC repair business:

• Office build-out
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as computers and software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of the services you offer.  

Putting together a business plan for your computer repair business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the computer repair industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful computer repair business.  

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How to Write a Computer Sales & Service Business Plan [Sample Template]

Are you about starting a computer sales & services business? If YES, here is a complete sample computer sales & services business plan template & feasibility report you can use for FREE . According to a recent report, computer sales and related services are expected to exceed $47 billion this year in the U.S. alone, with computer servicing leading the way.

This goes to show that any entrepreneur who properly positions himself or herself in computer sales and servicing industry would definitely enjoy good business turnover. As a matter of fact, almost all businesses and homes have computers, and these people may not have the skills, time or the desire to do their own computer servicing, repairs and upgrades, and that puts a computer physician right in the middle of one of the fastest-growing industries in the world.

A Sample Computer Sales & Services Business Plan Template

1. industry overview.

The computer sales and servicing industry includes operators that mainly sell and service all forms of computers such as desktops, laptops, notebooks, palmtops and software, as well as accessories like printers, scanners and keyboards. These goods are generally purchased from domestic and international manufacturers and wholesalers and then sold to end consumers, including households and businesses.

Computers have exploded throughout America and the world over the past 30 years – from 2,000 units shipped in 1960 to 900,000 in 1980 to 7 million in 1990 to over 15 million per year by 2003 to over 65 million per quarter in 2015. With this rapid growth, there has been a corresponding increase in the need for computer services.

If you are conversant with happenings in the Computer Sales and Services industry, you will notice that computers are rapidly becoming indispensable household and personal products. In spite of the growing ubiquity of these products, retailers of computers, peripherals and consumer electronics have experienced some time-consuming challenges over the past five years.

Swift technological change, increased production efficiency and a highly globalized supply chain have lowered computer retail prices, hampering the industry’s revenue potential.

In addition, the increasing adoption of e-commerce has reduced customer traffic in computer stores, further limiting revenue. More consumers are now taking advantage of online shopping, which facilitates product and price comparisons. Going forward, industry revenue is expected to decrease.

The Computer Sales and Services industry is indeed a large industry and pretty much active in most countries of the world. Statistics has it that in the united states of America alone, there are about 18,173 registered and licensed (big, medium scale and small) computer manufacturing companies scattered all across the United States responsible for employing about 94,791 people and the industry rakes in a whooping sum of $29 billion annually.

The industry is projected to enjoy -0.4 percent annual growth within 2012 and 2017. It is important to state that Apple Inc., Best Buy Co. Inc. and Fry’s have lion shares of the available market in this industry.

Computer sales account for an estimated 44.0 percent of industry revenue in 2017. Products in this segment include desktops and laptops, with laptop sales outpacing that of desktops. While desktops were historically the most commonly purchased computer product, the falling price of computers and computer components over the past five years reduced the premium that laptops once commanded over desktops.

A majority of consumers’ favor laptops for their portability, augmented by the increasingly wireless data infrastructure. However, desktops still maintain advantages in niche market, particularly with gaming enthusiasts and computer power users who prefer a desktop computer’s superior upgrade potential, ease of repair and customizability.

No doubt everybody will quite agree that the computer sales and services industry has come to stay and of course it is one industry that plays key roles not only in the business world, but also in almost all aspects of what goes around in our world today as long as computers are involved.

Over and above, the Computer Sales and Services industry is an open industry hence a low level of market share concentration. Even though large multiservice agencies operate in the industry, revenue is also spread among thousands of small computer stores and repair centers.

2. Executive Summary

Harry & Barry® Computer Sales & Services Center, LLC is a U.S based computer sales and services company. We have been able to secure a standard store facility in a central business district in Phillips Avenue, Sioux Falls – South Dakota. We are set to compete in the highly competitive computer sales and services industry not only in Sioux Falls – South Dakota, but also throughout the United States market.

Harry & Barry® Computer Sales & Services Center, LLC will engage in the sales and servicing of all forms of computers such as desktops, laptops, palmtops and software, as well as accessories like printers, scanners and keyboards. Our business goal is to become one of the top brands in the computer sales and services industry in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry.

Our workers are going to be selected from a pool of certified and highly experienced computer sales and services engineers in and around Sioux Falls – South Dakota and also from any part of the United States of America as the business grows. We will make sure that we take all the members of our workforce through the required training that will position them to meet the expectations of the company.

At Harry & Barry® Computer Sales & Services Center, LLC, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Harry & Barry® Computer Sales & Services Center, LLC is a joint partnership business that is owned by Engr. Harry Jordan a computer engineer par excellence who graduated with from Illinois Institute of Technology (B.Engr. Computer Engineering), and his friend and business partner Barry Martins (B.Sc. Business Management).

They have a combined experience that can help them build Harry & Barry® Computer Sales & Services Center, LLC to favorably compete with other leading computer sales and services businesses in the United States of America.

3. Our Products and Services

Harry & Barry® Computer Sales & Services Center, LLC is established with the aim of maximizing profits in the computer sales and services industry. We want to compete favorably with companies in the United States which is why we have put in place a competent quality assurance team that will ensure that every service rendered meets and even surpasses our customers’ expectations.

We will work hard to ensure that Harry & Barry® Computer Sales & Services Center, LLC is not just accepted in Sioux Falls – South Dakota but also in other cities in the United States of America. Our products and services are listed below;

• Sales and servicing of all sort of computers
• Sales and servicing of computer peripherals (e.g. printers, monitors, keyboards, mouse and speakers)
• Sale of computer software
• Computer installation
• Computer Cloning/upgrade
• Offering other computer repair and installation related services

4. Our Mission and Vision Statement

• Our vision is to establish a one stop computer sales and service center whose services and brand will not only be accepted in Sioux Falls – South Dakota but also in other cities in the United States of America.
• Our mission is to retail computers and related products and also to provide professional computer services that will assist businesses and individuals in ensuring that their computers are always in good shape to help them carry out their business.
• We want to build a computer sales and services company that can favorably compete with other leading brands in the computer sales and services industry.

Our Business Structure

Harry & Barry® Computer Sales & Services Center, LLC, is a computer sales and services company that intend starting small in Phillips Avenue, Sioux Falls, but hopes to grow big in order to compete with leading computer sales and services companies in the United States.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Harry & Barry® Computer Sales & Services Center, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Store Manager
• Head, Technical Services
• Human Resources and Admin Manager
• Sales and Marketing Executive
• Computer Repair and Maintenance Engineers and Technicians (10)
• Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by employing, choosing, orientating, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Accountable for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of computers and computer parts are kept and warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Controls distribution and supply chain inventory
• Supervises the workforce in the sales floor
• Helps to ensure consistent quality of computers and computer parts are purchased and retailed in good price that will ensure we make good profit

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Maintains quality service by establishing and enforcing organization standards.
• Makes certain that the technical department performs efficiently, coordinates employee efforts, facilitates communication between management and computer repairs and maintenance engineers and technicians
• Ensures that the organization work in line with international best practices.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluate new plans for expanding sales
• Creates new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Computer Repair and Maintenance Engineers (2) and Technicians (8)

• Responsible for general computer repairs and maintenance services
• Carry out computer installation services for clients
• Responsible for carrying out computer cloning and upgrade
• Responsible for handling Networking of computer system
• Responsible for handling virus removal Data recovery
• Handles computer and accessories sales and supply for the organization

Help Desk Officers

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level.
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services.
• Manages administrative duties assigned by the creative director in an effective and timely manner.
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information are supplied to clients when they make enquiries.
• Find out the customer’s needs, recommend, select and help locate the right merchandise, describe a product’s features and benefits.
• Bag, package or gift-wrap merchandise as requested by customers.

6. SWOT Analysis

Because of our quest for excellence, Harry & Barry® Computer Sales & Services Center, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured computer sales and services business that can favorably compete in the industry in the United States.

Part of what the business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Harry & Barry® Computer Sales & Services Center, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Harry & Barry® Computer Sales & Services Center, LLC;

Our core strength lies in the power of our workforce. We have a team of trained and certified computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry and we will ensure that we have all brands and types of computers in our store per time.

As a new computer sales and services center in Sioux Falls – South Dakota, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already highly competitive computer sales and services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the computer sales and services industry is massive considering the number of individuals and businesses that own computers. So also, the launch of new tablets will likely drive consumers into stores to test and compare products. As a computer sales and services company, we are ready to take advantage of any opportunity that is available in the industry.

The increasing adoption of e-commerce has reduced customer traffic in computer stores, further limiting revenue and also, the domestic PC market has shrunk due to market saturation and greater competition from tablets, are some of the threats that will confront us.

So also, one major threat that we are likely going to face is economic downturn. Another threat that may likely confront us is the arrival of a new computer sales and services center in same location where our target market exists and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

The extent at which the internet and computer has taken over our world is a pure sign that every computer literate needs the services of a computer repairer when his/her computer malfunctions – be it hardware or software.

The very nature of the Computer Sales and Services industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.

With every individual armed with a computer and with almost all valuable information in our daily lives being stored in the computer, the computer selling business is booming and with this booming comes a need for repair.

Everybody with a computer knows that moment of panic when the hard drive crashes–and for business people, it usually happens when they are staring into the eye of a deadline. The need for computer physicians is growing every day and more people are venturing into this field, making it a competitive and goal oriented industry.

Lastly, the computer sales and services industry will continue to evolve due to the advancement of computer technology and software designs et al.

8. Our Target Market

Before starting our computer sales and services business in Sioux Falls – South Dakota, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without computers.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our products and services. Below is a list of people we will specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Celebrities, Politicians, Public Figures and Public Speakers
• Sport Organizations
• Religious Organizations
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Individuals and households who own computers

Our Competitive Advantage

Surviving in the business world as a computer sales and services company requires more than your expertise, knowing how to deliver standard repairs and maintenance but also how to network with key people that matter.

We are quite aware that to be highly competitive in the computer sales and services industry means that you are not only expected to deliver reliable computer supply, installation, repair, networking and maintenance jobs, but you must be able to meet set targets.

No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects. Our competitive advantage lies in our ability to control stock at hand, our experienced work force and proximity to key markets.

We equally have a team of certified, highly trained and experienced computer repair engineers and technicians, a team with excellent qualifications and experience in various niche areas in the computer sales and service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Harry & Barry® Computer Sales & Services Center, LLC is established with the aim of maximizing profits in the computer sales and services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Harry & Barry® Computer Sales & Services Center, LLC will generate income by;

• Computer Cloning and upgrade

10. Sales Forecast

One thing is certain, there would always be corporate organizations and individuals who would need to purchase computers and accessories. We are well positioned to take on the available market in Sioux Falls –  South Dakota and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation.

We have been able to critically examine the computer sales and services market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Sioux Falls – South Dakota.

• First Year: $350,000
• Second Year: $750,000
• Third Year: $1.2 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions in the computer sales and services industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Harry & Barry® Computer Sales & Services Center, LLC.

Our corporate goal is to grow Harry & Barry® Computer Sales & Services Center, LLC to become one of the top 10 computer sales and services brands in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Sioux Falls – South Dakota but also in other cities in the United States of America.

Harry & Barry® Computer Sales & Services Center, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our computer sales and services center by sending introductory letters alongside our brochure to individuals, corporate organizations and key stake holders in and around Sioux Falls – South Dakota.
• Promptness in bidding for computer supply, installation, repair, networking and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV and radio stations.
• List our business in yellow pages’ ads (local directories)
• Attend relevant international and local expos, seminars and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in-house brand and publicity consultant to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate and individual clients in the whole of the Sioux Falls and beyond which is why we have made provisions for effective publicity and advertisement of our computer sales and services company.

Below are the platforms we intend to leverage on to promote and advertise Harry & Barry® Computer Sales & Services Center, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events/programs
• Leverage on the internet and social media platforms like Instagram, Facebook, twitter, YouTube, Google + et al to promote our services.
• Install our billboards in strategic locations all around Sioux Falls – South Dakota.
• Engage in roadshows from time to time in targeted neighborhoods.
• Distribute our fliers and handbills in target areas.
• List our computer sales and services company in local directories/yellow pages
• Advertise our computer sales and services company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo.

12. Our Pricing Strategy

At Harry & Barry® Computer Sales & Services Center, LLC we will keep the prices of our products and services below the average market rate by keeping our overhead low and by collecting payment in advance from corporate organizations who would purchase our products or hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts like computer supply, installation, repair, networking and maintenance which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

The payment policy adopted by Harry & Barry® Computer Sales & Services Center, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Harry & Barry® Computer Sales & Services Center, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payments for the purchase of our products or our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials for this purpose.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive computer sales and services company in Sioux Falls – South Dakota and here are the key areas where we will spend our startup capital;

• The total fee for registering the business in the Unites States of America – $750 .
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Harry & Barry® Computer Sales & Services Center, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000.
• The cost for start-up inventory (stocking with a wide range of computers such as desktops, notebook computers and software, as well as accessories like printers, scanners and keyboards. et al from different manufacturing brands) – $200,000
• The cost for counter area equipment – $9,500.
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs: $10,000 .
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of launching a website: $600 .
• The cost for our opening party: $7,000 .
• Miscellaneous: $10,000.

We would need an estimate of three hundred and fifty thousand dollars ( $350,000 ) to successfully set up our computer sales and services store in Sioux Falls – South Dakota.

Generating Startup Capital for Harry & Barry® Computer Sales & Services Center, LLC

Harry & Barry® Computer Sales & Services Center, LLC is a business that will be owned and managed by Engr. Harry Jordan and his friend and business partner Barry Martins. They are the financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks.
• Generate part of the startup capital from friends and other extended family members.
• Generate a larger chunk of the startup capital from the bank.

N.B: We have been able to generate about $150,000 ( Personal savings $120,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Harry & Barry® Computer Sales & Services Center, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell or computers and accessories and offer our computer repair and maintenance services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Harry & Barry® Computer Sales & Services Center, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our studio: Completed
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating official website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Opening party planning: In Progress
• Compilation of the list of products that will be available in our store: Completed
• Establishing business relationship with vendors – manufacturers and suppliers of computers, computer parts and accessories: In Progress

More on Technology

• Resources for Entrepreneurs > Good Businesses to Start > Becoming an Entrepreneur

How to Start a Computer Supplies, Parts, & Accessories Business

Becoming an Entrepreneur

Launching a computer supplies, parts, and accessories business is an excellent entrepreneurial opportunity but it's important to plan out the business in detail before you start. We offer a few secrets that may be key to your ultimate success.

Thinking about opening a computer supplies, parts, and accessories business? We tell you what you need to know to get started.

Best Practices for Computer Supplies, Parts, & Accessories Company Business Plans

The idea of writing a business plan is intimidating to most aspiring computer supplies, parts, and accessories business owners. A good computer supplies, parts, and accessories company business plan, however, is a reality check that gauges your business instincts against hard industry numbers.

After you have written you plan, you'll also need to develop a strategy for your next steps.

To optimize the impact of your plan, it's important to consider a distribution strategy. Generally, effective distribution models include the incorporation of tracking systems into the company's startup plan.

Evaluate the Competition

Long before you open a computer supplies, parts, and accessories business in your area, it's a good idea to find out how you will fit in the competitive landscape. Try our link below to find competitors in your area. Just enter your city, state and zip code to get a list of computer supplies, parts, and accessories businesses in your community.

• Search for Computer Supplies, Parts, & Accessories Businesses Near You

If there's too much competition, it may be wise to consider starting the business in a less competitive marketplace.

Finding a Non-Competitive Business Mentor

If you are interested in starting a computer supplies, parts, and accessories business, you really ought to speak with somebody who is already in the business. If you think owners of nearby computer supplies, parts, and accessories businesses will give you advice, think again. The last thing they want to do is help you to be a better competitor.

However, an entrepreneur who owns a computer supplies, parts, and accessories business outside of your community may be more than happy to give you a few tips, after they realize you reside far away from them and won't be stealing their local customers. In fact, they are often very willing to share startup advice with you. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.

The key question new becomes: how to find an owner of a computer supplies, parts, and accessories business in another community?

It's not that hard. Just use the handy link below and enter in a random city/state or zipcode.

• Get In Touch With Computer Supplies, Parts, & Accessories Business Owners

Branding Advantages of Buying a Computer Supplies, Parts, & Accessories Business

As an emerging computer supplies, parts, and accessories business startup, your company are at a competitive disadvantage because you brand is just beginning to establish an identity in the marketplace.

Buying a business to get an established brand is a common strategy among growth-minded computer supplies, parts, and accessories business entrepreneurs. As a startup, the best you can hope for is to gradually develop brand awareness over a period of months and years.

However, a computer supplies, parts, and accessories business acquisition can put you at the helm of a brand that is already highly trusted by your target market.

Consider Franchising

You should know that your odds of growing your business increase if you decide to franchise and leverage their successful brand and track record.

Prior to making the decision to open a computer supplies, parts, and accessories business, you may want to assess whether purchasing a franchise might alleviate your startup process.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

• Finding a Franchise

More Advice for Startups

These additional resources regarding starting a business may be of interest to you.

Buying vs. Starting a Business

Buying a Franchise

Starting a Business

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THE 10 BEST Nizhny Novgorod Oblast Gift & Specialty Shops

Gift & specialty shops in nizhny novgorod oblast.

• Gift & Specialty Shops
• Art Galleries
• Shopping Malls
• Antique Stores
• Department Stores
• Farmers Markets
• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• Good for a Rainy Day
• Good for Kids
• Budget-friendly
• Good for Big Groups
• Adventurous
• Hidden Gems
• Good for Couples
• Honeymoon spot
• Good for Adrenaline Seekers
• Things to do ranked using Tripadvisor data including reviews, ratings, number of page views, and user location.

1. Ariel - Factory of Glass Christmas Tree Decorations

2. Dom Pryanika

3. Fantastika Mall

4. Factory Gorodets Paintings

5. Russkiye Suveniry

6. Keramissa

7. Mega Mall

10. Vinoteka By Simple

11. nizhny novgorod souvenirs and sweets, 12. touki comics store.

13. Tsarskiye Raki

14. GOTO.WINE

15. Mashkara

16. russkiye suveniry.

17. Moya Dushal! Goods For Body, Home and Soul

18. Shop Magic Dance

19. ruchnaya rabota, 20. moychay.ru, 21. russian gingerbread, 22. mir gusley, 23. dirizhabl, 24. de luxe, 25. enoteca centrale.

• Bahasa Indonesia
• Slovenščina
• Science & Tech
• Russian Kitchen

Nizhny Novgorod: A ‘Russian Detroit’ from 19th to 21st centuries (PHOTOS)

Dmitrievskaya Tower through the centuries.

Founded in 1221, Nizhny Novgorod (260 miles east of Moscow) is still one of the most visited and populated Russian cities (it has more than 1.2 million inhabitants). Its ancient kremlin, cozy paved streets with centuries-old buildings (a regular city plan was adopted after Empress Cathrine the Great visited the city in 1767) and scenic views of the Volga River warm the hearts of locals and tourists. By the way, many people confuse it with Veliky Novgorod (established in 859) in the north-west of Russia. In Russian, the word ‘Novgorod’ literally means “new city” and, luckily, there are only two in the whole country: ‘Lower new city’ and ‘Great new city’. One of the oldest and largest automobile plants that produces GAZ cars is still located in Nizhny (Russians often omit ‘Novgorod’) - and that’s why the city is often known as the ‘Russian Detroit’. In Soviet times, it bore the name of main Soviet writer Maxim Gorky , who was born there.

And despite its steel and metal history, today, Nizhny Novgorod has the poetic epithet of the capital of sunsets. We compared some vintage and recent photos of the city.

Dmitrievskaya Tower in 1913 and in 2021.

The stone citadel of Nizhny Novgorod was built in the 16th century around the Chasovaya (Sentry) Hill. Here is the most famous view of the fortress with the Dmitrievskaya Tower. Previously, a moat was dug in front of the tower, which was filled with water. At the end of the 18th century, the moat was filled and the tower sunk about 6 meters into the ground. The tower received its a-la Rus facade only at the end of the 19th century. 

2. National Unity Square 

Skoba square, 1957 / Monument to Minin and Pozharsky nowadays.

On Moscow’s Red Square, there is a monument to Minin and Pozharsky , who were the leaders of the people’s militia against the Polish intervention of 1611. Interestingly, exactly the same monument stands in Nizhny Novgorod! And all because the militia gathered there. City official Kuzma Minin called on all residents to fight and Prince Dmitry Pozharsky was chosen as the militia head. The date of Moscow’s liberation from the Poles (November 4) has been celebrated as National Unity Day in Russia since 2005. In the same year, Nizhny Novgorod’s Skoba Square, where the militia gathered, was renamed ‘National Unity Square’ and a monument to the two national heroes was erected there, as well.

3. Chkalov staircase

View on Nizhny Novgorod kremlin, Dyatlov hills and Chkalov stairs, 1886 and now.

With 560 steps, these are some of the longest stairs in Russia! The site where this staircase was built was called the ‘Volga Downhill’ and was very popular among locals, since it had one of the most picturesque views of the Volga. The stairs, named after a pilot named Valery Chkalov, connect the upper and lower embankments in the historical center of Nizhny Novgorod. Among the architects was Lev Rudnev , who worked in the Stalinist Empire style and designed the Moscow State University and the Palace of Culture and Science in Warsaw.

4. Kremlin funicular

Kremlin funicular in operation... and in ruins.

Amazing: At the end of the 19th century, in the center of Nizhny Novgorod, two funiculars operated near the kremlin. They literally worked on water. Imagine a water tank in the car: filled at the upper station, empty at the lower station. When one car went down, the lower one went up under its gravity. They would move at the same time. The funiculars were abandoned in the 1920s, when a tram line was completed. Today, only ruins remain in place of the historical funiculars, although the city administration has already promised to recreate this type of transport. There still is one funicular operating in Nizhny Novgorod, which connects it with the city of Bor on the other side of the Volga River.

5. Bolshaya Pokrovskaya Street 

Bolshaya Pokrovskaya street in 1880s and 2021.

The main street of Nizhny Novgorod has undergone many changes over the centuries. Before the revolution of 1917, it was the favorite area of nobles to settle. Along the street, you can still see old stone mansions, theaters, churches. One of the most beautiful buildings is the main state bank built in Neo-Russian style. It was opened for the 300th anniversary of the Romanov house in 1913. At the beginning of the 20th century, a tram line passed there - one of the first in Russia. But, since the 1980s, the street has become pedestrian only.

6. Rozhdestvenskaya Street

Rozhdestvenskaya Street in 1890s and 2020.

A historical tram line has been preserved on the other oldest street, Rozhdestvenskaya. However, now it’s a tourist transport and it operates only in summer. The street has also preserved its appearance since pre-revolutionary times. There, you can see almost all the same buildings that were in Tsarist Russia, including the Stroganov and Golitsyn estates, the Church of the Nativity of the Blessed Virgin Mary and Blinov Passage - the first shopping center outside of Moscow and St. Petersburg.

Construction of the Burevestnik station, 1996 / Burevestnik station, 2009.

Nizhny Novgorod is one of the seven Russian cities with its own underground transport. The metro here was opened in 1985: In Soviet times, only cities with the population over 1 million residents had a subway. It consists of only two lines and sees about 115,000 commuters a day, which makes it less popular than ground transports. In the near future, there are plans to build new stations on the other side of the Oka River.

8. Referees Tower

Before and after restoration, 2021.

The Referees Tower built in the Neo-constructivist style on the embankment of the Grebnoy Canal was built in 1988 for the 2nd All-Union Youth Rowing Games. Over time, it was severely destroyed and only recently restored, for the 800th anniversary of the city. Of course, with cafes and places to relax. It’s beautiful, isn’t it?

9. GAZ automobile plant

The first car assembly plant, 1930 / Gorky Automobile Plant, 2021.

The GAZ (Gorky Automobile Plant) plant in Nizhny Novgorod became one of the first in Russia. Early models of trucks and passenger cars were produced under a Ford license. In the 1920s-1930s, American specialists also helped to build the plant itself and the socialist city for workers In the post-war years, the ‘Volga’ and ‘Chaika’ cars were the most expensive among Soviet cars - a citizen’s dream! These days, the plant still operates, but produces mainly trucks and minibuses.

10. Alexander Nevsky Cathedral 

High water in Nizhny Novgorod, 1890s/ The same district nowadays.

The Cathedral Church of Nizhny Novgorod is located in one of the most picturesque places of the city - on the arrow of the Volga and the Oka rivers. People used to call it ‘fair church’, since its parishioners were merchants who came to fairs from all over the country. It also was only open in the summertime. In the Soviet years, the iconostasis was dismantled for firewood to heat houses and then it was even planned to demolish it altogether and build a lighthouse and a monument to Lenin on the same site. Nevertheless, the cathedral was preserved (in the 1980s, it was restored by volunteers) and, in 2009, was reinstated as the city’s main church.

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Get this complete sample business plan as a free text document.

Computer Software Retailer Business Plan

Start your own computer software retailer business plan

Eagle Computers

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Eagle Computers is a one-stop shop for IBM-compatible computer users. We are located in the center of Kailua-Kona, on the Big Island of Hawaii. Our location is a major asset, as it is accessible to both the largest concentration of the local community as well as tourism to the island. We will offer a wide selection of latest-technology computer hardware, custom-built computer systems, computer service, computer rentals by the hour, and networking services. We are dedicated to providing consistently high client satisfaction by rendering excellent service, carrying items that are not locally available, and furnishing a warm, pleasant atmosphere at a competitive price. Our work environment will be one of respect for our clients and our community.

The timing is right for starting this new venture. Our target area is the North Kona and South Kona districts of Hawaii County. Presently, there is only one other computer store in these districts that handles IBM-compatible computers, and that store focuses primarily on computer service, not hardware sales. We have polled the Kona community and have received an overwhelming response that there is a definite need for a more comprehensive resource for computer sales and service in our target area. We will offer solutions to the community not provided by any of our competitors. With over 13 years of experience in the computer industry, information industry, management and retail, Jim and Judy Johnson have the skills necessary to make this venture extremely successful and profitable.

To achieve our objectives, Eagle Computers is seeking a start-up loan. This loan will be paid back from the cash flow of the business within ten years, collateralized by the assets of the company, backed by personal integrity, experience, and a contractual guarantee from the owners. This loan will be used to purchase inventory, increase working capital, and assist in start-up costs.

1.1 Objectives

The objectives for Eagle Computers are outlined below:

• To create a service-based company whose goal is to exceed customer’s expectations.
• Sales increase to over a quarter-million dollars by end of second year and increase modestly in the third year.
• To increase the number of customers serviced by at least 20% per year through superior performance and word-of mouth referrals.
• Have a customer return rate of 90% by end of first year.
• Become an established community destination by end of first year.

1.2 Mission

To provide the West Hawaii community with quality brand-name products, computer and networking solutions, reliable and professional technical support, and unparalleled customer service through the application of the principles of kina`ole and heartfelt aloha, and to earn a fair profit for our employee-owners and stakeholders by embracing sound, ethical business practices.

1.3 Keys to Success

The keys to success in our business are:

• Superior Customer Service: provide reliable, high-quality service and products, and an expedient turn-around time on repairs.
• Environment: provide a clean, friendly, and comfortable environment conducive to giving professional trusting service.
• Convenience: offering clients a wide selection of computer products and services in one environment; including custom-built computers, computer diagnosis and repair, networking, and in-store computer stations where clients can buy time to browse the Internet, check e-mail, and download their digital photos from their camera memory cards onto discs.
• Location: provide an easily accessible location for customer convenience.
• Reputation: credibility, integrity, and 100% dedication from 13+ years of experience in the computer industry.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Eagle Computers will sell and service IBM-compatible computers to the West Hawaii community. It will also offer custom-built computers, networking solutions, and in-store computer stations where customers can buy time to browse the Internet, check e-mail, and download their digital photos from their camera memory cards onto discs. What will set Eagle Computers apart from the competition is providing our customers all this in one convenient location, our dedication to excellent customer service, and an expedient turn-around time on repairs.

2.1 Company Ownership

Eagle Computers will be created as an Hawaii Limited Liability Company (LLC) based in Hawaii County, and privately co-owned by Jim Johnson and his wife, Judy Johnson. Jim has 13 years experience in the computer industry. He was co-owner of Eagle Computers in Phoenix Arizona until he moved out of Arizona to live in Hawaii. Jim is a computer technician and also has many years of management and retail experience.

Judy Johnson has 5 years of experience in the information technology industry. She was most recently employed by Wilmer Communications, which is a nationwide provider of DSL service (high speed Internet access). Judy also has management experience and extensive retail experience. 

2.2 Start-up Summary

The start-up costs are to be financed by the direct owner investment. The cost, expense, and investment details are included in the following tables and chart.

Products and Services

Most people today use computers either at work or at home. It is important that people have a quality resource for buying and servicing those computers. Eagle Computers will provide the West Hawaii community with just such a quality resource – a one-stop shop for IBM-compatible computers. Eagle Computers will offer the following products and services with excellent customer service in a friendly, professional, and pleasant environment:

• Ready-to-Sell Computers – We will sell new and used computer systems in various price ranges that are already built and ready to be used.
• Custom-Built Computers – We will build and sell computer systems that are custom-designed according to the customer’s preferences.
• Service and Repairs -We will do full-service computer diagnosis and repairs with an emphasis on quality work within an expedient turn-around time.
• Upgrades – We will offer customers the latest technology available to upgrade the computers they already own.
• Networking – We will offer full networking solutions for both home and office, including wireless networking.
• Computer Rental Stations – We will have work-stations set up where customers can browse the Internet, check e-mail, and download their digital photos from their camera memory cards onto discs. These stations will be rented by the hour, but with no minimum time requirement. This will be useful to both tourists and the local community.

Market Analysis Summary how to do a market analysis for your business plan.">

Market research shows that customers on the West side of Hawaii County go to Kailua-Kona for their technological needs. Because of this, if a computer store is located in Kailua-Kona, the prime market is a 20-mile radius, within the North Kona and South Kona districts. Also, Kailua-Kona is the main center for tourism on the Big Island of Hawaii. Eagle Computers will be located in Kailua-Kona. The following demographics were gathered from the official Hawaii County website, the official Hawaii government website and the Kona-Kohala Chamber of Commerce:

• In 2000, the total resident population of Hawaii County was 148,677 and 25% of the population was located in the districts of North Kona and South Kona. In 2002, that residential population was estimated to be 154,794, which was an increase of 4.1%, or 2.05% per year. Based on those figures, in 2003 is estimated at 157,967.
• In 2000, there were 52,985 households in Hawaii, with an average of 2.75 people per household. Based on a population growth rate of 2.05% per year, there is estimated to be 56,243 households in in 2003.
• In 1999, there were 3,548 businesses in Hawaii. Of those businesses, 77% of them were small (less than 10 employees). Based on the population growth rate of 2.05% per year, there are estimated to be 2,956 small businesses in Hawaii County in 2003.
• There were 1,243,313 visitors to Hawaii in 2002. Of those visitors, 1,033,615 of them visited Kona and stayed in Kona an average of 6.21 days. The average tourist’s age is 43 years old. In 2003, visitor arrivals to the State of Hawaii are expected to increase .2% from 2002, for an estimated 1,035,682 visitors to Kona. Also, that growth rate for visitor arrivals is expected to increase dramatically another 6.3% in 2004.

These demographics illustrate a favorable climate for the success of Eagle Computers. Also, in 2001, a new transpacific cable linking Australia to the U.S. mainland via Hawaii provided increased bandwidth to the islands, which has increased the availability of high-speed Internet access to Hawaii computer users.

4.1 Market Segmentation

Our market segmentation focuses on residents, small businesses, and tourists to the Big Island of Hawaii. However, the tourist market segment has very different needs, so the income potential is vastly different than the other two market segments. The income potential analysis is as follows:

Though the numbers in our market segmentation scheme show that the tourist segment makes up the largest portion of potential customers, they do not actually represent the largest income potential. The average tourist is in Kona for about a week and will not be in the market to purchase a computer or have one repaired. However, many tourists want to be able to access the Internet and check their e-mail. We will satisfy this need with our Computer Rental Stations. Tourists will be able to rent time at a Computer Rental Station to browse the Internet, check e-mail, and download their digital photos from their camera memory cards onto discs. The fees we will charge to rent the Stations will be modest, but since there will be no actual product leaving the store for this service, the rental fees are straight profit. We expect these Rental Stations to generate approximately 10% of the business’ profit, so the income from the tourist market segment is actually 10%. 

In terms of income potential, the largest market segment is actually the local consumers. This segment is represented in the market segmentation scheme under the heading “Resident Households”. According to the official website for the state of Hawaii, in 2000, 52.4% of Hawaii households had computers. In fact, many households have more than one computer. Consumers need a place to repair and upgrade the computers they already have as well as purchase new computers and parts with the latest technology. Currently, the local residents have very limited resources for purchasing computers or parts. Their options are: a) order computers and computer parts over the Internet, which incurs shipping costs and prevents hands-on inspection by the purchaser; or b) buy a computer from Costco, which only offers a handful of different models and there is no option to customize the computer to match the purchaser’s specific needs. Eagle Computers will resolve these issues for local consumers by selling computers and computer parts that are of the latest technology. We will have computers on display so that a customer can do a hands-on inspection before purchasing. We will also sell custom-built computers and do in-store upgrades so that customers can purchase computers that match their specific needs. In addition, we will offer in-store repair service and guarantee our products. Computers sales, upgrades, and repairs generate a much greater income than the Computer Rental Stations will. We expect the local consumer market segment to provide 50% of the business income.

The remaining 40% of our business income will be generated by the small business market segment. 77% of the businesses in Hawaii are small businesses with less than 10 employees. These small businesses are large enough to need the high-quality computer technology we offer, but too small to have a separate computer management staff. This segment is largely overlooked by most business-focused computer resources because of its “low end” buying habits, and a reluctance to compete with the major retail chain box movers. This currently leaves the small businesses with the same limited resources as are available to the local consumers. As with the local consumers, we will resolve these issues for the small business market segment by providing affordably-priced, high-quality products of the latest technology, customized according to each business’ unique needs. Our full-service computer diagnosis and repair service will provide quality work within an expedient turn-around time. Small businesses cannot afford to wait very long for computer repairs or servicing. We will also offer full networking solutions, including wireless networking.

4.2 Target Market Segment Strategy

Analysis of our market segmentation shows that 90% of our income will be generated by local consumers and small businesses, with the remaining 10% being generated by tourists. Advertising strategy to the local market segments will differ from advertising strategy to the tourism segment in the following ways:

Advertising to Local Consumers and Small Businesses:

• Yellow Pages
• Local newspapers
• Hand out flyers to local businesses
• Internet website

Advertising to Tourists:

• Post a sandwich-board sign at the busiest intersection near the store to direct walk-by traffic
• Hand out flyers to local hotels, car rental agencies, and tour companies

4.3 Service Business Analysis

Eagle Computers is part of the retail computer industry, which includes several types of businesses:  

• Chain Stores and Computer Superstores: these include major chains such as CompUSA, Best Buy, Sam’s Club, Costco, etc. They are almost always more than 10,000 square feet of space, and are often warehouse-like locations where people go to find products in boxes. They usually offer a wide selection of software as well as the hardware. When purchasing computer systems, customers chose from various as-is computer systems, often without the option to alter the system components. Their products are usually aggressively priced, but little or no support is provided. If they do offer computer repair service, the turn-around time is often lengthy.
• Small Computer Dealers: storefront computer retailers, usually less than 5,000 square feet. These computer stores are usually privately owned and often owner-operated. Because they are privately owned, the quality of products and service varies greatly from one store to another. They usually focus on a few main brands of hardware, offer a minimum of software, and usually offer some level of service and support. A well run store will offer top-quality products and competent, timely support and repair service; whereas, a poorly run store will provide little or no support and carry products chosen mainly for their low price point, not quality or reliability. As with quality and service, the prices at these small stores vary between one store and another. Some small stores make a point to compete with the prices of the large chain stores and superstores, and some do not. Small stores have the advantage of a one-on-one relationship between the customer and the sales person, which often results in more personalized service and products that are better matched to the individual customer’s needs.
• Internet/Mail order: mail order businesses from which customers purchase hardware over the phone or Internet, including components and whole computer systems. They typically offer boxed products that are aggressively priced, but usually offer no service or support. This is a viable option for the purely price-driven buyer, who buys boxes and expects no service. There is, of course, always a time delay between purchasing the products and receiving them due to shipping time, and often, the customer has to pay the shipping charges. Also, there is no opportunity for the customer to do a hands-on inspection before a product is purchased.

4.3.1 Competition and Buying Patterns

Consumers and small business buyers understand the concept of service and support, and are much more likely to pay for it when the offering is clearly stated.

There is no doubt that we compete much more against all the box pushers than against other service providers. We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don’t need ongoing service, support, and training.

Research indicates that our target consumers and small businesses think about price but would buy based on quality service if the offering were properly presented. They think about price because that’s all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support; they end up in the box-pusher channels because they aren’t aware of the alternatives.

Availability is also very important. Consumers and small business buyers tend to want immediate, local solutions to problems.

Strategy and Implementation Summary

Our target market consists of consumers, small businesses and home offices (less than 10 employees), and tourists. Our sales and marketing strategy will consist of offering a wide selection of quality products and services, a friendly pleasant atmosphere, and a convenient location in the center of Kailua-Kona with accessibility to locals and tourists alike. We will establish ourselves in the community through word-of-mouth referrals from our satisfied clients, and various forms of advertising.

5.1 Competitive Edge

Our competitive edge is a combination of our wide range of products and services, outstanding location, and our interaction with our clients. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they should both stay with Eagle Computers, and refer us to others in the community. In close-knit communities like the Big Island of Hawaii, reputation is extremely important, and word-of-mouth advertising is invaluable.

5.2 Marketing Strategy

Our marketing strategy is a simple one: satisfied customers are our best marketing tool. The first time a customer comes to Eagle Computers, they will know that they have found a one-stop shop for all of their computer needs, including a friendly personal atmosphere with exceptional customer service. We have talked with many friends and associates who are excited about our plans and are anxious to shop with us and use our services. Word of mouth and a good reputation are the best marketing tools in a close-knit community such as ours.

In addition, we will have a website, do radio and newspaper advertising, distribute flyers to local businesses, and advertise in the Yellow Pages. These venues will help us become known as we establish our business. 

5.3 Sales Strategy

Our umbrella sales strategy is to sell Eagle Computers to the West Hawaii community as the best resource for their computer needs, enhancing their lives with our quality, latest-technology products, the convenience of our one-stop shop, affordable pricing and the reliable professional service we offer.

We will sell Eagle Computers through each employee’s expertise, courtesy, and warmth, creating a trusting impression on all customers, and establishing loyalty and return visits. We will ensure each visit to Eagle Computers is a professional and pleasant experience, so that customers can always depend on our brand of service when they arrive.

We expect to have a customer return rate of 90% at the end of the first year and for sales to increase to over a quarter-million dollars by end of second year.

5.3.1 Sales Forecast

The important elements of the Sales Forecasts are shown in the chart and table below. Initial sales forecast indicate a healthy first year revenue increasing modestly but steadily in the second and third year. These figures are based on revenue from three main areas:

• Computer Sales – this includes sales of all hardware components. We estimate a 5% annual increase in this revenue area from new customer acquisition. The sales costs for computer hardware averages 70% of the final sales prices when the hardware is sold. Costs for wholesale computer hardware is expected to have a 2% annual increase.
• Computer Service – revenue generated strictly from labor fees, so except for payroll, there is no sales cost. We estimate a 10% annual increase in this revenue area from repeat business as a result of customer loyalty.
• Computer Rental Stations – revenue generated from customers renting the computer stations by the hour. We estimate a 3% annual increase to reflect the projected increase in tourism to Kona. This revenue is all profit since it requires no cost for inventory and it is basically self-service, so requires no labor hours.

5.4 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The management philosophy of Eagle Computers is based on respect for each of our fellow employees, respect for every client, and individual responsibility. We believe in listening to our clients and doing our best to embody their vision of a community-minded business dedicated to meeting all their computer needs. Our management team consists of the owners, who are experienced entrepreneurs possessing a breadth of functional experience in computer technology, information technology, management and retail. Both Jim Johnson and Judy Johnson will share the senior management responsibilities with Jim directing the sales, development, operations and production, and Judy directing the finances and marketing.

We still need to find a networking specialist for our clients who require that service, but as the need for that will be on a job-by-job basis, we will use an independent contractor. We already know of a couple of qualified candidates.

When the need arises to hire employees, we will hire only employees who demonstrate technical aptitude and a dedication to excellent customer service. The organizational structure and personnel plan reflect our intentions to maintain an organization that is customer oriented and technologically proficient, while efficiently managing cost controls and productivity.

6.1 Personnel Plan

Financial Plan investor-ready personnel plan .">

The following subtopics help present the financial plan for Eagle Computers.

7.1 Important Assumptions

The key underlying assumptions of our financial plan shown in the following general assumption table are:

• We assume access to the start-up funding necessary to provide adequate initial capitalization and establish our company.
• We assume continued steady population growth of the West Hawaii community.
• We assume continued steady increase in tourism to the Kona area as predicted by the Department of Business, Economic Development and Tourism for the State of Hawaii.
• We assume continued usage of IBM-compatible computers in the home and at work.

7.2 Break-even Analysis

For our break-even analysis, we assume running costs which include our full payroll, rent and utilities, and an estimation of other running costs.

We will monitor gross margins very closely, and maintain them at or above 50% by taking advantage of all promotions and discounts offered by our manufacturers and by our higher-profit revenue generators of computer service and Computer Rental Stations.

The chart shows what we need to sell per month to break even, according to these assumptions. This is about 6% of our projected sales for our first year.

7.3 Projected Profit and Loss

There are two important assumptions with our Projected Profit and Loss statement:

• Our revenue is based on minimum estimated averages against highest expense expectations.
• Our major expense of rent is fixed for the next three years.

7.4 Projected Cash Flow

Our projected cash flow includes planned borrowing to increase our capital and thereby ensure a positive cash balance while our business is becoming established. Though the cash flow is negative on and off throughout the year, we will maintain a healthy cash balance, which steadily increases in both the second and third years.

7.5 Projected Balance Sheet

Our Projected Balance Sheet shows we will not have any difficulty meeting our debt obligations as long as our revenue projections are met.

7.6 Business Ratios

The company’s projected business ratios are provided in the table below. The final column, Industry Profile, shows the industry profile ratios based on the Standard Industrial Classification (SIC) code 5734, Computer and Software Stores.

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