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16 Best Product Demo Examples That You Need to Copy

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I’m a big fan of mobile games.

I’m a bigger fan of paid mobile games that can be downloaded for free and the purchase is made after a demo.

And I’ve never ever paid for a game before trying it.

That’s why I never played Minecraft…

Moral of the story: understanding the importance of product demos is not like discovering a new coding language. It’s simple and straightforward.

And people better understand facts when they are presented with examples.

So here I gathered the best 16 product demos for you to understand better and draw your path clearly.

But before, let’s see what product demos are:

What is a Product Demo?

A product demo or a product demonstration is a presentation of what your product is and how it mainly works. The product demo will be the first impression of your product. Therefore, the demo plays as the opening speech and determines how many of the listeners will sleep.

There are multiple versions of product demos.

👉 One-on-one demos are real-time demonstrations. A person from the support, sales, or product teams meets the user/customer face-to-face or in an online meeting, and performs a live demonstration.

Live demonstrations usually take too much time, effort, and durability (since it’s not easy to do the same thing over and over again), and since it requires more workforce, it comes across costly.

👉  Video demos are recordings of a person doing the demonstration. Video demonstrations require less work than one-on-one demos, and are the preference of 65% of users on the internet.

👉  Interactive demos are real-time demonstrations, but not made by a person. The product walkthrough takes the user through the whole process and helps them complete the demo on their own.

What is the purpose of a product demo?

The primary purpose of the product demo is to demonstrate the value of your product, while also educating the user.

On the other hand, a product demo can serve many different purposes.

It can be used to show off your new, innovative features and help the user learn more about how they work.

A good demo will also demonstrate just how simple using your product is.

For instance, a robotic person only shows you how to get to the homepage using the „homepage” button, while a good product demo can help you understand how to save your work before you decide to go to the homepage.

What makes a product demo good?

I won’t go in deep with this one because I want to focus on the details within the examples.

But overall speaking, here is what makes a product demo good:

• If the demo is as personalized as possible,
• If the demo gives just enough information to answer simple questions but not overload,
• If the demo is accessible more than once ,
• If the demo leaves space for Q&A’s ,
• If the demo states the benefits along with the features,
• If the demo can be regularly updated and adjusted according to the changes on or in the product,

You can call yourself a product demo genius

If you need more information about how to create sales demos, here you have a source.

16 Examples of Great Product Demos

There isn’t only one way to create a demo.

A demo is not teaching how to get from point a to point b.

A demo is making the people want to get from point a to point b with your product.

Here are the best examples:

1- Masterclass

MasterClass is an online learning platform that lets people get classes from worldwide known people, people that have proven to be the best.

Even though Masterclass is such a powerful platform, they need to prove they are worth it.

Here’s an example of what their demo videos look like:

They sell knowledge.

Their demo video shows that the knowledge they provide is accurate and worth the money.

This means, their way of using demos is great.

2- Duolingo

If you live on earth, you probably have heard of Duolingo. Even people who have no interest in language learning know what Duolingo is.

Yet, just like Masterclass, this enterprise company has to prove worthy and show that they really are the to-go choice for every single person no matter how they prefer to learn.

So here’s how they delivered in their demo:

They included all their features in a video, and they made it seem to work.

In the demo, they have proven that they deliver while quickly demonstrating how things will be. That’s how you do a working demo.

As I said before, demos don’t necessarily have to be videos. You can also let users discover the product themselves - along with a bit of push that helps them get to the „Aha!” moment faster.

That’s exactly what Ajar did.

Ajar is a property management and rent collection site that helps landlords, property managers, and real estate agents smoothly manage their processes.

Since property management is a sensitive issue, they needed an in-depth demonstration of how they provide the best and safest solutions.

And here’s what one of their interactive demos looks like:

Image-quote “Our sales team was previously onboarding users by having a 1:1 session with them. This was not always convenient and was very time-consuming. We wanted to expand to the global market without having a physical presence in all countries.” - Marina Matta

Interactive Product Demos - is there such a thing?

If demos are better when they’re visual, why not tell what I’m saying with visuals?

Here’s a table:

So how do you create interactive demos easily and quickly for the least amount of money?

👉 With UserGuiding.

Don’t hear it from me; hear it from the over 9000+ customers that UserGuiding put a happy face on.

I don’t trust a hairdresser with bad hair. The same thing goes here.

4-CitizenShipper

When you make a demo, will you introduce the mobile version or the desktop version of your website? What about both?

CitizenShipper is an online transportation marketplace that was founded in 2008.

They needed a demonstration solution for both their desktop and mobile versions, and they found that the best way to make a demo for both was using interactive demos.

They also integrated Resource Centers to act like „demo bank and help center” at the same time.

Therefore, their demo did not only rock, but their choice gave them a diverse range of creative and trending practices as well.

5- SurveyMonkey

SurveyMonkey has its unique approach to a demo.

Just like mobile games, SurveyMonkey takes you through a survey that includes almost all of their features.

This way, you both experience the product as an end-user and get to see if the product is worth it.

While this is not suitable for everyone, it is very effective for companies that can use this approach. Just like our next one:

6- UserGuiding

Userguiding is a digital adoption tool that helps users build interactive demos and onboarding sequences.

A tool that helps people build demos should have a great demo itself to prove its worth, right?

That’s why UserGuiding serves all kinds of people.

UserGuiding offers all three kinds of demos:

• Live demos for high personalization,
• Video demos to increase the range of reach,
• And interactive demos to demonstrate how effective they are.

Here’s what their video demo looks like:

As for what their interactive demo looks like, I’d recommend you to try it out yourself!

7- IKEA place

IKEA place is IKEA’s new mobile app that lets you virtually place IKEA furniture into your home by scanning your home.

Their video is bright, and it displays what the app does along with how it works.

But the best part of this demo is that the video also shows the benefits with real-life examples.

A demo that can create an emotional bond and proves that they can feel empathy towards your problems is more likely to engage with the target audience.

8- Doorport

Doorport is a new generation doorbell and remote door lock company.

Their solution turns any house into a smart house, and reduces the stress of who’s behind the door.

Well, let’s see the rest from their demo video:

As you can see, Doorport simply proves that demo videos don’t have to look expensive to be effective - even though it could be a bit smoother.

9- Pipedrive

Pipedrive is a CRM for sales that allows managers to manage and organize their sales funnels.

Their demo video is quite long at 4 minutes.

As you can see in the video, they did what I’ve been telling not to do: simply showing what the product does.

So what makes this demo good?

The script. The fact that the voiceover has a tone that makes it feel like you are listening to a person live gave this demo video a soul and made it valuable.

That’s why you can easily watch this 4-minute long demo video. It’s well written and well-executed.

10- CuePath

CuePath is a medication-monitoring tool which is based in Canada.

They are a small company with limited resources, and they needed a simple yet effective solution to show their worth, in other words, a demo.

So they came up with a brilliant idea:

Along with their user engagement elements, they posted an in-app message which includes a hotspot. This way, they could point out their value, draw attention to themselves, and guide people straight to the order page.

Cubeit is an organizer for your applications.

Am I a user of Cubeit? No.

Is it written on the website? No.

So how do I know?

This demo video has three main strengths:

• It’s explanatory
• It’s simple

And that’s all that a demo video needs — a simple solution for a simple app that makes a big difference.

12- Soapbox

First of all, soapbox has not 1 but 3 demo videos.

Soapbox is a recording tool by Wistia that lets you record your screen and your face at the same time.

Which means you can use Soapbox itself to create demo videos.

While that’s the case, Soapbox used a perfect method to advertise themselves while teaching us an important lesson: the script is essential, but not everything.

Here’s the second video:

The first video and the third video include the exact same characters and script, but were shot and edited with different budgets, showing us how important pricing is when it comes to creating a video.

Also, the demo itself, even in the $1000 one, shows that funny elements are a good method to spike your demo video up.

13- Nightingale

Nightingale is a smart house sleep system by Cambridge Sounds.

The product simply neutralizes the sounds in a room and adjusts the room’s acoustic according to your needs.

In the demo, they could have chosen to put the product in action, just like Doorport, or they could have made someone do a good voiceover, like Pipedrive.

But they chose to use good visualization above everything else.

For people that value their sleep, they visualized the sounds, how cooler could a demo video be...

14- Peloton

Peloton turns your house into an indoor cycling gym studio.

Let the demo talk for itself:

I’m not a fan of indoor sports, but this demo managed to convince me.

If the video told me about how many courses they have or how their bike is the newest best model on planet earth, I would have said,” I get it. I’m happy for those who need it. I’m out, though.”

Their demo video shows the feelings of those who designed it, and those who have used it. It promises feelings, not weight loss.

And that’s why it’s a fantastic product demo video.

Tasty started out as the recipe channel of BuzzFeed, but quickly became a brand itself. Now Tasty does not only share recipes but also sells its own ingredients and kitchen gadgets.

Not far before, Tasty launched a mobile app to combine all its services. That’s why they needed an announcement, and a demo, so they decided to combine both:

A simple, colorful, well-scripted, short demo video.

Not the most unique one, but definitely an ideal one!

16- Canva Button

The Canva Button is an extension of Canva where you can add the button to your website and let your customers do their design without leavşng your page.

I had to put together a long sentence to tell you what it is, and I’m not sure if I delivered my message clearly.

Meanwhile, the product demo takes only 1 minute to tell you every single detail about the product.

The demo speaks for itself, and the visuals speak louder than the script. That’s probably why the voiceover isn’t the best.

Still, it’s a pretty good product demonstration.

Notice how all the giants have both video and interactive demos?

That’s because the old practice is doing live demos, the current practice is videos, but the trending and most successful method is doing self-serve interactive demos.

Also, if you need tools to create the best demos, here you can find some options.

Frequently Asked Questions

How do you demo a product.

There are many ways to demo a product, but the most popular ones are live demos, video demos, and interactive demos.

Who should do product demo?

A product demo is like a trailer of your product. It sets the expectations, and it influences the people for whether or not they will pay for the whole product.

How long should product demo be?

An interactive demo should be between 4-8 steps ideally. A video demo should mostly be between a minute and 4 minutes. It’s mostly recommended to keep it simple and short so that you don’t bore and overload your audience.

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Demo Presentation Template

Captivate your audience by delivering a professional product demonstration. Show customers or investors how your product or service will benefit them.

About the Demo Presentation Template  

This Demo Presentation Template helps you get your flow of ideas across easily and professionally. With this template, you can show potential and existing customers what your product or service can do.

When you have a visual presentation showing how your product works, customers can better understand how it solves their pain points. Use a demo presentation to enhance your sales presentation and stimulate interest in your product.

What’s a demo presentation?

A demo presentation is a meeting between your business and a client (or potential client) in which you showcase and present a product or service. It typically includes a full run-down of the product’s key selling points, uses, target audience , and other relevant features. 

The aim of a product demo is to demonstrate your product’s selling power and hopefully win over the client in question with a deal. It’s all about showing your product in the best possible light and answering any questions the client may have. 

An amazing demo presentation should inform, enlighten, and excite your client. 

While it’s important to be vocal about your product’s highlights and potential, a big part of any product demonstration should include a fair degree of listening. The essence of a demo presentation is to bring life to your business’ product or service and inspire clients to take action. 

What should a demo presentation include?

Miro is the perfect online presentation creator . When putting together a demo presentation, the following several boxes need to be ticked: 

Excellent product/services knowledge

If you don’t know your product inside and out, clients will be able to tell, and they’ll be put off as a result. Make sure to conduct a thorough analysis of your product well before the presentation starts. You need to be able to clearly communicate the product’s attributes and confidently answer any questions.

Real-life examples and scenarios

Clients will gain a much stronger impression of your product if they feel they can apply it to their own lives or businesses. Providing real-life examples of how they can benefit from your product is a crucial aspect of any demo or prototype presentation.

Effective visual aids

Make it even easier for clients to fall in love with your product by providing effective, well-designed visual aids. From infographics and images to demo videos, visual aids can make your presentation more impactful and increase the client’s likelihood of conversion. 

When to use a demo presentation

A demo presentation is helpful for connecting with clients. Just about every product and service can benefit from a strong presentation, such as: 

A sprint demo presentation. Within the Scrum framework , a demo presentation comes at the end of a sprint. Sprint demos are needed to showcase progress and project status to stakeholders who are invested in the outcome.

An app demo presentation. This type of presentation is especially useful if you’re trying to find investors for the development of an app. It sheds light on the potential app’s revenue and social impact.

A prototype presentation. A prototype presentation is also useful for gaining support from investors for a still-developing product. By presenting a prototype, you can summarize the problems your product is trying to solve and improve investors’ overall understanding of your product.

How to use the Demo Presentation Template  

If you’ve never created a demo presentation before, using a template can be tremendously helpful. Follow these simple instructions to make the most out of Miro’s Demo Presentation Template: 

Step 1: Fill in your template

You’ll need to fill in your template with information for each slide. You might include the following information in your slide deck:

the product’s identity

the target market

the revenue potential

key selling points 

potential risks along the way 

Step 2: Edit and customize 

Whether you’re creating an app demo or prototype presentation, this customizable template can suit your needs. Edit, refine, and polish the order, layout, visuals, and structure of your Demo Presentation Template to suit your business and what it offers. 

Step 3: Brainstorm ideas and collaborate

With Miro’s presentation mode , you can preview your entire presentation as a team. With an easy-to-navigate structure and flexible framework, your demo presentation plan can evolve and be improved with ease. When you’re ready for your final presentation, simply select this mode and use the forward and back arrows to move smoothly through your presentation.

Tips for a great demo presentation

Whether you’re delivering a sprint demo presentation, an app demo presentation, or a prototype presentation, here are a few helpful tips to bear in mind: 

Know your product well. Uncertainty and lack of knowledge aren’t going to win over clients. You want to demonstrate confidence, diligence, and professionalism. Make sure to do your research well and have answers prepped for questions you might be asked.

Have a clear intro, middle, and conclusion. Using a storyteller structure in your presentation can make it more digestible to clients. Use visuals and clear communication to break down your product’s features into distinctive, cohesive sections.

Listen well. Even though this presentation is about your product, it’s important to leave some room for others to speak. This will make the presentation more conversational and allow clients to flesh out your product from their perspectives.

Don’t be distracted. When delivering a professional demo presentation, you want to emulate reliability, uniformity, and expertise. Maintain strong eye contact and stay focused on the presentation’s goals. Make sure your connection is strong, especially if the presentation is virtual .

How do you start a demo presentation?

Your demo presentation should start with a brief description of its agenda. Then, dive into your intro, work your way into the main points, and end with a conclusion or call to action. An open Q&A session can be held at the end.

How do you prepare for a demo?

Prepare for your demo with lots of research on your product/service and the clients you will be presenting it to. The more you know about these things, the more influential your presentation will be.

What makes a good demo presentation?

An effective demo presentation should include relevant and accurate information about your product. The presenter should have great communication skills and use strong visual aids. Your demo presentation should have a clear structure and logical flow — which you can get using this Demo Presentation Template.

Get started with this template right now.

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6 Software Demo Presentation Examples That Drive Conversions

What is a Software Demo Presentation?

1. office 365 , 2. employeecycle , 4. grammarly, 5. duolingo, 1. well-crafted demo script, 2. a memorable start, 4. illustrate the business benefits and roi, 5. make it interactive, 6. add visuals, 7. compelling ctas, 8. don’t forget accessibility, do’s and don'ts of creating a software demo presentation, wrapping up.

Does your marketing team want your audience to know the product's features?

Perhaps your customer success team wants to help existing customers resolve their real-time queries.

Maybe your sales team wants to show the product's unique features tied to a pain point before a live demo call. 

Software demo presentations fit throughout the buyer's journey—and across functions. This article will briefly explain software demos, the best software demo presentation examples, and the ingredients that make the best demos. 

A software demo presentation is a visual walkthrough, video, or demonstration of software. Demos are extremely useful for marketing & product marketing teams, sales teams, solution engineers, and account executives to attract new customers and retain existing ones. They showcase the features and benefits of your product to potential customers in a visual and interactive manner.

About 88% of consumers believe interactive SaaS demos help them make better purchasing decisions. And it's pretty easy to understand their growing popularity. Software demo presentations allow potential customers to experience the product hands-on and review its many features without spending much time signing up or setting up a new account. This helps them reach the "aha moment" without encountering a paywall, subscription or sales demo. This, in turn, helps build trust and confidence and facilitates a shorter and more efficient sales cycle.

Let’s move on to the best software demo presentation examples and learn from them. 

6 Software Demo Presentation Examples

Software demo presentations can be used for varied use cases. Whether you’re looking to boost customer engagement, increase conversions, or bring in more revenue, you need a stellar demo of your software product. Here are some great examples from leading brands.  

Office 365 uses a protagonist – Ms. Coleman, in their demo video. Through engaging storytelling, the demo tackles common pain points experienced by teachers—tight budgets, task overload, large class sizes, and time constraints. The demo effectively illustrates how the product addresses these challenges, empowering Ms. Coleman to enhance her efficiency and productivity.

What makes it stand out?

This software demo presentation example stands out for its masterful combination of storytelling, visual aesthetics, and clear communication. It effectively highlights the platform’s specifications, functionality, and accessibility. 

Employee Cycle, a leading platform for HR data visualization, is another example of an interactive self-serve product demo. This demo guides HR professionals through their comprehensive analytics hub. It ensures users effortlessly grasp the platform's capabilities, streamline onboarding, and effectively utilize features for visualizing and optimizing HR data. 

This interactive demo provides a hands-on approach for HR professionals to understand the platform's capabilities. This immersive experience ensures that users can actually use the platform before making the buying decision.  

Slack uses its interface to demonstrate what it can do for its users. Slack’s product demo takes users on a guided journey highlighting the key benefits, such as initiating channels, integrating tools, and fostering collaboration while demonstrating how to accomplish tasks effectively.

What sets Slack demo apart is how it steers the conversation. The demo seamlessly guides prospects through each section even without a sales rep.

Grammarly product demo videos stand out for their persuasiveness. It is one of the best software demo examples showcasing the product’s USPs. This software demo perfectly overviews the problem and showcases the simplicity of their solution. This demonstration effectively showcases the product's capabilities and demonstrates how it solves day-to-day writing problems.

The real-life footage featuring actors in everyday situations enhances the viewer's understanding and engagement

Duolingo starts its software demo with social proofs. It also uses animation to take precedence over screenshots to demonstrate the platform's functionality. With a runtime of 41 seconds, Duolingo is a great software demo example of “Short Is Sweet”. The demo covers features, benefits, and why it's better than competition without being boring or long. 

Duolingo includes statistics and hard facts showcasing its effectiveness. It leaves viewers confident about the app's ability to facilitate language learning.

Strell, an AI-powered SEO content optimization platform provides self-serve demos and product tours. It uses SmartCue to create an interactive product demo that allows users to understand the depth of their AI-driven SEO tools, showcasing how real-time data analysis can enhance content optimization.

Strell enables its users to dive deep into their platform. Giving a first-hand experience of the platform allows prospects to understand how the nuances of AI-driven SEO align perfectly with their requirements. 

8 Essential Components of a Software Demo Presentation

An excellent software demo presentation includes some must-have components to win over your prospective customers. We recommend making sure your demo consists of the following eight elements.

The demo script is a foundational ingredient that can make or break your interactive demo. It should be captivating enough to capture your prospect’s interest. You can enhance the script with engaging elements like GIFs, humor, sales memes, rich text, movie or sports references, etc.

Start your software demo with something that grabs the viewer's attention. It can be a stat related to their specific pain point, a question related to their pain point, a quote, or successful customer stories.

3.  A solution to a problem

Your product exists to solve your prospect’s problems. Don't just guide them on the features and functionality of your product in your software demo. Instead, help them understand how your product solves their problem.

Apart from covering the basics, your demo should clearly illustrate the ROI. You should answer how much time and money your product can save and how it will drive efficiency. This will make your product stand out. 

Prospects get onto sales calls two weeks faster when they view an interactive demo. Interactive product demos help create engaging experiences that showcase the value your audience is looking for. They also help them understand how your product solves their pain points.

Attractive title screens, characters, motion graphics, and transitions can make your software demo more interesting. It can transport viewers to fantastical worlds, evoke specific emotions, and build engagement. 

Do you want your prospects to download a resource, contact sales, request pricing information or sign up for a free trial? The call-to-action for your software demo should align with what you want to achieve from your demo presentation. In addition, the placement of the CTA should also be thought about carefully. It's a good idea to place a secondary CTA in the middle of the demo for customers who might not reach the end. 

Use the right titles, tags, captions, descriptions, and alt texts to make your demo more accessible. Captions and transcripts can benefit people who speak different languages, have different accents, or prefer to consume your content differently. 

Now that you understand the components of a great software demo presentation, we will discuss the do’s and don’ts you should keep in mind while creating product demos.

By now, you know software demo presentations make your and your teams’ lives easier. However, to tap into their benefits, you need to tap into your buyer personas, pick key pain points your product solves, and use a robust tool to create these demos quickly. Smartcue is one such interactive product demo software that helps you take your demo game a notch higher! You can create product demos in minutes and close deals faster than ever. 

Ready to take SmartCue on a test drive? Book a call with us and Try SmartCue for free!

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Your Guide to Preparing a Great Software Demo Presentation

What is a software demo presentation?

5 key elements for an effective software demo presentation, a step-by-step guide to creating a software demo presentation, tips to keep in mind when creating a software demo presentation, 3 common ways software demos can go wrong, create software demos your prospects will absolutely love.

Updated on June 27, 2024.

We believe congratulations are in order!

If the rumors are to be believed, word on the street is that you’ve successfully scheduled the demo . 

Your prospects have shown great interest in your SaaS offering and are looking forward with excitement to getting to know it better during the software demo. 

All that’s left for you to do is blow them away with a demo presentation that’s more riveting and engaging than a Martin Scorcese film.

Goodfellas ? Pfft. If you thought that was good it’s because you haven’t yet seen this demo.

A live software demo is a tool that sales teams use to showcase a SaaS product to their buyers. 

Let’s say you walked into a store to buy a pair of pants. Would you let the salesperson describe the pants to you and then buy them without seeing them? We didn’t think so.

So software customers also need a way to see the product, understand how it works, and check out its features and benefits before they decide to buy it. That’s where the software demo comes in.

The software sales demo acts as a way for the marketing and sales teams to give your buyers a chance to experience your product. While it is most commonly used during the sales demo phase of the buyer journey, an interactive software demo created with a tool like Walnut allows you to send prospects links for them to engage with on their own at any point throughout the sales experience.

Learning to create an interactive product demo is the easy part, especially on a platform like Walnut. The harder part is making the demo amazing.

Do you want to create a software demo that will leave your customers bored and confused?

The best way to create a boring software demo presentation is by using a slide deck or a video. You should also be as generic as possible and spend your time focusing on how cool your product’s features are. This is bound to leave your prospects with a bad taste in their mouth and inexplicably sleepy.

But if you want to knock the socks right off of your prospects, we recommend making sure your demo includes the following 5 elements:

1. Personalization

The first thing you should ask yourself when creating your software demo presentation is:

Who is the prospect and what do they need?  

Focus on the solutions your product can provide to match their specific needs. Adding small personal touches to the product demo , like the prospect’s name and company logo, can also let them understand that this demo was made with them in mind. 

When you create your demo presentation for your prospect, you need to make sure it tells a story. Ask yourself:

Why is the prospect coming to this software demo?

Create an interactive sales experience that will leave the prospects feeling like they understand your product flow, the value it brings, and how it can easily integrate with their current workflow. They aren’t there to be blown away by the functionality of your product. They are there because they want to solve a pain.

3. Interactivity

Your prospects don’t want a show. Ask yourself:

Would you buy anything without trying it out yourself first?

Give your audience the link to their personalized software demo and let them try it by themselves. Keep them engaged by having them click through the product so that they can see how it works and the value it can bring them.

4. Engaging content

Don’t be boring. That’s it. That’s the post.

Ok, that’s not the whole post. When creating content for your demo and working on your demo script , ask yourself:

How can I keep the prospect engaged?

Use GIFs, humor, sales memes , rich text, movie references, sports references, or whatever the prospect is interested in to spice up this demo. Be professional but also be yourself and build a genuine connection with your audience.

5. Strong CTAs

The goal of a good software demo is a closed deal. So ask yourself:

What’s the next step that you’d like the prospect to make?

Include clear CTAs throughout your software demo so your audience knows what’s the next step in the process.

In order to nail your software demo presentation, it’s a good idea to plan ahead and create a structure. This will allow you to present the right product story and make sure that you feel confident during the presentation.

With this in mind, here are the steps you need to follow to craft your presentation.

Step 1: Make introductions

One of the worst ways you can kick off your demo presentation is by getting straight down to business. 

You want to warm up the prospect by making a brief introduction. You should share how long the meeting will take and check if the prospect has a hard stop at some point. 

Ideally, you should start with a recap of anything you spoke about last time, any outstanding questions from the last interaction, and then explain that you’ll move on to the demo. And that this will be followed by next steps. 

You can end the intro by asking if the prospect has any questions. 

Step 2: Highlight 1-2 features as the solution to their pain points

Less is more when it comes to your presentation.

Think back to your earlier conversations with the prospect to identify their main pain points. Then you can pinpoint the feature that will allow the prospect to tackle this issue. 

Step 3: Let the prospect ask questions

There’s a much better chance that prospects will buy your product if they’re engaged. 

That’s why it’s crucial to encourage them to ask questions so they remain engaged with your demo presentation.

Step 4: Break down the next steps

To close your demo presentation, recap your main message.

Then, it’s time to go over the next steps. Think about what action you want the user to take next. Whether you want them to fill out a form, schedule a follow-up call, or move to the closing stages of the deal, make sure you add it to your demo script and convey it clearly to the prospect.

When you’re getting ready for your demo, there are two things you should make sure to do.

1. Get to know your audience

The first thing you need to make sure you have down when preparing for your software demo is understanding who you will be speaking to.

Learn their names.

Don’t underestimate how effective it is to engage your audience by calling them by their first names. 

Before you get on that call, make sure you know who you’ll be speaking to. Ask your champion exactly who will be attending the meeting so that you can know in advance and prepare.

Write down each of their names and have it by you when the presentation starts if that’ll help or take a few minutes to read their resume on LinkedIn before the meeting. This way, you can speak more directly to each member of your audience.

Learn their roles.

Next, learn the positions they hold within their company. 

If a feature you are showcasing is relevant to a specific role, you’ll be able to say, “Hey Salvador. You may be interested in this. By clicking here you can solve all of your problems so that you can finally curb that horrible drinking habit.” 

…or something like that.

Learn their needs.

Each team member has specific pains that they want to resolve. Sometimes they may not know that there could be a better way.

It’s your job to make sure that you explain to them how your product can provide value to them as a team and to each of them individually. You can only do this by having an extremely firm understanding of their aims and objectives.

2. Create a memorable experience

Make sure the demo experience is not boring. 

Remember, we are competing with Martin Scorcese over here. 

Create an interactive product demo that prospects can click through on their own or show teammates after the call. 

But you can also make your demo engaging by preparing questions to ask your prospects. Take the beginning of the demo to create a conversation to make sure you don’t spend the next chunk of time in a monologue. After all, nobody wants to be spoken at. 

As much as possible, try to create a human and personal connection. By creating real relationships you’ll make sure your prospects remember you and respect your advice.

And, whatever you do, don’t be boring!

3. Craft and refine your narrative

Develop a compelling script that flows naturally. Include memorable soundbites and strategically placed humor. 

Practice extensively – record yourself, rehearse with colleagues, or present to family. Aim for a conversational tone that feels both prepared and spontaneous.

4. Leverage real-world success stories

Bring your software to life with relevant case studies. 

Start by presenting a problem your product has solved, then showcase how it can deliver similar results for your prospect. 

This approach builds credibility and helps your audience envision the practical benefits.

5. Personalize the experience

One size doesn’t fit all. Customize your presentation to resonate with your specific audience. 

For a CRO, focus on high-level impacts and ROI. For end-users, spotlight features that will streamline their daily tasks. Always highlight the elements most relevant to your viewers.

6. Always follow-up

The demo is just the beginning. Send a thoughtful follow-up that includes:

• A sincere thank-you note
• Access to a demo for internal sharing
• Relevant documentation and marketing materials
• Clear, actionable next steps to maintain momentum

By implementing these strategies, you’ll create memorable, impactful software demo presentations that resonate with your audience and drive results.

When you’re this close to closing a deal, every interaction is crucial. So when it comes to the software demo, you need to make sure you’re not making any of the classic errors.

Here are a few of the sales demo mistakes that many sales reps find themselves making.

1. Feature dumping

A friendly reminder that PROSPECTS DON’T WANT TO HEAR ABOUT ALL YOUR PRODUCT’S FEATURES.

Sorry for yelling. But we feel passionate about this. 

Stop telling them about what the feature can do and start telling them how that feature can help them. 

Talk about value, not about functionality.

2. Talking at people, not to them

You want to make sure your prospects are engaged. Do you know how to make sure they are bored out of their minds? Go on a monologue about your product while flipping through slides. If they stay awake during the whole call it’ll be a miracle.

Instead, use interactive sales demos and engage your audience. Speak to them by name. If you’re demoing over Zoom, stop sharing your screen for key moments so that they can see your face in big. Put questions in the chat so you can gauge their interest in specific features.

3. Sticking to the script

Have you ever seen the Saturday Night Live bit of Jacob, the bar mitzvah boy? The gist of the gag is that Seth Myers asks him questions but all he does is continue with his prepared speech.

Here’s a clip:

We know that you created a demo agenda and a demo script and want to stick to it. But you also need to respond to the questions and concerns that are being asked presently. 

If you want to take your software demo presentations up a notch and win more deals, you need to make sure you are showcasing your product in the best way possible.

Start creating interactive demos that prospects can engage with themselves and give them the chance to understand your product thoroughly. Better demos will lead to more engagement, which in turn will lead to more sales.

So what are you waiting for? Book a meeting with us now by clicking that “Get Started” button on the top of the screen.

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14 best product demo video examples (that are easy to recreate)

Turn your texts, PPTs, PDFs or URLs to video - in minutes.

Creating a product demo that clearly explains your offer, resonates with your target audience, and gets you more customers can feel more daunting than scaling Mount Everest's snowy peaks in flip-flops. But hey, you're doing marketing, and that's the job!

Here's the good news: Making product demo videos that convert is not mission impossible.

The demo videos below show you how to create "sign me up" magnets packed with engaging storytelling and visuals. They're all great examples that you can draw inspiration from, use as templates for your own video, and share with your team.

We know you're here to watch, not read, but if you're interested in peeling back the curtain on what makes these videos so effective, check out the commentary text. We've walked you through the key parts of each demo video and why they're worth your attention so you can create impactful demo videos with more clarity and confidence. 👇

What are product demo videos?

Product demo videos are relatively short videos that walk viewers through how a product or service works, telling the audience exactly what it does and why they need it. 

These videos mention key features and emphasize benefits with engaging visuals and clear explanations. They spark interest in viewers browsing your website, scrolling social media, or attending a sales pitch.

Often, B2B SaaS companies create product demos to sell to leads and convert them into customers. Typically, a software company will record a live demonstration webinar — like an actual Zoom call — and repurpose it as educational video content. 

Product demo videos can involve different techniques. You can create product demo videos with live-action footage, animations (either 2D or 3D) or even just a slideshow with a presenter. As you'll see in each demo video below, the goal is to make a product or service stand out through a compelling walk-through.

What makes a good product demo?

A good product demo introduces a simple solution to the viewer's problem. It uses engaging visuals, product or service features, and stories to demonstrate how the offering solves the audience's pain points. The best product demo videos tell enough to convince without overwhelming the audience and end with a clear CTA on what to do next.

When you start creating videos, stay under the 30-minute waffling zone and correlate their length with the audience's awareness level: 

• For low awareness , create short one to two-minute demos that spark interest and leave them wanting more. 
• For high awareness , you can create videos of five minutes or more. Dive deeper into how the product works or helps, address specific needs, and showcase its complexity. 

The format you choose depends on the goal of your video. For example, an animated product demo video typically will be shorter and provide an overview. This means it's great for product awareness and lead generation. On the other hand, a webinar-style video can dive more deeply into the product's features and benefits providing the information someone needs to convert into a customer.

14 outstanding product demo video examples

Ready to be inspired? Here are 14 product demo videos exemplifying the perfect blend of clarity, storytelling, and visual engagement. Watch and learn how these masters of the craft showcase their offerings.

1. Food delivery promo by Magic Meal

Forget dry, boring demos and emulate this Magic Meal video that feels like a breath of fresh air. Blending product marketing appeal with valuable info, the video lasts less than two minutes. But in that time, it hooks you in and motivates you to change your life with their food delivery service, bite by bite.

This video demo ditches the hard sell and takes you on a relatable journey to transform your eating habits. Notice how it taps into the universally appealing idea of a glow-up.

Magic Meal positions itself as the solution to slaying the everyday woes of meal prep and handling dietary restrictions. The problem-solving angle makes the product demo video informative and highly relevant to the audience.

At the end of the product demonstration, we're left with a warm invitation to start the wellness journey. Now, that's how you seamlessly transition from story to call-to-action.

2. AirTable product demo video

Many software product demos put you to sleep faster than a counting sheep convention, relying mostly on some dull screen recording. But Airtable shows off its cool software without putting viewers to sleep. And they do it by opening with a real-world example of managing a fashion brand's campaigns and assets.

This video demo shows how Airtable could fit into your work life by providing examples you can relate to. It demonstrates the software's benefits and ease-of-use value proposition as clearly as day.

The voiceover artist makes the narration feel like having a friend explain things. Thanks to the personal approach, you stay hooked throughout the entire software demo video and feel excited about Airtable less than five minutes in.

3. App promo video by BankScout

Want a short, attention-grabbing demo video that explains your product in less than a minute? BankScout app's 26-second promo video packs a punch with concise messaging, a clear value proposition, eye-catching visuals, and a personal touch from a friendly face.

Short attention spans? No problem. In mere seconds, BankScout introduces its app, highlights its unique selling points, and addresses security concerns, which are critical for a financial app and help build trust with the audience.

Phone snippets mixed with a friendly voiceover keep things dynamic and easy to follow. This short and sweet product demonstration video is a gem — it shows you exactly why you need it in your life.

4. Risk assessment & method statement live demo

HandsHQ took their software product demo live on Zoom and recorded it for further use. This real-time interaction allows the presenter to address questions as they pop, clarify doubts, and tailor the presentation to the audience's interests on the spot.

As a 26-minute presentation, this product demo video walks viewers through the HandsHQ software, covering everything from the initial login to creating and managing risk assessments and method statements (RAMS). The scenarios and examples relate to the audience's daily tasks and challenges. They all help you visualize how the software fits into the daily grind and increase the likelihood of adoption.

The HandsHQ live demo on Zoom isn't just an informative verbal run-through. It's also engaging. With interactivity, in-depth software coverage, real-world relevance, and a user-friendly presentation, it connects with the audience and shows how their software can make life easier.

5. Apple Vision Pro product demo

Apple's Vision Pro demo video speaks to desires and needs and literally shows the magic of what it's like to experience its immersive world firsthand. The approach in this product launch video is all the more valuable since we're looking at a… spatial computer 👀.

The product video shows you the world through the eyes of a Vision Pro user. It's a stunning video that gives you a clear picture of what it's like to have a personal screen, control tech with natural gestures, and explore mixed realities simultaneously. 

But right when you're getting comfy with the new features and feeling like a user, action switches, and you start seeing, from a distance, the user with the headset on. This is quite the clever "dual perspective" — it's not just storytelling; it's bringing the future to life.

The video demonstrates how the product might fit into your everyday routine and makes you start craving that futuristic feeling in your own hands.

6. Company intro video by ACME

This short, 36-second video is a demo with a twist. Unlike other demo video examples, it introduces a company instead of a product. " Welcome to ACME, where ambition meets innovation, " they say, setting the stage with a vibe of pushing boundaries and dreaming big, kind of like a brand's video introduction.

It's not just the bold opening that makes this video stand out. It's how they show, don't tell, their dedication to excellence by sharing real stories of their customers and giving you a taste of quality and purpose that feels like home.

With a nod to "endless possibilities," they're not just talking about today. Instead, they make you look at the future. More than just a demo, their video is a call to join: "Are you motivated by innovation and excellence? Enter the ACME family!"

7. Sphero's programmable robot RVR promo

Robots need product demo videos, too, and one robotics company, Sphero, just nailed it with their RVR video. Check out how they're introducing the small-but-mighty programmable RVR, demonstrating its unique features, capabilities, versatility, and ease of use.

From the start, they tell us to forget complicated setups because RVR is ready to roll "right out of the box." That's a great selling point for those eager to skip the hassle of assembly and dive into programming. Speaking directly to beginners, educators, students, and tech hobbyists shows that Sphero knows its target audience and goes for broad appeal through ease of use.

Meeting the people behind the robot adds a human touch and makes the audience trust its quality more. The video shows the RVR's versatility, from classrooms to outdoor adventures, and gets you pumped to have one in your hands.

8. Duolingo's AI technology product demo video

In this example, Duolingo shows us what it's like to repurpose an event like their Duocon and, with a little bit of creative editing, turn it into impactful demos for social media. This one sits on YouTube, further educating potential customers and working toward brand recognition.

The video features Klinton Bicknell, Duolingo's Head of AI, so it immediately lends credibility and authority to the information shared. He breaks down the complex AI stuff in a way even non-techies can understand. And because it's more of a language learning app presentation than a product video, it cleverly mixes the talk with supporting app screenshots and images.

Viewers don't scratch their heads at confusing jargon, as with other product demonstration examples. They get clear, animated video visuals that make the "AI magic" real. This demo captures the viewer's attention and makes Duolingo's tech product stand out by translating its AI and showing how its personalization, engagement, and constant innovation make it a must-have for language learners.

9. Asana onboarding training video

Many organizations use onboarding videos that teach employees how to use the software. But most product demo videos in this category aren't necessarily exciting for the learner. So, here's a fresh take on the classic demonstration video — a mini-course packed with five quick 2-minute videos that show you the ropes step-by-step.

Concise and focused, the course provides bite-sized knowledge that gets you up and running fast. It gives you the essentials to do your work like a pro and respects your time, protecting you from information overload.

Seeing the app's interface, how to navigate it, and how to perform specific tasks creates a tangible learning experience that captures the viewer's attention — it's the kind of experience you can't get from abstract descriptions alone. Clearly, this product demo video course is quite the quick-start guide.

10. Aeroccino Plus product demo video by Nespresso

Talking demos with monologue voiceovers can feel boring and monotonous. But what if you have no voiceover and rely solely on the visuals? Nespresso demonstrates how you can create an excellent demo using high-quality footage and excellent video editing.

Visual clarity makes this milk further shine. We've got silky smooth milk frothing to perfection, with close-ups of every detail of the physical product (button, markings, even the lid) and pouring steamy hot coffee.

In under one minute, we understand what the product does and how it looks in a real kitchen setting. The visuals instantly show you how easy it is to use and prompt you to imagine the delicious possibilities in your own kitchen.

11. Place app product demo video by IKEA

Are you looking to introduce new technology to the market? Learn from this simple but great product demo video by IKEA that shows how their augmented reality app solves so many furniture headaches. 

We see a room and a hand holding the phone. The app on the phone scans the room, and the hand selects, moves, and places furniture within the space. This walk-through shows how the app works through the audience's eyes.

The promise is clear, too, and introduced with humor — visuals of real people's furniture struggles, with it-doesn't-fit dreads and measuring mishaps make you think, "Yep, been there, done that."

And the best part? There are no lengthy explanations. They show you how it works, remind you of your furniture pain point, and then hit you with a clear call to action: " Try IKEA Place in your place. " Simple, sweet, and effective.

12. Mach X sneakers promo video by HOKA

HOKA's Mach X video lets you step into a runner's shoes. Sunny, the presenter, is a triathlete pro who demos the shoe for you herself.

Rather than being about fancy product features, the video shows the Mach X in real life. It demonstrates how comfy, supportive, and fast it can be, demonstrating a deep understanding of the audience's pain points. Following a compelling storyline, it clearly explains the product benefits from someone who knows how to run inside and out and wears the shoes herself.

So, they get bonus points for credibility and relatability, but the video also reveals the tech behind the comfort and speed. It helps viewers understand how the product is assembled, making it appealing for casual runners and gearheads who love the science stuff.

Plus, the upbeat background music and cool running footage keep things exciting, just like the Mach X itself.

13. Time tracking app promo video by TimeSave

TimeSave is a time-tracking app for time management, productivity, and organization. While its presentation is short, it's also effective. Notice the concise messaging and practical demonstration of key features:

The main idea is that this app saves you from the frustration of complicated and cluttered time management alternatives. This short and punchy video shows exactly what you need to know — how the app helps you manage your time, boost productivity, and stay organized. There's really no fluff, just the good stuff.

By the end of the product demo video, you'll be itching to download TimeSave and see how it can improve your life on the spot.

14. Google's Dear Sophie product demo

Email services are hard to promote in a world where we all send, receive, and ignore tens of emails a day. But Google's Gmail-focused promo video turns it up a notch with a heart-warming, innovative twist.

"Dear Sophie" has universal appeal. We all want to preserve memories for our loved ones, which makes this promo so relatable that it transcends languages and cultures.

Notice how Google's ecosystem, focusing on Gmail, is cleverly integrated into the storyline. There are no boring explanations or tech jargon, just a subtle demonstration of Gmail in action.

Product marketing-wise, the ending is fireworks. " The web is what you make of it, " followed by the Google family of products, promotes using the internet to create more meaningful connections and experiences.

Rather than telling you to buy something, this product demonstration video inspires you to think deeper, to see how Google can enrich your life and make the most of life's precious moments. 

Create eye-catching, professional product demos yourself

Great product demo videos engage viewers and boost sales. You've seen the inspiring examples from above. Why wait to create your own product demo video?

Use this free AI video maker to produce a video with AI in the next five minutes. The AI video maker Synthesia lets you quickly generate professional-looking product videos without equipment or experience.

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15 inspiring product demo video examples to help you drive results

What type of content do you primarily create?

When you’re selling a product online, static images and text only go so far. 

Interested shoppers can’t hold your products in their hands, but a product demonstration video offers the next best thing.

Also known as promo videos , these videos can highlight a product’s features, explain how they solve relevant problems, explore what life could be like with the product, and stress the challenges people face without it.

There’s more than one way to make this video content part of your product marketing strategy. Here are 15 product demo video examples you can learn from, and tips on how to create your own.

How to make a product demo video

Before we get to the examples, let’s quickly go over the steps to create a product demo :

• Define your audience. Think about your target audience’s frustrations, motivations, and favorite video platforms. For example, if you’re selling running shoes to a Gen Z audience, a short-form TikTok video might be the best format for a product demonstration.
• Set clear objectives. Every product demo aims to drive sales, but it can also meet other objectives like educating customers or creating brand awareness. 
• Create a script and storyboard. Storyboarding is a key part of any video production process because it keeps your video focused. Plan out each scene and write an accompanying script to talk viewers through how your product solves their problem. If you use Descript, you can script and storyboard in the same place you record and edit your video. 
• Choose a format and length. Consider how your target audience consumes content. If they prefer short-form videos, create sub-60 second vertical videos for Instagram Reels or TikTok. If they have time to invest in lengthier content, create longer landscape videos for YouTube and your website. 
• Create a shooting setup. You don’t need a fancy studio to record a product demo video. You can film professional videos at home with your smartphone camera, its built-in microphone, and natural light. Video editing can do a lot of the heavy lifting. 
• Record your product demo. Hit the record button and start filming your product demonstration. Give a 360-view of your product and show off its best features. Either record yourself throughout the video or add a voiceover after. 
• Edit your video. Make your product demo video more professional with an editing tool like Descript. It lets you edit videos like a text doc, and you can also remove filler words in one click, enhance speaker audio with AI, record your screen, and more in one video editing platform. 

15 of the best product demo video examples

• Sierra Design

1. Slack promotes Canvas as a product, not a feature

If you’re creating a product demonstration video for a software company, you can focus on a single key feature instead of covering everything your app does in one video. 

Communications platform Slack takes this approach by marketing each feature like a product. Instead of telling users everything they can do with its software, Slack singles out Canvas and the main problem it solves: sharing and organizing knowledge in a crowded workplace messaging app. 

2. WHOOP partners with creators to demo its watches

Sometimes the best product demonstration videos don’t feel like ads. WHOOP, for example, uses a TikTok-style video produced by a creator to showcase its stress-monitoring watch in action.

The watch isn’t the protagonist of the video. The story centers on the creator who uses her watch to monitor her stress as she watches the Women’s World Cup. The video subtly shows how WHOOP watches work, the different color bands available, and what its reported stress levels actually mean. 

3. Nespresso gives a visual tour of the Aeroccino Plus

Nespresso creates product demos for each of its coffee machines. But instead of diving right in with feature explanations, there’s a five-second introduction that uses video editing techniques—like slow motion and zoom—to build up to the demo you’re about to watch. 

Nespresso is positioned as a luxury brand, and it communicates the same brand values in its video. There’s no talking head or voiceover, just a smartly dressed coffee connoisseur showing you how to make coffee with its machine.

4. Apple shows off the AirPods Pro by visualizing sound 

Apple’s creative team regularly produces incredible product demonstrations for new items. Take this product launch video for the new AirPods Pro. Switching between close-ups of the earbuds and subtitles to highlight its best features, there’s an exciting background track and accompanying sound effects to keep the viewer’s attention.

To echo Apple’s creativity, the product demo video also showcases a dancer using the AirPods. These elements come together to create a short, simple advertisement that makes people want the product even more.

5. Rhode Skin is used in Hailey Bieber’s skincare routine

Rhode Skin is a skincare brand founded by celebrity Hailey Bieber. Instead of the traditional product demo format where the product is in the foreground, Hailey published a YouTube video walking potential customers through her skincare routine using her own Rhode Skin products.

This type of explainer video is often more impactful because viewers can connect with the founder—in this case, a celebrity they already know and trust. Plus, when people can see a real-life application of a skincare product, they can answer their own question of whether it’ll work on their skin.

6. YETI shows instead of tells with lifestyle videos

YETI is no stranger to video marketing . Its YouTube channel is home to full-length documentary videos to showcase its connection with an outdoor lifestyle. Mixed among those videos are short-form product demonstrations, like the one for its M30 Cooler. 

This product demo video example doesn’t explicitly tell you about the cooler’s features—instead it shows you how the product works through real life moments. Viewers see a 15-second video of a sea diver heading out on their boat and jumping into the sea. When they get back on board, they pull a canned drink from the YETI cooler that has kept their beverages ice cold. 

7. Sierra Designs overlays lifestyle footage with feature specs

Like the last product demonstration video example, Sierra Designs sells their products as part of a lifestyle. We see two people heading up a mountain carrying the brand’s hiking backpack. That’s interrupted by B-roll footage of a close-up of two different bag sizes, with the product’s unique selling points appearing at certain points of the video. 

Sierra Designs also uses subtitles instead of voiceovers. Viewers can listen to a light, upbeat background track and focus the rest of their attention on the story being told in this product demonstration video.

Tip: Take the same approach with your product demonstration video by leaning on Descript’s built-in library of royalty-free music and sound effects .

8. HelloFresh uses animation to explain how its service works

HelloFresh is a meal delivery service that uses an animated product demo video to show how its service works. It addresses the pain points of its ideal customers within the first 15 seconds, promising people they “don’t need to worry about meal times” when signing up for a subscription. 

What’s also interesting about this video is that it’s optimized to reach people on YouTube who are searching for terms like “food delivery subscription” or “fresh meals.” When a new customer finds HelloFresh through this video, they’re primed on exactly how its subscription model works and can address any objections they have about joining. 

9. Mixpanel turns a screen recording into an in-depth product tour

Mixpanel is a business analytics tool that uploaded a product demonstration video to YouTube. At over 11 minutes, it’s longer than the other examples, but is broken down into sections through YouTube chapters (insights, charts, segmentation, etc.) to help people navigate to the feature they’re interested in. 

The software demo video also uses screen recording to walk through the dashboard. This helps people visualize their own data inside the software, and can make the interface feel less overwhelming to new customers once they sign up.

10. IKEA Place uses first-person camera to simulate the app

IKEA is a brand known for its experiential retail experiences. In-store shoppers see entire room setups furnished with IKEA products. As a way to give online shoppers the same experience, the brand launched its own augmented reality app to let you see products in your own home using your smartphone camera.

Its live action video uses the holiday season to showcase how the app works. We see four people choosing where to place an IKEA tree in their home. In the final scene, the 3D model becomes a real tree as several more trees pop up to show off the rest of the product collection.

11. Duolingo enlists its mascot show you around the product

Duolingo is a language-learning app that created an animated video to demonstrate how the app works. Against funky background music, viewers see the brand mascot—a green owl—jumping around the screen and using its most popular features.

12. HOKA combines different video styles to show off its sneakers

Storytelling is a great video marketing technique for engaging viewers. Sneaker brand HOKA takes this approach with its product demo video. It starts by showing two people racing across a city, interrupted with 360-view footage of its new Mach X sneakers. 

Around 17 seconds in, triathlete Sunny Margerum (a credible spokesperson for HOKA’s target audience) starts talking about the sneakers. There are several jump cuts to keep the viewer engaged—including a close-up of the sneakers, a breakdown of its materials, and someone tying their shoelaces on a running track. 

13. Headspace brings the ambiance of the app to its product video    

Headspace is a meditation app that helps people feel more calm and relaxed, so it’s no surprise that its animated product demo video has the same ambiance. The voiceover artist has a calm and soothing voice that’s overlaid onto relaxing background music. 

Headspace also anticipates any doubts and hesitations by addressing them in the video. If a viewer wants to join but thinks they won’t have time to mediate, the product demonstration highlights their “three-minute sessions for when you’re short on time.”

14. Pipedrive shows what happens on screen and behind the screen

Pipedrive is a customer relationship management (CRM) platform for businesses. It’s packed with features, but this product demo video example prioritizes the most impactful ones.

Screen recordings make up the bulk of this video to show the software in action while mixing in live footage of the people behind the tech. A salesperson talks over the recording to explain what they’re demonstrating, the benefits of using Pipedrive, and how customers can extract more value from their own CRM dashboard.

15. Descript embraces YouTube to demo features made for YouTubers

Sure, this is biased. But at least we put ourselves last. Descript has a large collection of YouTube videos that act as both product tutorials and demos for different features in our video editing software.

The example here covers Regenerate : a tool that lets you make those awkward speaker audio cuts sound smooth and liven up voices through the magic of AI.

The introduction covers why Regenerate exists. Then our host Ramdy offers screen recorded tutorials on how to use Regenerate in ways that resonate with YouTubers.

What makes a great product demo video?

As these product demonstration examples show, there are a lot of ways to show off a product or service. But there are key concepts they all use to capture a viewer’s attention and convince them to buy.

You can create a product demo video that does the same by ensuring it checks the following boxes:

• Clear product presentation. The goal of a product demo is to show your product in the best light. Make that possible by putting it front and center, using different camera angles and shots to replicate the experience someone would have interacting with your product in person.
• Emotional appeal. People buy things they’re emotionally connected to . Use your product demo as an opportunity to connect with your viewer and evoke emotion—whether it’s happiness, frustration, or motivation. Bonus points if you can position your product as the solution to a negative emotion.
• Professional production quality. From audio improvements to fancy transitions, the right video editor can turn even screen recordings and iPhone footage into an impressive product demo video.
• Call to action. Don’t assume people who watch your product demonstration will immediately visit your website and buy on their own. Ask them to do so with a call to action that includes a strong verb like “go,” “try,” or “buy.”

Script, storyboard, record, and edit product demos in Descript

As these product demonstration video examples illustrate, the editing process can turn even simple screen recordings into professional video productions.

Descript is a video and audio editing software anyone can use to create product demo videos with features like:

• Professional voiceovers using Studio Sound to enhance speaker audio with AI
• Voice cloning and a roster of stock AI voices for narrating your videos or making changes to speaker audio without rerecording
• Automatic filler word removal that identifies words like “um” and “like” 
• Screen recording functionality to film your screen, camera, and mic 

Sign up for free and start creating your product demo video today.

Product demo video examples FAQ

What should be in a product demo video.

A great product demo video showcases your best product features, use cases, pricing, and the challenges it solves for your target audience. 

How to make a good demo video?

• Determine your target audience
• Set clear objectives
• Create a script and storyboard
• Choose a format and length
• Create a shooting set up
• Record your product demo
• Edit your video with Descript 

How long should a product demo video be?

This depends on the platform you’ll be publishing it on. Social media demo videos should be short-form and grab attention fast, whereas product demo videos published on your website or YouTube can be several minutes long.

What is the difference between brand video and product video?

A brand video talks about a company’s values, products, or services. A product video , however, focuses on a single product. It covers the product’s best features and use cases.

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Top 8 Interactive Product Demo Examples - Fresh from Leading SaaS Brands

8 Best Interactive Product Demo Examples from Leading SaaS Brands - Rivia.ai

5 Interactive Product Demo Mistakes You Can’t Afford to Make

8 best plg examples from saas brands that you can't afford to miss, how to create an interactive product demo - guide for product marketers.

If you are here, you probably have a rough idea about interactive product demos. 

But you have no idea what an interactive demo looks like or how it differs from regular product demos. 

But you know that interactive product demos will make much noise in 2024. Especially when 88% of surveyed customers have agreed that interactive product demonstrations influence their purchase decisions. 

This article will briefly explain interactive demos, how they differ from regular product demos, and some of the best software demo video examples to get you started. 

What is an Interactive Product Demo? 

An interactive product demo is a way to showcase a product or service using interactive videos that engage and involve the users. It allows the user to experience the product's features and benefits firsthand rather than just reading or watching about them.

For example, let's say you have a new mobile app that helps people learn languages. Users could try out: 

• The app's different language lessons are in an interactive product demo, where you can practice speaking and receive instant feedback. 
• They could also explore the app's interface, access additional resources, and ask questions through a chatbot.

Overall, interactive product demos enhance the customer's understanding and engagement with a product, helping them make informed purchasing decisions. 

How is an Interactive Product Demo different than a Regular Product Demo? 

The biggest difference between an interactive product demo and a regular product demo is that - an interactive demo actively involves the user in the experience, allowing the users to interact with the product without a sales or customer success professional trying to spoon-feed them the product features (and failing miserably in most cases). 

Here are some key differences:

• User Engagement : Interactive product demos engage users deeper by allowing them to participate actively in the demonstration. This includes trying out different product features and exploring different use cases. Sales reps and product marketers lead a regular product demo, with users asking occasional questions. 
• Personalized experience: An i nteractive demo software allows users to personalize their experience based on their needs and interests. They can choose which features to explore, adjust settings, and interact with the product in a way that is most relevant to them. Regular demos have minimum to zero personalization options; users only get access to personalized features once they sign up. 
• Real-time Feedback: Interactive demos often provide immediate feedback to users, allowing them to see the results of their actions in real-time. This helps users understand how the product works and how it can benefit them. For regular product demos, there is no room for real-time feedback. You only experience it after you sign up. 

Let’s get an overview of demo presentation examples from leading SaaS brands. 

8 Best Interactive Product Demo Examples from Leading SaaS Businesses 

Want to know what an interactive product demo looks like? 

Here, we list the eight best interactive product demo examples, what we liked the best, and the key takeaways. 

1. Bigin by Zoho

What we liked about this interactive product demo? 

• The positioning of this interactive demo is excellent. It is right on the homepage, and every time a new user visits the website, there is no way they will miss out on it. 
• Zoho has kept the demo crisp and short. an interactive product demo mistake many brands make is - that they tend to merge all product features within the demo, making it unnecessarily long. For a new user residing in the awareness stage of your sales funnel, a short, interactive demo with a brief product overview is sufficient, and Zoho does just that.  
• It is one of those demo presentation examples, based on descriptive data. This gives us an idea of what factors this software tracks for your website. It is commendable that the demo doesn’t just include flat numbers that are hard to interpret as the underlying meaning. 

‍ What we liked about this interactive product demo? 

• We like how Kroolo has a dedicated section for interactive product demos. Kroolo is an AI-driven project management software with six distinct features. Once you go to the demo page, you will get product tours for each feature. This positioning is a great strategy to convert audiences who are considering a purchase and looking to explore if the product is convenient for them. 
• We love how beautiful Kroolo’s demo presentation examples  are. Whether it is the color, the interface, or the fonts, the demos complement Kroolo’s branding in every possible way. Additionally, the flow of the interactive demos is perfect for understanding how to leverage Kroolo’s features.

• One of the first reasons we picked this interactive product demo example is its positioning. As soon as you reach the Mercury homepage, you’ll find the link to the interactive demo. You have to click on it as it takes you to the new demo page. 
• Another great thing about this interactive demo example is that it is not just a compilation of screenshots. It replicates Mercury’s product and allows you to play with different features and elements. It doesn’t feel like a demo environment at all, giving the prospects the product's true essence. Which is all they look for before signing up for a product.  
• Mercury also allows you to customize the interactive product demo based on your data. Potential customers want to explore any tool with their data, and Mercury's customization feature indeed gives it a competitive edge. 

• Clay has a dedicated template section on their website, and each template focuses on distinct use cases. The interactive demos are carefully placed on each template page so potential users can know how to leverage these templates. 
• Clay has broken down its entire interactive demo in multiple use-case centric demos instead of creating a long live demo. While all prospects may not understand Clay’s product and its features straightaway, they will surely find these use cases relevant. 
• We picked Clay’s demo as an interactive demo example is because of its simplicity. The demo is not unnecessarily long and dives into the core features of the templates right away.

‍ What we liked about this interactive product demo?   ‍

• Pump places this interactive demo in the feature pages with a clear CTA “Try our interactive demo”. This is another solid example of converting prospects in the consideration and decision-making stage. These people already know about Pump and want to learn more about the feature. 
• There is an excellent connection between the content on the feature page and the benefits showcased through the interactive demo. It is commendable that Pump doesn’t overwhelm the prospects with information overload and gives them the breathing space to navigate through different product features so that they get comfortable. 
• Since it is an HTML demo, users can scroll through to notice different functionalities, invite other users through emails, add new accounts, and experience several other features to decide whether this product will add value to their lives. 

What we liked about this interactive product demo?  

• Our next interactive product demo example is from Topmate. What we love about this one is it is ungated. That means, anboody and everybody has access to this and you don’t have to submit a lot of details to get a glimpse of the product. 
• The interactive demo is not one of those long and never ending ones. It has only 11 steps and potential or existing users are likely to watch it till the end without getting bored. 
• Finally, this interactive demo example is all about Topmate’s core service - helping creators understand how they can get listed and get paid through Topmate. This interactive product demo doesn’t talk about best features of the product but what it actually does.

• Explo’s product demonstration examples are embedded right in the hero section of the homepage. Ignoring is not an option. 
• The interactive demo focuses on two central features - Explo’s dashboard and reporting. While Explo offers two add-ons, the interactive demo is kept simple, and no data overload might cause information overload. 
• The featured datasets are self-explanatory, and once we assessed the interactive demo from a first-time user’s shoe, the datasets seemed easily comprehendible. Additionally, the interactive demo correctly uses charts and graphs to explain the granularity of Explo’s dashboard.

8. SparkLayer

• The final interactive demo example on our list is SparkLayer and the first thing that catches our attention is its smart positioning. The interactive demo is placed right at the homepage of the website and you don’t have to shift to another page to watch it. 
• SparkLayer’s interactive demo is target persona centered. They have two major ICPs - B2B customers and Sales agents and they ask you to pick the most suitable persona for your use case before you get a glimpse of the product. This is again a smart strategy because prospects will see only what is relevant to them. Irrelevant content may result in information overload and even high-intent prospects might leave the interactive demo mid-way. 
• The navigation of SparkLayer’s interactive demo is highly user-friendly. It moves in a particular flow and allows you to change your persona at any given point. If you want to create similar interactive demos that follow a dedicated flow, try Rivia’s “Flow” feature that allows you to create interactive demos in a perfect sequence. 

Want to Create Interactive Demos? 

We hope that by now, concepts like “what is interactive product demo” and “interactive product demo vs. regular product demo” - are clear. 

The next step would be to create an interactive product demo of your choice, that communicates your product and its core benefits properly to the prospects. 

Here’s how you can create interactive product demos in less than a minute: 

Want to explore this further?  -- Schedule a demo with Rivia . 

What are interactive demo examples?

Interactive demo examples are demonstrations or simulations that allow users to actively engage with a product or service. They provide an immersive experience where users can interact with various features, functionalities, and interfaces. These demos often showcase the core capabilities of a product and enable users to explore its potential benefits.

Why are interactive demo examples important?

Interactive demo examples play a crucial role in conveying the value and effectiveness of a product or service. They enable users to experience firsthand how a product works, its unique features, and its potential benefits. By engaging users in a dynamic and interactive way, these demos can effectively communicate complex concepts, demonstrate key functionalities, and highlight the competitive advantages of a product. 

How can interactive demo examples benefit businesses?

Interactive demo examples can boost customer engagement, improve understanding of products, increase conversion rates, and build trust by allowing users to experience the value and functionality of a product firsthand.

Publish your first demo in just 10 minutes

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

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9 Product Demo Examples that Stand Out & Convert

A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier. Done right, it’s a deal maker. Done badly, you risk losing sales. In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects.   

Table of contents

The principles of a great product demo, 1. pre-qualified leads, 2. a defined beginning, middle, and end, 3. always solutions over features, 4. deliver a call-to-action, 5. preparation, 2. headspace, 3. snowflake, 4. atlassian, 8. duolingo, what makes a compelling product demo.

A good product demonstration should do three things:

1. Introduce your product

2. Educate a prospect

3. Convince the prospect to act

All three of these things, however, can be boiled down to one: solving a problem. 

If you can demonstrate how your product makes a user’s life easier, everything else will fall into place. 

This goes for whatever type of demo you’re using: live demo, pre-recorded demo, or real-use demo. Although, the type will dictate how you go about it.

With a live demo, for example, you engage a prospective customer (or customers) in real-time. This gives you the advantage of answering specific questions while showing how your product answers them. 

In a pre-recorded demo, the questions being answered will need to be determined beforehand. This isn’t a bad thing, as it means you’re able to focus on the overarching problems of your target market. You’re also able to set it and leave it, instead of needing a sales team to deliver real-time demos around prospects’ schedules. 

With a real-use demo, a prospect can get hands-on with your product to see how it works for them. On the one hand, this means losing out on personal interactions and showing users exactly how things work. But, on the other hand, it gives them the chance to educate themselves in their own time.

Let’s look at some of the common traits of compelling product demos.

The best demos know they’re talking to the right audience. They achieve this by pre-qualifying leads.

Pre-qualifying a lead is important for any kind of demo. It helps establish:

• If the prospect fits your ideal buyer profile
• If your product can solve their problems
• If it’s worth following up with the prospect

One simple way to qualify leads is in the sign-up process. Slite does this by asking questions related to the prospect’s company:

This allows salespeople to tailor conversations and demos to their needs.

Ameyo takes a more subtle approach, adding “Business Email” to its sign-up form. 

In his research of 78 SaaS demos , Jake Hatfield found this to be a common trait.

“Based on the data, the consensus is that name, phone, and email are required together—83% of forms required all three. A good note here is that most forms also had “Business email” or “Work email” as the placeholder for the input, seemingly to qualify more serious leads and reduce spam submissions.”

Prospects can also be qualified during an initial call or at the start of a demo by asking questions such as:

• What problems do you hope our product can solve?
• What are you looking for in a product?
• What other products do you currently use?
• How long have you been looking for a solution?

If you’re unable to ask these questions directly (e.g., you don’t have an opt-in), use them in the discovery stage to establish key areas to focus on in your demo.  

Like every good story, a product demo should take the prospect on a journey.

To adhere to the tried-and-trusted storytelling format, Adobe’s Alexandra Nation sticks to the following steps:

“1. Tell them what you’re going to tell them. Use this opportunity to direct the conversation. Tell them what you want to say and what they need to hear. This will make your audience comfortable since they’ll have clear expectations of where you’re headed. 2. Tell them. This is when you build your business case for why your solution meets their needs. Don’t just rattle off different features. Speak to how you can help—how can your product or service can help them overcome their challenges? 3. Tell them what you told them. Repeat your takeaways to drive the point home before you end your presentation.” 

These steps can be used even if you’re not delivering demos in the spoken word.

Take Usetiful . Its demo tour takes prospects through the different solutions its product offers with pop-ups on the home page. 

The pop-ups start with an intro.

Then cycle through different real-use benefits. 

Before ending with a call-to-action.

We’ll look at how Slack has also done this with fewer words in its real-use demo later on in this article. 

The best demos are all about selling the sizzle, not the steak. In other words, to repeat what we’ve said already: they focus on how the product works to solve a prospect’s problems.

If your product solves multiple problems, create multiple demos. 

For example, Salesforce has separate demos for each tool in its Marketing Cloud . Each one is focused on how that specific feature can benefit the user.

We’ll look at two other examples of how companies use multiple demos soon.

To keep demos on task and centered on the prospect’s needs, follow Demodesk ’s rule of three.

“For every pain point, use the rule of three. Focus on the three most essential features to demonstrate a solution to your prospect’s problem.”

According to Gong , successful reps spend four minutes longer scheduling the next steps than their unsuccessful peers. Its research also shows that if you neglect to chat about what happens next, close rates can plummet by 71% . 

Engaging a prospect in the next steps is easy if you have them live on a call, but what about pre-recorded and real-use demos?

In these cases, a call-to-action at the end, or on-screen during the demo, is essential to nudging prospects in the right direction. 

At the end of his pre-recorded dashboard demo , Zane from Flywheel does this by prompting people to get in touch and try out the product.

“From the Flywheel dashboard, you can quickly find any site you’re looking for. Even across both plans and a single site. And of course, if you have any questions during any of this, our team of Happiness Engineers are always here to help. Believe it or not, Flywheel is as simple as that. Try it out for yourself.”

Squarespace does it by leaving a “Start with this design” button in the top right corner of its template demos.

A good demo can’t happen without preparation. As well as qualifying leads and having a planned structure, you should rehearse. Business author Geoffery James recommends doing this more than once.

“Demos are much more difficult than presentations–because, in a demo, you must simultaneously focus on the customer, the effect the demonstration is having on the customer, and the mechanics of the demonstration. So it’s utter madness to try to give a demonstration without rehearsing it at least three times. You’d be amazed how many sales reps think they can wing it when it comes to demonstrations. The result is always a disaster.”

You should also test that everything works before going live. This includes your computer, mic, and camera. But also the product. The last thing you want is for a bug or kink to derail the entire thing.

What are good examples of great product demos?

With the key principles of what makes a good demo in mind, let’s look at brands that do them well. In some examples, we’ll look at the demo itself. In others, we’ll focus on how brands get people to sign up. 

After all, without people tuning in, a demo stands little chance of selling your product.

From the moment you land on the homepage, you can see that Kajabi places huge importance on its demo, making it the primary visual above the fold, with two CTA buttons.

Crucially, both of these sit next to the introductory headline and copy. This works to tell prospective customers about the product and what it can do for them, making them want to learn more. 

Clicking on either button brings up a form. Kajabi’s demo is pre-recorded, so there’s no need to ask specific questions (à la Slite) to tailor demos. This allows them to keep the form simple. 

Clicking on the button takes you directly to the demo. It also sends it to your inbox. 

This is useful for people who are unable (or don’t want) to watch the demo immediately. Having it there in their inbox means they can get to it in their own time. 

It also gives Kajabi the chance to sell the product in more detail. They do this well, backing up features and benefits with social proof .

“Customer success is what it’s all about at Kajabi. Just ask the 40,000+ entrepreneurs who’ve used our platform to collectively generate over $2 billion in revenue.”

With this, Kajabi plants a seed that its platform is what the prospect needs. The demo then works as much to confirm this as it does to explain the product .

As for the demo video, it’s delivered by Kajabi’s VP of Engineering, Jeremy Saenz. This instantly helps build trust. It also puts users at ease. Jeremy is a guy who knows the product inside and out, but he’s not a salesman. 

His pitch is delivered as such, focusing on how Kajabi helps, with no hard-selling. 

Finally, a small but beneficial addition to Kajabi’s demo video is that it remembers where you were up to. It clocks in at 30 minutes, which is on the long side for a demo. So, being able to pick up where you left off is a nice touch.

If you’re collecting email addresses, waste no time in putting them to good use. Explain the benefits of your product and increase demo engagement for your list subscribers. 

Animated videos work well to help you explain the benefits of your product quickly and concisely by using visuals to do a lot of the heavy lifting. Nowhere is this better demonstrated than Headspace’s product demo video.

In under one and half minutes, the demo explains how Headspace can help you live a happy, healthier life. It also shows you how to sign up and get started with meditation. 

The demo uses the same characters as the Headspace mobile app and website and is narrated by founder Andy who delivers its meditation classes. This keeps branding consistent, creating familiarity—which is important. 

Because 82% of searchers choose a familiar brand for the first click. 

By ensuring your brand continuity across platforms, someone who has experienced it in passing and now wants to learn more is more likely to watch your product demo over the competition. Meaning you’re one step closer to a new customer than they are. 

Snowflake is a global data cloud platform offering numerous products to various industries and departments. For them, one demo isn’t going to cut it. 

Global demand and different time zones also mean that one-on-one demos will be resource-heavy and tough to pull off logistically.

So what’s the solution? 

Weekly demos.

Each week, Snowflake hosts a live demo on a different topic. These work on rotation, held at different times and in various locations so that prospects can register for a demo that suits them. 

In this sense, they’re more like webinars than demos. But the content is very much geared towards solving problems. 

On the live demo page, prospects can filter results by region, workload, and industry to find the right demo. By choosing a specific time, prospects are more likely to block out time in their diary, meaning Snowflake is less likely to have people dipping in and out.

Prospects are then taken to a sign-up page. Here Snowflake lays out exactly what a user can expect to learn from the demo. This gives them more reason to sign up. Crucially, it also helps to filter out anyone that isn’t suitable. 

If your brand operates in different markets or your product has many strings to its bow, creating a demo calendar is an effective way to reach more users. 

Like Snowflake, software developer Atlassian is a big company that solves different problems for different customers. It uses demos in a similar way. 

Its sign-up pages let prospects choose a suitable time and date. 

Each demo offers live chat functionality so that attendees can have questions answered by experts in real-time. 

Adding this to your demos lets you engage prospects one-to-one, even when there are others in attendance. However, you may want to dedicate time at the end to a Q&A so as not to sacrifice the customer experience or throw you off the script.

What Atlassian does differently from Snowflake is revealed in a sentence at the bottom of its registration form:

By including a library of on-demand content alongside live demos , Atlassian can cast its net wider, capturing more leads in the process.

By recording live demos (where suitable), you can make content work harder, repurposing it to build a database that reaches more users.

In Jake Hatfield’s research, real-use demos were by far the least common, making up only 3% of the total. 

Not every company has a product that’s geared for real-use demos. Our two previous examples, Atlassian and Snowflake, for instance, are too wide-ranging and complex. Prospects benefit from the help of sales reps to walk through solutions and answer questions.

They can also be hard to pull off. As Jake points out:

“If there’s a learning curve to using your product, people might not know where to ask for help or may give up completely. It’s also possible that these demos might have an up-front cost to design, code, and deploy.”

Payments platform Square has managed to do it, helped by the simplicity of its product and some creative demo design.

Rather than give people access to a limited version of the product, Square gives users common point-of-sale (POS) tasks to complete.

Users are taken through scenarios step-by-step, with a summary at the end to recap the process and remind users how easy it was.

There’s no barrier to entry here. Potential customers aren’t required to register or download software. Square instead relies on the ease of its product and the strength of its demo to convince users.  

It then backs this up with a simple form for users to complete to get started for free. 

Unlike Kajabi’s demo CTA which sits front and center on its homepage, Square’s is located three-quarters of the way down the POS landing page , alongside app download and sign-up CTAs.

This makes sense as it’s not used for lead generation, but rather as one more way to win over potential customers still on the fence. 

If a key USP of your product is simplicity, building a demo that complements your website and marketing copy by demonstrating this can be an effective sales tool to add to your arsenal. 

Slack’s demo falls somewhere between product video and real-use demo. Like Square, it uses its interface to demonstrate what it can do.

Hitting the “Start the demo” button takes users on a product journey that details key benefits, including starting channels, integrating tools, and collaborating. It also shows prospects how to complete tasks. 

What’s clever about this demo is how Slack steers the conversation. Despite the absence of a sales rep, the demo guides prospects through each section, ending with a call-to-action. 

It’s a great example of how to creatively sell the value of your product and deliver a clear beginning, middle, and end without a voiceover.  

Right from the start, analytics platform Fathom tells you what it offers and why.

“For the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. Fathom is website analytics that doesn’t suck. We revolutionized website analytics by making them easy to use and respectful of privacy laws (like GDPR and more).”

This copy doesn’t just work to sell the product. It’s a compelling invitation to check out the software demo. 

Clicking the CTA takes you to a real-use version of Fathom’s platform. Here you can explore a fictional account to get a feel for the product and understand how it works. And there are no restrictions. Every button is clickable, and every hover-over delivers real-time data. 

This demo works because it knows its audience. People who come to Fathom will most likely have experienced Google Analytics or Bing Webmaster Tools. This means they can let the product do the heavy lifting. 

Having played around the platform, a prospect will have a good idea of whether it’s right for them. Clicking the sticky CTA at the bottom of the page takes them to a sign-up that helps to further convince them of its benefits.

This is backed by social proof and a financial onboarding incentive.

It’s a clever way to convince users to act on the good feeling the demo generates. 

The main takeaway from this demo, however, is that if you have a product that’s genuinely disruptive in a market that’s already well established, you can let that product do the talking.  

If you’re up against strong competition, social proof is one of the best ways to stand out. Testimonials can be particularly effective. 

“A type of social proof that works over and over again is testimonials. Whether it’s in video or written form, they’ve helped increase the conversion rate of my clients’ landing pages in every case. When building a landing page, you can say all you want about your offer, but how can you prove what you’re saying is true? Authentic testimonials, preferably with a picture of the person, will take care of that for you. Test it, and I’m sure you won’t regret it.”

Raphael Paulin-Daigle , SplitBase.io

Rather than saving them until the end of the demo as one final way to convince prospects, Duolingo leads with them.

These set the stage for users to want to learn more.

From there, Duolingo uses animation, rather than screenshots, to show how the platform works, featuring statistics to demonstrate its effectiveness. Like Headspace, this helps emphasize what’s important simply and concisely. 

The demo video lasts just 0:41. Yet you’re left feeling confident that this is the right app to help you learn a language.

If you’re working on limited time or budget, pull in testimonials and research to strengthen your product’s claims. 

In the examples we’ve looked at thus far, product demos have worked in a conventional way. While creatively different, they all focus on a problem and how they solve it.

Apple’s product demos are much more subtle. They rely on their ability to wow users as much as educate them. 

Its “ Shot on iPhone ” campaign uses storytelling to engage viewers while showcasing the best features of the iPhone camera. This makes it as much an ad or short film as it does a demo. 

“What makes it brilliant is that, at its core, it’s one of the best, most elaborate, and stylish product demo campaigns ever. It’s focused on pointing out product features cleverly, and in a most entertaining way, basically by weaving them strategically into the storyline. And, the narrative of the ads shows how the product features enable and enhance creativity.”  Avi Dan , Avidan Strategies

It’s the perfect example of “Show. Don’t tell.”

It’s also proof that the principles of a good product demo aren’t rules. Apple’s live-action demo couldn’t be any different from Kajabi’s demo, which itself is very different from Square’s demo. Yet, all three deliver value: “here’s how our product solves your problem.”

Don’t be afraid to think outside the box. 

A great product demo helps you qualify leads and turn prospects into customers. What none of the examples we’ve used in this article do, however, is go for the hard sell. Instead, they focus on how the product solves problems. It’s this quality that lets you build relationships and move leads towards a close.  

Use their qualities as inspiration for your own demos. Look closely at what your product offers, who you want to target, and what concerns your customers have. This will give you an idea of what type of demo best fits their needs. 

If your product is feature-heavy or has a steep learning curve, a live demo or pre-recorded demo led by a member of your team might be most beneficial. If it’s easy to use, developing short video animation or real-use demo might be better suited to convince prospects. 

However it’s presented, follow the important principles. Qualify leads, prepare well, and take prospects on a journey from intro to solutions to next steps.

Working on something related to this? Post a comment in the CXL community !

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18 Product Demo Video Examples to Inspire You

• January 24, 2024

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Have you ever wondered how companies can effectively show off their products and stand out in a crowded market? Maybe you’re thinking that if someone could just see firsthand how powerful your product is, they would love it right away. One powerful tool for this is the product demo video.

When crafted well, these videos can captivate potential customers, communicate complex features with clarity, and ultimately drive more conversions. In this post, we’ll explore a curated selection of product demo video examples from the software industry, digging into what makes them successful.

Table of Contents

The Importance of Product Demo Videos

While written descriptions and static images have their place, they can fall short of truly engaging potential customers. Enter the product demo video: a dynamic tool that showcases your software in action, clarifies its features and benefits, and engages users before (or instead of) hopping on a call with them.

By visually demonstrating how your product solves real-world problems, you can captivate viewers, build trust, and ultimately push them towards the sign up button.

Key Elements of an Effective Product Demo Video

Not all product demo videos are created equally. To truly captivate your audience and drive conversions, your video needs to nail several important parts.

Here are the key elements of an effective product demo video:

• Compelling Introduction:  Hook viewers from the start with a relatable problem or scenario that your product solves.
• Clear Value Proposition:  Articulate the core benefits of your SaaS product in a concise and impactful way.
• Step-by-Step Walkthrough:  Showcase your product’s functionalities through a clear and easy-to-follow demonstration.
• Real-World Applications:  Highlight how your product addresses specific user needs and pain points.
• Strong Call to Action:  Tell viewers exactly what you want them to do next, whether it’s starting a free trial or scheduling a live demo with your sales team.

How to Create a Product Demo Video

Crafting an effective product demo video requires thoughtful planning and execution. Here’s a step-by-step guide to help you create a compelling demo that resonates with your audience:

• Define Your Objective : Start by clarifying your goals. Are you introducing a new feature, showcasing your entire product, or addressing a specific pain point? Knowing your objective will guide the entire process.
• Audience Research : Understand your target audience . What challenges do they face? What motivates them? Tailor your message to resonate with their needs and aspirations.
• Script and Storyboard : Develop a concise script that outlines the key points you want to cover. Create a storyboard to visualize how each scene will unfold. Keep it simple and focused.
• Show, Don’t Tell : Use visuals to your advantage. Demonstrate your product in action—whether it’s a software interface or mobile app. Highlight its features and benefits.
• Narration or Text : Decide whether you’ll use a professional voiceover or on-screen text. Keep the language clear and jargon-free. Remember, simplicity is key.
• Engaging Visuals : Invest in high-quality visuals. Use screen recordings, animations, and graphics to enhance understanding. Make sure your product shines.
• Real-Life Scenarios : Showcase your product in relatable situations. How does it solve a problem? How does it make users’ lives easier? Connect emotionally with your viewers. Focus on benefits , not just features.
• Call to Action : End your video with a strong call to action. Encourage viewers to sign up for a trial, visit your website, or contact your sales team.

Product Demo Video Examples

Now that we’ve gone over what elements make up a good product demo video, let’s dig into some examples and talk about why they work well! I scoured Youtube to find these videos from prominent SaaS companies.

Stuck in a sticky note nightmare? Asana’s project management platform offers a lifeline. The product demo opens with a relatable scene: stressed employees drowning in tasks. Asana enters, showcasing how it connects individual tasks to company goals, ensuring everyone’s on the same page.

The video tackles team confusion and missed deadlines by providing a central hub for communication and task management. Efficiency gets a boost with automation, freeing up time for strategic thinking. Asana even leverages AI to analyze work data, empowering smarter decisions. Scalable, secure, and trusted by over 100,000 users, Asana’s product demo paints a picture of a more streamlined future for your business.

In a world with endless productivity apps, ClickUp’s product demo cuts through the noise, proposing itself as the all-in-one solution. This engaging video highlights ClickUp’s ability to replace a multitude of tools, from tasks and calendars to docs and mind maps.

This demo showcases features like custom views, AI-powered task suggestions, and seamless integrations, all designed to streamline your workflow and boost efficiency. ClickUp positions itself as the key to ditching the app clutter and achieving ultimate productivity.

HubSpot’s CRM product demo video excels by seamlessly blending clear explanations with visual demonstrations. It kicks off by introducing the flywheel concept of inbound marketing and aligning its CRM with that philosophy. The core functionalities of managing contacts, companies, deals, and tickets are then presented with crisp explanations and walkthroughs using screencast. This one-two punch showcases not only the what, but also the ease of use of HubSpot CRM.

The video further emphasizes the benefit of its unified system, allowing marketing, sales, and service teams to collaborate on a single platform. To cap it off, a clear call to action invites viewers to sign up for a free account, highlighting the CRM’s user-friendly integration with existing tools like Gmail and Outlook.

Webflow’s product demo video throws out the need to code websites from scratch, instead showcasing a future-proof design tool that empowers anyone to create. Forget mountains of code – Webflow lets you see your design come to life visually, with a user-friendly interface that blends the power of coding with the ease of drag-and-drop. The video doesn’t just tell, it shows, taking viewers on a journey of building complex animations without writing a single line.

The demo highlights how Webflow generates clean, semantic code for you, ensuring your website runs smoothly and looks phenomenal. This captivating product demo is more than just software – it’s an invitation to a world of design freedom, for both beginners and experts alike.

This demo video from Teachable is a great use of storytelling with in-person interviews with their customers. The video doesn’t just talk features; it showcases the emotional connection – the joy of sharing knowledge and the fulfillment of seeing students blossom. But it caters to the practical side too, highlighting the user-friendly interface and time-saving automation that keeps things running smoothly.

This engaging demo proves Teachable isn’t just a platform, it’s a springboard for passionate individuals to connect with a dedicated audience and make a real impact.

Ditch the scheduling email ping pong! Calendly’s product demo cuts to the chase, showcasing how their tool streamlines connections. A breezy animation guides you through creating a Calendly link with your available slots, empowering invitees to pick a time that works for them. But Calendly goes beyond convenience; the video highlights integrations with your existing calendar to avoid double-bookings and automates booking reminders to keep everyone on track.

This short and informative demo positions Calendly as your secret weapon for effortless meeting scheduling, freeing up valuable time to focus on what matters most.

This demo video is interesting because it highlights the launch of a new feature, Dropbox Dash, rather than covering the entire product. For mature businesses, demo videos can cover new feature launches like this.

Ditch the data chaos and say hello to effortless collaboration – Dropbox’s product demo paints a picture of a more streamlined workflow, where your files are always just a click away.

Typeform’s product demo showcases how to create interactive surveys, quizzes, and even video interactions. Forget clunky interfaces – Typeform uses no-code tools and offers a library of templates to get you started in seconds. This captivating demo positions Typeform as a tool to create engaging experiences that capture valuable user data in a fun and informative way.

Ditch the cobbling together of multiple platforms – this captivating demo showcases Kajabi as your all-in-one solution. The video dives into building beautiful landing pages, designing engaging online courses, and even managing student memberships, all within a user-friendly interface. This informative and inspiring watch positions Kajabi as your secret weapon for building a thriving online empire.

Feeling overwhelmed managing your content creator business? Stan’s product demo video cuts through the chaos, showcasing an all-in-one platform designed to streamline your success. This engaging video highlights features like a drag-and-drop store builder, digital product sales with automated delivery, and even personalized video responses for paying fans.

Whether it’s booking consultations, managing memberships, or leveraging affiliate marketing, Stan empowers creators to ditch the technical hurdles and focus on what they do best: building a thriving online business with complete ownership of their customer data.

Podia’s product demo video cuts to the chase for aspiring course creators. This lengthy but informative watch showcases Podia’s user-friendly tools for building courses, managing memberships, and keeping students hooked with drip content. It even dives into sales and marketing features to turn your passion into profits – Podia positions itself as your all-in-one weapon for building a thriving online course business.

Notion’s product demo video excels in simplicity and clarity. It avoids overwhelming jargon and focuses on showcasing Notion’s core value proposition: a single workspace for all your thoughts, projects, and information.

The video uses real-world examples to demonstrate how Notion can be customized for various needs, from capturing fleeting ideas to managing complex workflows. By using a clean interface and straightforward explanations, the demo positions Notion as an accessible and versatile tool for anyone seeking to organize their digital life.

ActiveCampaign

ActiveCampaign’s product demo video takes a customer-centric approach, cleverly outlining the challenges faced by marketers and showcasing ActiveCampaign as the solution. The video tackles frustrations like managing multiple platforms and disconnected data. Then, it dives into how ActiveCampaign unifies email marketing, marketing automation, and CRM tools in a single platform.

This focus on streamlined workflows and data consolidation resonates with marketers seeking an all-in-one solution. Overall, this informative watch positions ActiveCampaign as a powerful tool for busy marketers to automate tasks, gain customer insights, and ultimately drive sales.

Trello’s product demo video shines in its simplicity and effectiveness. It uses a clear and concise animation to showcase its core functionality: a visual project management tool that uses boards, lists, and cards. The video focuses on how Trello can be used to organize tasks, collaborate with teams, and track project progress at a glance. By using relatable scenarios and a friendly tone, the demo positions Trello as an accessible and intuitive tool for anyone looking to boost their productivity and keep projects on track.

Klaviyo’s product demo video cleverly targets ecommerce businesses by showcasing its ability to personalize the customer journey. This engaging demo highlights Klaviyo’s features like customer segmentation and behavioral data tracking, empowering businesses to send targeted emails that resonate with each customer.

The video demonstrates how these functionalities translate to increased sales and customer engagement. By weaving real-world examples with clear explanations, Klaviyo positions itself as an email marketing platform that goes beyond automation – it fosters customer connections and drives revenue growth for ecommerce businesses.

Zendesk’s product demo video takes a clear and benefits-oriented approach. It highlights how it can streamline customer service by centralizing communication channels (phone, email, etc.) into one platform. This focus on improved efficiency and a bird’s-eye view of customer interactions resonates with businesses seeking to enhance their customer support operations. The video effectively positions Zendesk as a user-friendly and comprehensive solution for managing customer interactions and improving overall customer satisfaction.

Drip’s product demo video shows how Drip empowers you to build powerful email marketing campaigns with a user-friendly interface. The video highlights key features like visual workflows and drag-and-drop editing, making it easy to craft targeted messages that resonate with your audience. This demo positions Drip as your secret weapon for crafting personalized email marketing campaigns that convert, all without needing to be an expert in digital marketing.

Zapier’s product demo video excels in its clarity and focus on solving a common pain point: the struggle to connect multiple apps and automate workflows. The video uses relatable scenarios to showcase how Zapier acts as the glue between your favorite apps, eliminating the need for manual data entry and repetitive tasks.

By using animation and clear explanations, the demo highlights the ease of use and the wide range of integrations Zapier offers. This positions Zapier as a time-saving and powerful tool for anyone looking to streamline their workflow and boost productivity, regardless of their technical expertise.

With the right product demo video, you can not only show people what your product is capable of, but potentially convert them into a free trial or paid signup on the spot. Plus, if your demo is compelling enough, you can always turn it into a paid ad!

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Product Demo PowerPoint Templates & Presentation Slides

Download 100% editable product demo presentation templates, compatible with Microsoft PowerPoint and Google Slides. Our product demo templates for presentations can help you to make successful product presentations with visually appealing slides and eye-catching graphics.

Product Catalog PowerPoint Template

Product Presentation PowerPoint Template

Skyrocket PowerPoint Template

Wearable PowerPoint Template

Generic Company Business PowerPoint Template

Product demos are a critical part of the sales and marketing process, providing potential customers with a firsthand look at what your product can do. Our Product Demo slide templates for presentations (compatible with PowerPoint & Google Slides) are designed to help you create a seamless and professional presentation that highlights the key features and benefits of your product.

Whether you’re launching a new tech gadget, demonstrating software capabilities through a software demo presentation , showcasing a physical product or preparing a product launch , these presentation templates provide the structure and design needed to make your presentation stand out.

In real-life scenarios, these demo templates can be used in various settings, such as trade shows, webinars, sales meetings, and internal product training sessions . With customizable slides, you can tailor the content to match your brand’s aesthetics and specific messaging. Use these product demo templates to guide your audience through every aspect of your product, from the initial introduction to the in-depth technical demonstration, ensuring they leave with a clear understanding of its value.

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The Top 7 Tips for Pulling Off a Great Demo Presentation

Demo presentations are a powerful tool for running and growing your business. When done well, a demo presentation allows clients, investors or potential customers to see and feel how things will be better for them if they buy or invest in your company or product. Often generic demo presentations do just the opposite, leaving the meeting participants bored and disinterested. Here are seven tips to pull off a great demo presentation.

What is a demo presentation?

A demo presentation is a visual demonstration of a product or service for current or prospective clients. A great demo presentation will grab your audience’s attention right away by clearly communicating what they care about and by using reliable, high quality video presentation tools.

Step one: determine who you are presenting to 

In order to deliver an effective demo presentation, you must know your audience. Do your homework and find out all you can about your prospects so you can tailor your presentation to them and be prepared for different meeting scenarios. This is vital in deciding how you’re going to best convey everything you need to get across in your presentation and what use cases you will share that directly relates to them. Here are four common types of meeting participants and how best to deal with them. 

The Wallflower

Do you know the person you’re presenting to is reserved? The wallflower may need you to prompt them with questions or ask them for their input to really spark a conversation. Having an open dialog with meeting participants will help you connect with them and personalize the presentation. As you continue your software demo, refer back to the participants’ contributions to continue to make them feel included in the presentation.

The Questioner

If you anticipate your audience asking a lot of questions, come ready with answers and customer examples to help back you up. If the questions are not adding value to the demo presentation or become too disruptive, politely ask the audience to hold questions until the end of the presentation.

The Combative

Going in knowing it’s going to be a tough sell? Do all your research beforehand and anticipate what their push back might be. No matter what, don’t get flustered during your demo presentation. When the audience senses your frustration, it’s likely to be a distraction, and it will not result in a positive outcome. Always remain professional throughout your presentation no matter how your audience behaves. If necessary, ask the audience members to hold questions and comments until the end of the meeting. 

The Multitasker 

Presenting to people who are using their phone or laptop during your demo? In order to grab their attention, start your presentation with a bold statement, humor or question. Continue to engage your audience by making your presentation interactive and relatable to pull them away from their devices. 

Three types of product demos

Pitching in your office.

This is the ideal place to host your presentation because you have home-court advantage. The Florida State football team won 37 games in a row at home for a reason: it’s an advantage. When presenting in your own office you get to use presentation tools that you’re comfortable with, limit distractions, control the environment and set the tone for the presentation. 

Pitching in their office

When you are presenting in an unfamiliar environment, it’s important to know which presentation tools are available so you can prepare in advance. Arrive early to the meeting to get set up, familiarize yourself with their presentation tools and practice a run-through of your demo to make sure everything runs smoothly. Also, arriving early gives you the opportunity to meet and connect with some of the people in the audience to help tailor your demo and customer stories to their experiences. 

Pitching remote

In order to save time and travel cost, doing a demo presentation over a video conference call is a great option. Make sure you use a high-quality, easy-to-use video conferencing solution. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize’s video conferencing technology will help you put your best foot forward to really wow clients with stunning 4K video quality and full motion 4K presentation sharing. 

Three ways sales demos can go seriously wrong

Confidential messages get shared on screen.

We’ve all been in meetings where the presenter’s private work and personal messages start popping up on screen and disrupting the meeting. To save yourself embarrassment and major distractions during your presentation, make sure you only share what is relevant to your demo.  Silence all notifications on your laptop and other smart devices before the start of your presentation.

Your video software flakes out

Technical snafus in the middle of a presentation is one of the most common ways demos go wrong. This not only looks bad for you and your company, but it has the potential to completely derail the entire presentation. Make sure you use a reliable video conferencing solution and test it out before the start of the presentation. Sometimes issues are outside your control, like a bad internet connection, so have a backup plan for your demo presentation.

Directly reading your notes or slides

Nothing is less engaging than a presenter directly reading from their notes or slides during a demo. Bring notes just in case you need to refer to them, but don’t directly read your notes or slides during your presentation. Your slides should contain just a few words or short sentences to set the tone of the topic you’re discussing but ovoid cluttering your slides with wordy paragraphs.  Practice your pitch until you can consistently and comfortably talk about your new product without reading from your slides or notes.

Seven tips for a winning demo presentation 

1. prepare a script.

Start off by preparing a presentation outline or script that follows a logical flow. Keep each section short, precise and easy to understand. If possible, try to work in bold statements, humor or simple tweet-able soundbites to really capture the audience’s attention. 

2. Practice and rehearse

Since you will not be directly reading your script during your presentation, practice memorizing and saying your script until you’re comfortable with it. You do not have to memorize your script verbatim, but you will need to be familiar enough with it that you can speak about each point in a conversational tone. Presenting to coworkers or family members is a great way to practice your demo and you can also record your demo presentation  to review the content and get comfortable with the flow.  

3. Anticipate questions

Each audience member will come to your presentation with different experiences and backgrounds so be prepared for a variety of questions. Try to anticipate possible questions and how you will respond to each one. When practicing your demo for coworkers or family members, ask them to help you come up with an exhaustive list of all the different questions that may be asked during your presentation.  

4. Tailor for specific audiences

Every audience is different, and your demo presentation should be too. The presentation should be built specifically for the prospect to reflect their unique business processes and include data that directly relates to their company. In addition, you should tailor how you conduct your presentation for each audience as well. An effective demo presentation for an HR manager may not go over as well for a CEO. Some prospects may be more interested in the details and appreciate graphs and diagrams while others may get more out of watching a video or live demonstration. Research the company and decision makers you are presenting to and find ways to make your demo engaging for them.

5. Provide use cases

One of the best ways to make your demo presentation relatable to your audience is to find examples of customers similar to them that have successfully used your product or service. Start with the pain points your customer was facing and give specific details of how your product or service solved those issues. Demonstrate how your audience can have the same positive outcome as the customers in your use cases. 

6. Have reliable video conferencing

Even if most of your audience is in the same room as you, video conferencing enables remote participants to get access to critical nonverbal communication elements. For virtual attendees, the quality of your video service will set the tone for your presentation. Partner with a solution that makes it easy for remote participants to join the demo presentation without having to download an app or install software.

7. Share slides & follow up

After you’ve completed the demo keep the conversation going by sharing your slide deck and following up with your audience. Don’t make the mistake of thinking that, if they heard a pitch once, they understand it. Chances are they didn’t get it all the first time so you must tell them again. In your follow up message, thank the audience for their time, reinforce the value your product or service can provide them and give them an actionable next step.

“Presentation time with potential clients is a precious and limited commodity so it’s important to make the most of it.  The more details you know about your prospects before the meeting, the better you can tailor your sales demo to speak to them as individuals. A generic presentation won’t stir up an emotional response.”

— Jeremy Wycherly, Senior Director, Inside Sales at Lifesize

How Lifesize demos products

Face to face.

To save time and travel costs, a face-to-face video conference call is a great option for demo presentations. The human element of face-to-face communication provides a more natural experience and helps you connect with the audience. Lifesize video and audio clarity makes you feel like you are in the same room as your audience and lets you present your business in the best light and make an unrivaled first impression.

Wireless screen sharing

From sharing your laptop screen to playing full-motion videos, Lifesize Share™  makes it remarkably easy to wirelessly present in the meeting room. You don’t have to waste time trying to find and pass along the right dongle or cord. Share your screen in real-time, play a video and control your presentation right from your mobile device or laptop with Lifesize Share.  

Full motion content sharing

No one enjoys sitting through a presentation with pixelated and poor-quality video. Lifesize’s 4K full-motion content sharing ensures that the quality and fine details of the product or service you’re demoing are maintained during your presentation. Prospects feel more confident purchasing a product or service when the presentation visuals are crisp, clear and realistic. The unmatched Lifesize full-motion 4K content sharing and stunning 4K video quality brings your demos to life.

You can have a great product or service but if your demo is not winning your audience’s attention, then you’ve wasted their time and yours. As you gain experience and become more confident doing demo presentations, you will soon approach them as an exciting opportunity to win new business rather than a daunting challenge. Communicating clearly, focusing on the things your audience cares about and using reliable, high quality video presentation tools will greatly improve your chances of closing the deal. Don’t give off the wrong first impression by having a poor connection or pixelated video. Lifesize video conferencing technology helps you put your best foot forward to really wow potential clients with stunning 4K video quality and ultra-high definition full motion content sharing.

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Top 5 Demo Templates with Examples and Samples

DivyanshuKumar Rai

Do you remember the last time you were walking through a flea market and a sales rep approached you to buy something? No matter how many promises he/she makes about the product’s utility, you are still not convinced of its worth! Only when people use a certain product (which acts as a Demo) and become strong advocates for it that a brand becomes trustworthy and credible.

If brands hadn’t delivered their promise or confirmed their abilities through practical demos of their products, Apple would only be known as a fruit, and Google would be a misspelled word for Goggles.

Now, you would be thinking: How does it matter to you? Here’s how:

In a world saturated with information, capturing and retaining the attention of your audience is non-negotiable. The ability to communicate ideas and concepts is often the differentiator between success and obscurity. This is where our Demo Templates come into play.

How do these Demo Templates Help You?

Our carefully curated PPT templates are designed to simplify the presentation creation process, providing you with a range of professional layouts, graphics, and styles. These help you to convey your message with clarity, coherence, and visual appeal. They eliminate the need to start from scratch, saving you valuable time while ensuring a polished and impressive result.

The 100% editable and customizable nature of these PowerPoint Templates provides you with the structure and the desired flexibility to edit your presentations.

Let’s explore!

Template 1: Writing Sales Follow-Up Emails After a Demo Training PPT

Explore this dynamic PowerPoint Template tailored for writing sales follow-up emails after a demo. This resource combines instructional design with a professional aesthetic, making it ideal for training purposes. The template includes a sample email with pre-written content, guiding users on crafting effective post-demo follow-up communications. Its user-friendly layout and visually-appealing design enhance the learning experience, ensuring that sales professionals can easily grasp and apply the nuances of crafting compelling follow-up emails. Improve your training sessions with this template, empowering your team to master the art of post-demo communication for enhanced sales success.

Download this template

Template 2: Demo Product Presentation

Here's an engaging PPT template designed for showcasing your product journey. Reveal user insights gleaned from impactful demos, providing a firsthand look at the product's user experience. Dig deep into the development process with a comprehensive demonstration of the team's collaborative efforts, offering a transparent view of the innovative journey. This template goes beyond, encapsulating key facets of your product's evolution and more, ensuring a compelling narrative that captivates stakeholders. Enhance your presentations with dynamic visuals and insightful content, making your product demo an immersive experience. Ideal for professionals seeking a polished and comprehensive showcase.

Template 3: Desktop Demo Depicting Strategic Business Productivity Management

This PPT Set offers a comprehensive platform for product demonstration, highlighting key features and workflows on the desktop. Designed around three categories—Analytics, Visualization, and Additional Incremental Capabilities—it provides a dynamic showcase for a robust user experience. Whether delving into data analytics, exploring innovative visualization techniques, or explaining additional incremental capabilities, this template ensures an informative presentation. Promote your content with a professional and polished look, making it an ideal tool for showcasing the multifaceted strengths of your product across diverse functionalities.

Template 4: Displaying Demo Video of Cubeit Application

This PowerPoint Template is a dynamic tool for presenting Cubeit demos to stakeholders, creating an engaging platform for collaborative discussions and brainstorming sessions. With a sleek design and user-friendly layout, it facilitates clear communication of a Cubeit's features and benefits, fostering a productive environment for stakeholder engagement. The template combines visual elements and concise content to convey information, encouraging meaningful conversations and idea generation. Whether in boardrooms or virtual meetings, this resource enhances the presentation experience, ensuring a comprehensive exploration of Cubeit's capabilities while promoting active participation and informed decision-making among stakeholders.

Template 5: Product Demo to Customers Best Practices

This PPT Slide is designed for smooth customer onboarding. It incorporates strategic features such as an efficient "Skip" option, enabling customers familiar with the product to bypass unnecessary information and promptly engage. The inclusion of a "Pause" option caters to users wanting a more flexible onboarding experience, allowing them to absorb tutorials at their convenience. Additionally, the template emphasizes customer support with detailed agent information and a live chat feature, ensuring users have immediate assistance. This comprehensive tool streamlines the onboarding process, removing barriers and enhancing user satisfaction for a smooth product adoption journey.

Imagine reclaiming hours in your day—time that would have been spent wrestling with design intricacies. Our Demo Templates liberate you from the laborious task of starting presentations from scratch. They are the accelerators of your productivity, enabling you to focus on refining your content and perfecting your delivery. Moreover, the 100% editable and customizable nature of these PowerPoint Templates is your passport to adaptability. Need to tweak a detail to suit a specific audience? No problem. These templates provide the flexibility you need without sacrificing the coherence of your message.

Your ideas are unique, and your message deserves resonance. With these templates, turn your concepts into compelling narratives that capture attention and remain in your audience's minds. Embrace the practicality, embrace the impact—your journey to impactful presentations starts here.

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18 Impressive Product Demo Videos You'll Want to Copy

Updated: September 15, 2022

Published: August 25, 2021

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.

A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services.

With 84% of people saying they’ve been convinced to make a purchase based on a brand’s video, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.

Want to skip straight to the videos? Click here .

How to Create a Product Demo Video

• Identify the goal.
• Determine your audience.
• Set a budget (and a timeline).
• Decide between in-house or agency.
• Structure your video.
• Choose between animation and live-action.
• Write a script.
• Create a marketing plan.

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1. Identify the goal.

Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with.

What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, " After watching our product demo video, we hope the viewer submits a demo request form ."

2. Determine your audience.

Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or, is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for?

All of these are important questions to answer.

For example, let’s say you’re introducing software that regulates the temperature of various areas in your office.

The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down.

They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs.

3. Set a budget and a timeline.

Do you have $7,000 or $80,000 to make this product demo video?

Identify your budget so you know how to proceed. This is also the time to set expectations. If you have a $500 budget, you’re not going to come out with a video on par with Apple’s latest release – and that’s alright.

Oh, and don’t forget to outline when you need this video to be completed. Even the biggest budgets can run up against roadblocks if the timeline is too limited.

4. Decide between in-house or agency.

This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies that can give you quotes and creative pitches for your project.

If you have a small budget, you can still create a great video with a smartphone that has a high-quality camera. You can also screen record your computer to use as B-roll as you navigate through your platform.

Work with what you have and be proud of whatever you create. Consider leveraging an interactive product demo software to allow customers to actively engage with the features and functionalities of the product and provide a personalized and immersive understanding of its capabilities.

5. Structure your video.

Will you tell a story? Highlight pain points? Use text or visuals only? Decide how you want to communicate your goal and how you’ll bring it to life.

If you’re working with a creative agency or freelance videographer, they may help you define the structure. If you’re going it alone, use videos like the ones we’ve listed below to inspire you and define which format will work best for your product and goals.

Another factor to consider is length. How long should a product demo video be, you ask? Two minutes is the sweet spot. However, you can go up to five minutes, if your demo goes into detail about use cases and features.

6. Choose between animation and live-action.

Animation can sometimes be a little cheaper than a live-action video. If you have a software product, you can also consider embedding an interactive demo onto your landing page. There are an increasing number of interactive product demo tools becoming available to do that.

Work within your budget and skill level. In addition, narrow down which option best highlights your product and the scope your project requires.

7. Write a script.

The script is a crucial part of your video. It defines the tone, pace, and message.

Start with a project brief, move on to an outline, and navigate your script, section by section, making sure it speaks to the goals you’ve previously outlined.

Call out opportunities for B-roll throughout, and always conduct a verbal run-through before getting behind the camera. This will help you see if anything sounds unnatural and should be reworked.

For more tips and a video script template, check out this blog post and accompanying video on how to write a video script .

8. Create a marketing plan.

Once you’ve shot, edited, and finalized your video, it’s time to decide how you’ll share it with your audience . YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution.

But don’t overlook less obvious opportunities, like including your video in your email signature , sharing it in partner blog posts, and incorporating it into your sales team’s pitches.

Product Demo Video Examples

1. the lip bar.

In this demo, a model shows makeup users how to use one of the brand’s products: the "Caffeine Concealer."

At just under five minutes, the model incorporates the product into their makeup routine and explains the application method as they go.

Here's why this works: While the demo allows viewers to see what the product will look like in real life, it also helps show consumers just how easy it is to add it to their daily beauty routine.

2. Airtable

This classic product demo video uses animation to show how users can benefit from it.

What this video does well is demonstrate several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses.

Airtable also do something else that’s incredibly smart. As the seconds tick by and viewers hypothetically click out of the video, the information shared gets more specific, with specific tactics and features.

Airtable knows if someone has stuck around over one minute into their demo video, this is likely a qualified lead who wants to learn more.

3. Zendesk Sunshine

Zendesk leads with pain points in their product demo video.

"Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place," a narrator explains. But Zendesk gets it: "What seems like chaos is actually everything you want."

The viewer immediately feels like Zendesk understands them. It’s a full 50 seconds into the video before Zendesk even introduces a solution.

We never actually see the platform at work, but that’s not really the goal of this video. That's what makes it an effective demo. 

4. SurveyMonkey

At nearly two minutes long, this product demo packs a powerful punch with visuals of SurveyMonkey’s benefits and features as well as a walk-through of the product interface.

Why it works: Viewers see just how easy it is to send a survey using SurveyMonkey. They even see how it integrates with other platforms like Slack.

This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow – and how easy the product is to use, from sign-in to send.

5. Headspace

Is there anything harder to sell on the internet than meditation? Headspace makes it seem easy with their modern, relatable animated product demo video.

They offer a "healthier, happier life" and show you how the app works for a variety of users with differing goals and times.

This demo works well because it’s an inclusive video that communicates a lot without overwhelming the viewer.

Esusu, an app created by Forbes 30 Under 30 social entrepreneurs Abbey Wemimo and Samir Goel , aims to help people in marginalized locations with financial planning. The demo created by the company gives viewers a look inside Esusu’s platform and the tools it has to offer.

Specifically, this demo walks through how families can use the platform together to build each member's credit, save funds together, or send funds to each other.

One great thing about the intro above is that it establishes a pain point by asking the audience if they've ever dealt with bad credit or poor savings. Then, it highlights exactly how Esusu can help them.

This demo is also a great example of how a quick and simple tour of an app can show potential users exactly what they need to know about navigating and using this type of financial planning app.

This glossy product video introduces the new iPhone 12 by showing what it can do. Simple text alerts the viewer to the features and capabilities through vivid visuals.

The goal of this product demo is to wow rather than educate, and that’s exactly what it does.

Slack uses this brightly hued video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

"It’s way more than just a place to talk," explains the actor, "we keep all of our files here too."

The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack.

A simple "Get started with Slack, today" closes out this informative video with a clear call-to-action.

9. The Origins of Nike Free

This product demo tells the origin story of the Nike Free running shoes.

What works well here is the context the brand provides for the idea and vision behind the product.

The shoe creators share a bit about how the shoe was designed and call out benefits like, "more natural movement" and "nice, modern evolution."

A simple tagline at the end reads, "Engineered for modern motion."

10. Duolingo

Duolingo kicks things off with social proof from The Wall Street Journal: "Far and away the best free language-learning app."

What follows is a description of how the platform works, backed with more data on how effective it really is.

If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself.

11. IKEA Place

There’s nothing wrong with stating your purpose upfront.

"Hey, IKEA would like everyone to know about Place, our new augmented reality app," explains this demo video.

What follows is a demonstration of the app and a video montage of people struggling to design and furnish new spaces.

"We want to make it easier for people everywhere to imagine a better place," the narrator explains.

Why this works: It addresses a pain point and explains why this product is here to solve it. Not every demo has to use this formula, but it is a great place to start. 

12. NoseFrida

Your baby is cute until she’s not.

The narrator in this demo explains what happens to a baby’s nose when they’re sick – and why your baby gets fussy.

Immediately, he’s identified the viewer’s pain points and explained the problem with NoseFrida’s competitors.

The narrator begins to explain how to use the NoseFrida, a device that allows parents to physically suck snot out of their baby’s nose and effectively ruins your days of carefree milkshake sipping forever (take it from me).

It’s here that the company does something brilliant. They know their customer’s biggest purchasing block is the gross-out factor this product elicits, so they confront it head-on.

"Breathe easy, we know what you’re thinking," the narrator says. They then explain how NoseFrida is designed to be hygienic and safe.

Know your product has a big red flag for customers? Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room.

13. Craftsy

How do you get people to part with their most valuable asset: their free time? Online learning platform Craftsy, formerly known as Bluprint, has the right formula.

They first engage users by letting them know they have something for everyone. The narrator says, "Whether you’re just getting started with a craft or looking to advance your skills, our world-class instruction is here to help."

The video then outlines the various lessons consumers can take, from baking to knitting, emphasizing the value of having seasoned instructors to guide them.

Are you known for one product but want to introduce another? Sphero knows a little about that.

A few years ago, the brand created a robot called BB-8 for a little-known movie called Star Wars: The Force Awakens . Lucky for them, I hear that panned out.

In a Kickstarter video for their newest robot, they begin by featuring the iconic BB-8 robot that skyrocketed their success. Once the viewer knows who they are, they present their new robot: The Sphero RVR.

The rest of the video features the robot’s engineers speaking about what their new creation does and why it’s special. We believe them because they’ve tethered this new creation to their past authority.

What works well here is that Sphero establishes its credibility straight on by referencing past success then introduces their new product and its features. 

15. Ring Door View Cam

This is another great example of showing viewers instead of telling them what your product can do.

The video shows everyday people using Ring’s Door View Cam in a variety of ways.

We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera.

Many times, demos outline the benefits but what's better than seeing it in action? That's why use cases are great for demos.

16. Peloton

This product video begins with an origin story of the Peloton bicycle and quickly moves to the benefits (i.e., you can ride it in your bedroom without waking your partner).

Before you know it, the video is speaking to viewer pain points, "One of the challenges with boutique fitness is that it can be inconvenient."

Their solution? Peloton.

Thousands of classes, experienced instructors, community, and ease of use.

Close-ups of the machine in use highlights certain features, but what this video demonstrates most is the experience you’ll have using Peloton.

"This is what I’ve been missing," says one video participant.

I can’t help but think that’s the primary goal the makers of this video had for their viewers.

This is a classic example of a product demo video. A solid, feature-heavy script that immediately jumps into how professionals can use and benefit from Zoom.

What works well here: The viewer sees the product being used as they listen to how it works, and they’re left with a clear picture of what Zoom can offer them.

I’ve saved the most comprehensive product demo video for last. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

What follows is a careful walk-through of the product, its benefits, and how to pick the perfect plan.

Viewers who make it to the end likely signal to Gusto that they’re ready to speak with a salesperson. This video probably works best for buyers further along in the buyer’s journey.

Key takeaway: If your goal is to introduce your product/service to new audiences, stick with a shorter option that’s quick and easy to consume.

Using Product Demo Videos in Your Marketing Strategy

Product demo videos might take a bit of time and planning to create, but once they're live, they can be an effective piece of your brand's overall video marketing strategy.

As consumers seek out more video content while researching products, marketers are also finding that videos are their most effective asset . Like them, you'll want to leverage video marketing and product demos to guide your prospect to the customer stage.

Want to create your own video? Check out our ultimate guide to video marketing.

Editor's Note: This blog post was originally published in June 2019, but has been updated for comprehensiveness.

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11 Interactive Demo Examples: Inspirations For Nailing Your Product Demo

Building an interactive demo is one of the best ways to help users understand the value your product brings.

Hidden behind a sign up form, 90-95% of your website traffic isn't going to get to experience your product. Using an interactive demo software to offer an ungated experience means a lot more eyeballs on your actual product, and a lot more people reaching that ‘aha' moment — even before they sign up.

So, where do you start? By looking at examples for inspiration 😄.

First, a few rapid-fire tips. (or, skip straight to the examples 👇)

What makes a good interactive demo?

Start with your goal.

Are you trying to drive demo calls? Self-serve sign ups? Enable your ‘champion' within the prospect's team to show off the product more easily? Think about this in advance, and it'll impact some decision-making.

Understand who will be using it

Will the demo be available publicly, or only used as a leave-behind or to send prospects? If it's embedded, which pages will it be on? Which traffic sources are driving people to those pages) What level of intent & knowledge will those users have?

Draft your storyboard template

A good storyboard should ensure that the demo flows nicely, and it'll speed up the work once you start making it. Focus on getting to those “a-ha moments” as fast as possible. For complex products, figure out how to break down the demo, e.g. by features or use cases. Let users choose their own journey where possible.

11 interactive demo examples for SaaS products

We'll look at example interactive demos from:

• Candidately

See it live: https://www.dooly.ai/see-dooly-in-action

Made with: Navattic

Dooly created a ‘Dooly in action' page which contains 6 separate demos: one for each core feature of their product.

Each one gives the user an ungated way to understand exactly how Dooly works, and see if it does what they need it to.

Each demo is ~6-20 steps, with an average of around 10; an appropriate length to strike the balance between being useful & not too long or overwhelming.

Breaking a product demo down into different features is much smoother user experience than forcing prospects through one giant demo which showcases every feature. It saves time, and lets prospects view only what they're interested in.

See it live : https://www.gorgias.com/product-tour

Made with : Navattic

Gorgias have an example of a gated interactive demo which requires an email to view, although it's worth noting that Navattic enables ungated demos too — you can choose which you prefer.

Gorgias don't use ‘Take a tour' as the main CTA in their homepage hero section, but the tour is prominently available in their navigation under the first dropdown:

It's a straightforward walkthrough of the main features.

After the walkthrough, the end screen offers customer stories, and a sign up CTA.

See it live: https://kubit.storylane.io/share/rdkwuulyocy1

Made with: Storylane

Kubit use a “Take a Tour” CTA front and center in their homepage navigation:

And the first thing you see when loading up Kubit's tour is a checklist.

• Get an overview
• Click around on your own
• Choose a specific feature

A great way to let customers skip what they're not interested in.

After finishing each section, two CTAs are offered: next feature (returns to the checklist) or “contact team” (leads to this free trial page ).

See it live: https://twitter.com/cartainc/status/1405313492962455552

Made with: Arcade

Carta uses Arcade's Twitter integration, creating interactive tweets which demonstrate product features, captured by Arcade's screen recording extension. Despite being a Twitter embed, these demos offer the same features as Arcade's regular web embeds.

This ability to interact with the product demo straight from social media minimizes the number of necessary clicks and drives viral growth. The Twitter embed format makes it possible to directly increase visibility through simple interactions such as likes and retweets.

The CTA button at the end of the demo redirects prospects onto the site's website in only one click, letting them learn more about the product and possibly request an in-depth, personalized demo.

See it live: https://conquer.io/product-tours-demo/

Made with: Reprise

Conquer's website showcases three separate demos: one each for Conquer Cadence's agent and manager components, and one for Conquer Voice. This split lets prospects focus only on the use cases which they find relevant, saving a lot of time.

The demos themselves are elaborate and informative, with a high level of interactivity. Prospects get an opportunity to try all of the suite's key features for themselves in a direct, hands-on way. The only big downside is the length of the flows, which include too many steps without any real breaks or segmentation. This forces prospects to watch the whole demo in a single go, with no way to skip to specific sections.

The integrated CTAs at the end of each flow are a nice feature, letting the prospect take the next step and look deeper into the product straight from the demo, with the click of a single button.

6. AngelList

See it live: https://www.angellist.com/blog/safe-e-signing

AngelList uses Arcade to create modal pop-out boxes that are embedded within blog articles. This approach lets prospects see demonstrations of new products and features in a way that's subtle and unintrusive, yet still effective. Such demos immediately show the value of the new product/feature without having to leave the promotional blog article.

These demos are great for getting straight to the point and demonstrating a process without much fluff. While product demos generally require a more elaborate approach, this is a perfect way to approach feature demos.

AngelList's embedded Arcades are activated by clicking on the overlay. In comparison to auto-start demos, this reduces intrusiveness and helps with focusing on the content.

7. Candidately

See it live: https://www.candidate.ly/fullscreen-tour

The Candidately team used Storylane to build a highly efficient tour of their product within only 10 minutes. Their interactive demo presents the platform's main features and functions in a single, brief flow made up of ~15 steps.

While the presentation itself is brief and minimalistic, each of the steps leaves a lot of freedom for the prospect to observe and play with the simulated environment. In many cases, this approach is more effective at helping prospects get a feel of the product than burying them in huge amounts of superfluous text.

Apart from the interactive product tour, Candidately's website also features a classic video presentation and the option to book a live personalized tour. The latter can also be reached through a CTA button at the end of the interactive demo, giving prospects the opportunity for deeper engagement straight away.

See it live: https://www.form.com/capabilities/team-task-management-tools/

FORM uses six wholly separate demo flows that can be reached from separate sections of the webpage, each focusing on showcasing one of the tool's main use cases. While this lack of synchronicity may be jarring for some, it helps the prospect pick the use cases they're personally interested in and helps avoid information overload.

The flows themselves are highly interactive, going as far as letting the prospect use text boxes in a simulated environment. Meanwhile, the annotated info boxes provide a rich amount of information while staying concise and on-point. In that sense, this demo strikes a perfect balance between interactivity and information delivery.

While the flows remain at a mostly optimal length, the demo successfully manages to include demonstrations for both the desktop and mobile versions of the tool within the same flow. This is an excellent case of time-efficient delivery.

9. Centercode

See it live: https://www.centercode.com/tours/product-overview

Centercode features a highly effective interactive demo that's featured in the most prominent section of their homepage. It's split into a quick introduction and four main sections, each demonstrating one of the software's main features. This utilization of Navattic's Chapters feature lets prospects jump between these sections at any moment by using the tabs on the left side of the screen.

The demo's narration is centered around Centercode's “engagement bot” called Ted. It proceeds by demonstrating the actions that Ted does in order to complete certain tasks and solve common problems. This method is very good at demonstrating the app's features, as well as being an effective tutorial.

At the end of each “Chapter”, the demo prompts prospects if they want to continue or schedule a guided demo. Such CTAs are very effective at getting the prospect to engage more deeply with the product.

See it live: https://www.bill.com/demos/smbdemo

The BILL demo is split into six main sections, which you can easily jump between by using the table of contents at the bottom left. Each section is concise, each containing no more than 15 steps. Such a setup is perfect for navigation purposes.

The demo's narrative is about a series of issues faced by two characters: a small business owner and her accounting manager. Each section of the demo follows the way the duo uses BILL to solve these issues in a step-to-step fashion. This approach to feature demonstration is very effective at giving prospects an idea of what it feels like to use the software. Apart from that, it works wonders for tutorial purposes.

At the end of each flow, the prospects will see a CTA prompt where they can go straight to the product registration form. This encourages prospects to register right away instead of leaving it for later.

11. Open Raven

See it live: https://www.openraven.com/use-cases

Open Raven uses a set of five separate Arcade demos, each demonstrating a particular use case. Each of them is a pop-out modal that will spread over the screen after clicking on it, giving prospects a closer view. This separation is also useful for analytics purposes, as comparing the number of views lets you see which use cases attract the most attention.

The demo recordings are brief but effective at giving an overview of each of the main use cases and the platform's key features. They make great use of Open Raven's heavily visual GUI, successfully demonstrating its function without using too much text.

The CTA button at the end of each flow lets prospects schedule a guided demo. This lets interested prospects immediately jump to an opportunity to learn more about the product.

About the author

Miloš Stefanović

A seasoned writer with several years of content writing under his belt, Miloš has returned to his old passion for technology through writing about marketing and analytics software. When he's not working, you can usually find Miloš reading about society, science, and philosophy, looking out for hidden spots around the city, or planning his next vacation trip.

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Demo Marketing: How To Craft Product Demos That Sell

You may have the best go-to-market efforts in the world, but your product will ultimately make or break your business. 

Specifically, a well-crafted product demonstration is often the difference between closing a deal and losing out to competitors.

But what exactly makes for a persuasive product demo?

To give you the answer and a distinct edge in the marketplace, we curated this article, which explores six proven strategies for creating product demos that sell.

6 Tips to Create Product Demos that Drive Sales 

1. start with the action shot.

Gone are the days of long-winded introductions and context-setting. Modern prospects want to see the value of your product immediately. 

“Begin your demo with what we call the "action shot" - a focused demonstration of your core product loop that users will engage with on a daily basis”, says T.K Kader, a business strategist.

This approach instantly shows prospects how your product will fit into their larger workflow to resolve challenges, and drive value. It's about creating that "aha" moment as quickly as possible. 

Here's how to nail the action shot:

• Identify your product's most impactful feature or workflow
• Showcase this feature solving a common pain point
• Keep it brief - aim for 2-3 minutes 
• Use real-world data or scenarios to make it relatable

This is where first impressions matter. Your action shot should be the trailer that leaves prospects eager to see more.

2. Make Your Demos Interactive

“Why should a buyer fill out a form, talk to a sales rep or get on multiple calls to see your product?” says Madhav Bhandari, our Head of Marketing. 

When buyers have so many platforms, tools, and avenues at their disposal, more than 70% of their journey is complete even before they pick up the phone and talk to a salesperson.

So it naturally makes sense for your buyers to want to experience your product next, not just hop on a call or a meeting for it.  

This is where Interactive demos shine. 

They allow prospects to engage with your product immediately and at their own pace, exploring the most relevant features.

And here’s how this approach makes your product demos much more effective:  

• Allow prospects to click through different features
• Provide guided tours that prospects can control
• Use hotspots and tooltips to highlight key features
• Incorporate quizzes or challenges to keep prospects engaged
• Enable data input for a personalized experience
• Help tie your product directly to your prospect's goals and challenges

Try it out here:

<demo embed>

With Storylane, you can easily create a similar, no-code demo in under 10 minutes. You can create one for free or book a demo to know more.

Interactive demos can.

Suggested read: 2024’s Top Interactive Demo Software, compared

3. Implement the "No Hands" Mode

After the interactive portion, it’s time to show how your product can work autonomously - what we call the "no hands" mode. 

This is where you demonstrate the power of your product's automations, integrations, and personalization features.

The "no hands" mode helps prospects envision how your product can save them time and effort, working seamlessly in the background while they focus on other tasks. Here's what to highlight:

• Automated workflows and processes
• Integration capabilities with popular tools and platforms
• AI-driven insights or recommendations
• Customizable dashboards and reports

When you show how your product can adapt to different user roles or departments within an organization, this can be a strong selling point for larger enterprises. 

4. Highlight the Decision Maker’s View

Today, there’s an average of 7 decision makers involved in the B2B buying process.

This makes highlighting their view all the more crucial since decision-makers often need a different perspective than end-users. 

To do this, include a section in your demo that speaks directly to the concerns of managers and executives. This could look like conversations around:

• ROI projections and cost-saving estimates
• Team productivity metrics and efficiency gains
• Compliance and security features
• Integration with existing systems
• Scalability and growth potential

Ultimately, addressing the needs of all organizational levels increases the chances of getting buy-in from key stakeholders. 

You can also create separate demo flows for different roles or decision-makers to ensure you hit all the right notes for each audience.

5. Emphasize Business ROI

Prospects are typically more attentive and ready to engage with detailed information during a demo.

You can use this opportunity to articulate the return on investment your product offers. This could include:

• Cost savings over time
• Increased productivity metrics
• Revenue growth projections
• Risk reduction statistics
• Time-to-value estimates

You can also use concrete numbers or case studies to show how similar businesses have benefited from your product. 

6. Highlight the FOMO 

Sometimes, the most powerful motivator is the fear of missing out or falling behind. 

When a prospect interacts with a demo they see the product's benefits. But at the same time, there’s also a chance to discuss the risks and opportunity costs of not adopting your solution. This might include:

• Industry trends that competitors are leveraging
• Potential revenue loss from inefficient processes
• Security risks of outdated systems
• Regulatory compliance issues
• Missed opportunities for growth or innovation

By illustrating what they stand to lose by not acting, you create urgency and motivation to move forward with your product. 

It’s important to set the right tone, however. Position your product as a solution to these potential risks, which can help them pivot toward a decision.  

Bonus Tip: Sales Leave Behinds

Your demo's impact shouldn't end when the presentation does. 

Create "leave-behind" versions of your demo that prospects can explore at their leisure. It's like giving them a take-home sample of your secret sauce!

These leave-behinds can be powerful tools for:

• Reinforcing key points from your live demo 
• Allowing prospects to share your product with other decision-makers 
• Providing a reference point for follow-up conversations 

Ensure these leave-behinds are easily accessible, perhaps using a personalized landing page or a secure link in your follow-up email. 

Make it so easy to access that they have no excuse not to keep exploring your product!

Pro tip: With Storylane’s interactive demos you can easily share demos as leave behinds via email campaigns, as public links, or personalized ones based on your CRM information. 

Best Practices for Killer Product Demos: From our Demo Experts

​​To ensure your demos are as effective as a triple espresso on a Monday morning, keep these best practices in mind:

• Keep it Concise: Try to keep your demos short. Especially if you’re using interactive demos, we recommend around 8-12 steps or consider splitting it into multiple flows or demos. Remember, you're creating a demo, not a documentary.
• Tell a Story: Don't just showcase features; weave them into a compelling narrative. Be the Pixar of product demos!
• Start Strong: Use an eye-catching beginning to grab attention immediately. First impressions matter, even with demos.
• Capture Leads: Include a way to collect prospect information for follow-up. But be smooth about it – nobody likes a clingy demo.
• Clear CTA: Always end with a strong call to action. Guide your prospects to the next step like a friendly GPS.
• Brand Consistency: Ensure your demo aligns with your overall brand aesthetics. Think of it as your product's outfit – it should be stylish and on-brand.
• Track and Optimize: Use analytics to continuously improve your demos. Treat your demo like a science experiment—hypothesize, test, analyze, repeat!

Wrapping up: Creating Product Demos that Convert

To truly sell your SaaS product, you need to create demos that showcase your product and focus on immediate value.

That way, your product demos don’t just inform- they convert.

As you implement these strategies, continually gather feedback and refine your approach. 

The most successful demos evolve with your product and your market, always staying one step ahead of your prospects' needs and expectations.

Now go forth and implement these strategies today, and turn your demos into your most powerful sales tool.

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—CHRIS LANCASTER, SUPPLY CHAIN PROJECT

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How to End a Presentation (+ Examples)

By admin on September 11, 2024

Concluding a presentation effectively is as important as delivering the main content . The ending sets the tone for how the audience remembers the message and the presenter. Equipping your team with effective presentation conclusion techniques can significantly impact your company’s communication and business outcomes. Let’s explore how to end a presentation with power, purpose, and lasting impact!

Summarize Key Points

The best way to end a presentation that leaves a lasting impression is to summarize key takeaways. Concluding a presentation with a strong ending reinforces the key points and seamlessly ties everything together, ensuring coherence and memorability.

Pro tip: Start the summary with a transition phrase . Use phrases like “To sum up,” “In conclusion,” or “Let’s recap” to signal you’re summarizing. 

Here’s an example of how to end a presentation with a summary:

Scenario: Presenting a marketing strategy for a retail brand.

“In summary, we will focus on enhancing brand visibility via social media, optimizing our e-commerce platform to improve conversion rates, and launching targeted ad campaigns to boost customer engagement.”

Strong Call-to-Action

A business presentation often aims to drive action. The presentation conclusion allows the presenter to clearly state what they want the audience members to do next. A powerful call-to-action (CTA) motivates listeners to take specific steps based on information shared, whether an in-person or an online presentation . Want to see how to conclude a presentation using a strong CTA? Take a look at this example:

Scenario: Completing a presentation on enhancing remote team collaboration using a new project management software.

“I challenge the team to implement this software over the next two weeks. Create your first project board this Monday. Use it exclusively for team communication, and document your experience daily. At our next meeting, I’d like a brief report on your experience and your opinion on whether we can use it company-wide.”

Image Source: Shutterstock

Offer a Resource

Another impactful conclusion to use to enhance audience engagement and reinforce the core message is to offer a resource. Think guides , webinars, white papers, free trials, templates, or tools . This presentation conclusion can help the audience apply what they’ve learned and stay engaged with the presenter’s message after the last presentation slides fade.

Learn how to end a presentation with a resource offer below:

Scenario: Finishing an informational presentation on effective team management strategies to a group of managers:

“For an in-depth analysis of successful team management practices, download our latest white paper from the final slide. It’s packed with research-backed strategies and case studies.”

Return to the Opening

Many presenters like to connect the closing statement with the opening statement —and for good reason. This technique, often called “bookending,” or “ The Loop ,” brings their presentations full circle, and leaves the audience with a satisfying and impactful ending. Think of it as the cherry on top of the presentation sundae, sweet and unforgettable.

Presenters can do this in a few ways:

• an inspirational quote
• an inspiring story
• a metaphor or analogy, a simple restatement of your thesis—make sure it ties back to your initial message

Review this example of how to conclude a presentation:

Opening Statement: How can we cut through the noise of a crowded market?

How many presentations have you attended where you wish the speaker had done more to captivate and engage the audience? Don’t let your team be the one that leaves your audience underwhelmed.

Closing Statement: With the strategies outlined today, we’re not just cutting through the noise—we’re making music. Let’s go out and turn up the volume.

Thank and Acknowledge

If your team members struggle with what to say at the end of a presentation, let them fall back on the classic: say thank you . It shows appreciation for the audience’s time and attention and helps create a positive and memorable impression. Plus, it lets them acknowledge the people who helped make the presentation possible.

Here’s how to end a presentation on a positive note:

Scenario: Presenting a pitch to a potential client or investor.

“Thank you for meeting with us today. We appreciate your interest and the chance to discuss collaboration. We’re eager to move forward and make our partnership successful.”

Offer a Preview of What’s Next

A glimpse into what’s next is a great way to keep the audience’s attention even after it’s over. This little teaser builds excitement and anticipation, making the audience hungry for more. Using this presentation ending will be most effective for business presentations where your team introduces new initiatives or products. Here’s how to end a PowerPoint presentation like a pro:

Scenario: Presenting a product demonstration . 

“Our next presentation will showcase advanced product features and real-world applications. Watch for the invitation and join us to see how these innovations can transform your operations!”

Upgrade Your Presentation Skills With Talaera

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With our live masterclasses, your employees or colleagues will learn how to end a presentation, boost their confidence in English, or even manage teams across cultures. Materials will be provided after, so they can revisit and review their learnings.

Elevate your organization’s presentation skills—enroll your team in our upcoming masterclass, “Deliver Impactful Presentations” on September 18!

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