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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

By Allison Bressmer

How to write a persuasive essay

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

What is a persuasive essay?

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

What should every essay include?

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

  • “In my essay I will show why extinct animals should (not) be regenerated.”
  • “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

  • What arguments support your thesis?
  • What is the best order for your arguments?
  • What evidence do you have?
  • Will you address the opposing argument to your own?
  • How can you conclude convincingly?

The body of a persuasive essay

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

The conclusion of a persuasive essay

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

  • Choose an issue you truly care about
  • Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Debatable and non-debatable concepts

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Ethos, pathos and logos

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

How to make your essay credible

  • You show you’ve done your research: you understand the issue, both sides
  • You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

How to use logic in essays

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

How to use emotion in essays

  • You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
  • You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

ProWritingAid's Realtime Report

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

  • How is that advertisement working to convince you to buy a product?
  • How is a political candidate arguing for you to vote for them?
  • How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
  • How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

how do you start persuasive essay

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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The Write Practice

How to Write a Persuasive Essay

by Guest Blogger | 0 comments

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So you've been assigned a persuasive paper and you're staring at a blinking cursor. What do you do first? How do you pick a good topic? Today we're going to learn how to write a persuasive essay, so you can get that assignment done. 

How to Write a Persuasive Essay

As we continue our back-to-school series on writing essays, today we look at the persuasive essay. 

Today's article is written by guest writer Cora Weems who is a senior at the University of South Carolina. She typically writes narrative poetry, slightly depressing short stories, and effective academic essays. Her hobbies include trying to get through a tall stack of unread books and handcrafts like card-making. Welcome, Cora! 

What is a Persuasive Essay?

A persuasive essay is a piece of writing that aims to convince the reader to adopt a specific viewpoint or take action. To support it, you'll use logical arguments, compelling evidence, emotional appeals, and personalization.

In school, teachers often assign controversial issues, but you can develop your own topic too.

Learning to write a persuasive essay though is terrific practice for all kinds of writing. From public debate to sales letters and marketing, persuasive writing skills can carry you far beyond your school experience.

Let's go through the full process!

How to Write a Persuasive Essay: 6 Steps to Help You Start

Here are six steps to help you get your essay started.

Step 1: Pick a Suitable Topic

Maybe your teacher's already given you a prompt, or a specific topic to follow. Or maybe they've sent you on your way with just the rubric and an example paper to help you with formatting.

When it comes to persuasive writing, you need a position that you develop into a central idea. You'll have to support that position with all your evidence and reasoning.

Ideally, it should be a topic you're already familiar with and interested in. That will give you a better starting position and help keep you motivated to keep researching and writing!

When you are given a topic, you'll still want to develop a debatable position.

Here are three examples of broad persuasive essay topics:

  • The Impact of Social Media on Society
  • Climate Change and Environmental Responsibility
  • The Role of Education in Reducing Income Inequality

It should not be a topic that has a specific single right answer or solution, but rather, a number of positions and solutions that you can take.

Your topic should be one of the very first things you address in your essay, in the topic sentence of your introductory paragraph, so your reader can immediately know what you're writing about. 

To choose a suitable topic, ask yourself if the topic has multiple positions to take, and if you can reasonably research and take one position. That leads us to step 2:

Step 2: Research Both Sides, But Only Pick One

Even though you're only trying to advocate for one side of your argument, you should know the perspectives of both sides. Not only will this give you a better understanding of your topic, but it will help you prepare a counter argument that will make your essay more convincing. 

If you've chosen a controversial topic, then there should be at least two opposing viewpoints that you can read about for supporting evidence. 

Perhaps when you picked your topic, you already had a preferred stance, but researching the other side will give you fresh insight into what you actually believe, rather than relying on what you already knew. 

Strong arguments typically address the opposing side's perspective and acknowledge them, for the purpose of refuting that argument and making your own appear stronger.

Or maybe you think both sides of your argument have valid points, so you think you'll about both and let the reader decide. Don't do that!

Not only is it more work for you, but the reader will be confused about your point.

You can acknowledge the strongest parts of the opposing view while you counter with your own perspective.

Step 3: Craft a Thesis Statement

Writing a thesis statement is a skill that goes beyond just persuasive writing. It's particularly important in this case because it gives both you and the reader a clear vision on how the rest of your paper is going to go. 

You should explicitly state what you position is and what the rest of your paper is going to be about. It's usually a sentence or two long, so don't worry about being thorough or too specific. You'll Expand on it in your body paragraphs.

Typically, your thesis statement is located at the end of your introductory paragraph which allows for a natural transition from introducing your topic to the more specific reasons for your position on that topic. 

You can use this statement to outline the rest of your paper, from what each paragraph is going to addressing the type of evidence you'll be using.

For example, if you choose the topic about the impact of social media on society, you want a thesis statement that covers the position and scope of your paper. Here's an example: 

Social media like Facebook negatively impacts society through the ease of sharing misinformation, and both individuals and social media platforms need to do more to curb the spread of misinformation.

Notice how the position this writer takes is that Facebook negatively impacts society because of how it's used to share misinformation.

Now how would they support that thesis?

Step 4: Use the Right Evidence

Once you take a position, it's the time to show the reader why your viewpoint in particular is the one they should follow.

For academic writing, the most effective evidence is peer-reviewed articles published in academic journals. Peer-reviewed articles are seen as the most credible because they've been viewed and cleared by a number of different people, which means multiple people agreed that this article is reliable. 

If you chose the wrong evidence, your entire argument is at risk of falling apart. You should not be choosing evidence that is false or unreliable, because your evidence is the foundation that your position stands upon. 

Even if you don't want to go searching through databases for jargon-filled journal articles, all the evidence you choose should be from credible sources. It could be an expert opinion or some form of anecdotal evidence that could help personalize the issue for your reader. 

You may have heard the terms “ethos,” “pathos,” and “logos” in class. When crafting something persuasive, you should appeal to authority, emotion, and logic. 

Using evidence from an expert is an appeal to ethos or authority, credibility.

If you cite statistics from a reputable source, that might be an appeal to logic.

A related anecdote that makes the reader angry or sympathetic may be an emotional appeal.

The best persuasive essays use all three.

A persuasive argument is typically supported by a number of different sources that appeal to all parts of the reader, from their logical side to their more heartfelt one. All of those different perspectives will come together to make your argument stronger and more effective. 

For example, in our example above on the impact of social media, the thesis statement reads: “Social media like Facebook negatively impacts society through the ease of sharing misinformation, and both individuals and social media platforms need to do more to curb the spread of misinformation.”

To support, this paper would need to show data about misinformation on Facebook, demonstrate the ways that misinformation negatively impacts society, and then offer the best solutions in the form of individual and company interventions.

Step 5: Use Natural Transitions

As you add evidence to your argument, use transitions that help the reader see the connections you're making.

If you've ever felt your eyes begin to glaze over when you see a wall of text or a bunch of graphs and statistics in one place, the writer lost you in making the needed connections and transitions. You don't want to do that to your reader. 

Introduce a point, then use evidence to support that point, and then expand on that evidence. Whether it's by paraphrasing it so the reader can more easily digest it, or by showing the reader exactly how it connects back to what you're trying to persuade them. 

This not only applies to evidence, but also moving between paragraphs. There should be a topic sentence near the beginning of every paragraph to tell the reader what that paragraph is about, and you should use the last sentence of the previous paragraph to lead into it. 

Doing this helps improve the flow of your essay and keeps the reader's attention. If they never have to stop and wonder how you got to a certain point, then you can keep all their attention purely on your argument. 

Step 6: Make It Applicable

As you bring your essay to a close, most persuasive papers end with some call to action. It might be that you are asking the reader to understand an issue differently. Maybe you want to them to change their minds or donate money or take other action.

Make sure your conclusion answers the question, “So what?” Give your reader something to occupy their mind even after they're done reading. You want to tell them why reading your argument was important, and give them a reason to keep thinking about your argument even after you're done. 

Doing so will leave a lasting impression of your paper on your reader, which will make your essay more persuasive and effective. 

Persuade us!

So there you have it. Some ways to help move that blinking cursor.

It's okay to start with a draft that's just you cramming all your ideas onto a document. Don't worry about formal language yet. Reorganizing and rewriting that rough draft is part of what makes a good paper. 

Plus, writing it all out will let you see what you actually thought the most important parts were, and revision allows you to highlight those strong points and focus on what you think the reader should know. 

Here's a question to help you keep going even after you've finished the messy first draft: What makes this essay important to you?

Beyond the grade it will get in class, beyond how it will affect your GPA or academic standing, what about this essay is important? What about this will affect more people than just you?

Throughout your life, you'll constantly find times where you have to use persuasion. Maybe it won't be in essay format or presented in a Power Point, but finding ways to be persuasive is something that will help you in the rest of your life. 

So let's think of this essay as practice, and learn how to be as persuasive as we can. 

What are your best tips for persuasive writing? Share in the comments . 

Set your timer for fifteen minutes . Choose a persuasive topic that you can take a clear position on. Make a list of the reasons for your current view point. Then, do some research and read possible evidence both in support and in opposition to your view. Choose the strongest two to three pieces. 

If you still have time, craft a thesis statement that distills your argument, and begin writing the essay. While it will take you longer than fifteen minutes to write the essay, sometimes just getting started in fifteen minutes is enough to make a difference!

When finished, post your thesis and current direction in the Pro Practice Workshop , and leave feedback for a few other writers. 

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Effective strategies for crafting a compelling persuasive essay.

Steps to write a persuasive essay

When it comes to making a compelling argument, a persuasive essay can be a powerful tool. Whether you’re trying to convince your audience of a certain viewpoint or persuade them to take a specific course of action, crafting a persuasive essay requires careful planning and execution.

From choosing a strong thesis statement to providing evidence to support your claims, every step in the process plays a crucial role in the overall effectiveness of your essay. In this step-by-step guide, we will walk you through the key components of crafting an impactful persuasive essay that will leave a lasting impression on your readers.

Defining the Purpose: What Makes an Effective Persuasive Essay

Before diving into crafting a persuasive essay, it is crucial to understand the purpose and goal of this type of writing. A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include:

  • Clear Thesis Statement: The essay should start with a clear and concise thesis statement that presents the main argument or position.
  • Focused and Organized Structure: The essay should follow a logical structure with each paragraph focusing on a specific point and supporting evidence.
  • Evidence and Examples: Supporting the argument with credible evidence, facts, statistics, and real-life examples strengthens the persuasiveness of the essay.
  • Engaging Introduction: An engaging introduction that grabs the reader’s attention and provides background information on the topic is essential.
  • Counterarguments: Acknowledging and addressing counterarguments strengthens the overall credibility of the essay.
  • Call to Action: Ending the essay with a strong call to action or a compelling conclusion to leave a lasting impact on the reader.

By defining and understanding these key components, you can craft an effective persuasive essay that not only presents a compelling argument but also persuades the reader to take action or change their viewpoint.

Researching Your Topic: Gathering Credible Information

Researching Your Topic: Gathering Credible Information

Effective persuasive essays are built on solid research. To craft a compelling argument, it’s crucial to gather credible information that supports your thesis. Here are some essential steps to research your topic effectively:

1. Define Your Topic: Start by clearly defining the specific topic or issue you want to address in your essay. This will help you narrow down your research and focus on relevant information.

2. Identify Reliable Sources: Look for reputable sources such as academic journals, books, government publications, and credible websites. Avoid relying on biased or unreliable sources that could weaken your argument.

3. Conduct Thorough Research: Dive deep into your topic by exploring a variety of sources. Take notes, highlight important facts, and analyze different perspectives to gain a comprehensive understanding of the subject.

4. Verify Information: Double-check the accuracy of the information you gather. Cross-reference data from multiple sources to ensure its credibility and reliability.

5. Organize Your Research: Keep track of your sources and organize your research materials systematically. Create an annotated bibliography or a research outline to help you structure your essay effectively.

6. Stay Objective: Approach your research with an open mind and evaluate information objectively. Consider counterarguments and opposing viewpoints to strengthen your argument and address potential objections.

By investing time and effort in thorough research, you can strengthen the credibility and persuasiveness of your essay. Remember, well-researched arguments are more compelling and convincing to your audience.

Structuring Your Argument: Organizing Your Ideas

When crafting a persuasive essay, it is crucial to have a well-structured argument that effectively conveys your point of view to the reader. Organizing your ideas in a logical and coherent manner can significantly enhance the persuasiveness of your essay. Here are some key strategies for structuring your argument:

1. Introduction: Start by introducing your topic and clearly stating your thesis. This sets the tone for the rest of your essay and gives readers a roadmap of what to expect.

2. Body Paragraphs: Develop your argument in a series of body paragraphs, each focusing on a different aspect of your topic. Make sure to provide evidence, examples, and reasoning to support your points.

3. Counterarguments: Acknowledge opposing viewpoints and address them in your essay. This shows that you have considered different perspectives and strengthens your argument.

4. Conclusion: Summarize your main points and reiterate your thesis in the conclusion. Leave readers with a strong takeaway that reinforces the importance of your argument.

By organizing your ideas in a structured and coherent manner, you can effectively convey your argument and persuade your audience to see things from your perspective.

Writing the Essay: Crafting a Compelling Narrative

When crafting a persuasive essay, it is essential to focus on creating a compelling narrative that resonates with your audience. A strong narrative can captivate readers and make your arguments more persuasive.

Start by outlining the main points you want to convey in your essay. Consider the structure of your narrative and how you will present your ideas in a logical and coherent manner. Use evidence and examples to support your arguments and make them more persuasive.

Remember to engage your audience emotionally by using storytelling techniques that evoke empathy and connect with their values and beliefs. This will help make your essay more persuasive and convincing.

As you write your persuasive essay, pay attention to the flow of your narrative and ensure that each paragraph transitions smoothly to the next. Use transitional words and phrases to guide your reader through your argument and reinforce your main points.

In conclusion, crafting a compelling narrative is essential to writing an effective persuasive essay. By engaging your audience emotionally and logically, you can create a persuasive argument that leaves a lasting impact on your readers.

Revising and Editing: Perfecting Your Persuasive Essay

After you have completed the initial draft of your persuasive essay, it is crucial to spend time revising and editing your work to ensure that it is polished and effective. The revision process allows you to refine your arguments, check for logical consistency, and strengthen your overall message.

Here are some key steps to help you perfect your persuasive essay:

  • Review your thesis statement: Ensure that your thesis statement clearly expresses your main argument and is supported by evidence throughout your essay. Make any necessary revisions to strengthen your central claim.
  • Check the organization: Review the structure of your essay to ensure that it flows logically from one point to the next. Make sure that each paragraph builds on the previous one and that your arguments are arranged in a coherent manner.
  • Examine your evidence: Verify that the evidence you have presented is accurate, relevant, and effectively supports your arguments. Make any necessary adjustments or additions to strengthen your case.
  • Evaluate your language and tone: Pay attention to the language you use in your essay and consider whether it is appropriate for your audience and purpose. Ensure that your tone is persuasive and respectful, avoiding any offensive or inflammatory language.
  • Proofread for errors: Carefully proofread your essay for spelling, grammar, and punctuation errors. Check for any typos or inconsistencies that could undermine the credibility of your argument.

By taking the time to revise and edit your persuasive essay, you can ensure that your arguments are clear, compelling, and well-supported. Remember, the quality of your writing can have a significant impact on the effectiveness of your persuasive essay, so it is important to invest the necessary time and effort into perfecting your work.

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How to Begin a Persuasive Essay

Last Updated: January 31, 2023 References

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 335,962 times.

The goal of a persuasive essay is to convince your readers of a certain perspective on a topic. To do this, you'll have to get them hooked with a well-crafted, engaging introductory section that leads into a developed thesis statement. The best opening, however, will depend on the issue at hand, the argument you are trying to make about it, and the audience you are trying to persuade. Before you can write an amazing introduction, you need to do some initial research so that you can tailor your introduction to the needs of the essay, your argument, and your audience.

Brainstorming and Outlining Introduction Ideas

Woman thinking about the topic for her persuasive essay.

  • For example, if you want to write about juvenile crime, choose a narrow section of it, such as the practice of trying juveniles as adults in certain cases.
  • Try to choose a topic that’s really interesting to you. It will make the essay much more fun to write!
  • The subject of your essay might be predetermined if, for example, you’re writing an essay for class or are sending it to a senator or a newspaper about a certain topic.

Step 2 Choose an angle that seems the most interesting to write.

  • Ask yourself what is at stake regarding the issue you are researching. Why does the issue matter and why should others care? Once you can identify that, it will be easier to frame your argument.
  • For example, if your topic is factory farming, your angle could be that factory farming releases large amounts of methane gas, which contribute to climate change and the global epidemic of unpredictable and increasingly violent weather. You could frame it as both an environmental and a public safety issue.

Step 3 Do some research...

  • Use scholarly search engines such as Google Scholar, EBSCO, or JSTOR, rather than regular searches, and try to use trustworthy sites like news agencies and .edu URLs.

Step 4 Come up with 3-5 pieces of evidence to support your argument.

  • You’ll be hinting at your evidence in your introductory paragraph, so it’s important that you know what it is before you start writing.
  • A piece of evidence that appeals to the reader’s ethics is one that comes from a trustworthy source. For example, if you’re writing an essay on the use of euthanasia, you could cite works or quotations from doctors or end-of-life caregivers who have direct experience working with it.
  • In a paper persuading people to decrease their water use, a piece of evidence that appeals to your sense of logic could be something like, “Using more water not only wastes more of this resource, but also increases your utilities bill.”
  • In a paper persuading people to adopt animals from the shelter, you could use an emotional appeal like, “Milo, a golden retriever puppy, was found on the side of the road when he was just 4 weeks old. If he’s not adopted soon from his overcrowded shelter, he’ll have to be put down.”

Step 5 Sketch out a...

  • For example, if you started with the angle that capital punishment should be illegal worldwide, you could expand that into a thesis like, “Capital punishment should be banned all over the world for humanitarian reasons alone, but also because of its lack of efficacy as a crime deterrent.”

Step 6 Organize your ideas...

  • Your paper can go longer than this, but try not to go any shorter, since you won’t be able to include all of the evidence you’ll need.
  • You can organize your outline with Roman numerals, regular numbers, or bullet points—whatever feels most comfortable to you.

Crafting Your Hook

Step 1 Use a startling fact or quote to pique your reader’s interest.

  • For example, in a paper persuading people to support prison reform, you could start off with something like, “The United States has the largest prison population in the entire world. The country that comes closest, China, has a prison population that is a full 25% lower.” [3] X Research source
  • To introduce a paper about capital punishment, you could use a quote like, “When discussing capital punishment, two quotes are often brought up: ‘an eye for an eye,’ and ‘an eye for an eye makes the whole world blind.”
  • If you use one of these approaches, remember to include a brief, 1-sentence explanation of why you’re including it. Don’t just start off with a quote or statistic, then jump straight into your background information.

Step 2 Begin with a brief anecdote to make the topic relatable.

  • For example, in a paper on reforming the juvenile justice system, you could say something like, “Joseph Creedwell was only 14 years old when he was first sent to a juvenile detention facility. His crime? Stealing a pack of gum from the convenience store across from his school.”
  • If you’re using a personal anecdote, first make sure that this format is appropriate for first-person narration. If it’s an essay for a class, ask your teacher.

Step 3 Start with a broad generalization, then zoom in on your topic.

  • For example, in an essay about conserving water use, you could say something like, “Even before science showed just how necessary water was for human survival, people understood the crucial importance, and even sanctity, of this resource.”
  • Try to avoid cliches like "Since the beginning of time," or "The dictionary defines _____ as..."

Step 4 Use a rhetorical question to get your reader thinking.

  • For example, in an essay on animal protection, you could write, “Many people know that animal species are going extinct, but have you ever wondered exactly how many species have died out since you’ve been born?”

Step 5 Present a counter-argument first to make an interesting switch.

  • In an essay against the use of euthanasia, for example, you could write, for example, “According to its supporters, euthanasia is a merciful and painless way to end a life that is no longer wanted, and they have a point.”

Introducing Your Topic and Thesis

Step 1 Write 1-2 sentences introducing your specific topic.

  • For example, in an essay against capital punishment, you could say something like, “Capital punishment directly affects a very small percentage of the population, but its ripple effects—the effects on the person’s family and friends, on the people who read about it and hear of it—are much larger. In an even greater sense, capital punishment is a statement about the society we live in.”

Step 2 Provide any necessary background the reader will need.

  • For example, in a persuasive essay on gun control, you could write, “Gun control laws have a long and fraught history in the United States, and understanding the nature of their back-and-forth growth and decline is crucial for understanding the current state of weapons law.”
  • Depending on your paper, your background information could take up anywhere from 2-3 sentences to a whole paragraph.

Step 3 Clearly state your position in your thesis statement.

  • For example, in an essay persuading people to oppose a new park project, you could write, “As much as a new park benefits a city’s residents, natural green space is vital to the environmental life of a community. Besides serving as an interesting insight into what the area was like before development, it provides crucial habitat for native plants and animals that may otherwise turn to residential space and face endangerment in urban an environment.”

Step 4 Hint at your evidence to transition into your first body paragraph.

  • For example, in an essay supporting the use of euthanasia, you could write, “Nowhere is the efficacy of euthanasia more visible than in the cases of patients with painful, terminal diseases.” This kind of sentence could either go at the end of your introduction paragraph or at the beginning of the first body paragraph.

Avoiding Common Mistakes

Step 1 Avoid presenting and analyzing evidence in the introduction.

  • For example, in an essay against drunk driving, it’s fine to use an eye-catching statistic, like, “Every 2 minutes, one person is injured in a drunk driving crash.” But avoid analyzing that statistic with something like, “It’s likely that everyone knows at least one person affected by a drunk driving incident, meaning that the issue has wide-ranging consequences. In many places, one effect is a growing numbness towards the issue at all. Police officers report that...” [10] X Research source

Step 2 Keep your argument clear, but present it in a smooth, subtle way.

  • For example, avoid writing something like, “I am going to prove to you that…” or “This essay will show that…” These kinds of phrases are typically jarring and unnecessary.

Step 3 Leave out unnecessary details.

  • For example, a fact you picked up about bee flight patterns might be interesting, but isn’t relevant to a paper on why the world needs to protect its bee population.
  • You may also want to leave out “book report” information, such as the full title, author, or year of publication of a book you’re writing your persuasive essay about, unless that information is for a specific purpose. You’ll be able to cite your sources in full in your bibliography or works cited page.

Step 4 Steer clear of extremely broad introductions.

  • For example, in an essay about vegetarianism, avoid saying something like, “People have killed and eaten animals since the beginning of time.” While this may be true, it’s not catching the reader’s attention or adding anything to the essay that they didn’t already know.

Writing Help

how do you start persuasive essay

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Community Answer

  • It’s OK if your introduction isn’t perfect just yet. Write out the rest of your essay, then go back to revise and polish when you’re in a fresh state of mind. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://writingcenter.unc.edu/tips-and-tools/introductions/
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m19s
  • ↑ https://www.georgebrown.ca/uploadedFiles/TLC/_documents/Hooks%20and%20Attention%20Grabbers.pdf
  • ↑ https://education.seattlepi.com/write-good-argumentative-essay-introduction-1484.html
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m44s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m59s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=41s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=47s
  • ↑ https://www.madd.org/statistics/

About this article

Christopher Taylor, PhD

To begin a persuasive essay, start with a hook to catch the reader’s attention, such as a startling statistic, a question, or an intriguing anecdote. Next, briefly explain why they should care about the topic and provide some background information to help them feel comfortable with it. Then, present your thesis statement, which is a short, concise explanation of your perspective and why it’s the right one. Lastly, hint at your opening pieces of evidence before going on to your first paragraph! For tips on how to organize your essay and avoid common errors, read on! Did this summary help you? Yes No

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Here’s a dilemma: you work so hard on your persuasive essay, do in-depth research, develop strong arguments, but in the end, you get a low grade. And all this happens because your introduction isn’t convincing enough. As you can see, understanding how to start a persuasive essay in an effective manner is crucial. Fortunately, you are in the right place. Keep reading our guide to find useful tips on beginning a persuasive essay. From crafting an irresistible hook to formulating your main statement, you will find plenty of helpful suggestions. By the way, we’ve got some good examples to share. So let’s get started.  

Importance of Knowing How to Start a Persuasive Essay

Before discussing how to start off a persuasive essay, you should keep in mind that you must hook your audience from the very beginning. Your reader should understand what you are going to say and why it is important. Still, you shouldn’t lay all your cards on the table and reveal your arguments. Your main thesis statement should be presented after some context. An introduction is used to convince the reader not just of your opinion, but of the entire paper being worth reading. Therefore, one should take an especially reasonable approach. Further, we will share some helpful tips on drawing up a good introduction and give real examples.  But first, be sure to prepare a persuasive essay outline template .

How to Start a Good Persuasive Essay: Main Elements

Before starting a persuasive essay, you should think about its structure in detail. An introduction will be effective if you compile it based on our scheme. When drawing up an introductory part, you should include such elements:

  • Background information (context)
  • Main definitions (if there are any)
  • Topic-related thesis.

This structure makes it possible to convey any idea in a concise way. Remember: An opening paragraph should be short while writing a persuasive essay . All you need is to present a clear idea which will potentially hook the reader. Giving some hint on the gist of writing will be enough.

Starting a Persuasive Essay with a Hook

One idea that always works is starting a persuasive essay with a hook. You should make it clear about your topic in advance. Thus, you will attract reader’s attention. You should choose a strong sentence that will hook your addressee and may give them a particular idea. You can start persuasive essays with any question related to your topic or with an interesting fact. Quite often students use statistical data or quotes of some experts in their field of knowledge. This is the first step towards persuasion. It demonstrates that the subsequent text won’t be inferior. But just having an effective hook won’t be sufficient, so you should gradually prepare your reader. And we will learn more about this in the next section. In the meantime, have you already considered hiring a persuasive essay writer ? Our writers are academic-savvy and can create a great persuasive essay quickly and efficiently. 

Background Information in Persuasive Essay

In an introductory paragraph of a persuasive essay after the hook, we recommend outlining some topic’s context. Focus reader’s attention on background information. Here’s what you can include to develop your topic further:

  • Historical or geographical facts
  • Key characteristics.

This section should not only familiarize your readers with some background facts that you have researched. You also should smoothly lead to a thesis statement.

How to Write a Persuasive Essay Thesis

Your writing should begin with a strong persuasive essay thesis statement. Your thesis should introduce the topic and offer your viewpoint on some matter. Besides, it should list several arguments you are going to discuss in the main body. This statement will complete an introduction. Then, you will proceed to presenting the gist of an essay. Keep in mind several things that make a persuasive essay thesis stronger. First of all, a claim that you make should be debatable. This means that other people may have an opposing viewpoint. Secondly, your thesis statement should have a reasonable scope. Don’t make it too narrow, and, yet, this statement should be focused. Now that you know what elements should be included in your persuasive essay introduction, let’s discuss some writing tips.  

How to Start a Strong Persuasive Essay: Main Tips

While working on your text, you will surely need tips on how to start a persuasive essay. By following our hacks, you will be able to convey important information to readers. Based on our experience in preparing academic texts, we have developed some recommendations. Our writing tips will make your persuasive essay introduction as informative and attractive as possible. Meanwhile, some of these suggestions may be applied to other types of academic writing.  

Tip 1: Brainstorm Your Topic Before Starting a Persuasive Essay

Don’t rush to start writing right away – you should think about some good persuasive essay topics to begin your essay. The most effective way is to work on any topic in line with the purpose that you have set for yourself. Focus on any subject that you are genuinely interested in and do preliminary research. Make sure you have enough supporting facts that prove your opinion. Follow these steps to make your persuasive essay topic irresistible:  

  • Summarize well-known facts on your topic.
  • Highlight controversial points.
  • Prepare points for further argumentation.

This way, you will know whether you should conduct any additional research. Besides, you will know if there is enough information that can convince readers of your point of view.

Tip 2: Provide a Hook for Your Persuasive Essay Introduction

An introduction of persuasive essay won’t be complete without a hook. If you fail to include it, such paper will unlikely captivate reader’s attention. A catchy hook helps to break the ice between your writing and readers. In turn, an increased attention ensures that your audience understands your topic well. Here are several things you may include in your hook to make it more effective:  

  • Quotes It’s a good idea if they relate to the topic and bring readers to the main subject.
  • Joke It is a great opportunity to dilute this formal environment and create some positive vibe.
  • Question It is good when it’s rhetorical and makes readers think. In fact, this will help you involve readers in an action or some kind of dialogue.
  • Statistics It works, if numbers are related to your research. Choose the most relevant data.
  • Counterargument Starting with an opposite opinion is a great way to refute this counterargument from the very beginning. This technique helps you intrigue readers at an early stage.

These recommendations may help you create a good hook that will attract readers, so use them wisely.

Tip 3: Create a Context for Your Persuasive Essay

When working on your persuasive essay introduction, be sure that you provide some background on the topic. Put readers in some context. You are more than welcome to use any statistical facts, numbers or in-depth definition. Historical or biographical details will work as well. Your task is to set an exact direction of thoughts. But don’t reveal any arguments and proofs in this section – you will do that later. Mention why this problem should be investigated, with more precise explanations being provided in body paragraphs. With the clear context, it will be much easier to perceive any idea. On top of that, given the proper background, there should be no doubts about your argument. Consider our best college essay writing services to speed the process up.

Tip 4: Write a Thesis Statement for Your Persuasive Essay Intro

How to start a persuasive essay thesis? It is easy: just write 1-2 sentences that clearly describe your main claim. Remember that your whole essay will be based on this statement. So, when crafting the thesis statement, make sure that you will be able to prove it. Make it sound logical – your statement shouldn’t be based on some blind guesses. Readers should understand your point and what they will find in the following paragraphs. Feel free to list your arguments, but don’t overdo it with extra details. Save more room for in-depth thoughts that will be covered in body paragraphs.  

Tip 5: Start Persuasive Essay Briefly

Start a persuasive essay with some brief information on what one will learn from the text. Choose the main theses, provide them in a concise way, so as not to overload the reader’s mind. Mention the importance of your topic – your reader should be convinced that this essay is worth reading. Although your opinion should be arguable, this doesn’t mean that you can write vague sentences. Refer to those facts that resonate with your central statement. Long story short, be concise and stay on point. Buy essay online  that may be of help to you if anything seems too vague right now.  

Tip 6: Be Convincing in Your Persuasive Essay Introduction

When you try to start a persuasive essay, chances are that you will come across advice to use credible references. While this is all good and well, we suggest focusing more on the convincing arguments – your personal opinion. Indicate that your paper has been written based on personal experience and resulted from your own research. With this approach, the fact that it includes your thoughts won’t surprise anyone. You shouldn’t write about the truths known to everyone interested in this topic. You should better provide your ideas on why your thesis is correct. Explain why you have decided on this position. This is a polemical style that will trigger a number of debates.  

Persuasive Essay Introduction Examples

If you don’t know how to start a persuasive essay, examples will surely be useful for you. After all, this is a good opportunity to get acquainted with successful patterns and include the best of them in your text. For instance, you can see ways of structuring arguments in an actual example and use it as the basis for your own essay. Still, you should choose your own arguments related to the topic. It all may sound complicated. For this reason, we will introduce an example of what a convincing introduction structure may be like.  

How to Start a Persuasive Essay About a Book: Example

Before finding out how to start a persuasive essay about a book, decide on the literature. However, regardless of any genre and author, your topic will be dedicated to providing your opinion. Focus on your position and provide 3 arguments that you will discuss further. Our example will help you make it clear.

Persuasive Essay Introduction on Gun Control: Example

Your opinion on such an important topic as gun control should sound convincing. Before deciding on how to start a persuasive essay on gun control, make readers believe you have chosen some weighty thesis to develop further. Let’s look at an example.  

How to Start Off a Persuasive Essay About Debates: Example

It is not difficult to work out the topic of debates. But before you find out how to start off a persuasive essay about debates, highlight the thesis that you support. You should specify the purpose of an essay in an introduction and avoid unsupported value judgments.  

Starting a Persuasive Essay on Too Much Homework: Example

Before deciding on how to  write a persuasive essay  on too much homework, you should keep in mind that this topic is quite unusual. To define your position, you should prepare strong arguments; statistics will make an especially good hook.  

Writing a Persuasive Essay on Starting a Colony: Template

To write an introduction of a persuasive essay on starting a colony, you should take on a strong stance on this matter. Be clear and convey the need for this action. Give general arguments, referring to historical practice – this will convince an audience to accept your point.

Final Thoughts

An introduction of a persuasive essay should be effective. After all, it’s the first thing that the readers will see. So, to make a persuasive essay introduction informative and convincing, you should make arguments clear and prepare your arguments. Include such elements in your introduction:

  • Hook to attract the readers’ attention
  • Personal opinion and proprietary research
  • Thesis statement.

By using the above-listed recommendations, you will create a really high-quality introduction for an essay, where you will specify your position and convince readers of the topic's importance. BTW, a free essay maker might help you generate a persuasive essay. Use it to simplify the process.

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If you are struggling with your persuasive essay, entrust this task to our academic writers. Share your requirements and our experts will work miracles in a timely manner.

FAQ About Persuasive Essay Introductions

1. what comes first in a persuasive essay.

When writing a persuasive essay introduction, you should indicate the problem you are going to cover. Specify some types and characters that are important to readers. Don’t forget about presenting your personal achievements and opinions. But make sure that you don’t dilute your first paragraph. An introduction should be to the point, just like the rest of writing.

2. How to start a persuasive essay about littering?

Before deciding on how to start a persuasive essay about littering, you should  outline  the issue. In our case, this is litter that pollutes our planet, with its influence having already been proven by hundreds of studies. Highlight the fact that litter doesn’t only harm our planet in general, but also does affect us directly. Prove it by an argument that it accumulates in the environment. These can be the places we work, live and have fun in, which is harmful to our health.  

3. How can I create a hook for an essay about refugees?

Many people ask how to start a persuasive essay with a hook when it comes to writing a paper about refugees. We recommend describing some feelings and loneliness that this category of people experiences. Make an emotional hook to evoke the readers’ moral side. This will work, and you will get readers interested. After all, this is the most important aspect of any type of writing.

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Daniel Howard is an Essay Writing guru. He helps students create essays that will strike a chord with the readers.

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How to Write a Persuasive Essay (This Convinced My Professor!)

How to Write a Persuasive Essay (This Convinced My Professor!)

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how do you start persuasive essay

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

persuasive essay

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

  • Identify a random topic
  • Ask a question about the topic that involves a value claim or analysis to answer
  • Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

  • The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
  • The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
  • What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

how do you start persuasive essay

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

  • Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
  • Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
  • Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
  • Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
  • Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

how do you start persuasive essay

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

  • Intro - Hook, Background information, Thesis statement
  • Topic sentence #1 , with supporting facts or stats
  • Concluding sentence
  • Topic sentence #2 , with supporting facts or stats
  • Concluding sentence Topic sentence #3 , with supporting facts or stats
  • Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Home / Guides / Writing Guides / Paper Types / How to Write a Persuasive Essay

How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

  • Be assertive
  • Use words that evoke emotion
  • Make it personal
  • Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

  • Should children be required to use booster seats until age 12?
  • Should schools allow the sale of sugary desserts and candy?
  • Should marijuana use be legal?
  • Should high school students be confined to school grounds during school hours?
  • Should GMO food be labeled by law?
  • Should police be required to undergo sensitivity training?
  • Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

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How to Write Perfect Persuasive Essays in 5 Simple Steps

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WHAT IS A PERSUASIVE ESSAY?

What is a persuasive essay?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

  • Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
  • Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
  • Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
  • Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
  • Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
  • Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Persuasive essay | opinion writing unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

Persuasive essay | persuasive essay template | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Persuasive essay | 7 top 5 essay writing tips | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

Persuasive essay | RHETORIC | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

Persuasive writing template and graphic organizer

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Persuasive essay | Images play an integral part in persuading an audience in advertisements | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

  • Reduce your use of single-use plastics
  • Use public transportation, carpool, bike or walk instead of driving alone.
  • Support clean energy sources such as solar and wind power
  • Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

Persuasive essay | fact and opinion unit 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

This  huge 120-page resource combines four different fact and opinion activities that you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

Persuasive essay | persuasive essays | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

  • WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
  • IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
  • SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
  • IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
  • SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
  • SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
  • ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
  • SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
  • SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
  • SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
  • COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
  • IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
  • WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
  • SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
  • SHOULD THE VOTING AGE BE LOWERED?
  • DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
  • SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
  • IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
  • SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

  • Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
  • Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
  • Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
  • Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
  • Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive writing prompts

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

Persuasive essay | year 4 persuasive text example 1536x1536 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

VIDEO TUTORIALS FOR PERSUASIVE WRITING

Persuasive essay | persuasive writing tutorial video | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Persuasive essay | LITERACY IDEAS FRONT PAGE 1 | How to Write Perfect Persuasive Essays in 5 Simple Steps | literacyideas.com

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

persuasive writing unit

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

writing checklists

⭐⭐⭐⭐⭐ (92 Reviews)

Persuasive essay | 1 STUDENts love to share their opinions | The Ultimate Guide to Opinion Writing for Students and Teachers | literacyideas.com

The Ultimate Guide to Opinion Writing for Students and Teachers

Persuasive essay | PersuasiveWritingSkills | Top 5 Persuasive Writing Techniques for Students | literacyideas.com

Top 5 Persuasive Writing Techniques for Students

Persuasive essay | persuasiveWriting | 5 Top Persuasive Writing Lesson Plans for Students and Teachers | literacyideas.com

5 Top Persuasive Writing Lesson Plans for Students and Teachers

Persuasive essay | persuasive writing prompts | 23 Persuasive writing Topics for High School students | literacyideas.com

23 Persuasive writing Topics for High School students

Persuasive essay | 1 reading and writing persuasive advertisements | How to Write an Advertisement: A Complete Guide for Students and Teachers | literacyideas.com

How to Write an Advertisement: A Complete Guide for Students and Teachers

Persuasive essay | how to start an essay 1 | How to Start an Essay with Strong Hooks and Leads | literacyideas.com

How to Start an Essay with Strong Hooks and Leads

What is a Persuasive Essay? Full Persuasive Essay Guide

how do you start persuasive essay

In a world where effective communication is crucial, mastering persuasive writing is essential. It transcends simply expressing opinions by enabling you to influence others and clearly articulate your message. Say goodbye to difficulties in making your point; join us as we explore how to craft persuasive essays that are both informative and genuinely compelling in our guide!

Persuasive Essay Definition

This type of essay persuades the reader to agree with your viewpoint by presenting convincing arguments, research, and ideas. You rely on logic and reason to demonstrate why your perspective is more valid than others. You must present clear arguments supported by compelling facts. Several key elements should be included in these essays:

  • A clear thesis statement or main idea that guides your essay's focus.
  • An opening paragraph that introduces your thesis statement and sets the stage for your argument.
  • Body paragraphs that use specific research evidence to support your points.
  • Smooth transitions between paragraphs that connect ideas clearly and engagingly.
  • Addressing counterarguments to acknowledge and refute opposing viewpoints.
  • A conclusion that reinforces your central idea without repeating it word for word.

Elements of a Persuasive Essay

Persuasive essays rely on three key elements called modes of persuasion . These were introduced by Aristotle, a famous philosopher, to help make arguments strong and convincing.

First, there's logos , which means using evidence and logical reasoning to support your points. It's crucial to clearly state your main argument and back it up with solid evidence. Remember, what counts as convincing evidence can vary depending on who you're trying to persuade.

Next up is pathos , which involves appealing to people's emotions. Sharing personal stories can be really effective here because they help readers connect emotionally with your argument. Plus, personal anecdotes can give your essay a unique voice.

Lastly, there's ethos , which is all about building trust and credibility with your audience. The way you write your essay—whether it's serious, funny, or sincere—can affect how readers see you. Using reliable sources and showing empathy can also help establish your credibility. And when you're making claims, it's important to consider what your readers already believe and try to address any doubts they might have.

Feeling overwhelmed by all this info? Just say - ' write my paper ,' and our expert writers will jump in to assist you right away!

persuasive methods

How to Write a Persuasive Essay in 7 Steps

Writing a persuasive essay usually follows a structured format: introduction, body, conclusion . Unlike argument essays, which involve discussing and attacking alternate views, persuasive essays aim to convince the reader of your argument's validity. They're a bit more gentle and understanding in tone. To craft a solid persuasive essay, follow the 7 steps in this section. And while you're at it, don't forget to explore our guide on how to write an argumentative essay , too. These two types of assignments are the most common in school and college.

How to Write a Persuasive Essay in 7 Steps

Step 1: Topic Selection and Research

Choosing a good topic is where you start when writing a persuasive essay. Think about things that really interest you and make you feel strongly. But it's not just about what you like; you also need to think about what matters to your readers. Do some digging to learn more about your topic. Look into different parts of it by checking out reliable sources like books, websites, and academic articles.

While you're doing your research, keep an eye out for different opinions and new ideas about your topic. This helps you get ready for arguments against your point of view. It's also important to see if there's enough evidence out there to back up what you believe. Having lots of evidence makes it easier to make a strong case.

For more help on picking a topic, check out our persuasive essay topics .

Step 2: Develop a Strong Thesis Statement

A well-developed thesis statement should be specific, concise, and debatable. Avoid saying things that are too vague or broad, as they won't give your essay a clear direction. Instead, try to come up with a thesis that clearly says what you believe and encourages people to think about it critically.

Make sure your thesis statement is backed up by the evidence you found in your research. Use facts, numbers, or opinions from experts to support what you're saying and make your argument stronger.

Also, think about how your thesis statement fits into your whole persuasive essay. It should not only outline your main argument but also give a hint about why it's important.

Step 3: Create an Outline

An academic persuasive essay outline typically follows the 'classical' structure, which is based on techniques used by ancient Roman rhetoricians. Here are the basic elements your outline should include:

Section Details
Introduction 1. Engaging opener
2. Providing context and necessary background information
3. Stating the writer's main argument or claim
4. Offering a preview of what will be discussed in the essay
Body Paragraphs 1. Introducing and providing evidence for each reason sequentially
2. Demonstrating how each reason aligns with values or beliefs held by the audience
Counterargument 1. Recognizing and addressing opposing viewpoints
2. Explaining why these opposing viewpoints are flawed or less persuasive
Conclusion 1. Bringing the essay to a close
2. Summarizing the main points or arguments presented
3. Leaving a lasting impression on the reader
4. Encouraging action or connecting the topic to broader societal issues

Step 4: Write the Introduction

When writing a persuasive essay introduction, it should not only give background information but also frame it as a problem or issue, known as the exigence. Presenting a clearly defined problem and proposing the thesis as a solution makes for a compelling introduction, as readers naturally want to see problems solved.

Here's a breakdown of an effective persuasive essay introduction:

  • Hook : Begin with a brief anecdote that highlights an emerging issue, capturing the reader's attention.
  • Context : Provide background information related to the topic.
  • Problem : Connect the anecdote with the emerging issue, presenting it as a problem in need of addressing.
  • Debate : Mention briefly the existing debate surrounding how to respond to the problem.
  • Claim : Conclude the introduction by hinting at how you intend to address the problem, presented in a conversational tone as part of an ongoing dialogue.

Step 5: Delve into Body Paragraphs

The core of a persuasive essay lies in presenting a claim supported by reasoning and evidence. This means that much of the essay's body is dedicated to providing supporting reasons backed by evidence. A common approach taught in schools and colleges is the PEAS formula:

  • Point : Start by explaining your reason clearly. For example, 'Another reason why we need to recycle is because...'
  • Evidence : After explaining your reason, give proof that supports it. You can mention facts or share what experts say. You might say, ' I saw in a study that.. .' or ' Scientists have found that.. .'
  • Analysis : Explain how your proof supports your reason. You can say, ' This means that.. .' or ' This shows us that... '
  • Summary/So what? : Finish by quickly summarizing everything you said before. Then, explain why it's important or what it means for your argument.

Step 6: Address Counterarguments

When you're dealing with counterarguments, pick the response strategy that matches your argument.

support essay argument

  • If you agree with some points from the counterargument, acknowledge them and explain why they're not important for your topic. 
  • If the counterargument uses different evidence, say why it's not trustworthy. 
  • If the counterargument looks at evidence in a different way, explain why their understanding is wrong. 
  • If the counterargument weakens your point with evidence, explain why it doesn't actually disprove your argument.

Use phrases like these to introduce counterarguments:

  • Some researchers say...
  • Critics argue that...
  • Others might think...
  • There's a different view that...

And transition like this from counterargument to response:

  • While some of that makes sense, I still believe...
  • Even if that's true, it doesn't change the fact that...
  • Those points are interesting, but they don't affect my argument because...
  • I see where you're coming from, but I can't agree because...

Step 7: Conclude with a Call to Action or a Memorable Closing Statement

A good persuasive conclusion should do two things:

  • Summarize the main points of your essay. If it's a longer essay, using phrases like 'I have argued that' can help, but for shorter essays, it might not be needed since the reader will remember the main ideas.
  • Address the ' So what? ' or ' Now what? ' challenge. Imagine your reader asking, 'Okay, I'm convinced by your essay, but why are these ideas important? What should I do with them? Do you expect things to change?' Depending on whether your essay aims to change how people think or act, offer brief action points or insights into the implications of your ideas.

Consider ending with an anecdote, fact, or quote that highlights the significance of your argument.

Also, take a look at our guide on how to write a synthesis essay . It's a common type of assignment you'll encounter in school and college.

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Persuasive Essay Examples

Here are great examples of persuasive essays to inspire you. If you like the writing style of our authors, you can buy essay paper from them, who will ensure a high-quality document specifically tailored to your needs!

5 Tips for Writing a Persuasive Essay

Here are some additional tips to enhance your essay from our persuasive essay writing service :

  • Start with a Captivating Hook : Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a suspenseful story related to your topic.
  • Build Your Credibility : It's crucial to establish your credibility to persuade your audience to trust your argument. In addition to presenting well-researched facts and statistics, share personal experiences or insights to demonstrate your expertise. Citing lesser-known experts or studies can also provide a fresh perspective and show a thorough exploration of the topic.
  • Clearly State Your Thesis: Craft a clear and concise thesis statement that effectively addresses the nuances of your argument. Take time to consider the wording of your thesis and how it aligns with your essay's direction. Provide a brief overview of the main points you'll cover to give readers a clear roadmap.
  • Use Persuasive Language : Choose words and phrases that evoke emotion and urgency, compelling the reader to take action. Experiment with rhetorical devices like parallelism or repetition to add depth to your argument. Maintain a tone that balances assertiveness with respect.
  • Appeal to Emotions and Logic : While emotional appeals can be powerful, support them with solid logic and evidence. Supplement personal anecdotes with relevant data, expert opinions, or logical reasoning for a well-rounded perspective. Anticipate and address potential counterarguments to demonstrate thorough consideration of the issue.

To bring it all together, you now understand the power of persuasion - it teaches you how to express your ideas clearly and convincingly. This means you can speak up for what you believe in, making society more active and informed. These skills are super useful not just in school but also in jobs and everyday life. And, if you want to make things easier, you can always check out our essay service . We'll save you time and give you some extra help with your writing!

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Daniel Parker

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

how do you start persuasive essay

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

  • Rewrote the whole article except the samples which are good and new, and FAQs section
  • Added new writing steps
  • Researched new information overall

1. Gladd, J. (2020, August 18). Tips for Writing Academic Persuasive Essays . Pressbooks. https://idaho.pressbooks.pub/write/chapter/structure-of-academic-persuasive-essays/

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How to write a persuasive essay

Published September 27, 2020. Updated May 19, 2022.

Persuasive Essay Definition

A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader.

Overview of persuasive essay

Persuasive writing is made up of the three modes of persuasion. They are ethos (ethics), pathos (emotions), and logos (logic). A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic). These types of essays are more like an advertisement. The main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, the writer should know who the audience is. This helps to build the most effective essay possible. Researching information is not so important and does not need to consider counter-arguments.

Here is a helpful table of contents:

Key takeaways

Identifying persuasive writing, know your audience, possible topics for a persuasive essay, parts of an essay, outline example, persuasive essay template and examples, differences between persuasive and argumentative essays.

  • The three modes of persuasion are ethos (ethics), pathos (emotions), and logos (logic)
  • Persuasive writing uses emotions to convince your reader to agree with you
  • A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic)
  • The body paragraphs should be reasons explaining your position
  • The conclusion should restate your position, summarize your main points, and end with a closing statement

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

So, what makes persuasive writing… persuasive?

Modes of persuasion

All persuasive writing is made up from the three modes of persuasion: ethos, pathos, and logos:

  • Ethos is an appeal to ethics, or values
  • Its purpose is to demonstrate the writer’s credibility
  • If the reader feels the writer is credible, they are more likely to trust them

Look at this example:

From my experience as a neonatal nurse, newborn babies sleep for 15 to 18 hours per day, but only for short periods of two to four hours at a time.

By highlighting their relevant profession, the writer establishes credibility.

  • Pathos is an appeal to emotion
  • The writer wants to make the reader feel something, using words
  • Here is a good place to use emotive language

Although fostering a senior dog can be heartbreaking in the end, people volunteer to give old dogs love and a comfortable life in their final years.

Words like “heartbreaking” and “final years” are used to make the reader feel compassion.

  • Logos is an appeal to logic
  • It uses facts, statistics, and data to convince the reader
  • Having credible information strengthens the argument

Statistically speaking, bungee jumping, with 1 death per 500,000 jumps, is safer than hang gliding, with 1 death per 560 instances, and canoeing, with 1 death per 10,000 instances.

Presenting the actual numbers of deaths per instance, you can convince a reader that bungee jumping is not as dangerous as most people think.

Although you can use all three modes of persuasion, for a persuasive essay, focus on pathos – the use of emotions.

In a persuasive essay, your main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, you need to know something about who your audience is.

It’s important to know who you are writing for so you know what types of points will appeal to them. This helps you build the most effective essay possible.

For example, say you are writing a social media post trying to convince people to visit a resort. If you were targeting families, you might focus on describing family travel packages and activities for children. If you were targeting college students, you might focus more on more adventurous activities (that are not kid-friendly) or even mention that it’s a great place for spring break.

In both cases, the target audience changes what points are focused on.

If your teacher assigns you a persuasive essay and leaves the topic wide open for you to choose, take a look at this list for some inspiration. Remember that if you strongly disagree with the topic, you could also write a persuasive essay about its opposite!

  • Government should provide safety nets for the poor
  • If a student is bullied, the bully’s parents should be fined
  • The driving age should be raised to 18
  • Instagram is bad for body image
  • Healthcare should be a basic right in the U.S., like in other countries
  • Social media is bad for developing interpersonal communication
  • Eating local food is better for the environment than eating vegetarian
  • There shouldn’t be billionaires
  • High fructose corn syrup should be eliminated from foods
  • Growing your own vegetables should be subsidized

Every essay you write will have 3 parts: an introduction, a body, and a conclusion.

Think of the organization of an essay like this:

  • Intro – Tell your reader what you’re going to write about.
  • Body – Write about it.
  • Conclusion – Tell them what you wrote about.

Let’s go through each of those parts for a persuasive essay. Each part will include a sample.

Introduction

You want to begin your essay with a hook. A hook is an interesting opening that “catches” your reader and makes them want to read more. Your hook is usually the first sentence.

After you’ve hooked the reader, you want to give some context or background information. Think of each sentence in your intro as a stepping point. Each sentence brings you closer to your thesis statement.

Once you’ve given some context, write a thesis statement, which tells the reader exactly what they’re going to read about. For a persuasive essay, the thesis statement gives your position: what is your opinion about your topic? Think of it like a map to the rest of your essay.

Sample introduction

Can you identify the hook, background information, and thesis statement in this sample?

Think about your favorite class in high school. Why was this class your favorite? Who was your teacher? I’m sure you loved the subject, but I’m willing to bet the teacher had something to do with it. How many classes did you have every day? Have you ever thought about how many classes your teacher taught? How many tests did he grade? How many essays did she read through and give feedback on? How many faculty meetings did he attend? Teachers are professionals, but their salary has not kept up with the requirements school districts place on them. Teachers should be paid higher salaries.

A typical essay will have between one and three body paragraphs, although you can write as many as you need (or as many as your teacher assigns you). Regardless of how many body paragraphs you have, they will all be organized in a similar manner.

Start with a topic sentence to show your reader what is coming up. This is a general sentence that gives an overview of that paragraph. Since your thesis statement was your position on a topic, the topic sentences will be reasons for your position. Why do you believe what you believe?

The body paragraphs will explain your reasons using emotion and opinions. If you have facts, that’s okay, but remember that you are persuading using emotion more than logic.

End a body paragraph with a sentence that summarizes what you wrote or that leads into the next paragraph.

Sample body paragraphs

Can you identify the topic sentences? Is each topic sentence a reason for the writer’s position? Does the body paragraph explain that reason? Can you identify any of the modes of persuasion – ethos, pathos, logos?

Every quality teacher is both a subject matter expert and good at teaching. These are two different skills. A teacher who connects well with his students but doesn’t know the subject matter isn’t going to be an effective teacher. Conversely, a genius who know the subject matter inside out but can’t find a way to make the material accessible to her students is also not an effective teacher. A good teacher needs to be both; In a way, it’s like every teacher is doing two jobs, but only getting paid for one. Although doubling every teacher’s salary might not be possible, they should at least get a raise.

Another reason that teachers should be paid higher salaries is because their jobs go beyond teaching. They are also coaches, advisors, confidants, classroom managers, and so much more. Can you remember that one teacher who was there for you, beyond their role as an educator? Perhaps it was the history teacher who listened to you when things were tense at home. The writing teacher who encouraged you to pursue your love of short stories. The Spanish teacher who believed in you enough to convince you to apply for that scholarship. Teachers are performing duties that are not part of their contracts, and they do it because they love their job and they love their students. Doesn’t that deserve a raise?

Finally, teachers deserve a raise because their work is not just in the classroom. Teachers are in the classroom, actively teaching, for up to seven hours a day. Before you say that’s not a full work day of 8 hours, remember that teaching is only part of the job. Teachers need time to prepare their lessons. They need time to grade assignments, quizzes, and tests. They need time for administrative duties and meetings. It’s not unusual for a teacher to put in a 50 to 60-hour work week, on a regular basis. Their pay does not reflect the time actually spent working.

This is how your essay ends, and it is the last impression your reader takes away.

Conclude your essay by restating your position from your thesis statement (in the introduction). Then, summarize the main points (your reasons) from your essay.

Try to end with a closing statement: an idea that you want your reader to walk away with.

Sample conclusion

Can you identify the sentence that ties back to the thesis statement? Can you identify the summary of the main points? Can you identify a closing statement?

We all agree that teachers play an essential role in the lives of young people. Teachers know their subjects well, and they know how to share that information in a way that students can understand. Yes, teachers teach students what they need to be productive members of society, but they are also involved in their lives as mentors, coaches, advisors, and more. Plus, the hours they actually put in are not reflected in their pay. If school districts continue to demand that teachers work more, do more, and be more, the least teachers can get in return is pay that represents the importance of that work. It is time to give teachers a raise.

I. Teachers should be paid higher salaries.

II. Good teachers = good at teaching + subject knowledge. Two skills!

A. Good at teaching, bad at subject matter = ineffective

B. Genius at subject matter, bad at teaching = ineffective

C. Teacher needs to be both

  • That’s like two jobs!
  • Only 1 paycheck

Maybe not double pay, but more

III. Teachers do more than just teach

A. Coaches, advisors, confidants, classroom managers

B. Teacher who was more than just teacher

  • History teacher – listened
  • Writing teacher – encouraged
  • Spanish teacher – scholarship

C. Duties not in their contracts

  • Love their job
  • Love their students

Doesn’t that deserve a raise?

IV. Work is not just in the classroom

A. Teach for 7 hours/day

B. Prepare lessons

D. Admin and meetings

E. 50-60 hours/week is common

Pay does not reflect time spent working

V. Teachers play essential role in students’ lives. It’s time to give them a raise.

Essay template

Essay example.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.

Uses emotion and opinion to convince Uses logic and facts to convince
Is more like an advertisement Is more like a debate
Is written for the heart Is written for the head
Knowing the audience is important Knowing the audience is not so important
Researching information is not so important Researching information is very important
Don’t need to consider counter-arguments Need to consider and address counter-arguments

By Halina Stolar. Halina has a Master’s degree in teaching and taught English as a Second Language and writing for almost 15 years overseas. She now works as a freelance writer and geeks out over grammar for fun.

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How to Write a Persuasive Essay

Connecting With Readers on an Emotional Level Takes Skill and Careful Planning

  • Writing Essays
  • Writing Research Papers
  • English Grammar
  • M.A., English Literature, California State University - Sacramento
  • B.A., English, California State University - Sacramento

When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than  making an argument , which involves using facts to prove a point. A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener to completely change their minds, but rather to consider an idea or a focus in a different way. While it's important to use credible arguments supported by facts, the persuasive writer wants to convince the reader or listener that his or her argument is not simply correct, but convincing as well.

The are several different ways to choose a topic for your persuasive essay . Your teacher may give you a prompt or a choice of several prompts. Or you may have to come up with a topic, based on your own experience or the texts you've been studying. If you do have some choice in the topic selection, it's helpful if you select one that interests you and about which you already feel strongly.

Another key factor to consider before you begin writing is the audience. If you're trying to persuade a roomful of teachers that homework is bad, for instance, you'll use a different set of arguments than you would if the audience was made up of high school students or parents.

Once you have the topic and have considered the audience, there are a few steps to prepare yourself before you begin writing your persuasive essay:

  • Brainstorm.  Use whatever method of brainstorming works best for you. Write down your thoughts about the topic. Make sure you know where you stand on the issue. You can even try asking yourself some questions. Ideally, you'll try to ask yourself questions that could be used to refute your argument, or that could convince a reader of the opposite point of view. If you don't think of the opposing point of view, chances are your instructor or a member of your audience will.
  • Investigate.  Talk to classmates, friends, and teachers about the topic. What do they think about it? The responses that you get from these people will give you a preview of how they would respond to your opinion. Talking out your ideas, and testing your opinions, is a good way to collect evidence. Try making your arguments out loud. Do you sound shrill and angry, or determined and self-assured? What you say is as important as how you say it.
  • Think.  It may seem obvious, but you really have to think about how you are going to persuade your audience. Use a calm, reasoning tone. While persuasive essay writing is at its most basic an exercise in emotion, try not to choose words that are belittling to the opposing viewpoint, or that rely on insults. Explain to your reader why, despite the other side of the argument, your viewpoint is the "right," most logical one.
  • Find examples.  There are many writers and speakers who offer compelling, persuasive arguments. Martin Luther King Jr.'s " I Have a Dream " speech is widely cited as one of the most persuasive arguments in American rhetoric. Eleanor Roosevelt's " The Struggle for Human Rights " is another example of a skilled writer trying to persuade an audience. But be careful: While you can emulate a certain writer's style, be careful not to stray too far into imitation. Be sure the words you're choosing are your own, not words that sound like they've come from a thesaurus (or worse, that they're someone else's words entirely).
  • Organize.  In any paper that you write you should make sure that your points are well-organized and that your supporting ideas are clear, concise, and to the point. In persuasive writing, though, it is especially important that you use specific examples to illustrate your main points. Don't give your reader the impression that you are not educated on the issues related to your topic. Choose your words carefully.
  • Stick to the script.  The best essays follow a simple set of rules: First, tell your reader what you're going to tell them. Then, tell them. Then, tell them what you've told them. Have a strong, concise thesis statement before you get past the second paragraph, because this is the clue to the reader or listener to sit up and pay attention.
  • Review and revise.  If you know you're going to have more than one opportunity to present your essay, learn from the audience or reader feedback, and continue to try to improve your work. A good argument can become a great one if properly fine-tuned.
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How to Write a Persuasive Essay

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Helpful tips for writing a successful persuasive essay

Last updated: May 19, 2016

A persuasive essay uses reason to demonstrate that certain ideas are more valid than others in academic writing . The purpose of such an essay is to encourage readers to accept a particular viewpoint or act in a particular way. A persuasive essay must be based on sound logic and must contain factual evidence to support the argument.

How to write a persuasive essay

Take a stance. What do you think about the issue? What side will you take? Be aware of any prejudices you might have that could color your argument. What resolution will you suggest?

Know your audience. Determine if your audience will agree with your position and why they may not. You must be able to understand both sides of the issue in order to successfully argue your point of view.

Thoroughly research your topic. The point of a persuasive essay is to provide detailed and compelling evidence—you should be able to disprove the opposing argument. It will likely be necessary to undertake library-based research in order to accomplish this.

Think about the structure of your essay. Determine what evidence you will include and the order in which you will present it. Remember, it must be logical.

Support your argument . Use hard facts . You can gather these from your research, observations, or personal experiences. But be careful! In order to avoid plagiarism , you must cite your sources. You should always use verifiable statistics. It is important to be able to back up your argument with data. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic. Finally, provide meaningful examples to enhance and clearly illustrate your argument.

How to organize your persuasive essay

A male student points to a persuasive essay on his laptop; he is trying to persuade a female student to see his argument.

The introduction. The introduction in your persuasive essay should grab the readers' attention and provide background information about your subject. It should end with a clear statement of your thesis.

The body. The body should consist of all the arguments that support your thesis. Each paragraph should focus on one particular point. Next, include one or two paragraphs to succinctly explain and refute the most compelling opposing argument.

The conclusion. The conclusion should restate the main argument and supporting points. After all, the point of a persuasive essay is to convert your readers to your point of view.

Take a breather

Take a day or two off. Let your essay sit and your mind rest. Then, read your persuasive essay with fresh eyes. Ask yourself if your essay is logical and convincing. Will your readers be persuaded by your argument? Did you provide enough evidence in the way of facts, statistics, quotes, and examples?

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how do you start persuasive essay

How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

  • 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

Argumentative vs. Persuasive Essays: in what Points Are They Similar and Different?

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

This approach gives you two tremendous advantages. First, you will already have an opinion and an understanding of the arguments for and against your perspective. Second, you can go through the writing process more quickly.
The more research you can do, the better. A great idea is to set a deadline for stopping research. Immerse yourself until then. This way, you can stay on pace to finish before your final deadline. By the end of this research process, you should crystalize your position on the topic.
Here, you are going to want to read at least one or two expert persuasive essay samples that agree with your position. They will show you good ways to structure your argument. Simultaneously, it can reveal any apparent holes in your position. Take notes on the most convincing lines of support. And always cite your sources correctly.
If Step 3 didn’t reveal flaws in your position, this step certainly will. Look for examples of persuasive essays that defend a point of view opposite to yours. Study them carefully. Use this knowledge to strengthen your research and essay.
Many writers skip outlining. And then spend hours staring at a blank page. Don’t do that! Make your persuasive essay outline! Professional writers will tell you that it is easier to make an outline than it is to “just start writing.” Note that the next section of this article contains detailed instructions on how to make a persuasive essay outline.
Since you have your persuasive essay structure now, this should be the easiest step of all. At this point, don’t think—just write! You’ve already thought a lot. Furthermore, you’ll do plenty more thinking. Don’t waste time deciding what to write. Just turn each of your ideas into grammatical sentences.
When you complete a rough draft, give yourself a break before rereading your essay. Later, read your draft, correcting typos, and making small improvements as you go. If you like your essay, great! If you dislike your essay, take notes. Use those notes as you begin the of revising and editing your essay. Repeat this as many times as necessary.
Asking for help is not easy. But still, if you have the opportunity, give your essay to a friend and ask for feedback. Good feedback can greatly improve your text.
You’ll most likely make minimal (if any) edits to your content on this stage. Now it’s time to take care of the format. Make your persuasive essay shine!

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

  • Hook: start with an intriguing sentence.
  • Background: describe the context of the discussed issue and familiarize the reader with the argument.
  • Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
  • Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

  • Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
  • Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
  • Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

  • Summary: briefly list the main points of the essay in a couple of sentences.
  • Significance: connect your essay to a broader idea.
  • Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction.

Could a glass of good wine on a private airplane have a bitter taste?
People tend to idealize the life they do not have. Money resolves many issues: leisure, education, and often even health problems. But when basic needs are met, new and more exquisite desires appear. Wealth does not guarantee happiness. Moreover, it can become a malediction.
A millionaire is a person whose fortune makes up a million dollars or more, but the word is used for any wealthy individual for the purpose of the essay.
This text intends to prove that being a millionaire is a dubious pleasure through objective reasons.

Paragraph #1

Millionaires spend the first part of their lives accumulating the assets, and the second half trying to keep them.
It may sound motivating only for those who have never lived it through. People who have spent their lifetime running for a fortune admit in their old days that life has passed by, and they did not engage in really important activities. Instead of intensive work, meetings, and interviews, they would have spent time with their families and friends.
Thus, no money can buy back the lost time for earning it.

Paragraph #2

Moreover, the continuous striving for fortune and fear of losing it provokes high stress.
Running a business is always a risk, and being rich and famous attracts much attention to the family and lifestyle. Being wealthy is also a full-time job that can drain the emotional and physical forces. Even if a millionaire in question is a workaholic and enjoys round-the-clock attention, such a way of life undermines their health, forcing them to spend much time and monetary resources on medical treatment. Personal relationships are also harmed because wealthy people cannot spend much time with their families.
Nothing comes without cost, and it happens that the cost is more valuable than the gain.

Paragraph #3

Finally, large fortune imposes responsibility.
It may seem that money can buy you the possibility to do whatever you want, and sometimes it is really so. A millionaire can afford a month-long vacation if their business runs smoothly, and they have trusted deputies. However, practice shows that success requires supervision. Furthermore, employees, business investors, and family depend on business owners. Besides, people expect a wealthy person to share with the poor and sick.
A wrong decision can ruin many lives, making a millionaire’s life even more stressful.
Having considered everything mentioned above, the life of a wealthy person is anything but easy. They have to waste years earning a fortune, and then suffer stress in fear of losing it. They cannot give up to their discretion because many people depend on them. This pressure undermines their health and relationships.
This information is not intended to demotivate the reader from striving to earn more. Instead, the idea is that nothing comes without a price.
Therefore, knowing the outcomes and the stakes you have the choice of what to dedicate your life to.

Example #2: Teachers or Doctors?

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

  • Why do managers hate the performance evaluation?
  • Why human cloning should be prohibited.
  • Social media have negative physical and psychological effect on teenagers.
  • Using cell phones while driving should be completely forbidden.  
  • Why is business ethics important?
  • Media should change its negative representation of ageing and older people.
  • What is going on with the world? 
  • Good communication skills are critical for successful business.
  • Why capitalism is the best economic system.  
  • Sleep is extremely important for human health and wellbeing.
  • Face-to-face education is more effective than online education.
  • Why video games can be beneficial for teenagers.
  • Bullies should be expelled from school as they encroach on the school safety.
  • Why accountancy is a great occupation and more people should consider it as a future career.
  • The reasons art and music therapy should be included in basic health insurance.
  • Impact of climate change on the indoor environment.
  • Parents should vaccinate their children to prevent the spread of deadly diseases.
  • Why celebrities should pay more attention to the values they promote.
  • What is wrong with realism? 
  • Why water recycling should be every government’s priority.
  • Media spreads fear and panic among people.
  • Why e-business is very important for modern organizations.
  • People should own guns for self-protection.  
  • The neccessity of container deposit legislation.
  • We must save crocodiles to protect ecological balance.
  • Why we should pay more attention to renewable energy projects.
  • Anthropology is a critically relevant science.  
  • Why it’s important to create a new global financial order.
  • Why biodiversity is crucial for the environment?
  • Why process safety management is crucial for every organization.
  • Speed limits must not be increased.
  • What’s wrong with grades at school ?
  • Why tattoos should be considered as a form of fine art.  
  • Using all-natural bath and body products is the best choice for human health and safety.
  • What is cancel culture?
  • Why the Internet has become a problem of modern society.
  • Illegal immigrants should be provided with basic social services.
  • Smoking in public places must be banned for people’s safety and comfort.
  • Why it is essential to control our nutrition.
  • How to stimulate economic growth? 
  • Why exercise is beneficial for people.  
  • Studying history is decisive for the modern world.
  • We must decrease fuel consumption to stop global warming.
  • Why fighting social inequality is necessary.
  • Why should businesses welcome remote work? 
  • Social media harms communication within families.
  • College athletes should be paid for their achievements.
  • Electronic books should replace print books.
  • People should stop cutting down rainforest.  
  • Why every company should have a web page.
  • Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
  • 31 Powerful Persuasive Writing Techniques: Writtent
  • Persuasive Essay Outline: Houston Community College System
  • Essays that Worked: Hamilton College
  • Argumentative Essays // Purdue Writing Lab
  • Persuasion – Writing for Success (University of Minnesota)
  • Persuasive Writing (Manitoba Education)
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How to Write an Argumentative Essay | Examples & Tips

Published on July 24, 2020 by Jack Caulfield . Revised on July 23, 2023.

An argumentative essay expresses an extended argument for a particular thesis statement . The author takes a clearly defined stance on their subject and builds up an evidence-based case for it.

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Table of contents

When do you write an argumentative essay, approaches to argumentative essays, introducing your argument, the body: developing your argument, concluding your argument, other interesting articles, frequently asked questions about argumentative essays.

You might be assigned an argumentative essay as a writing exercise in high school or in a composition class. The prompt will often ask you to argue for one of two positions, and may include terms like “argue” or “argument.” It will frequently take the form of a question.

The prompt may also be more open-ended in terms of the possible arguments you could make.

Argumentative writing at college level

At university, the vast majority of essays or papers you write will involve some form of argumentation. For example, both rhetorical analysis and literary analysis essays involve making arguments about texts.

In this context, you won’t necessarily be told to write an argumentative essay—but making an evidence-based argument is an essential goal of most academic writing, and this should be your default approach unless you’re told otherwise.

Examples of argumentative essay prompts

At a university level, all the prompts below imply an argumentative essay as the appropriate response.

Your research should lead you to develop a specific position on the topic. The essay then argues for that position and aims to convince the reader by presenting your evidence, evaluation and analysis.

  • Don’t just list all the effects you can think of.
  • Do develop a focused argument about the overall effect and why it matters, backed up by evidence from sources.
  • Don’t just provide a selection of data on the measures’ effectiveness.
  • Do build up your own argument about which kinds of measures have been most or least effective, and why.
  • Don’t just analyze a random selection of doppelgänger characters.
  • Do form an argument about specific texts, comparing and contrasting how they express their thematic concerns through doppelgänger characters.

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An argumentative essay should be objective in its approach; your arguments should rely on logic and evidence, not on exaggeration or appeals to emotion.

There are many possible approaches to argumentative essays, but there are two common models that can help you start outlining your arguments: The Toulmin model and the Rogerian model.

Toulmin arguments

The Toulmin model consists of four steps, which may be repeated as many times as necessary for the argument:

  • Make a claim
  • Provide the grounds (evidence) for the claim
  • Explain the warrant (how the grounds support the claim)
  • Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives

The Toulmin model is a common approach in academic essays. You don’t have to use these specific terms (grounds, warrants, rebuttals), but establishing a clear connection between your claims and the evidence supporting them is crucial in an argumentative essay.

Say you’re making an argument about the effectiveness of workplace anti-discrimination measures. You might:

  • Claim that unconscious bias training does not have the desired results, and resources would be better spent on other approaches
  • Cite data to support your claim
  • Explain how the data indicates that the method is ineffective
  • Anticipate objections to your claim based on other data, indicating whether these objections are valid, and if not, why not.

Rogerian arguments

The Rogerian model also consists of four steps you might repeat throughout your essay:

  • Discuss what the opposing position gets right and why people might hold this position
  • Highlight the problems with this position
  • Present your own position , showing how it addresses these problems
  • Suggest a possible compromise —what elements of your position would proponents of the opposing position benefit from adopting?

This model builds up a clear picture of both sides of an argument and seeks a compromise. It is particularly useful when people tend to disagree strongly on the issue discussed, allowing you to approach opposing arguments in good faith.

Say you want to argue that the internet has had a positive impact on education. You might:

  • Acknowledge that students rely too much on websites like Wikipedia
  • Argue that teachers view Wikipedia as more unreliable than it really is
  • Suggest that Wikipedia’s system of citations can actually teach students about referencing
  • Suggest critical engagement with Wikipedia as a possible assignment for teachers who are skeptical of its usefulness.

You don’t necessarily have to pick one of these models—you may even use elements of both in different parts of your essay—but it’s worth considering them if you struggle to structure your arguments.

Regardless of which approach you take, your essay should always be structured using an introduction , a body , and a conclusion .

Like other academic essays, an argumentative essay begins with an introduction . The introduction serves to capture the reader’s interest, provide background information, present your thesis statement , and (in longer essays) to summarize the structure of the body.

Hover over different parts of the example below to see how a typical introduction works.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

The body of an argumentative essay is where you develop your arguments in detail. Here you’ll present evidence, analysis, and reasoning to convince the reader that your thesis statement is true.

In the standard five-paragraph format for short essays, the body takes up three of your five paragraphs. In longer essays, it will be more paragraphs, and might be divided into sections with headings.

Each paragraph covers its own topic, introduced with a topic sentence . Each of these topics must contribute to your overall argument; don’t include irrelevant information.

This example paragraph takes a Rogerian approach: It first acknowledges the merits of the opposing position and then highlights problems with that position.

Hover over different parts of the example to see how a body paragraph is constructed.

A common frustration for teachers is students’ use of Wikipedia as a source in their writing. Its prevalence among students is not exaggerated; a survey found that the vast majority of the students surveyed used Wikipedia (Head & Eisenberg, 2010). An article in The Guardian stresses a common objection to its use: “a reliance on Wikipedia can discourage students from engaging with genuine academic writing” (Coomer, 2013). Teachers are clearly not mistaken in viewing Wikipedia usage as ubiquitous among their students; but the claim that it discourages engagement with academic sources requires further investigation. This point is treated as self-evident by many teachers, but Wikipedia itself explicitly encourages students to look into other sources. Its articles often provide references to academic publications and include warning notes where citations are missing; the site’s own guidelines for research make clear that it should be used as a starting point, emphasizing that users should always “read the references and check whether they really do support what the article says” (“Wikipedia:Researching with Wikipedia,” 2020). Indeed, for many students, Wikipedia is their first encounter with the concepts of citation and referencing. The use of Wikipedia therefore has a positive side that merits deeper consideration than it often receives.

An argumentative essay ends with a conclusion that summarizes and reflects on the arguments made in the body.

No new arguments or evidence appear here, but in longer essays you may discuss the strengths and weaknesses of your argument and suggest topics for future research. In all conclusions, you should stress the relevance and importance of your argument.

Hover over the following example to see the typical elements of a conclusion.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

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Types of Persuasive Writing You Should Know

Types of Persuasive Writing You Should Know

Do you want to change someone's mind through writing? That's what persuasive writing style is all about. This type of writing tries to make readers agree with the writer's ideas. People have been using it for a long time in politics, business, and everyday life.

There are different types of persuasion to adopt in writing, but they all want to do the same thing: help readers understand and agree with the writer's thoughts. Each type works well in different situations, and knowing which one to use can help you get what you want.

Let's look at the main ways people write to persuade others and how you can get better at sharing your ideas.

What Is Persuasive Writing Style?

Persuasive writing style is any kind of writing that tries to convince the reader to agree with an idea or a course of action. It's a strong tool that uses good reasons, feelings, and trust-building to change what people think and do.

You can find this kind of writing in more places than just school essays or speeches. It's in ads, opinion articles, product reviews, and social media posts. The important part is knowing when someone is using it and learning how to use it yourself.

Why and Where Persuasive Writing Matters

Being able to persuade through writing is useful in many parts of life. If you're a student writing an essay to prove a point, someone looking for a job writing a letter to get hired, or a worker making a business plan, knowing how to persuade can help you do well.

A study found that 73% of employers think being able to write well is very important for people who want jobs. This shows why it's good to get better at persuasive writing. It can help you do better in school and at work.

Types Of Persuasive Writing Techniques

There are four types of persuasive writing that have been used since ancient times in Greece. Let's look at each one:

1. Ethos: Making People Trust You

Ethos is about showing that you know what you're talking about and can be trusted. It's trying to make the reader believe you're a good source of information. For example:

"I've been a nutrition expert for over 15 years, so I can tell you that eating more green vegetables can really make you healthier."

2. Pathos: Connecting Through Feelings

Pathos tries to make the reader feel emotions that support your idea. For instance:

"Think about how happy a child would be to get their first book. By giving money to our reading program, you can make thousands of kids who don't have much feel that happy."

3. Logos: Using Facts and Logic

Logos uses facts, numbers, and good reasons to persuade the reader. Here's an example:

"Studies show that exercising regularly can lower the chance of heart disease by 28% to 38% . If we start a fitness program for everyone in our company, we might be able to pay less for health insurance and help employees do better work."

4. Kairos: Choosing the Right Time

Kairos isn't as well-known as the others, but it's about making your point at the best time. For example:

"Because of the recent disasters caused by weather, it's really important to start using renewable energy in our community now."

Examples of Persuasive Texts and Media

What are some examples of persuasive texts or media? Let's look at a few common types:

Persuasive Essays

Types of persuasive essays include papers for school, opinion articles in newspapers, and some kinds of news stories. These writings present a clear idea and use proof to support it.

Opinion Pieces

Opinion articles in newspapers, blogs, and online often use persuasive techniques to change what people think about different issues.

Cover Letters

Job applications often include cover letters, where people try to persuade employers to hire them.

Reviews of products or services, whether on shopping websites or review sites, try to convince readers that something is good or bad.

Tips to Improve Your Persuasive Writing Style

To improve your persuasive writing style, try these ideas:

  • Do a lot of research to support your ideas with good facts and numbers.
  • Connect with readers by talking about what they care about and offering solutions.
  • Use writing tools like Aithor to make your persuasive techniques and structure better.
  • Ask questions that make your readers think.
  • Say important points more than once in different ways.
  • Choose your words carefully, thinking about who will read your writing.
  • Change how you write to fit the purpose and the people who will read it.

Final Thoughts on Persuasive Writing

The key to good persuasive writing is understanding your readers, giving strong proof, and sharing your ideas clearly and confidently. Whether you're writing an essay, a cover letter, or a review, these ideas will help you create more impactful and persuasive content.

For those trying to improve their persuasive writing skills, Aithor offers valuable assistance. If you want to get better at persuasive writing, Aithor can help. Aithor can assist you in writing great essays, making your arguments stronger, and making sure your writing fits what you want to do. By using Aithor, you can improve your persuasive writing skills more quickly, helping you share your ideas in a way that has a bigger impact and makes you feel more confident.

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How to Write an Argumentative Essay- Steps with Examples

Being a student and writing essays is not something everybody enjoys, but in my personal opinion as a writer, anyone can find contentment and pleasure in writing, especially when it comes to argumentative essays. While they may seem tricky to navigate, they offer this unique opportunity to express your opinions and make your voice heard. Consider this a growing process—once you overcome the challenges of writing argumentative essays, you will learn the art of agreeing or disagreeing with popular opinions and defending your stance. As far as the essay is concerned, I will show you how to master this process on how to write an argumentative essay.

When is an Argumentative Essay Written?

You will likely be required to write argumentative essays throughout your academic life, from high school to university. These assignments will present opportunities to develop and showcase your critical thinking and persuasive writing skills. Here are some scenarios where you might encounter the need to write argumentative essays:

Academic Assignments

Often assigned in school or college courses to help students develop critical thinking and persuasive writing skills. These assignments encourage students to research thoroughly, form coherent arguments, and present their viewpoints convincingly.

Debates and Discussions

Serve as the basis for presenting and defending viewpoints in academic or competitive settings. Argumentative essays provide a structured way to organize thoughts and evidence, helping participants articulate their arguments effectively during debates.

Opinion Pieces

Commonly used in newspapers, magazines, and online publications to influence public opinion on current issues. These essays allow writers to present their stance on controversial topics, backed by evidence and reasoning, to sway readers' views.

Policy Proposals

Utilized in government and policy-related fields to propose and defend specific policy changes or solutions to societal problems. Argumentative essays in this context present well-researched arguments to persuade policymakers and stakeholders of the necessity and viability of the proposed changes.

Persuasive Speeches

Prepared as a foundation for delivering persuasive speeches. Writing an argumentative essay helps speakers organize their thoughts and evidence logically, providing a solid framework for their oral presentations.

What is the Structure of an Argumentative Essay?

An argumentative essay uses factual evidence and logical support to convince the reader of a particular point of view. Here's a breakdown of the structure and what goes into each part of an argumentative essay:

Basic Argumentative Essay Structure

1.Introduction

Purpose: Introduce the topic, present the thesis, and set up the argument.

Hook: A sentence to grab the reader’s attention.

Background Information: Brief context about the topic.

Thesis Statement: The main argument or claim.

2.Body Paragraphs

Purpose: Present arguments and evidence to support the thesis and refute opposing arguments.

Topic Sentence: Introduces the main idea of the paragraph.

Evidence and Analysis: Present facts, statistics, quotes, or examples to support the argument.

Counterarguments and Rebuttals: Address opposing views and explain why they are invalid or less significant.

3.Conclusion

Purpose: Summarize the arguments, restate the thesis in light of the evidence presented, and offer final thoughts.

Restate Thesis: Reiterate the main argument.

Summarize Key Points: Highlight the main points made in the body paragraphs.

Final Thought: A closing statement that underscores the importance of the topic

How to Write an Argumentative Essay [4 Steps with Examples]

As an experienced writer, I've come to understand the structure of argumentative essays quite well. But what I found truly challenging when I first started was nailing the right approach. Many beginners, myself included at one point, fall into traps like letting personal biases creep in or thinking that being argumentative means being aggressive. Trust me, that's not the case at all!

In this section, I'm going to lay out an effective approach on how to write an argumentative essay step by step for beginners. I'll break it down in a way that I wish someone had done for me when I was starting out. Plus, I'll share some insider tips on tools like WPS Office that I've come to rely on to streamline my writing process. So let's learn how to write an argumentative essay with a few examples.

1.Brainstorming

When I sit down to craft an argumentative essay, my first step is to engage in a comprehensive brainstorming session. This is your opportunity to let your creativity run wild and explore every angle of your topic. Write down every idea that comes to you, whether it supports or opposes your topic. Remember, at this stage, there are no bad ideas.

Now, while there's nothing wrong with the classic pen and paper approach, I've found that using WPS Office takes my brainstorming to a whole new level. It's not just about having a digital notepad; the AI features often toss out ideas that I might never have thought of on my own. It's like having a creative partner who never gets tired! Let me show you how I use it:

Let's say our topic is "Are Electric Cars Better for the Environment?"

Step 1: Open WPS Office and type "@AI" on a blank document to activate WPS AI.

Step 2: Click on the "Brainstorm" option and enter your prompt. Make sure it's detailed and clearly explains what you want. Here's an example of an effective prompt:

"Generate a list of arguments both for and against the idea that electric cars are better for the environment. Consider factors like emissions, manufacturing processes, battery disposal, and energy sources"

Step 3: WPS AI will generate several arguments on both sides. If you want more, simply click "Rewrite”.

Jot down any valuable arguments before hitting "Rewrite", as you might not see the same ones again.

With these arguments in hand, you'll likely find yourself leaning towards one side of the debate. Armed with a variety of points and counterpoints, you'll be well-equipped to write an effective argumentative essay. Remember, a strong argumentative essay is built on a foundation of thorough preparation and diverse ideas.

2.Preparing

Now that we've generated our initial arguments and counterarguments, it's time to dive deeper into research to strengthen our position. Let's continue with our example topic: "Are Electric Cars Better for the Environment?"

Let's continue with our example topic: "Are Electric Cars Better for the Environment?" Our next step is to select the most impactful supporting arguments and conduct in-depth research to substantiate them with solid evidence. Simultaneously, we'll identify the strongest counterarguments and explore ways to address or neutralize them through our research.

All of this might seem a little overwhelming, but with the help of WPS AI, the research phase becomes significantly more manageable. As we gather research papers, we can upload them to WPS Office and quickly gain insights using the AI features.

Here's how to leverage WPS AI for efficient research:

Step 1: Open your research paper PDFs in WPS Office, then click on the WPS AI widget in the top right corner.

Step 2: In the WPS AI panel that appears on the right side of your screen, click "Upload" to add your PDF.

Step 3: Once processed, WPS AI will provide you with key insights from the PDF at a glance.

Step 4: For more specific information, click on the "Inquiry" tab and use the WPS AI chatbot to ask further questions about the PDF contents.

As you conduct your research, begin organizing your findings into an outline. Remember to structure your outline according to the elements we discussed in previous sections. This will ensure your outline contains all the necessary components for an effective argumentative essay.

3.First Drafting

Now that we have our research and outline ready, it's time to start writing our first draft. This is where your essay really starts to take shape. Don't worry about perfection at this stage—the goal is to get your ideas down coherently.

Using the outline we prepared during our research, you'll find it easier to organize your thoughts for your essay. To make things simpler, use WPS Office editing tools. When I write my essay, I always ensure it is properly formatted, giving it a cleaner look and helping me focus better.

Now, simply start your draft on WPS Office with an introduction, followed by a body paragraph, and conclude with a strong summary that reviews your main points and leaves the reader with something to think about.

Once you have your draft ready, make use of WPS Office's AI features, which can help you improve writing, shorten or elongate your paragraphs, and much more. Let's say you've written your first body paragraph, and it's a bit too long. So, let's shorten it with WPS AI:

Step 1: Select the paragraph you want to shorten, then click on the WPS AI icon in the hover menu.

Step 2: From the list of options, simply click on "Make shorter" to shorten your paragraph.

Step 3: WPS AI will display the shorter version on a small screen. Click on "Replace" to replace the original text with the shorter version.

4.Revising & Proofreading

Congratulations on completing your first draft! However, there is one crucial step remaining: revising and proofreading.  Revising and proofreading are where good essays become great essays.

A method I find most effective for revising my essay is reading it aloud. This technique helps in identifying awkward phrasing and run-on sentences that may go unnoticed when reading silently. As you read, ask yourself:

Does my introduction effectively grab the reader's attention and clearly state my thesis?

Do my body paragraphs each focus on a single main idea that supports my thesis?

Have I provided enough evidence to support each of my arguments?

Have I addressed potential counterarguments?

Does my conclusion effectively summarize my main points and leave a lasting impression?

You might find that you need to make some structural changes. For instance, you might realize that your second body paragraph would be more effective if it came first. Don't be afraid to move things around!

Once you have made the necessary changes to your essay, the next step is to ensure it does not have any grammatical errors. For this, I use WPS AI's spell check feature. With just a single click, WPS AI spell check ensures that my essay is complete and ready to be submitted!

Bonus Tips: How to Polish your argumentative Essay with WPS AI

WPS Office is already a premium choice among students, offering all the features needed to write a perfect essay. With WPS Office, students can write better without payment issues, annoying ads, or difficulty navigating the tools. It's a free tool with advanced features, including WPS AI, which supports the entire writing process.

1.Check for Grammar and Spelling:

WPS AI carefully scans your essay for grammatical errors and spelling mistakes, ensuring that your writing is polished and professional. This feature not only helps you avoid common errors but also enhances the readability and credibility of your work.

2.Seek Style and Tone Adjustments:

WPS AI offers suggestions to improve the style and tone of your writing, making it more engaging and suitable for your target audience. Whether your essay requires a formal academic tone or a more conversational approach, WPS AI tailors its recommendations to fit your needs, ensuring your writing is coherent and compelling.

Here's an example of WPS AI's 'Improve Writing' feature in action, enhancing the formality and persuasiveness of my body paragraph for the reader.

3.Writing Assistance:

From the initial brainstorming phase to the final touches, WPS AI provides comprehensive writing assistance. It helps you structure your arguments logically, develop clear and concise thesis statements, and refine your conclusions. WPS AI also offers suggestions for enhancing clarity and coherence, making the writing process smoother and more efficient.

With the assistance of WPS AI's 'Continue Writing' feature, we can extend our essays by seamlessly incorporating additional sections that complement the existing content's flow and tone.

FAQs about Writing an Argumentative Essay

1. what’s the difference between an expository essay and an argumentative essay.

An argumentative essay is typically more extensive and requires independent research to establish a unique claim regarding a specific topic. It includes a thesis statement that presents a debatable assertion, which must be supported by objective evidence. In contrast, an expository essay strives for objectivity but does not propose an original argument. Instead, it aims to clarify and explain a topic straightforwardly, such as a process or concept. Generally, expository essays are shorter and do not rely as heavily on research.

2. When do I need to cite sources?

In a college environment, accurately citing sources is vital for essays, research papers, and other academic assignments, but this requirement does not extend to exams or in-class tasks. Proper citations are needed for direct quotes, paraphrased material, and summaries, and it is necessary to provide complete source information in a bibliography or reference list. Following the specified citation style, such as APA or MLA, is essential for maintaining academic integrity. Whenever you utilize information or ideas from another work in college-level writing, proper citation is required to acknowledge the original source.

3. What is an Argumentative essay?

An argumentative essay is a type of writing that asserts a specific stance on a debatable issue, backing it up with reasoning and evidence. The main objective is to convince the reader to accept or seriously consider the author's viewpoint. This essay usually contains a clear thesis statement and develops arguments while addressing opposing views to reinforce its position. Ultimately, it seeks to encourage critical engagement with the topic at hand.

Excel the Art of Persuasion With WPS Office

Argumentative essays are possibly the most thought-provoking when it comes to writing, presenting a higher difficulty level. Despite the challenge on how to write an argumentative essay, they are also the most fun to write, as they allow you to express your opinions in a highly opinionated form. WPS Office strives to enhance your writing experience, and as a writer, I can vouch for this. WPS Office not only offers advanced tools like WPS AI to help refine and improve your writing skills but also provides options to make your work as presentable as you want it to be. Download WPS Office today to experience the difference.

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how do you start persuasive essay

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Guest Essay

What Polls Are Telling Us as Democrats Convene in Chicago

An illustration that includes a photo of Vice President Kamala Harris.

By Kristen Soltis Anderson

Ms. Anderson, a contributing Opinion writer, is a Republican pollster and a moderator of Opinion’s series of focus groups.

At the Democratic National Convention this week, Kamala Harris faces a challenge. She must understand and speak to voter concerns on major issues like the economy without being downbeat. She must highlight her experience as President Biden’s right-hand woman without aiding Republicans in their efforts to link her to voter frustrations with Mr. Biden’s presidency.

Essentially, she must explain why she is the right person to tackle the problems of the next four years without being defined by the past four years.

A recent ABC News-Washington Post-Ipsos poll shows why Ms. Harris needs to seize that opportunity this week. Donald Trump maintains sizable leads over his opponent when voters are asked which candidate they trust more to handle the economy, inflation and immigration. If there’s any question about what issues the campaigns think will define the race in battleground states like Georgia, look no further than the ads being aired in the Atlanta media market: a flurry of spots about Ms. Harris’s record on the economy and immigration from both campaigns.

Yes, despite all her momentum, Ms. Harris has work to do on these issues, and normally it would be a bad sign for voters to say they think you aren’t very influential in the administration in which you serve. Yet in an environment in which voters, just a few months ago, were much more likely to say they’d benefited from Mr. Trump’s policies than from Mr. Biden’s, the ability to chart your own course as a candidate is valuable, and Ms. Harris has this blessing in disguise: In the ABC-Post poll, only 33 percent of Americans said that Ms. Harris has had “a great deal” or “a good amount” of influence over the Biden administration’s economic policies, and just 39 percent say the same of Ms. Harris on immigration. So far, Republicans’ efforts to highlight Ms. Harris’s early role as Mr. Biden’s point person on tackling drivers of migration across the southern border don’t seem to have had the kind of effect they want — probably need — it to.

Ms. Harris remains, for the moment, something of a blank slate to many voters. According to the latest CBS News-YouGov polling, more than one in three voters say they don’t know what Ms. Harris stands for, far more than say that about Mr. Trump. (The Democratic Party itself seemed to be behind the times, putting out a platform just before the convention that repeatedly referred to a Biden second term.)

Indeed, the most recent shifts in the race seem to be much more about voters’ changing attitudes toward Ms. Harris than any re-evaluation of Mr. Trump. In the ABC-Post poll, Mr. Trump has actually gained a point since July, when he was at 43 percent in a multicandidate field including Biden; today he is at 44 percent in a field that includes Ms. Harris and others. Nevertheless, Mr. Trump went from a slim one-point margin over Mr. Biden to a three-point deficit to Ms. Harris, with the vice president seemingly absorbing a chunk of voters who may have previously been undecided or leaning toward a third-party candidate.

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IMAGES

  1. 50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab

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  2. Persuasive Essay

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  3. Persuasive Essay: Writing Guide, Format, Types, Topic Ideas, and

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  4. How to Write a Perfect Persuasive Essay: A Detailed Guide

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  5. How to start a persuasive writing essay

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  6. How to Write a Good Persuasive Essay

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COMMENTS

  1. How to Write a Persuasive Essay: Tips and Tricks

    TIP 1: Be careful not to introduce a new argument in the conclusion—there's no time to develop it now that you've reached the end of your discussion! TIP 2: As with your thesis, avoid announcing your conclusion. Don't start your conclusion with "in conclusion" or "to conclude" or "to end my essay" type statements.

  2. How to Write a Persuasive Essay

    How to Write a Persuasive Essay: 6 Steps to Help You Start. Here are six steps to help you get your essay started. Step 1: Pick a Suitable Topic. Maybe your teacher's already given you a prompt, or a specific topic to follow. Or maybe they've sent you on your way with just the rubric and an example paper to help you with formatting.

  3. How to Craft an Effective Persuasive Essay: Step-by-Step Guide

    A persuasive essay aims to convince the reader of a particular viewpoint or argument by presenting logical and well-supported evidence. The key features of an effective persuasive essay include: Clear Thesis Statement: The essay should start with a clear and concise thesis statement that presents the main argument or position.

  4. How to Begin a Persuasive Essay (with Pictures)

    4. Come up with 3-5 pieces of evidence to support your argument. As you sift through your research, start to coalesce the most accurate and striking arguments you see into pieces of supporting evidence. In a persuasive essay, this supporting evidence can appeal to the reader's sense of reason (logos), ethics (ethos), or emotions (pathos).

  5. How to Start a Persuasive Essay: Tips & Examples

    Tip 2: Provide a Hook for Your Persuasive Essay Introduction. An introduction of persuasive essay won't be complete without a hook. If you fail to include it, such paper will unlikely captivate reader's attention. A catchy hook helps to break the ice between your writing and readers.

  6. Persuasive Writing Strategies and Tips, with Examples

    1 Choose wording carefully. Word choice—the words and phrases you decide to use—is crucial in persuasive writing as a way to build a personal relationship with the reader. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right. Persuasive writing often uses strong ...

  7. How to Write a Persuasive Essay: Tips and Tricks

    Choose a position you're passionate about. The first step in writing a persuasive essay is choosing a topic and picking a side. If the topic is something you believe in, it will make the entire experience of researching, writing, and arguing your perspective more personal. Choosing a topic that appeals to you on an emotional or sentimental ...

  8. Persuasive Essay Guide: How to Write a Persuasive Essay

    The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by walking them through a number of logical and ethical arguments.

  9. How to Write a Persuasive Essay (This Convinced My Professor!)

    The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.

  10. How to Write a Persuasive Essay

    Make it Personal. By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone "many people are affected by this" and telling them "you are affected by this every day" will have very different ...

  11. How to Write Perfect Persuasive Essays in 5 Simple Steps

    Thesis statement: Let the audience know your stance. After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay. 2. Body Paragraphs.

  12. EssayPro Blog

    5 Tips for Writing a Persuasive Essay. Here are some additional tips to enhance your essay from our persuasive essay writing service: Start with a Captivating Hook: Grab your reader's attention from the beginning with an engaging hook. Instead of using common approaches like surprising facts or quotes, try incorporating a unique angle or a ...

  13. How to Write a Persuasive Essay

    Every essay you write will have 3 parts: an introduction, a body, and a conclusion. Think of the organization of an essay like this: Intro - Tell your reader what you're going to write about. Body - Write about it. Conclusion - Tell them what you wrote about. Let's go through each of those parts for a persuasive essay.

  14. How to Write a Persuasive Essay

    When writing a persuasive essay, the author's goal is to sway the reader to share his or her opinion. It can be more difficult than making an argument, which involves using facts to prove a point.A successful persuasive essay will reach the reader on an emotional level, much the way a well-spoken politician does. Persuasive speakers aren't necessarily trying to convert the reader or listener ...

  15. Writing a Persuasive Essay

    What are the steps to write a persuasive essay? Start by picking a good topic that can easily be argued. Write the title and the hook sentence to grab the reader's attention. Jot down the main ...

  16. How To Write an Effective Persuasive Essay in 6 Steps

    1. Pick your position. Be specific about the position that you are taking and consider whether it is one you believe in. If so, it will be easier to find arguments to support it. The more specific your position is, the easier it will be to tailor your persuasive techniques to support it.

  17. How to Write a Persuasive Essay

    Welcome to my persuasive writing tutorial! In this video, I'll show you how to write a great persuasive essay. By using persuasive language techniques, you c...

  18. How to Write a Persuasive Essay

    The introduction in your persuasive essay should grab the readers' attention and provide background information about your subject. It should end with a clear statement of your thesis. The body. The body should consist of all the arguments that support your thesis. Each paragraph should focus on one particular point.

  19. How to Write a Persuasive Essay: Step-by-Step Guide + Examples

    Learn More. Note that the next section contains a sample written in accordance with this outline. Persuasive Essay Introduction. Hook: start with an intriguing sentence. Background: describe the context of the discussed issue and familiarize the reader with the argument. Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.

  20. How to Write an Argumentative Essay

    Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.

  21. Types of Persuasive Writing You Should Know

    Persuasive Essays. Types of persuasive essays include papers for school, opinion articles in newspapers, and some kinds of news stories. These writings present a clear idea and use proof to support it. Opinion Pieces. Opinion articles in newspapers, blogs, and online often use persuasive techniques to change what people think about different ...

  22. How to Write a Good Argumentative Essay: Easy Step-by-Step Guide

    When you're writing a persuasive essay, you need more than just an opinion to make your voice heard. Even the strongest stance won't be compelling if it's not structured properly and reinforced with solid reasoning and evidence. Learn what elements every argumentative essay should include and how to structure it depending on your audience in this easy step-by-step guide.

  23. PDF Harvard WrITINg ProJeCT BrIeF gUIde SerIeS A Brief Guide to the

    Motive: the reason, which you give at the start of your essay, why someone might want or need to read an essay on this topic, and to hear your particular thesis argued— why that thesis isn't just obvious to all, why other people might hold other theses on your topic (that you think are wrong or insufficient) or be puzzled or unclear about it.

  24. How to Write an Argumentative Essay- Steps with Examples

    Consider this a growing process—once you overcome the challenges of writing argumentative essays, you will learn the art of agreeing or disagreeing with popular opinions and defending your stance. As far as the essay is concerned, I will show you how to master this process on how to write an argumentative essay. How to write an argumentative ...

  25. School Should Start Later Persuasive Essay (pdf)

    Persuasive Essay: Why Schools Should Start Later Have you ever hit snooze so many times you missed the buss? To prevent this from happening schools should have later starting times. Being able to start your day at a later time would be a helper to many students, although, some people may think otherwize. Having later starting times would give kids health benefits, better grades, and the ...

  26. What Polls Are Telling Us as Democrats Convene in Chicago

    Republicans, meanwhile, are up against a very tight deadline to define Ms. Harris on their terms, considering that in some states the first absentee ballots start going out to voters in just a few ...